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quality scoreQuality score is Googles measurement for the quality of an ad and is based on a handful of factors, including: expected click through rate from the SERP, the relevance of the ad to the keyword, relevance of the landing page to the ad and keyword
rich snippetA snippet is the title and description preview that Google and other search engines show of URLs on its results page. A rich snippet, therefore, is an enhanced version of the standard snippet. Some rich snippets can be encouraged by the use of structured data markup, like review markup displaying as rating stars next to those URLs in the search results.
firefoxA popular free, cross-platform, graphical web browser developed by the Mozilla Foundation and volunteers. As of September 2006, estimates suggest that Firefoxs usage share is around 12% of overall browser usage.
call to actionA marketing term for words designed to get the audience to take a specific action. For example, Click here to find out more.
yahoo! directoryA long-standing, authoritative web directory. Yahoo! Directory does offer paid inclusion to qualified websites.