| gateway page | Gateway page is the same as a doorway page. |
| landing page | A stand-alone webpage that is typically used to generate leads and conversions. Within Google Analytics, a Landing Page is a dimension through which a user first entered the site. |
| gray hat seo | SEO strategies that toe the line of search engine guidelines. They are questionable, but not as clearly in violation of guidelines as black hat SEO tactics. |
| quality link | An inbound link that originates from an authoritative, relevant, or trusted website. |
| alt text | Alternative text is the text in HTML code that describes the images on web pages. |
