| dynamic serving | A setup whereby a web server serves different HTML and CSS codes on the same URL depending on the device being used to access the content. |
| google update | Changes that search engines make to certain signals of an existing algorithm. |
| natural link | See: Editorial Link |
| matt cutts | Matt Cutts was previously Head of Googles Webspam Team. |
| cannibalisation | cannibalisation refers to the targeting of the same keyword, term or phrase on multiple pages of your website, or group of websites. See ?Semantic Flux. |
