| full-service agency | An agency that takes care of all the processes involved in advertising for a business or an individual. |
| alternate text | HTML code that search engines and visually impaired people use to understand the contents of an image. |
| internal link | See: Website Navigation |
| pagerank evaporation | Noun phrase. In PageRank algorithms, some or all of a documents PageRank may be distributed to the rest of the documents in the collection. This is called PageRank Evaporation. |
| boolean search | Mathematical operators that users can add to searches in order to further specify intent or unique parameters. |
