| title | The title is what appears in search engine results and is the first thing a user sees when entering a search query. It is what is included in a HTML tag. |
| traffic rank | Comparison between websites that reveals the number of visitors a website receives in comparison to all other sites on the Internet. |
| link acquisition | Noun phrase. The practice of acquiring links for a Website document through active and passive link building. Has begun to supersede link building (q.v.) in common SEO parlance. |
| user experience | Also known asUX. The experience of a visitor once on a website and how effectively their needs are met. Often measured by behavior metrics in Google Analytics including bounce rate, pages/session, and avg. session duration. |
| referring domains | otherwise known as a ref domain, a referring domain is a domain that a backlink is coming from. |