| google update | Changes that search engines make to certain signals of an existing algorithm. |
| keyword cannibalization | A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well. |
| seo title | An HTML meta tag that acts as the title of a webpage. It could be different from the title visible to the user in the frontend. |
| b2b sem | Business to Business Search Engine Marketing |
| local data aggregators | Large businesses that collect and sell verified phonebook data |
