| search console | Google Search Console (previously Google Webmaster Tools) is the search engines main webmaster portal. Search Console allows users to register websites with Google, adjust settings, submit sitemaps, and use a variety of site maintenance related tools such as Fetch as Google. |
| display advertising network | A network of over a million websites, videos, and apps where ads can appear when using Google AdWords. |
| hallway | Adjective/Noun. A crawl page that only links to doorway pages. Usually called hallway page, sometimes shortened to hallway. |
| screaming frog | The Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK. |
| 10x content | Coined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic. |
