| serp feature | Any result displayed on search engine results page thats not part of traditional organic result e.g. a rich snippet or sponsored ad. |
| barry schwartz | Barry Schwartz is an SEO industry veteran and owner of Search Engine Roundtable and Rusty Brick. SERoundTable is a great place to learn more about SEO and keep up to date with Google updates. |
| link acquisition | Noun phrase. The practice of acquiring links for a Website document through active and passive link building. Has begun to supersede link building (q.v.) in common SEO parlance. |
| flip | Verb. The process of pointing links at a secondary page on a Web site in the hope that it will replace a primary page in a targeted search result (q.v.). |
| off-site optimization | (OffPage SEO) Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
