| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| inbound marketing | Marketing techniques that bring potential customers in to your company by providing them with valuable content. Contrasted with outbound marketing. |
| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
| follow links | Links that have influence on the rankings of the linked site. These links help communicate a signal of trust in a web page to search engines. |
| google adwords | Googles platform for allowing advertisers to display ads in their SERPs or through their display network. |
