| search engine reputation management | Noun phrase. The art of managing search results page contents to show only neutral or favorable content for a brand or personal name. |
| website navigation | How a website connects its webpages to help visitors navigate that site. Website navigation comes in a few different forms, including: |
| estimated traffic | There are three tools in SEMrush that can estimate website traffic: Domain Analytics, Traffic Analytics and Position Tracking. |
| seo technician | Noun phrase. An individual who performs dedicated search engine optimization services. Aka SEO Specialist. |
| traffic % | The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page. |
