| roas | (Return on ad spend) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
| skyscraper seo | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| pagerank hoarding | Noun phrase. The attempt to prevent PageRank or PageRank-like value from leaving a Web site. This concept is nonsensical as all reputable published sources agree that a documents PageRank must be returned to the collection from which its PageRank is being calculated. See also: PageRank Evaporation, Preservation. |
| paid traffic | Incoming traffic that results when visitors click on ads youve paid for. |
| plugin | An application or software that you install in your sites backend to extend and expand its functionality. |
