| value proposition | A companys statement explaining the benefit or feature it offers uniquely well. |
| estimated traffic | There are three tools in SEMrush that can estimate website traffic: Domain Analytics, Traffic Analytics and Position Tracking. |
| abandonment rate | (aka Shopping Cart Abandonment): This is when an online shopper starts an order but does not finish the checkout process and leaves without making a purchase. |
| auto-generated content | Content that is created programmatically, not written by humans. |
| link popularity | This term refers to a measure of the value of a web site based upon the number and quality of sites that link to it. |
