| paid search | Pay-per-click advertisements that appear above (and often below) the organic results on search engines. |
| alt text | Alternative text is the text in HTML code that describes the images on web pages. |
| link bait | Intentionally provocative content that is meant to grab people’s attention and attract links from other websites. |
| palindromic twin | Noun phrase. A pair of words used as a phrase in a reversible expression such as on page in the palindromic expression ?on page seo does seo ?on page. |
| nascent market | Newly developed small markets are called Nascent Markets. |
