| scraped content | Taking content from websites that you do not own and republishing it without permission on your own site. |
| earnings per click | A data point used to measure potential earnings based on how much a publisher earns for each click on an ad. |
| headings tags | Commonly are the page title [ H1 ], paragraph titles [ H2 ] and sub-paragraph titles [ H3 ]. Previously had some SEO significance and still often included in SEO page checking programs. Actual current SEO value a source of discussion. Still best to use no more than one H1 tag on each page and go easy with the others. |
| john mueller | Juhn Mueller is the current head of Googles Webspam team. He hosts regular hangouts on the Google Webmasters channel. Webmasters from all around the world can ask questions about SEO and website performance there, and John will answer. |
| search volume | The number of times a keyword was searched. Many keyword research tools show an estimated monthly search volume. |
