| ethical seo | Ethical SEO is a synonym of WhiteHat SEO. Its the process of optimizing a site for search engines without the use of shady, black hat tactics. An Ethical SEO strategy would include good on page optimization, quality content and influencer outreach. |
| mashup | Noun. A page made up from gizmos (or mostly from gizmos). The gizmos could be RSS feeds, Javascript feeds, etc. Any content pushed by free content distribution sites. Google maps is a great gizmo. |
| heading tags | HTML tags that help explain the content hierarchy on a webpage. H1 is the most important and H6 is the least important. Best practice is to only have one H1 tag per page, but multiple H2-H6 tags are ok if they make sense within the content hierarchy. |
| content curation insight | A technique for content creation in which the writer collects relevant content on a particular topic, summarizes each piece in 2-3 lines, and adds an authority opinion. |
| dynamic content | Content that is programmed to change over time. Search engines can have difficulty indexing dynamic content. |
