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smpSMP (SOCIAL MEDIA POISONING) involves a black hat technique that attempts to implicate a competitor as a spammer, thus hurting their trust or reputation online.
job postingRecruitment websites can add JobPosting structured data to their web pages to mark up web pages for Google Jobs search.
robots meta tagThe Robots meta tag can contain one or more comma separated values which instruct search engines as to how a resource should be indexed and/or its links crawled. Possible values include Noindex, Nofollow and Noarchive. Index, Follow is the default value so does not need to be expressed.
moz localgenerates, as well as maintains, business listings across the websites, directories and apps that matter most for local search.
cart abandonmentOn ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase.