| anchor text | The text with which you link to pages. |
| parasitical seo | Noun phrase. The practice of riding coat-tails for ones own advantage. Parasitical SEO tactics may include: creating competitive content about well-established brands (common in affiliate marketing), injecting content onto an established Web site without the site owners knowledge or approval, dropping links into comments and discussions on popular blogs and forums, etc. |
| qdf | Stands for query deserves freshness, where a search engine might decide to show newer webpages in search results (rather than older pages) if a particular search term is trending, perhaps because a news event has resulted in a surge in searches on that topic. |
| infobox | A section of a search engine results page (SERP) which provides supplementary content to the users query. An infobox is separate from traditional organic and paid results, and is designed with the goal of fulfilling user search intent within the search engine ecosystem, rather than requiring users to navigate away. Indicated by the red section below: |
| long-tail keywords | Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries. |
