| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| microblogging | Blogging via short, frequent posts and updates. Done through platforms like Twitter. |
| primary keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| blog | A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog was coined, and became the common term. |
| banner blindness | The idea that users have been so inundated with advertisements they now ignore ads in traditional positions (banners along the top or down the side). This is a big reason for text and other contextual advertising achieving greater success. |
