| url rewrite | Making URLs more descriptive and content related to boost search engine ranking. Commonly the rewritten URL will include the primary keyword or phrase for that page and can be classified as a search engine friendly (SEF) URL. Ideally, the URL should be usefully descriptive from the outset. If rewriting remember to add a 301 redirect from the old URL. |
| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
| pbn | Stands for Private Blog Network. |
| eye tracking | Eye tracking is used to track where site visitors eyes go when viewing a particular page. The science is used by marketers to improve their web pages and ads. |
| value proposition | A companys statement explaining the benefit or feature it offers uniquely well. |
