| broad match keyword | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
| penguinated | Adjective. The state or status of a Website having been deindexed or downgraded by the Penguin algorithm (q.v.) in Googles search index. |
| ambiguous intent | Refers to a search phrase where the goal of the searcher is unclear and requires further specification. |
| spammer | A spammer is a person use uses spam schemes. |
