split testing
A controlled experiment used to compare at least two webpages to measure the effects of a different variable on conversions. After the pages are shown for a long enough period of time to site visitors to gather an adequate amount of performance data, a “winner” can be declared.
News about split testing
2021-01-05 - SEMRush Blog
2021-01-06 - SEMRush Blog
2022-03-16 - SEMRush Blog
2022-05-04 - SEMRush Blog
2022-10-06 - SEMRush Blog
2021-12-27 - SEO Clarity
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