| cookies | Cookies are files used by websites to track your movements on the site and remember you after you leave. |
| cpa | Cost per acquisition (or cost per action) refers to the price that a publisher pays to an advertiser for each unique user action the advertiser provides. |
| search algorithm | Most likely referring to Google, the Search Algorithm is the system that determines what sites rank for particular keywords. If you want to get a general idea as to what Google algorithms look for, you can refer to Googles own How Search Works page. |
| topical authority | Topical authority refers to the expertise of a website on an entire topic. Instead of targeting a bunch of keywords, think of covering topics that relate to your main industry. For example, if you have a marketing blog, you could talk about SEO, PPC, Content and many other related topics. Topical authority has been linked to better rankings overall. |
| noindex | Signal to search engine crawlers to restrict a page from being indexed in search results. Commonly used for paid landing pages, outdated pages, or pages that do not provide value through search. |
