| grey hat | Grey hat SEO is the practice of SEO techniques that fall between white hat and black hat SEO. Much of SEO conducted could arguably be said to fall within the area of greyhat SEO. |
| click potential | Metric used to gauge the predicted chance of getting a click through to your website if your search result occupied the top position of the SERP. Click Potential depends on the presence of SERP Features that would hinder searchers from clicking on an organic website results. |
| stars | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
| search engine marketing | Search engine optimization: Tools, techniques, and best practices related to improving a websites ability to be found on the Internet and ranked highly among search engine results. |
| attribution | Attribution is the identification of user-actions that produced a desired result. |
