| keyword discovery | Noun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data. |
| page view | In advertising, an impression refers to the instance of a user viewing a webpage. |
| cookie values | The data in cookie files. |
| search engine friendly urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| natural backlink | Naturally acquired backlinks that are placed within the body of content. |
