| estimated reach | This metric (found in Brand Monitoring) estimates the number of people that could have seen a mention. The number is calculated based on the domains traffic value, its tier and tier-related reach ratio using SEMrush big-data analysis. |
| isapi | Internet Server Application Program Interface, is a set of Microsoft Windows program calls that let you write a Web server application that will run faster than a common gateway interface (CGI) application |
| registrar | A company responsible for the purchase/registration of domain names. |
| voice search | A type of voice-activated technology that allows users to speak into a device (usually a smartphone) to ask questions or conduct an online search. |
| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
