| organic keyword | The term for which the domain is positioned amongst the top Organic results in Google. |
| on-serp seo | Optimization practices that take place in search engine results pages. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
| h4 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| pagination | A website owner can opt to split a page into multiple parts in a sequence, similar to pages in the book. This can be especially helpful on very large pages. The hallmarks of a paginated page are the rel=next and rel=prev tags, indicating where each page falls in the greater sequence. These tags help Google understand that the pages should have consolidated link properties and that searchers should be sent to the first page in the sequence. |
