| subduction | Noun. The process of pushing older content deeper into a Website, such that fewer internal links point to it, fewer people see it, and its traffic declines. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
| bing ads | Microsofts paid, self-serve advertising network platform, a parallel to Googles AdWords. Like AdWords, Bing Ads determines how frequently it displays an ad based on a combination of ones maximum bid and the click-through rate of the ad, among other qualities. |
| twitter | Twitter is a microblogging social network where users can post text up to 140 characters and pictures. These posts are called tweets and users communicate on the network using tweets retweets and others. |
| free seo tools | SEO Tools that have no cost. |
