| website behavior analysis | Noun phrase. The study of the methods by which Websites engage or interact with users, other Websites, search services, and social media. Cf. Website Body Language. |
| toxic words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| autocomplete | When a search engine finishes typing your search query for you. |
| registrar | A company responsible for the purchase/registration of domain names. |
| call tracking | The process of tracking online marketing at the point at which it may move to a phone call. |
