| black hat | Search engine optimization practices that violate Googles quality guidelines. |
| digital marketing funnel | A digital marketing funnel is a marketing model that describes the path a consumer must take to go from being a lead to making a purchase. There are 6 stages to this process: Exposure, Discovery, Consideration, Conversion, Customer Relationship, and Retention. |
| blogger | someone who publishes a blog. Also the name of Googles blogging platform. |
| negative keywords | Keywords that allow you to choose what not to target with a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be set with match types such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not appear in the search results for that search. This practice helps advertisers save budget and maximize ROI. |
| term opacity | Noun phrase. The sum of the measured opaque value of all Opaque members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Opacity. |
