| ctr | Also known as click-through-rate, shows a percentage of users who click on an organic search result to visit your website. Calculated by dividing clicks by impression and multiplying by 100. |
| kanban | A scheduling system. |
| transformational conversion | Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion. |
| white-hat seo | SEO methods that follow the stipulated Google Webmaster Guidelines. |
| absolute url | When a complete page URL is used instead of just using a part of it. |
