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| rank tracker | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| sandbox | The Google Sandbox is an algorithm that has allegedly existed since 2004, a filter that potentially affects new websites and/or links. |
| main keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| bot | See: Crawler, Googlebot |
| crawl error | An error that occurs while a search engine is exploring your website. |