| generic anchor text | Anchor text that uses generic keywords, such as click here, or visit this site. |
| slideshare | A network for sharing presentations and infographics online. |
| alt tag | ALT text is an alternative text associated with an image, used by web browser agents that cannot display graphics. Basically, alt text ensures that your web page is visible and accessible and no functionality is lost, even if the viewer has turned off images or uses a screen reader. The Alt attribute is a description of an image in your sites HTML. For instance, people with impaired vision can still interact with that image due to this feature. |
| conceptual search | Noun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression. |
| reflective marketing | Noun phrase. The practice of using multiple or alternative channels to draw in traffic or customers; specifically applied to non-search channels (such as social media and links on other Websites) from an SEO perspective. |
