| findability | How easily the content on a website can be discovered, both internally (by users) and externally (by search engines). |
| free for all | FFA is a page or site with many outgoing links to sites that are unrelated or provide the user very little unique content. These are also known as link farms and are created for the solely purpose of boosting rankings. They provide little valuable and are looked upon unfavorably by search engines. |
| blogger outreach | Blogger outreach is the process of contacting and working with bloggers as part of a marketing campaign. |
| null relevance | Noun phrase. The complete lack of internal or external factors that create a positive relevance score for a document in a search result in which the document is listed. |
| google | The search engine founded by Larry Page and Sergey Brin in September 1998. Google marked a radical departure from human-edited web directories, relying on web crawling technology and a complex algorithm to analyze hyperlinking patterns to rank websites. Google is the most-used search engine in nearly every country in the world. |
