| nofollow links | links that do not have influence on the rankings of the linked site. To make a link a nofollow link, add the rel=nofollow attribute to the HTML of the link. |
| time portal | Noun phrase. In Web analytics, a time portal is a special type of hidden door (q.v.) whereby the user opens a Web page in a browser and leaves the page open for hours or days before engaging in or resuming activity on the page. To most analytics software, the time portal creates two or more user sessions. Cf. Time tunnel. |
| h1 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| cybersquatting | Registering popular domain names solely to profit from selling them to businesses wishing to establish an actual website. These domain names are often related to specific brands and sold at unreasonably high prices. |
| geotargeting | Geotargeting is a technique of delivering different web contents to different visitors based on geographic locations, such as country, state, city, PIN code, IP address etc. Geotargeting can be used for local searches, when your business interested in traffic from a particular location only. |
