| off-page seo | Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards). |
| social media | Platforms (websites and apps) where users can interact with each other, as well as create, share, and consume content. |
| kanban | A scheduling system. |
| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
| source code | A list of instructions that are compiled and assembled to generate an executable computer program. |
