| bow-to-stern latency | Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site. |
| buyers journey | the steps that consumers go through before purchasing (awareness, consideration, decision). See The Buyers Journey Explained. |
| relevancy | Shows the extent to which the site corresponds to the searchers query according to the search engine s algorithm |
| branded keywords | A set of organic or paid keywords that include the brand or name of a business. |
| text link | A link that is displayed only by hyperlinking to text only. Text links do not involve any rich media or special coding. |
