| rank | Where a webpage appears within the organic search results for a specific query. |
| yoast seo | A popular WordPress SEO plugin that helps you check among other things the readability of your web content, set your focus keyword, manage internal links, etc. |
| result fatigue | Noun phrase. The degree to which a search result includes documents with null relevance (q.v.). |
| portable document format/pdf | An Adobe Systems file format. Files can be viewed and stored in a printer-friendly layout. |
| preferred domain | The preferred domain refers to the domain (www vs non-www) which a webmaster would like Google to use in search engine results pages. |
