| mobile first indexing | In November 2016 Google announced that they were experimenting with a mobile first index, meaning a stronger focus on mobile sites in algorithmic calculations. In March 2018 Google announced they were migrating some sites that followed best practice to mobile first indexing. |
| marketing agency | A business that conducts marketing for clients |
| indexed page | A webpage that has been discovered by a crawler, has been added to a search engine index, and is eligible to appear in search results for relevant queries. |
| call-to-action | A call-to-action is a message that suggests to an user that an action should be taken. It can appear under many forms, such as text links, buttons or images. A call to action can suggest actions such as purchasing a product, clicking on a link or liking something, etc. Call-to-actions can be verbal as well, if youre recording a video or podcast |
| payment threshold | A payment threshold is a term used in affiliate marketing to describe a minimum amount that the affiliate has to earn before the payment is issued. |
