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skimmable	Content that is easy to read or skim through.
white hat seo	SEO strategies that comply with Googles Webmaster Guidelines.
website behavior analysis	Noun phrase. The study of the methods by which Websites engage or interact with users, other Websites, search services, and social media. Cf. Website Body Language.
google adwords	Googles platform for allowing advertisers to display ads in their SERPs or through their display network.
bmp	Bitmap (.bmp) a type of image file