| seo interviews | Interviews of people who are considered successful at SEO. |
| flop risk | Noun phrase. The probability of seeing no return on investment, usually in link outreach strategies. |
| topical authority | Topical authority refers to the expertise of a website on an entire topic. Instead of targeting a bunch of keywords, think of covering topics that relate to your main industry. For example, if you have a marketing blog, you could talk about SEO, PPC, Content and many other related topics. Topical authority has been linked to better rankings overall. |
| website behavior analysis | Noun phrase. The study of the methods by which Websites engage or interact with users, other Websites, search services, and social media. Cf. Website Body Language. |
| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
