| url rewrite | Making URLs more descriptive and content related to boost search engine ranking. Commonly the rewritten URL will include the primary keyword or phrase for that page and can be classified as a search engine friendly (SEF) URL. Ideally, the URL should be usefully descriptive from the outset. If rewriting remember to add a 301 redirect from the old URL. |
| national level data | The data that takes into consideration an aggregate of search engine positions all over the country to provide search results that avoid bias from specific locations. Viewing national level data is a way of gauging how youre doing against competitors on a national level. |
| mindshare | The number of people who think of a specific brand when considering products in the same category. |
| google shaming | The search giants practice of highlighting unencrypted websites if you use the latest version of their Chrome browser. Other browsers may quickly follow suit. |
| page score | Measures the importance of a web page on a 100 point scale based on the volume of links pointing back to the page. |
