| cta | (Call to action) a piece of text telling your website visitors to do something e.g. contact us today! |
| virtual private network | (VPN) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
| word count | The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines. |
| time on page | The amount of time someone spent on your page before clicking to the next page. Because Google Analytics tracks time on page by when someone clicks your next page, bounced sessions will clock a time on page of 0. |
| editorial link | A link that is given by one website to another without the recipient asking or paying for it. |
