| geotargeting | Geotargeting is a technique of delivering different web contents to different visitors based on geographic locations, such as country, state, city, PIN code, IP address etc. Geotargeting can be used for local searches, when your business interested in traffic from a particular location only. |
| access log | A log file listing all of the requests for individual files made by people or bots on a website. |
| roi | ROI stands for Return on Investment, which is a use of analytics software to determine return on investment, weighing the cost and benefits of different SEO schemes. |
| htaccess | A hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache. |
| hidden content | Hidden content is content that exists in the HTML version of the page, but isnt directly visible in the browser. Although not always the case, its often used as a black hat SEO tactic, to add extra content that only the search engines will see. |
