| schema mark-up | Structured data mark-up designed to show search engines what content means, not just what it says. Special tags are wrapped around content to designate their role, allowing search engines to build a more detailed picture of the page they are looking at. |
| search engine rankings | The ordered listing of organic search engine results. |
| negative seo attack | Unethical and black hat SEO methods used to lower or harm the rankings of a competitor. |
| channel distribution | Channel Distribution is when products go through different hands/businesses to get to the final consumer. |
| return on ad spend | (ROAS) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
