| mindshare | The number of people who think of a specific brand when considering products in the same category. |
| ip address | An internet protocol (IP) address is a string of numbers thats unique to each specific website. We assign domain names to IP addresses because theyre easier for humans to remember (ex: moz.com) but the internet needs these numbers to find websites. |
| smp | SMP (SOCIAL MEDIA POISONING) involves a black hat technique that attempts to implicate a competitor as a spammer, thus hurting their trust or reputation online. |
| local seo | SEO that is aimed at local and regional listings in search engines. |
| link juice | A term you should never use in public or online. |
