| closed websearch | Noun phrase. See Dark Websearch. |
| pr | Page rank (PR) is a value between 0 and 1 and is assigned by the Google algorithm. This value quantifies link popularity and trust among other factors. |
| qualified lead | If you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers. |
| artificial intelligence | (AI) The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention. |
| ms | Microsoft |