| rich results test tool | A tool released by Google in January 2019 allows users to preview how rich results will be shown in search results and edit code. |
| keyword anchor text | Links whose anchor text is made up of relevant keywords. |
| click-through rate | The ratio of impressions to clicks on your URLs. |
| bing | The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009. |
| inlink | An inlink is the same thing as an incoming or inbound link, meaning the links come from related pages that are sources of trust and boost your pages ranking. |
