| customer journey | All of the potential moments (or touchpoints) at which a prospect is exposed to or engages with a brand. All of these interactions are designed to eventually persuade, influence, and convert that prospect to become a customer, client, or subscriber. |
| e commerce site | These types of web sites are those devoted solely to retail sales. |
| search engine | An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo. |
| keyword anchor text | Links whose anchor text is made up of relevant keywords. |
| long form content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
