| analytics | The science of collecting, analyzing, and interpreting data to take future action based on what has (or hasn’t) worked historically. |
| super synonyms | Noun phrase. This is a non-standard phrase coined by Google to loosely describe how their neural matching (q.v.) algorithms associate words to concepts. There is no formal definition in computer science or information retrieval science for super synonym. |
| organic search results | The non-sponsored area of a SERP. The results appear in order or relevancy for a users query. There are typically 10 results displayed. |
| dynamic content | Content that is programmed to change over time. Search engines can have difficulty indexing dynamic content. |
| slideshare | A network for sharing presentations and infographics online. |
