| snake oil | Snake oil is usually a term assigned to those called salesmen that offer webmasters guarantees to appear in the top ranking for a certain keyword. They usually try to convince the site owner that their site is not well optimized and promise groundless high ranking for unreasonably amount of money. |
| xml sitemap | A list of all the pages on a website that search engines need to know. |
| google data studio | A free online tool that lets you to customize visual reports using data from various sources. |
| file transfer protocol | (FTP) A protocol for transferring files to and from a websites server. Many websites are maintained through FTP usage. |
| adwords impression share | The proportion of impressions a business received relative to the number it could have potentially received. (See also impressions) |
