| warm leads | Someone who has already shown a measure of interest in a companys products or services, such as by following it on social media. |
| xml sitemap | A list of all the pages on a website that search engines need to know. |
| seo practices | Noun phrase. The techniques and/or methodologies employed to enhance or modify Web document structure and content, as well as links pointing to Web documents, to ensure that search engines include the Web document in desired search listings (q.v.). |
| pop-under | Form of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive. |
| site submission | A site can be submitted for indexing to search engines. Google used to have a page where you could submit your URL, but its deprecated. To submit new URLs now, you have to connect your site with the Google Search Console and access Crawl > Fetch as Google > Fetch and render. Submitting new content as soon as possible is essential, as content can be stolen from your website by content scrapers. Bing still has a simple submit page, but can only insert the Homepage. |
