| blogacalypse | Noun. A sweeping delisting of SEO blog networks from the Google search index extending from approximately late February 2012 to late March or early April 2012. The blog networks were targeted for selling manipulative links. |
| hallway | Adjective/Noun. A crawl page that only links to doorway pages. Usually called hallway page, sometimes shortened to hallway. |
| gizmo | Gizmos (aka, gadget or widget) are small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait. |
| noarchive tag | A meta tag that tells search engines not to store a cached copy of your page. |
| cross pollinization | Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.). |
