| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |
| server log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| hits algorithm | Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs). |
| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
| crawling | The process by which search engines discover your web pages. |
