| density | How many times a keyword/phrase appears in the content of a webpage. While there is no ideal percentage to help with rankings, its said to keep it between 2-3%. |
| css | A Cascading Style Sheet (CSS) is the code that makes a website look a certain way (ex: fonts and colors). |
| affiliate seo | The process of using SEO to generate affiliate sales. |
| soft 404 | When a non-existent page (a page that has been deleted/removed) displays a ?page not found message or page to anyone trying to access it, but fails to return a HTTP 404 status code. In other words, the content of a web page displayed is entirely unrelated to the HTTP response returned by the server. |
| shopping cart software | A shopping Cart is software installed on a site that allows users to browse items within an ecommerce site, select the items they want (which will put those items into their shopping cart), and then pay for those items when they decide to check out. |
