| distance | In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query. |
| meta keywords | A tag that can be added to the “head section of an HTML document. Adding a bunch of keywords here won’t help you rank – search engine algorithms have ignored this tag for ranking purposes for years due to abuse (in the form of keyword stuffing). |
| niche | A specific market or area of interest consisting of a small group of highly-passionate people. |
| stickiness | Web developers seek to reduce the bounce rate on their site, and one way to do this is to improve the sites stickiness, meaning keeping users on the site longer. |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
