| url re-writer | A piece of software that changes the apperance of a URL so that it is more search engine and user friendly. Usually used to improve long dynmaically generated URLs. |
| linkerati | Also known as linkers, linkerati describes very active and enthusiastic internet users that are most likely to create incoming links or link generating traffic. Linkerati are most likely to become the target of a linkbait campaign as they generate and share quality links that help sites to gain higher traffic. |
| ppa | (PAY PER ACTION) This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| closed loop marketing | Closed Loop marketing is when marketing distributes a campaign across a variety of channels to determine what happens to leads who enter and leave the sales funnel. |
| event citations | Link databases specifically for calendar events. |
