| blogging | A blog is short for weblog. Its a log? on the web. You post articles on it and they are usually listed in a chronological order. Most websites now have a blog. They post useful and interesting things related to their niche in order to attract traffic. A blogger is a person that owns a blog and writes on it. Theres a difference between someone who writes on blogs and a blogger. A blogger has a following and something to say. A blogger could earn his living off blogging. |
| public relations | A marketing discipline concerned with managing a person or brands public reputation and communications. PR practices include writing and distributing press releases, outreach, and forming public partnerships. |
| keyword competition | A metric that shows how easy or difficult it is to rank for a given keyword in the SERPs. |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
