| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
| adobe analytics | An analytics software made by Adobe that gathers data on real-time web analytics and marketing channels. It is similar to Google Analytics and can be used to better understand a websites marketing segments and user interaction. |
| render-blocking scripts | A script that forces your browser to wait to be fetched before the page can be rendered. Render-blocking scripts can add extra round trips before your browser can fully render a page. |
| blog | A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog was coined, and became the common term. |
| national level data | The data that takes into consideration an aggregate of search engine positions all over the country to provide search results that avoid bias from specific locations. Viewing national level data is a way of gauging how youre doing against competitors on a national level. |
