| outlink | An outlink is another word for outgoing link. |
| content audit | The process of reviewing the content on a website for problems that may impact SEO |
| semantic flux | when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase. |
| domain strength | The strength of the domain that relies on the amount of keywords for which the domain is positioned within the top results and the average position for them. |
| domain authority | DA is a search engine ranking score developed by Moz that predicts how well a website will rank. The score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority can also be a term used interchangeably with link equity, meaning the authority earned by a site through backlinks. |
