| gray hat seo | SEO strategies that toe the line of search engine guidelines. They are questionable, but not as clearly in violation of guidelines as black hat SEO tactics. |
| naturality | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not optimized to be included in the search results. A perfectly natural search result (q.v.) has a Naturality value of 1.0, reflecting the fact that none of the search listings (q.v.) are optimized for placement in the result. 2) The characteristic of being natural in the sense of not having been optimized for inclusion or ranking within a group or collection of natural, transparent, or opaque objects. |
| doorway page | Webpages that are created to rank in search engines for specific keywords only for the purpose of redirecting users who click on that page to a different website. |
| cookie | A small file sent by a website and stored in a users web browser while browsing the website. It allows websites to remember information about a user and display custom information such as advertisements when the user returns. |
| link juice | A term you should never use in public or online. |
