| ecommerce site | A website that is devoted to retail sales. |
| absolute url | When a complete page URL is used instead of just using a part of it. |
| link density | Noun phrase. The number of links embedded on a page computed in a ratio of links-per-words or distance-between linking elements. |
| return on ad spend | (ROAS) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
| pigeon | Pigeon is the name given to a Google algorithm launched in July 2014 that was aimed at improving local search. |
