| interstitial | This is an Ad that shows up just before or after you get to the page youre trying to visit. |
| topic efficiency | This metric (found in Topic Research) represents the ratio between a topics search volume and difficulty. A higher Topic Efficiency score is generally the result of higher volume and lower difficulty. High Topic Efficiency can represent a good topic to target with content marketing efforts. |
| pogo-sticking | When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results. |
| critical rendering path | The sequence of steps a browser goes through to convert HTML, CSS and JavaScript into a viewable web page. |
| relative link | The opposite of an absolute link, a relative link utilizes a link path that refers to the URL of the current page instead of explicitly stating the full URL. |
