| long form content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| end-user | The end user is the person who ends up using the service or product that has been purchased. E.g when a customer purchases a gift for another person, they only pay for the product or service, but the person they give the gift to is the one who is the end-user. |
| follow | The default state of a link, follow links pass PageRank. |
| robot | A script or program used by search engines to perform various automated tasks like crawling web pages for indexing. |
| bot | See: Crawler, Googlebot |
