| search engine crawlers | An internet bot that systematically scans the World Wide Web so that it can be indexed. |
| minifying html css js | Web code and files such as HTML, CSS and Javascript can be minified in order to make them smaller in size. This way, they will be downloaded faster and the website will load faster. See Compression. |
| query deserves diversity | (QDD) A Google algorithm that tries to match user intent by providing broader but relevant match results. |
| a/b testing | A strategy for measuring the success of a marketing campaign in which two landing pages are created and incoming traffic is split between them to compare the conversion rates of each. |
| cloaking | Showing different content to search engines than you show to human visitors. |
