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programming languageWriting instructions in a way a computer can understand. For example, JavaScript is a programming language that adds dynamic (not-static) elements to a web page.
headingsText that is placed within heading tags, such as H1, H2, H3 or H4. The size and bold type provide a clear reading for the visitor. A search engine will use the text within these tags for categorizing the page.
link volumeThe quantity of links on a page.
page viewIn advertising, an impression refers to the instance of a user viewing a webpage.
log filesFiles generated by a server and which contain a list of activities by websites and services in it.