| hreflang tag | The hreflang attributes can be used to ensure the correct language and regional websites are served in search results. The Hreflang specification can be applied using the rel=alternate and hreflang=x attributes with the applicable language code inside a link element, via a HTTP header or a sitemap. Read our guide to the Hreflang specification here. |
| rich cards | Rich cards are a new type of mobile-optimised search result format developed from rich snippets. |
| virtual assistant | A bot that uses natural language processing to perform tasks, such as conducting web searches. For instance, Apple’s Siri or Microsoft’s Cortana. |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
| non-reciprocal link | where one site links to another but that site does not link back. |
