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| value proposition | A companys statement explaining the benefit or feature it offers uniquely well. |
| semantic distance | How closely related words are in terms of meaning. |
| white-hat seo | SEO methods that follow the stipulated Google Webmaster Guidelines. |
| exact match anchor text | the term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for. |
| image carousels | Image results in some SERPs that are scrollable from left to right. |