| bold | see Strong tag. |
| webpage | A document that exists on the World Wide Web and can be viewed by web browsers. |
| transformational conversion | Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion. |
| unique value proposition | A Unique Value Proposition is what you bring to the table that your competitors dont. |
| paid link | A paid link is a back-link to a website that is purchased. Selling and buying links are huge violation of Googles Webmaster Guideline. So, Google can penalize severely, including manual action. |
