| target keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| knowledge panel | A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches. |
| cpc | Cost per click, the rate at which an advertiser pays for a visit to their website. |
| social share | This is when a website gets shared on social media. |
| facebook retargeting | This is a cookie-based technology that uses Javascript code to learn what customers like when visiting certain websites, and then displays those types of ads when those users return to Facebook. |
