| public relations | A marketing discipline concerned with managing a person or brands public reputation and communications. PR practices include writing and distributing press releases, outreach, and forming public partnerships. |
| title tag | An HTML element that specifies the title of a web page. |
| directory | A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free or paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. |
| domain strength | The strength of the domain that relies on the amount of keywords for which the domain is positioned within the top results and the average position for them. |
| repeat visitor | The same user returning to a website more than once. |
