| drip marketing | Drip marketing sends collections of messages that are pre-written to their prospects or customers over a certain period of time. It is often used in email marketing. |
| google penguin algorithm | A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm. |
| iis | Internet Information Services, powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure. |
| root domain | The root domain of a website is the shortest possible formation of a domain name/URL, not including a subdomain. For example website.com is the root domain of http://www.website.com/. |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
