| outgoing link | Links coming from your site and pointing to other websites. |
| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
| link heat | See Link Juice. |
| amplification | Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influencer marketing. |
| search corpus | Noun phrase. The body of queries (keyword expressions) that people use to search the Web. |