| hosting | The process of allocating space on a web server to store website files while making them available to computers connected to the internet. |
| .htaccess file | A server configuration file that can be used to rewrite and redirect URLs. |
| user engagement | Noun. Any action a visitor takes on a Web page, including but not necessarily limited to: leaving a comment, clicking on a link, filling out a form, using a widget (such as a calculator), activating a social share, etc. Search engines DO NOT measure user engagement. |
| url parameter | The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded): |
| footer | The bottom section of a website |
