| google bowling | Google Bowling refers broadly to negative SEO: the practice of trying to maliciously affect the results of a website or competitor. |
| search engine result snippet | See Featured Snippets. |
| directory links | Directory in the context of local SEO is an aggregate list of local businesses, usually including each businesss name, address, phone number (NAP) and other information like their website. Directory can also refer to a type of unnatural link that violates Googles guidelines: low-quality directory or bookmark site links. |
| lsi | LSI (LATENT SEMANTIC INDEXING) means that search engines will index commonly associated groups of words in a document. Not all searches involve one specific word, and most them will consist of at least three together. Search engines will analyze the content on your page and search for these groups of similar words to support your main keyword, and this will help boost your ranking. |
| virtual private network | (VPN) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
