| google index | A huge database of the content that got selected by bots through crawling, and that is deemed worthy to show to searchers. |
| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
| non-reciprocal link | where one site links to another but that site does not link back. |
| technology stack | The software and hardware and service providers your web application uses. |
| conceptual search | Noun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression. |
