| ppc | (PAY PER CLICK) Pay Per Click is a contextual advertisement structure where advertisers pay ad agencies whenever a user clicks on their promoted ad. One example of PPC is Google Adwords. |
| branded link | In terms of anchor text, a branded link is a link which contains to company brand or similar derivative in the anchor text. Example branded link for Search Candy would be Search Candy, SearchCandy and SearchCandy.uk. |
| programming language | Writing instructions in a way a computer can understand. For example, JavaScript is a programming language that adds dynamic (not-static) elements to a web page. |
| neural matching | Noun phrase. From physiological psychology, the process of recognizing a memorized activity. In artificial intelligence, a method of vector-based pattern matching. Originally developed for optical analysis and 3-D image management, neural matching has been adapted to conceptually match searchers queries with indexed Web documents. |
| reciprocal links | When two websites agree to exchange links to one another. |
