| static content | Content that doesnt change often or at all after its made. |
| geographic modifiers | Terms that describe a physical location or service area. For example, pizza is not geo-modified, but pizza in Seattle is. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| apache logs | Files generated by a server and which contain a list of activities by websites and services in it. |
| top-of-mind awareness | Top-of-mind awareness is the ease with which a prospect or customer remembers a brand, product or service. For example, consumers might think of Samsung or Apple when the mobile phone industry is mentioned. Or when search engines are mentioned, a consumer might first think of Google. |
