| link hoarding | The practice of attempting to retain link popularity by refusing to link to other websites, or by doing so using methods that do not convey link equity. |
| majestic seo | A link intelligence tool built on what they call the worlds most advanced link intelligence map. URLs can be explored along with their backlink metrics and history, and various other search intelligence metrics can be accessed. |
| editorial backlink | Naturally acquired backlinks that are placed within the body of content. |
| user-generated content | This is content created by those who use a product or service. This type of content is normally seen as images and videos on social media, but can also include blog comments. |
| infographic | Noun. A large, oversized image in which many purported facts have been embedded in a stylized format. The intent of the infographic is to encapsulate useful, interesting information in an easy-to-read manner. Infographics cannot be indexed by search engines but they have given rise to Infographic Spam (q.v.). |