| wordpress | A popular blogging and content management system. |
| reciprocal linking | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
| rank | Where a webpage appears within the organic search results for a specific query. |
| minification | To minify something means to remove as many unnecessary characters from the source code as possible without altering functionality. Whereas compression makes something smaller, minification actually removes things. |
| private window | In a Web Browser, an incognito tab (or private window) is a tab that does not store Cookie information. This means that previous searches or visited sites wont affect your search results, although location might still influence them. You can access a private tab by pressing CTRL + Shift + N. |
