| page authority | An SEO metric created by Moz intended to show the likelihood that an individual web page will rank. The scale is 0-100. Over 40 factors are taken into account to award a score to each page. |
| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
| link profile | A term used to describe all the inbound links to a select domain, subdomain, or URL. |
| made for advertisements | These types of sites are designed as a venue for advertisements. |
| historical data | The data that allows you to perform research on keywords and domains from previous months. Domain Analytics and Keyword Analytics historical data goes back to January 2012. PLA historical data goes back to September 2013. Traffic Analytics historical data goes back to April 2016. |
