| cascading style sheet | CSS is the part of the code that describes how different elements on your site look, such as the design style of your links, text, headers, etc. |
| contextual advertising | Contextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income. |
| natural links | Natural links are a type of backlinks that Google prefers. They are harder to get and are a direct results of your content and marketing efforts. However, unlike unnatural links, they will provide long term SEO benefits. |
| fragment url | A URL containing #. Used to specify a location within a HTML document. For example, https://netvantagemarketing.com/seo-glossary/#HTML is a fragment URL and entering that URL into a browser will take a user to the HTML section of this article. The HTML part of the URL is the fragment identifier. |
| boolean operators | Using boolean search operators it is possible to connect search words together to broaden or narrow a set of results. The three basic boolean operators are AND, OR and NOT. By default however search engines will usually apply AND for each part of a query unless specified otherwise. |
