| resource pages | Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle:resources and reach out to the owners of said sites to see if they would include a link to your website on their page. |
| indexer | Noun. A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice. |
| unnatural link profile | A site may have an unnatural link profile if the collection of unnatural links that are pointing to the site is very high. Sites that have an unnatural link profile have a high risk of being penalized by Google or other search engines. |
| distance | In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query. |
| paid search | Pay-per-click advertisements that appear above (and often below) the organic results on search engines. |
