| dead-end page | A webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward. |
| tracking code | A piece of JavaScript that populates Google Analytics with detailed traffic data from a website. |
| elevation content curation | A form of content curation in which the writer provides insight on a batch of posts. |
| absolute link | A link that uses the entire URL of a page instead of using a relative link path. Absolute URLs are preferred, as relative link paths can result in problems with canonicalization and hijacking. |
| universal search | When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results. |
