| aggregation content curation | A form of content curation in which content on a given topic is collected and synthesized in one post. |
| serp volatility | SERP Volatility stands for ranking fluctuations. Variation in the algorithmical SERP may occur due to changes in the content of a ranking page, the number of inbound links pointing to that page, the competitiveness of a given keyword or niche, etc. This fluctuations may appear even daily or hourly. |
| landing page | A stand-alone webpage that is typically used to generate leads and conversions. Within Google Analytics, a Landing Page is a dimension through which a user first entered the site. |
| login forms | Refers to pages that require login authentication before a visitor can access the content. |
| pbn | Stands for Private Blog Network. |
