| competitors in google ads | The websites that rank highly for the same queries as the analyzed domain in Google Paid results. |
| search algorithm | Most likely referring to Google, the Search Algorithm is the system that determines what sites rank for particular keywords. If you want to get a general idea as to what Google algorithms look for, you can refer to Googles own How Search Works page. |
| result fatigue | Noun phrase. The degree to which a search result includes documents with null relevance (q.v.). |
| qualified traffic | When traffic is qualified, it usually means that the visit is relevant to the intended topic of the page, and therefore the visitor is more likely to find the content useful and convert. |
| esp | ESP is an Email Service Provider ESP ? they are businesses which provide bulk email services and email marketing services. E.g. Aweber and MailChimp |
