| cascading style sheet | CSS is the part of the code that describes how different elements on your site look, such as the design style of your links, text, headers, etc. |
| information architecture | How a website is organized and where various content and navigational elements are located on webpages. |
| file transfer protocol | (FTP) A protocol for transferring files to and from a websites server. Many websites are maintained through FTP usage. |
| link hoarding | The practice of attempting to retain link popularity by refusing to link to other websites, or by doing so using methods that do not convey link equity. |
| long-tail keyword | Long-tail keywords are longer and highly specific phrases with more than two words and less competitive in SEO and SEM. Such keywords help better ranking for highly competitive entities. |
