| link audit | Link Audit is an in-depth analysis that allows you to closely inspect elements related to the link building strategy, link positioning, unnatural links, link velocity, link authority, competition analysis, etc. A link audit is at help in detecting problems and opportunities for your website but it should also be the first step in developing a strong digital marketing strategy. |
| sef urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| google search console | A free program provided by Google that allows site owners to monitor how their site is doing in search. |
| competition-oriented pricing | Competition-oriented pricing is a strategy used in pricing that is dependant on the price of competing products or services. |
| exit rate | The percentage of visitors who look at a page and then leave the website entirely. Differs from bounce rate. |
