| reinclusion | The process of asking a search engine to return a website or webpage(s) to its search index after de-indexing. |
| natural search | The search positions and web traffic which originate naturally based on SEO and not through paid advertising. |
| hits | Hits are visitors to a website. A successful campaign could be said to be one which delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website. |
| double jeopardy | Double Jeopardy is a marketing law which advocates that businesses that have a lower market share have less brand loyalty and fewer buyers. There are a few exceptions to this rule but is very prevalent. |
| domain | A website address – typically ending in an extension like .com, .org, or .net. For example: |
