| alt tag | ALT text is an alternative text associated with an image, used by web browser agents that cannot display graphics. Basically, alt text ensures that your web page is visible and accessible and no functionality is lost, even if the viewer has turned off images or uses a screen reader. The Alt attribute is a description of an image in your sites HTML. For instance, people with impaired vision can still interact with that image due to this feature. |
| penguin | Google Penguin is a series of algorithm updates designed to improve Google results. Penguin is considered to be an update that focuses on link related metrics. |
| authorship | Noun. A method developed and implemented by Google whereby writers use a Google+ account to identify content that they have legitimately written and published. Such content is distinguished by the appearance of an authorized image of the content producer in search results next to appropriate listings. Google discontinued Authorship in 2014. |
| link firewall | Noun phrase. Any page that prevents well-behaved crawlers from following its links to other pages (the other pages should be completely isolated from well-behaved crawling). |
| ethical seo | Ethical SEO is a synonym of WhiteHat SEO. Its the process of optimizing a site for search engines without the use of shady, black hat tactics. An Ethical SEO strategy would include good on page optimization, quality content and influencer outreach. |
