| link velocity | How quickly (or slowly) a website accumulates links. A sudden increase in link velocity could potentially be a sign of spamming, or could be due to viral marketing or doing something newsworthy (either intentionally or unintentionally). |
| uniform resource locator (url): a website address. | |
| search engine result page | After you type in a search query into a search engine, the results you receive are listed on an SERP or search engine ranking page. |
| cross pollinization | Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.). |
| eat | (Expertise, Authority, Trust) Factors that Google use to measure the quality of a page and determine its rankings. |
