| broken links | A broken link is a link to a URL that is not working correctly. If a user were to click the link it would lead to a 404 page or other type of error page in the browser. |
| nameserver | (DNS) A nameserver (Domain Name System) simply connects a servers IP to a more friendly name. This way, you wont have to memorize an IP when trying to connect to a server. |
| cart abandon rate | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
| site structure | The planning and design of a websites functional, technical, and visual components. |
| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
