| website structure | The planning and design of a websites functional, technical, and visual components. |
| widget | In terms of websites, widgets are usually simple dynamic apps that can be aped to websites. Links included in widgets are subject to the Google Webmaster Guidelines. |
| search engine algorithm | See algorithm. |
| goals | used in Google Analytics as a measurement of a specific website interaction (purchase, enquiry etc). |
| google bowling | Google Bowling refers broadly to negative SEO: the practice of trying to maliciously affect the results of a website or competitor. |
