| search engine results page | (SERP) A page of results after searching for something in a search engine. If someone refers to their website appearing on page 3 of the SERPs, they are talking about appearing on the third page of results for a specific keyword. |
| vertical search engine | Vertical search engines are specialized search engines meant for people interested in a particular area, such as, Amazon for shopping, YouTube for Video and Google Scholar for scholarly papers. |
| fake reviews | a positive, neutral or negative review that is not an actual customer or clients honest opinion or doesnt reflect a customer or clients genuine experience. |
| penguinated | Adjective. The state or status of a Website having been deindexed or downgraded by the Penguin algorithm (q.v.) in Googles search index. |
| shared hosting | As opposed to a dedicated hosting package, a shared server hosts multiple website owners on the same hardware and IP. This can be dangerous, as if one website spams or gets blacklisted, the penalty will be shared through the IP. If youre on a shared hosting package, its a good idea to purchase a dedicated IP address. |
