| canonical | To reduce duplicate content, adding a canonical URL shows search engines which URL is the preferred page when multiple pages have similar (or the same) content. |
| traffic rank | Comparison between websites that reveals the number of visitors a website receives in comparison to all other sites on the Internet. |
| bait-and-switch | Noun phrase. 1) Any Web document or site that pretends to be one thing in search results but turns out to be something else when a user clicks through to it. 2) A strategy for building traffic to a Web site. 3) The practice of changing the content, relevance, or connections of a Web document or tool, gimzo (q.v.), or widget after it has become popular. |
| artificial intelligence | (AI) The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention. |
| duckduckgo | A search engine that was founded September 28, 2008. It is often praised for its heavy focus on user privacy and a lack of filter bubbles (search personalization). DuckDuckGo relies on more than 400 sources to serve its search results, including vertical search engines, its own crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches were conducted on DuckDuckGo. |
