| disavow list | A list of backlinks that can be sent to Google in order to not take them into consideration when reviewing your site for a potential Google Penalty. If you have backlinks that may create the risk of receiving a Google Penalty, you can add them to a Disavow list and send the information to Google. You will be able to create your disavow list in a Backlink Audit campaign. |
| link popularity | This term refers to a measure of the value of a web site based upon the number and quality of sites that link to it. |
| quality score | Quality score is Googles measurement for the quality of an ad and is based on a handful of factors, including: expected click through rate from the SERP, the relevance of the ad to the keyword, relevance of the landing page to the ad and keyword |
| negative seo | A rare but malicious practice where webspam techniques are used to harm the search rankings of another website, usually a competitor. |
| paul haahr | A famous google employee |
