| channel | The different vehicles by which you can get attention and acquire traffic, such as organic search and social media. |
| localization | Noun. The practice whereby a search engine delivers search results that are deemed relevant to the users location or a specific locale. Localization may be activated algorithmically but some search engines give users the option of resetting their search location after it has been automatically determined (probably by IP address). |
| organic links | Organic links are simply natural links. Ones that you dont have to request, purchase, or otherwise place yourself. They are the ones given freely by other website owners based on the merit of your content. These are the most sought-after links, and the reason why link baiting exists. |
| skimmable | Content that is easy to read or skim through. |
| link swapping | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
