| cached page | A snapshot of a webpage as it appeared when a search engine last crawled it. |
| query deserves freshness | (QDF) A Google ranking algorithm that ensures searchers get the freshest content for queries for latest news, trends, and hot topics. |
| flop risk | Noun phrase. The probability of seeing no return on investment, usually in link outreach strategies. |
| link love | Who does not need a little love every now and then? Link love refers to an outgoing link that passes trust to your site through another. |
| code swapping | Code swapping is similar to cloaking and aims at changing the content in a site after high ranking has been achieved for that site. Basically, the optimised page is switched with another, different from the original one in terms of content. Yet, on a re-index, the content that has been changed will be detected and another ranking algorithm will be applied. The use of this technique might lead to Google penalization. |
