| webpage | A document that exists on the World Wide Web and can be viewed by web browsers. |
| h4 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| transactional queries | The searcher wants to take an action, such as buy something. If keyword types sat in the marketing funnel, transactional queries would be at the bottom. |
| reconsideration request | A request made by a site owner to search engines for review of a site that was previously hit with manual action. |
| exposure | Exposure refers to the phenomenon of people hearing or seeing an ad or media message. |
