| inbound link | A link to a webpage that originates from an external website. For example, if Search Engine Journal were to link to Google, that would count as an inbound link on Google’s side; if Google were to link to Search Engine Journal, that would be an inbound link on SEJ’s side. |
| algo | An algorithm or algo is a program utilized by search engines to determine what pages and sites to suggest when a user enters in a search query. You will hear the term used frequently when talking about the various programs, including Penguin and Panda, that search engines use to weed out bad sites that use tactics to improve their SEO ranking. |
| customer satisfaction | Customer satisfaction measures how satisfied customers are with a particular product or service. |
| unnatural link profile | A site may have an unnatural link profile if the collection of unnatural links that are pointing to the site is very high. Sites that have an unnatural link profile have a high risk of being penalized by Google or other search engines. |
| analytics | The science of collecting, analyzing, and interpreting data to take future action based on what has (or hasn’t) worked historically. |
