| value proposition | A companys statement explaining the benefit or feature it offers uniquely well. |
| virtual server | Splitting a physical server into multiple virtual servers allows companies to host multiple TLDs from a single machine. |
| search engine optimisation | Search Engine Optimization is when a website is optimized or made to be user-friendly for search engines so that the website can receive the best rankings in the search engine results naturally. |
| keyword not provided | When looking in Google Analytics under organic keywords, keyword not provided are organic searches for users logged into their Google account that is no longer accessible for data collection. |
| sab | (Service Area Business) A business that may or may not have a local storefront, but offers services by traveling to customers locations. Common examples include delivery services, plumbers, landscaping companies, etc. Specifying your service radius to Google within Google My Business is an important part of local SEO. |
