| http | The Hypertext Transfer Protocol is how data is transferred from a computer server to a web browser. |
| x-robots-tag | Like meta robots tags, this tag provides crawlers instructions for how to crawl or index web page content. |
| conversion form | A webform where information is collected for a site visitor. Data gathered about each visitor can be transformed from website traffic into business leads through follow-up activities. |
| 10x content | Coined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic. |
| htaccess file | A hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache. |
