| viral marketing | Viral Marketing is the act of creating content that gets popular very fast. The terminology comes from viruses, that also spread very fast. Its not easy to make a viral content, but once you get the hang of it, you can profit a lot. The easiest way of making viral content is through video. |
| access log | A log file listing all of the requests for individual files made by people or bots on a website. |
| server volatility | Noun phrase. The variable responsiveness of a Web server with respect to fetch requests from users and crawlers. A Web servers responsiveness (site speed) changes over time depending on local (server-side) and remote (user/crawler) conditions. |
| mobile marketing | Marketing on or with a mobile device, like a cell phone or tablet. |
| search engine strategy | A companys goal-driven plan for ranking well in search engine results. |