| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
| fbx | FBX in the abbreviation for Facebook Exchange, and is where Facebook retargeting is done. FBX allows you to reach visitors of your website on Facebook who showed an interest in your product or service. |
| utm code | An urchin tracking module (UTM) is a simple code that you can append to the end of your URL to track additional details about the click, such as its source, medium, and campaign name. |
| mindshare | The number of people who think of a specific brand when considering products in the same category. |
| term frequency-inverse document frequency | (TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
