| share of voice | How many impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms. |
| really simple syndication | RSS Feed: New content is published to the subscribers of a websites RSS feed. |
| manual review | A website review done by a search engine engineer to determine whether a site is legitimate. Most search engines utilize a combination of manual and automated processes. |
| skimmable | Content that is easy to read or skim through. |
| referring ip | an IP address which hosts one or more websites that contain links pointing to a given URL or domain. |
