| dayparting | Modifying an ad campaign in accordance with the time periods ones target audience is most active and least active. Dayparting can be done through completely shutting off a campaign at certain times, adjusting bids at certain times, or changing budget parameters. |
| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| interstitial | This is an Ad that shows up just before or after you get to the page youre trying to visit. |
| skyscraping | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| national brand | A Brand that is known and distributed nationwide or within a given region. Unlike a store brand that can only be found/distributed in that particular shop. |
