| safe search | Web Search that does a better job of filtering inappropriate content |
| google penguin algorithm | A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm. |
| de-indexing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| mobile-first indexing | Google began progressively moving websites over to mobile first indexing in 2018. This change means that Google crawls and indexes your pages based on their mobile version rather than their desktop version. |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
