| keyword cannibalization | A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well. |
| keyword competition | A metric that shows how easy or difficult it is to rank for a given keyword in the SERPs. |
| website template | Pre-made web design. |
| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| keyword density | How often a word or phrase appears within the content of a webpage. At best, this unproven concept is outdated, if ever really mattered to search engines. There is no ideal percentage that will help a webpage rank better. |
