| domain name | The series of words, separated by periods, that make up the recognizable web address for the website. For example: www.TheWebsite.com. Search engines try to show a preference for branded domain names, as opposed to domain names stuffed with keywords. |
| google search console | A free program provided by Google that allows site owners to monitor how their site is doing in search. |
| materiality | This term is usually used in relation to deceptive marketing. The Federal Trade Commission regulates ads, deceptive ads included. So, for such an ad to be regulated, it has to be evident that the ad has some type of (usually a tangible/material) impact on the customers decision or action towards a product/service. |
| ssl | Secure Sockets Layer is the standard security technology for establishing secure connections between servers and browsers. An SSL connections information is encrypted, which means that even if a man in the middle were to steal the information package, they could not read it without the decryption key. Its very useful (mandatory these days) when doing credit card purchases. |
| de-listing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
