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serm	Acronym. Search Engine Results Management or Search Engine Reputation Management.
plugin	An application or software that you install in your sites backend to extend and expand its functionality.
poison words	Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines.
alphabet	Alphabet: full name: Alphabet Inc.: is Googles new holding company as of August 2015. Based in California, the company has Googles co-founders Larry Page as CEO and Sergey Brin as President. The largest subsidary of Alphabet is Google Inc., and is also the parent company of other ventures including Google Capital, X, Calico, GV, Google Fiber, Jigsaw, Nest Labs, Sidewalk Labs, and Verily.
rank tracker	A tool that provides data regarding a sites positions on search engine results for particular queries.