| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
| search engine reputation management | Noun phrase. The art of managing search results page contents to show only neutral or favorable content for a brand or personal name. |
| link heat | See Link Juice. |
| pull quote link | Noun phrase. A link embedded in a pull quote, a specially enlarged and positioned citation from the copy on the page. Pull Quote Links are most useful for attribution. |
| hypertext transfer protocol | (HTTP) The protocol used to communicate between servers and web browsers. Data is sent from a websites server to a users browser. |
