| uoca | Unique Online Competitive Advantage. The online component that makes you stand out over your online competition. |
| baidu | The most popular search engine in China, Baidu was founded in January 2000 by Robin Li and Eric Xu. |
| link pyramid | The description of a backlink structure taking the form of a pyramid with your website at the top. For example, your website has 10 links pointing to it from other sites. Then each of those 10 sites may have 20 further links pointing at them. And so on and so on? |
| h4 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| hero section | An area at the top of a webpage often consisting of strong visuals with simple typography and user interface elements. Most of the elements rest on top of a background image and can be often animated. All designed to provide a vibrant and stimulating introduction to the page. |
