| page score | Measures the importance of a web page on a 100 point scale based on the volume of links pointing back to the page. |
| knowledge vault | The Knowledge Vault is a knowledge base project by Google that encompasses over 1.6 billion facts that have been collected from the internet. |
| knowledge graph | An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries. |
| google se traffic | Estimated monthly amount of visitors coming from the first 100 Google search results. |
| online review profile | The totality of online reviews of your business. |
