| cost per click | Cost Per Click is the rate that is paid to a Pay Per Click Advertiser. |
| click fraud | Click fraud is an illegal practice that occurs when individuals, automated software or online bots are clicking on a pay per click advertising link with the purpose of generating a charge per click. Click fraud has generated a lot of controversy. Research on this matter shows that persons that make most use of click fraud are individuals who aim to increase their own ad banners incomes and companies who want to impair the competitors budget. |
| host | Noun. A much-used term in academic search engineering literature to distinguish between Web document collections on a systemic level. A host is not necessarily the same as a site. Hosts are generally defined to be either entire domains (example.com) or sub-domains (sub1.example.com). A domain to which one or more sub-domains belong would be treated as multiple individual hosts, distinct from one another. A host is easier to identify than a Web site, which may be only a part of a hosts content. |
| emd | (Exact Match Domain) A domain name that exactly matches your target keywords. |
| citation | A mention of a business name on the web with or without a link. A full citation contains information from a NAP listing (Name Address Phone #). Citations are important for local businesses as they are a big factor that search engines use to determine local search rankings. |
