| spam bomb | Noun phrase. The practice of seeding various Web spammer tools with one or more specific Website URLs with the intention of sending many spambots (q.v.) to hit those Websites. |
| ip address | An internet protocol (IP) address is a string of numbers thats unique to each specific website. We assign domain names to IP addresses because theyre easier for humans to remember (ex: moz.com) but the internet needs these numbers to find websites. |
| scroll depth | A method of tracking how far visitors are scrolling down your pages. |
| organic search | The natural, or unpaid, listings that appear on a SERP. Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query. |
| click bait | Content that is designed to entice people to click, typically by overpromising or being intentionally misleading in headlines, so publishers can earn advertising revenue. |
