| return on investment | (ROI) A measurement of the benefit or profit derived from an investment. The formula for ROI is (cost / revenue). |
| blog network | Noun phrase. Any group of blogs (either hosted on large Websites or hosted on their own dedicated sites) that are used together for a common purpose. Some blog networks are enterprise assets (such as the AOL blog network including TechCrunch, Huffington Post, etc.). Some blog networks may be used to manipulate search engine results by Web spammers. A blog network differs from a blog farm (q.v.) in that writers upload their content directly to the network or to a central distribution platform. |
| meta refresh | An HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection. |
| fresh content | A website that is continually updated (weekly or monthly) with content which can include a blog, resource center, and updated metadata. |
| link sculpting | Link or page rank sculpting is the process of manipulating how page rank flows through your website. Its obsolete, as explained here. |
