| link flow | Noun phrase. An expression used by many people to describe PageRank. In SEO Theory, link flow is the link pathway users and search engines may use to get from one page to another regardless of whether the links pass PageRank-like value within any given search engines algorithms/index. |
| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
| meta-tags | A meta tag consists of meta keywords and a meta description. Meta tags are used to describe the content of a page and are included in the head element of your HTML structure. |
| silo | A type of website structure that involves grouping similar or related content to make it easier for users and search engines to navigate the site. |
| internet protocol address | (IP) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
