| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
| rss | RSS stands for Really Simple Syndication, and is a data feed system that delivers website content or website updates to a person as opposed to them actually navigating to the site to get this information. |
| qualified traffic | When traffic is qualified, it usually means that the visit is relevant to the intended topic of the page, and therefore the visitor is more likely to find the content useful and convert. |
| search volume | The number of times a keyword was searched. Many keyword research tools show an estimated monthly search volume. |
| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
