| buyers journey | the steps that consumers go through before purchasing (awareness, consideration, decision). See The Buyers Journey Explained. |
| competition | There are two types of competition: |
| keyword analysis | Noun phrase. 1. The practice of evaluating the source of a query and its relevance to the content that received traffic from the query. 2. The practice of estimating how much revenue a specific query drives to a given (group of) website(s). |
| permission marketing | A term coined by Seth Godin that is synonymous with inbound marketing. |
| inbound link | A link to a webpage that originates from an external website. For example, if Search Engine Journal were to link to Google, that would count as an inbound link on Google’s side; if Google were to link to Search Engine Journal, that would be an inbound link on SEJ’s side. |
