| favicon | Favicons are 16?16 pixels small icons that usually contain the logo or a simple graphic and appear in the tab of web browsers as well as bookmarks. Now easier to produce via free web resources and can help reinforce brand. No direct SEO value so perhaps out of place in an SEO glossary but your website really should have one. |
| internal link | See: Website Navigation |
| hidden text | Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is: |
| unnatural link profile | A site may have an unnatural link profile if the collection of unnatural links that are pointing to the site is very high. Sites that have an unnatural link profile have a high risk of being penalized by Google or other search engines. |
| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
