| mobile optimization | The process of improving and readjusting a website so that mobile users can view and interact with its content better. |
| citation | A mention of a business name on the web with or without a link. A full citation contains information from a NAP listing (Name Address Phone #). Citations are important for local businesses as they are a big factor that search engines use to determine local search rankings. |
| .htaccess | A file uploaded to a websites server that controls a number of functions, including redirects and access levels. |
| ambiguous intent | Refers to a search phrase where the goal of the searcher is unclear and requires further specification. |
| ip address | An internet protocol (IP) address is a string of numbers thats unique to each specific website. We assign domain names to IP addresses because theyre easier for humans to remember (ex: moz.com) but the internet needs these numbers to find websites. |
