| encrypted search | Encrypted Search refers to the fact that Google encrypts searches that people do through a secure connection. In an encrypted search, the keyword data doesnt pass through websites, thereby the users cannot be tracked. Also, a segmentation of the users by keywords within their analytics software cannot be done anymore. According to Google Webmaster Blog, a web site accessed through organic search results on http://www.google.com (non-SSL) can see both that the user came from google.com and their search query. However, for organic search results on SSL search, a web site will only know that the user came from google.com. One of the effect of encrypted search is the increased quantity of not provided. |
| super synonyms | Noun phrase. This is a non-standard phrase coined by Google to loosely describe how their neural matching (q.v.) algorithms associate words to concepts. There is no formal definition in computer science or information retrieval science for super synonym. |
| social media poisoning | SMP is not just PMS being read backwards.Social media poisoning is a black hat technique that refers to the practice of generating spam content on behalf of a competitor. SMPs purpose is to put a negative light on a certain brand, making it look like a spammer on social media channels, forums, blogs, etc. |
| off-site optimization | (OffPage SEO) Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
| url listings or url-only listings | Noun phrase. These are the site listings that appear in Google with nothing more than a URL. Matt Cutts explained that they are uncrawled links that Google knows something about from inbound linkage. Google will (or used to) occasionally pull a description from the Open Directory Project for uncrawled links, but you often see them without any description at all. Uncrawled links are not shown in Googles SafeSearch mode. Matt also discussed them here. |
