| micro seo | Noun phrase. Site-level search engine optimization; used to promote a single Website for one or more keywords across one or more search engines. |
| infographic | Noun. A large, oversized image in which many purported facts have been embedded in a stylized format. The intent of the infographic is to encapsulate useful, interesting information in an easy-to-read manner. Infographics cannot be indexed by search engines but they have given rise to Infographic Spam (q.v.). |
| http status code | The HTTP response status code indicates whether a HTTP request has been successful or it has encountered some sort of problem. See status code examples here. |
| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
| term frequency-inverse document frequency | (TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
