| extensible markup language | (XML) Allows for the simple formatting and syndication of content through technology like RSS. |
| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
| free for all | FFA is a page or site with many outgoing links to sites that are unrelated or provide the user very little unique content. These are also known as link farms and are created for the solely purpose of boosting rankings. They provide little valuable and are looked upon unfavorably by search engines. |
| plugin | An application or software that you install in your sites backend to extend and expand its functionality. |
| web browser | A software application for translating HTML documents into user-friendly webpages. Common web browsers include Google Chrome, Firefox, Safari, Internet Explorer, and Opera. |
