| geotargeting | Geotargeting is a technique of delivering different web contents to different visitors based on geographic locations, such as country, state, city, PIN code, IP address etc. Geotargeting can be used for local searches, when your business interested in traffic from a particular location only. |
| fetch and render | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| image carousels | Image results in some SERPs that are scrollable from left to right. |
| nofollow tag | Nofollow tag is a meta robots tag that tells search engines not to follow a specific outbound link. Either because of a website doesnt want to pass authority to another webpage or because its a paid link. |
| positioning | The act of optimizing a web page to rank better in the Search Engine Results Pages. |
