| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
| link spammer | Noun phrase. An SEO specialist who uses unethical techniques to obtain links from other sites, usually without the knowledge or permission of site owners. |
| panda algorithm update | the first of the big Google updates, Panda categorises websites into buckets based on their perceived quality. |
| comment spam | Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link. |
| outreach | Manually contacting webmasters, content publishers, social media users or other people with the intent of getting them to share or engage with content. Outreach campaigns form a large part of content-based SEO, and are a way to seed content and attract initial engagement. |
