| technology stack | The software and hardware and service providers your web application uses. |
| lead capture page | See landing page. |
| unique content | Unique content is a term used in SEO to mean text based content that is original and has not been used before. If a webpage is said to be lacking in unique content, it means that it has little content that is unique to that particular page. |
| e-commerce | The buying and selling of products, all conducted online. |
| crawl budget | The average number of pages a search engine bot will crawl on your site |
