| dhtml | Dynamic Hypertext Markup LanguageDirectoryA website that lists other websites based on category. A type of search engine where listings are gathered through human efforts or editors. |
| link popularity | This term refers to a measure of the value of a web site based upon the number and quality of sites that link to it. |
| smp | SMP (SOCIAL MEDIA POISONING) involves a black hat technique that attempts to implicate a competitor as a spammer, thus hurting their trust or reputation online. |
| web 2.0 | Web 2.0, also known as social web, was a progressive movement in which world wide web websites began to encourage user-generated content and participative interaction. |
| google pigeon update | The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014. The goal of Pigeon was to improve the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving distance and locating ranking parameters. |
