| sitewide links | A link that appears on every page of a website, typically in a sidebar or footer of blogs or websites that use templates. |
| pagerank sculpting | Noun phrase. The unproven hypothetical practice of managing internal linking structures at a granular, link-by-link level so as to direct the flow of PageRank and/or PageRank-like value within a Web site. Has been associated with PageRank Hoarding (q.v.) and PageRank Management (q.v.). In 2008 Google altered the way it processes internal PageRank allocation across its index to defuse the harm that PageRank Sculpting inflicts on Websites. Also called Conserving Indexation and Indexation conservation. |
| google penguin algorithm | A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm. |
| internet protocol address | (IP) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
| robot.txt | A text file that tells web crawlers which pages on a site should be ignored. This file should live in the /robots.txt folder of each domain. |
