| orphan page | Any webpage that is not linked to by any other pages on that website. |
| editorial link | A link that is given by one website to another without the recipient asking or paying for it. |
| screaming frog | The Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK. |
| ad keyword | The query entered into a search engine that triggers Paid results. |
| google supplemental index | A secondary database that Google uses to store pages it deems to be of less importance to its main search engine results. |
