| dynamic url | A Dynamic URL is the result of a search in a database driven website. The contents of the URL change depending on the search queries. The content of those pages also changes accordingly. Although they can be indexed and ranked, it is believed that static URLs provide SEO benefits. A mixture of both is recommended. For example, if your site has category pages with filters, the categories themselves can be static, but the filters can generate dynamic strings in the URLs. Its far better than having thousands of static URLs, one for each type of filter. Using a canonical tag from the filtered strings to the main static URL is recommended. |
| web crawler | a computer program designed to crawl the Internet and collect information on websites. Sometimes known as a spider. |
| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| naturality | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not optimized to be included in the search results. A perfectly natural search result (q.v.) has a Naturality value of 1.0, reflecting the fact that none of the search listings (q.v.) are optimized for placement in the result. 2) The characteristic of being natural in the sense of not having been optimized for inclusion or ranking within a group or collection of natural, transparent, or opaque objects. |
| information architecture | How a website is organized and where various content and navigational elements are located on webpages. |
