| on-serp seo | Optimization practices that take place in search engine results pages. |
| xhtml | (Extensible HyperText Markup Language) XHTML extends HTML to include XML formatting. |
| rank checker tool | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| search corpus | Noun phrase. The body of queries (keyword expressions) that people use to search the Web. |
| bing | The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009. |
