| outbound marketing | Traditional marketing techniques that interrupt a medium, such as a television program, with non-associated ads. |
| video seo | The process of helping a video rank better in search engines |
| baidu | The most popular search engine in China, Baidu was founded in January 2000 by Robin Li and Eric Xu. |
| clustering | the organising of search results when multiple listings appear for one website. Clustering also refers to the way search engines group different authorities on a certain topic together, showing their relationship. |
| organic search | The natural, or unpaid, listings that appear on a SERP. Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query. |
