| noarchive tag | A meta tag that tells search engines not to store a cached copy of your page. |
| web browser | A software application for translating HTML documents into user-friendly webpages. Common web browsers include Google Chrome, Firefox, Safari, Internet Explorer, and Opera. |
| outgoing link | Links coming from your site and pointing to other websites. |
| hreflang attribute | HTML tags that tell search engines there are international versions of your website while also indicating the respective languages intended for affected countries. |
| cpa | Cost per acquisition (or cost per action) refers to the price that a publisher pays to an advertiser for each unique user action the advertiser provides. |
