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| boolean search | Mathematical operators that users can add to searches in order to further specify intent or unique parameters. |
| display url | A display URL is a URL that accompanies a displayed ad. For Google Adwords, the limit of characters allowed for a display URL is 35. |
| adwords keyword | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
| orphaned link | see Broken link. |
| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |