| google reconsideration requests | The process by which Google removes a manual penalty. |
| rss | RSS stands for Really Simple Syndication, and is a data feed system that delivers website content or website updates to a person as opposed to them actually navigating to the site to get this information. |
| off-page optimization | Off-page optimization is the influences that the owner of a website may not be able to control, like backlinks located on other websites. |
| orphaned link | see Broken link. |
| search intent | The underlying reason for a users search, which may not immediately be apparent from the search term they use. A greater understanding of search intent allows for more useful and targeted search results, and increasing this understanding has been a priority for search engines over the years. |
