| canonical | To reduce duplicate content, adding a canonical URL shows search engines which URL is the preferred page when multiple pages have similar (or the same) content. |
| bright websearch | Noun phrase. Web search conducted through an open or brand search engine such as Baidu, Bing, Google, Yahoo!, Yandex, etc. May also be called Open Websearch. |
| e-commerce seo | SEO that is focused on increasing traffic and sales for e-commerce related websites that sell products online. |
| the fold | The line at which the webpage is cut off by the bottom of the screen. An initial glimpse at a webpage should provide all pertinent information to the user without having to scroll down on the page. This is an old newspaper term that held significant meaning for the writers whose work was published above the fold. Ads published above the fold are priced higher than those below the fold. The same theory holds true on a webpage. |
| private label rights | This is a license that some digital products have which permits reuse, modification, or reselling. |
