| transactional conversion | Noun phrase. A transactional conversion occurs when a visitor exchanges something of value (such as money) for a product, service, or other form of valued commodity. Purchases, fee payments, bill payments, and paid membership registrations are all examples of transactional conversions. |
| bow-to-stern latency | Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site. |
| below the fold | A section of a web page thats only visible after youve scrolled down. |
| exact match anchor text | the term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for. |
| direct traffic | Traffic from users going to your site through a browsers address bar without going through a third party. |
