| roi | ROI stands for Return on Investment, which is a use of analytics software to determine return on investment, weighing the cost and benefits of different SEO schemes. |
| quality index | Quality Index is like Yahoos version of Googles Adwords Quality Score. It can affect a users cost per click and ranking. |
| yandex | The most popular search engine in Russia, Yandex was founded September 23, 1997 by Arkady Volozh and Ilya Segalovich. |
| research | discovering relevant keywords to your focus SEO strategy. This can be done through research tools, analytics, competitor sites etc. |
| taxonomy | Organizing and categorizing a website to maximize content findability and help users complete desired on-site tasks. |
