| brand loyalty | Brand loyalty is how loyal a consumer is to a particular brand, despite how much the other brands advertise or entice them with better prices etc. This is demonstrated through the repeated patronage of the particular brand regardless of what competitors are doing. |
| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| site structure | The planning and design of a websites functional, technical, and visual components. |
| average difficulty | The Average Difficulty, located at the top of the keyword chart, is the combined average keyword difficulty of every keyword result analyzed by the Keyword Magic Tool. You can also find this metric in the same location within the Keyword Analyzer. This can give you a general understanding of how hard it is going to be to run an SEO campaign in this keywords market. The higher the percentage, the more difficult it becomes to get a high ranking for each keyword. |
| log files | Files generated by a server and which contain a list of activities by websites and services in it. |
