| blog comment spam | comments that are left on a blog that add no value to the article or discussion, typically including a backlink to an external website. Blog comment spam may be automated by a bot or left manually. |
| distance | In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query. |
| google quality guidelines | Published guidelines from Google detailing tactics that are forbidden because they are malicious and/or intended to manipulate search results. |
| ambiguous intent | Refers to a search phrase where the goal of the searcher is unclear and requires further specification. |
| search forms | Refers to search functions or search bars on a website that help users find pages on that website. |
