| viral content | This is content that goes around the internet and gets shared among a large number of people, usually within a very short period of time. These included videos and social media posts. |
| cache-to-ranking latency | Noun phrase. The length of time that elapses from a pages contents being reported in a search engine cache image until the page contents are found for specific queries. |
| copyright | Copyright is the legal right that grants the creator of an original work exclusive rights to use it and distribute it. It applies to any type of content, be it visual, audio, or text. |
| cost per impression | Cost per impression is an ad system related to web traffic where people pay anytime their ad is shown to their customers. Thus, every time an advertisers ad is viewed, they are charged. |
| toxic words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
