| cdn | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |
| clickbait | Clickbait is a piece of online content that is intentionally over promising or misleading in headlines, typically designed to entice people to click or visit a website in order to sell advertisement. Clickbait generally capture users with sensational and snappy headlines, such as, ?you wont believe this or ?learn how this 9-year-old girl could earn a million dollars within a month. Search engines and social media treat clickbait as immoral practice. |
| popup | An advertisement that is created on top of or within the active browser window. |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
| paid seo tools | SEO Tools that have a cost. |
