| smp | SMP (SOCIAL MEDIA POISONING) involves a black hat technique that attempts to implicate a competitor as a spammer, thus hurting their trust or reputation online. |
| job posting | Recruitment websites can add JobPosting structured data to their web pages to mark up web pages for Google Jobs search. |
| robots meta tag | The Robots meta tag can contain one or more comma separated values which instruct search engines as to how a resource should be indexed and/or its links crawled. Possible values include Noindex, Nofollow and Noarchive. Index, Follow is the default value so does not need to be expressed. |
| moz local | generates, as well as maintains, business listings across the websites, directories and apps that matter most for local search. |
| cart abandonment | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
