| keyword research tools | platforms which help you to discover which keywords you should be targeting based on search volumes and search trends. The most commonly used is Google AdWords Keyword Planner. |
| competition-oriented pricing | Competition-oriented pricing is a strategy used in pricing that is dependant on the price of competing products or services. |
| backlinks | Or inbound links are links from other websites that point to your website. |
| scraping | A technique in which software extracts data from an online source. |
| de-indexing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
