| da | Domain Authority (DA) is a Moz metric used to predict a domains ranking ability; best used as a comparative metric (ex: comparing a websites DA score to that of its direct competitors). |
| referring domains | otherwise known as a ref domain, a referring domain is a domain that a backlink is coming from. |
| public relations | A marketing discipline concerned with managing a person or brands public reputation and communications. PR practices include writing and distributing press releases, outreach, and forming public partnerships. |
| programming language | Writing instructions in a way a computer can understand. For example, JavaScript is a programming language that adds dynamic (not-static) elements to a web page. |
| traffic cost | (found in Domain Analytics) Is how much an advertiser would have to spend on average per month in Google Ads to rank for all of the keywords and positions listed in the report. This number is provided to give you a baseline estimation of how valuable a domains keyword portfolio is. This metric is gathered through a proprietary method that takes multiple values into consideration including CPC, volume, competition level, and more. |
