| martin splitt | A famous google employee |
| link circle | Noun phrase. A group of Web sites that link to each in circular fashion, as in A links to B, B links to C, and C links to A. |
| john mueller | Juhn Mueller is the current head of Googles Webspam team. He hosts regular hangouts on the Google Webmasters channel. Webmasters from all around the world can ask questions about SEO and website performance there, and John will answer. |
| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
| cookie | A small file sent by a website and stored in a users web browser while browsing the website. It allows websites to remember information about a user and display custom information such as advertisements when the user returns. |
