| majestic seo | A link intelligence tool built on what they call the worlds most advanced link intelligence map. URLs can be explored along with their backlink metrics and history, and various other search intelligence metrics can be accessed. |
| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
| page authority | An SEO metric created by Moz intended to show the likelihood that an individual web page will rank. The scale is 0-100. Over 40 factors are taken into account to award a score to each page. |
| outbound link | A link that directs visitors to a page on a different website than the one they are currently on. |
| shopping cart software | A shopping Cart is software installed on a site that allows users to browse items within an ecommerce site, select the items they want (which will put those items into their shopping cart), and then pay for those items when they decide to check out. |
