| blog farm | Noun phrase. A group of blogs operated by a single person or group that are populated by software, usually RSS-feed scraping scripts. Used for link building, blog farms are created by special software that installs popular blogging software on multiple domains and hosting accounts. Sometimes confused with links farms (q.v.). |
| crawl page | Noun phrase. A document consisting of links to other pages, provided for the sole purpose of giving crawlers (robots) links to follow. Spammers used to submit these puppies to the search engines en masse. Maybe they still do. |
| matt cutts | Matt Cutts was previously Head of Googles Webspam Team. |
| google rankbrain | A major Google algorithm change officially introduced in October 2015, although it had been in testing for months before this. With RankBrain, |
| orm | Acronym. Online Reputation Management. |
