| indexer | Noun. A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice. |
| domain rating | created by SEO marketing tool, Ahrefs. Similar to domain authority, it shows the strength of a given websites backlink profile. Your domain rating is measured from 1 to 100. |
| sem | Search Engine Marketing: A form of internet marketing that promotes websites by increasing their visibility in search engines. Encompasses both SEO and PPC marketing. |
| closed websearch | Noun phrase. See Dark Websearch. |
| demand capture | A modern, inbound marketing strategy which attempts to attract customers already on the purchase path to a specific brand or business. |
