| vertical | A vertical or niche is a specific target market or area of operation in internet marketing. |
| new visitor | Similar to a unique visitor, visitors in a given period that have never visited your website before. |
| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
| focus group | A small group of people from different walks of life who gather or come together to discuss a particular subject. Sometimes its to come up with a solution for a problem. A topic of discussion of a focus group could be a product, a project, or a service. |
| unique content | Unique content is a term used in SEO to mean text based content that is original and has not been used before. If a webpage is said to be lacking in unique content, it means that it has little content that is unique to that particular page. |
