| hyper text markup language | HTML is the code part of your web site that search engines read. You should keep the HTML clean so that search engines can easily read your site. Put as much of your layout code in your CSS instead of your HTML to accomplish this objective. |
| podcast | Digital audio files that are usually part of a series, like radio shows. |
| bing merchant center | This is a tool created by Bing which enables you to upload product and store info (basically a catalog) onto the Merchant Center, so buyers can see it on Bing Shopping. |
| offpage seo | Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
| file compression | The process of encoding information using fewer bits; reducing the size of the file. There are many different compression techniques. |
