| ymyl | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
| blogging | A blog is short for weblog. Its a log? on the web. You post articles on it and they are usually listed in a chronological order. Most websites now have a blog. They post useful and interesting things related to their niche in order to attract traffic. A blogger is a person that owns a blog and writes on it. Theres a difference between someone who writes on blogs and a blogger. A blogger has a following and something to say. A blogger could earn his living off blogging. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| dayparting | Modifying an ad campaign in accordance with the time periods ones target audience is most active and least active. Dayparting can be done through completely shutting off a campaign at certain times, adjusting bids at certain times, or changing budget parameters. |
