| repeat visitors | The same user returning to a website more than once. |
| persona | A fictionalized representation of an ideal website visitor or customer – their demographics, behavior, needs, motivations, and goals – all based on actual data. |
| meta tag | An important tag describing the content of the article/page/website used by the search engines in the search result snippet. |
| nap | Name Address Phone Number. Details and contact information of a business that can be used as a citation for improving local search engine visibility. NAP listings can be found on any website but are often created in online directory listings such as Yelp, Yellow Pages and Insider Pages. It is important for existing NAP listings on the web to be consistent for local SEO. |
| head term | A popular keyword with high search volume that is usually difficult to rank for. |
