| gateway page | Gateway page is the same as a doorway page. |
| source/medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| sales conversion cycle | The process by which a lead is turned into a customer. It starts with attracting a lead to your website, then converts leads into prospects and prospects into customers. |
| structured data and schema | Special website code that gives search engines extra information about the content on your website; that information is sometimes displayed in search results, such as star ratings. |
| fragment url | A URL containing #. Used to specify a location within a HTML document. For example, https://netvantagemarketing.com/seo-glossary/#HTML is a fragment URL and entering that URL into a browser will take a user to the HTML section of this article. The HTML part of the URL is the fragment identifier. |
