| link ninja | Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites. Some Link Ninjas employ questionable practices in obtaining such links. |
| smp | SMP (SOCIAL MEDIA POISONING) involves a black hat technique that attempts to implicate a competitor as a spammer, thus hurting their trust or reputation online. |
| source | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| de-index | When Google removes a website or webpage, either temporarily or permanently, from search results, specifically its search index. Google provides a Remove URLs tool in the Search Console for voluntary cases; however, a website may also be de-indexed as punishment for violating Google’s Webmaster Guidelines, in the form of a manual action. |
| ghost blogger | A ghost blogger is a person who writes for blogs by others without any self credibility, but in exchange of handsome payment. Her/his name does not appear with a blog post or article she/he has written, but typically the credit goes to another person who pays for the writing. Ghost writing is heavy in SEO industry as well as in other sectors like the celebrity world. |
