| protected name space | Noun phrase. A name space (q.v.) for which search reputation management (q.v.) is being performed. |
| link swapping | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
| adwords keywords | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
| panda | A Google algorithm update that targeted low-quality content. |
| engagement marketing | Engagement marketing involves the customer/potential customer in the creation of a brand. |
