| google news sitemap | A Google News Sitemap is a sitemap used to assist Google in the indexing of Google News specific content. A Google News Sitemap should only contain resources that adhere to the various Google News guidelines. |
| purchased links | Exchanging money, or something else of value, for a link. If a link is purchased, it constitutes an advertisement and should be treated with a nofollow tag so that it does not pass PageRank. |
| bing webmaster tools | Bings website optimisation tool. |
| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
| above the fold | Above the fold is usually about 600 pixels from the top of the page or the bottom of the browser window. It is the part of a web page that is visible without having to scroll down. |
