| everflux | Googles name for the continuous changing of search engine algorithms and indexes. |
| trend | Indicates the changes in the number of searches for this keyword over the last 12 months. |
| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| website | A collection of webpages hosted together on the World Wide Web. |
| serp features | Results displayed in a non-standard format. |
