| interstitial ad | This is an Ad that shows up just before or after you get to the page youre trying to visit. |
| bow-to-stern latency | Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site. |
| unique value proposition | A Unique Value Proposition is what you bring to the table that your competitors dont. |
| informational conversion | Noun phrase. An informational conversion occurs when a visitor finds the precise information he is seeking on a Web page. |
| brand stacking | Branded search queries will display multiple page one results from the same domain. This was an intended change to Googles algorithm. |
