| fresh content | A website that is continually updated (weekly or monthly) with content which can include a blog, resource center, and updated metadata. |
| analytics | The science of collecting, analyzing, and interpreting data to take future action based on what has (or hasn’t) worked historically. |
| crawl frequency | how often a website is crawled by the Google Spiders. Well trusted and frequently updated websites may be crawled more often. |
| comment spam | Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link. |
| search engines | The websites that allow you to search the web. |
