| link exchange | Also known as reciprocal linking, link exchanges involve you link to me and Ill link to you tactics. Excessive link exchanges are a violation of Googles quality guidelines. |
| bing webmaster tools | Bings website optimisation tool. |
| indexed page | A webpage that has been discovered by a crawler, has been added to a search engine index, and is eligible to appear in search results for relevant queries. |
| content scraping | Content Scraping is the blackhat SEO process of mass collecting content from the web and posting it on a website. The webmasters that use these techniques try to get their content indexed first, so that the other site looks like the duplicate. |
| meta-description | A meta-description is a brief description of a webpage used mostly by search engines but also by viewers to understand the content of a site prior to clicking. |
