| pages per session | Also referred to as page depth, pages per session describes the average number of pages people view of your website in a single session. |
| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
| cooperative advertising | Cooperative advertising is an advertising form where two or more businesses share the cost of an ad. |
| reciprocal linking | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
