| keyword analysis | Noun phrase. 1. The practice of evaluating the source of a query and its relevance to the content that received traffic from the query. 2. The practice of estimating how much revenue a specific query drives to a given (group of) website(s). |
| pubcon | Publishers conference and Webmaster discussion on numerous topics including Website design, programming, scripting, hosting, server administration, search engines and the like. |
| viral content | This is content that goes around the internet and gets shared among a large number of people, usually within a very short period of time. These included videos and social media posts. |
| deep link ratio | The deep link ratio is the percentage of hyperlinks that point to other pages than your homepage. If you had 100 pages and 60 were pointing to pages other than your homepage, your deep link ratio would be 60%. |
| bing merchant center | This is a tool created by Bing which enables you to upload product and store info (basically a catalog) onto the Merchant Center, so buyers can see it on Bing Shopping. |
