| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| off-site optimization | (OffPage SEO) Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
| people also ask | A collection of additional questions related to the query and their answers, which are displayed in a drop-down list on the SERP. |
| link spammer | Noun phrase. An SEO specialist who uses unethical techniques to obtain links from other sites, usually without the knowledge or permission of site owners. |
| url rewrite | Making URLs more descriptive and content related to boost search engine ranking. Commonly the rewritten URL will include the primary keyword or phrase for that page and can be classified as a search engine friendly (SEF) URL. Ideally, the URL should be usefully descriptive from the outset. If rewriting remember to add a 301 redirect from the old URL. |
