| google mobile first indexing | 2017 will see Google experiment with preferring mobile versions of websites when it comes to indexing and ranking. Thus a poorly configured mobile site might negatively impact your search engine standing. |
| local business listing | All the well-known search engines like Google, Bing, and Yahoo! give local businesses the chance to be listed in their search engines. Businesses can claim a listing if its been already added to the Search Engines Index, or they can submit their business to be listed. They dont necessarily have to have a website to be listed in the local business listings. |
| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
| rich media | Any ad that utilizes advances features like video, audio, or other non-text elements. |
| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
