| deep link | A deep link is a hyperlink that points to a sub-page of a website, instead of a homepage. The more slashes you can find in the URL, the deeper the link is. |
| internal pagerank | Noun phrase. This is the actual static value that Google computes and adds to dynamic (run-time, query-time) relevance scores to determine search results rankings. Matt Cutts distinguished between Internal PageRank and Toolbar PageRank on his blog. He also confirmed that he was talking about Internal PageRank where I cited him in my PageRank: Where it helps, where it doesnt help, and other facts post at Spider-Food in July 2006 (no longer available). Most SEO forum moderators and admins appear to be speaking about Internal PageRank when they discuss PageRank at all, except where they qualify their remarks to address the Toolbar PR value (that nearly all moderators and admins now tell people to ignore). The Toolbar PR value is a proxy value and it is only published 3-4 times a year, making it a virtually worthless indicator of quality or value. |
| broad match | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
| bounce rate | The percentage of total visits that did not result in a secondary action on your site. For example, if someone visited your home page and then left before viewing any other pages, that would be a bounced session. |
| footer link | Links that appear in the bottom section (or “footer) of a website. |
