| gateway page | Gateway page is the same as a doorway page. |
| unique content | Unique content is a term used in SEO to mean text based content that is original and has not been used before. If a webpage is said to be lacking in unique content, it means that it has little content that is unique to that particular page. |
| webpage template | A predesigned webpage that one can purchase and use as a design for their own content. |
| link popularity | This term refers to a measure of the value of a web site based upon the number and quality of sites that link to it. |
| pagerank hoarding | Noun phrase. The attempt to prevent PageRank or PageRank-like value from leaving a Web site. This concept is nonsensical as all reputable published sources agree that a documents PageRank must be returned to the collection from which its PageRank is being calculated. See also: PageRank Evaporation, Preservation. |
