| off-page seo | Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards). |
| google penalty | Google Penalty is considered when a website has broken Google Webmaster Guidelines, and Google penalizes it by lowering its rankings in search results for particular keywords or removing the website entirely from the index. |
| roas | (Return on ad spend) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
| hypertext | (HTML) A basic coding language used to create websites. When someone refers to a websites code, they are usually referring to its HTML. |
| aggregation content curation | A form of content curation in which content on a given topic is collected and synthesized in one post. |
