| user agent | Web crawling software. |
| competitors in google ads | The websites that rank highly for the same queries as the analyzed domain in Google Paid results. |
| transactional conversion | Noun phrase. A transactional conversion occurs when a visitor exchanges something of value (such as money) for a product, service, or other form of valued commodity. Purchases, fee payments, bill payments, and paid membership registrations are all examples of transactional conversions. |
| transformational conversion | Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion. |
| quality content | Content that helps you successfully achieve business or marketing goals (e.g., driving organic traffic or social shares, earning top search rankings, generating leads/sales). |
