| trustrank | A link analysis technique used to separate good “reputable seed pages” from web spam. |
| search engine spam | Pages that are created to deceive search engines to give inappropriate or non-relevant content because of a keyword search. |
| pa | Similar to DA, Page Authority (PA) predicts an individual pages ranking ability. |
| fetch as googlebot | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
