| internal links | Links on your own site that point to your other pages on the same site. |
| nosnippet tag | A meta tag that tells search engines not to show a description with your listing. |
| do-follow | A link that doesn’t use the “nofollow” attribute. In other words, a link. |
| term frequency-inverse document frequency | (TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
| plugin | An application or software that you install in your sites backend to extend and expand its functionality. |