| unique visitor | When looking at your web analytics, the number of different people that visit your site in a given period represent unique visitors. |
| fetch as google | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| status codes | The response codes sent by a server whenever a link is clicked, a webpage or file is requested, or a form is submitted. Common HTTP status codes important to SEO: |
| behavioral targeting | Directing ads to people who are more likely to engage with them based on past behaviors like recent purchases, website visits, and searches. Much of this is possible through cookies. |
| trustrank | A link analysis technique used to separate good “reputable seed pages” from web spam. |
