| macro seo | Noun phrase. Group-level search engine optimization; used to promote a group of Websites for one or more keywords across one or more search engines. |
| hidden door | Noun phrase. In Web analytics, a hidden door is a page for which activity is not tracked in the same way as other pages on a Website (if tracked at all). Examples of hidden doors include shopping carts, thank you post-sale pages, and user account management pages. A hidden door breaks the analytics path of the user journey. See also: Time portal, Time tunnel. |
| alt attribute | HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image. |
| indexer | Noun. A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice. |
| warm leads | Someone who has already shown a measure of interest in a companys products or services, such as by following it on social media. |
