| pogo-sticking | When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results. |
| citation flow | An SEO metric created by Majestic SEO to quantify the influence of a URL based on the number of sites that link to it. |
| ga | (Google Analytics) A platform used to gather data on your website. |
| dead-end page | A webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward. |
| static page | A static webpage has fixed content that is written in plain HTML. Unlike dynamic pages, static pages do not include complex scripting languages and are easier to crawl. These pages are faster to load than dynamic pages. |
