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search term	The word or phrase a user writes into a search box in order to get information that matches.
authority score	A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report).
traffic %	The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page.
competition	There are two types of competition:
information architecture	How a website is organized and where various content and navigational elements are located on webpages.