| ethnic citations | Link databases that aim to specifically help people of on ethnicity or nationality. |
| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| search engine result page | After you type in a search query into a search engine, the results you receive are listed on an SERP or search engine ranking page. |
| earnings per click | A data point used to measure potential earnings based on how much a publisher earns for each click on an ad. |
| pay-per-click | or PPC: Online advertising approach that determines the cost of an ad by the number of people who click on the ad. |
