| link bait | Intentionally provocative content that is meant to grab people’s attention and attract links from other websites. |
| carousel | A SERP Feature consisting of a set of images displayed near the top of a SERP. The Image Carousel differs from the standard image result in that the Carousel will bring you to a new SERP for the image that you select. |
| headline | An H1 tag. |
| yahoo directory | A long-standing, authoritative web directory. Yahoo! Directory does offer paid inclusion to qualified websites. |
| ad keyword | The query entered into a search engine that triggers Paid results. |
