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link hoarding	The practice of attempting to retain link popularity by refusing to link to other websites, or by doing so using methods that do not convey link equity.
user engagement	Noun. Any action a visitor takes on a Web page, including but not necessarily limited to: leaving a comment, clicking on a link, filling out a form, using a widget (such as a calculator), activating a social share, etc. Search engines DO NOT measure user engagement.
organic keyword	The term for which the domain is positioned amongst the top Organic results in Google.
google possum	A major algorithmic update released in September 2016 to build on the Google Pigeon update. It gives even more relevance to the location of the searcher.
tag	See meta tag.