| fold | the point of a website that gets cut off by the screen or browser window. |
| spam | Noun. In general use, any form of high-repetition marketing practice that annoys people, uses resources in unethical fashion, or otherwise violates the guidelines and/or laws of various Web services or governments. Cf. Web spam, Spam bomb, SpamAd Page, Spamversibot, Crawl Spam, et. al. |
| lead generating asset | Valuable content designed to assist a company in generating interest in its products or services. |
| pagination | A website owner can opt to split a page into multiple parts in a sequence, similar to pages in the book. This can be especially helpful on very large pages. The hallmarks of a paginated page are the rel=next and rel=prev tags, indicating where each page falls in the greater sequence. These tags help Google understand that the pages should have consolidated link properties and that searchers should be sent to the first page in the sequence. |
| grey hat | Grey hat SEO is the practice of SEO techniques that fall between white hat and black hat SEO. Much of SEO conducted could arguably be said to fall within the area of greyhat SEO. |
