| buzzstream | a platform designed to manage your influencer outreach efforts. It discovers contact information, social media profiles and website metrics for you, while also keeping track of all the conversations you have with your influencers. |
| search algorithm | Most likely referring to Google, the Search Algorithm is the system that determines what sites rank for particular keywords. If you want to get a general idea as to what Google algorithms look for, you can refer to Googles own How Search Works page. |
| cost per action | (CPA) A method of measuring the effectiveness of online advertising. A monetary value is assigned to a specific action, which can be anything from a click to a user submitting their personal information. This structure is often utilized by affiliate marketing programs. For example, an affiliate marketer will get paid a certain amount of money every time a user clicks a certain ad. |
| incoming links | A link coming from another website to your site. |
| paid links | A paid link is a backlink that has been purchased through a service or directly from a website owner. Google advises that these links should include the nofollow attribute to specify that they are sponsored and that PageRank should not flow. Not following these guidelines can result in Google penalties. |
