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cascading style sheetCSS is the part of the code that describes how different elements on your site look, such as the design style of your links, text, headers, etc.
information architectureHow a website is organized and where various content and navigational elements are located on webpages.
file transfer protocol(FTP) A protocol for transferring files to and from a websites server. Many websites are maintained through FTP usage.
link hoardingThe practice of attempting to retain link popularity by refusing to link to other websites, or by doing so using methods that do not convey link equity.
long-tail keywordLong-tail keywords are longer and highly specific phrases with more than two words and less competitive in SEO and SEM. Such keywords help better ranking for highly competitive entities.