| minifying html css js | Web code and files such as HTML, CSS and Javascript can be minified in order to make them smaller in size. This way, they will be downloaded faster and the website will load faster. See Compression. |
| feed reader | A browser add-on program that gathers and displays feeds according to the users preferences and subscriptions. |
| h2 | the secondary heading (H2) on the page. Google picks up on the code and decides what your page is about, plus whether its relevant to searchers. We optimise H2s to meet searchers keywords. |
| algorithmic risk | Noun phrase. The probability that a search engine algorithm rewards (positive risk), ignores (neutral risk), or punishes (negative risk) an optimization strategy. |
| serm | Acronym. Search Engine Results Management or Search Engine Reputation Management. |
