| semantic search | Refers to the technique that search engines use to generate relevant search results by analyzing the actual meaning of search terms in a particular context. |
| launch hijacking | The process of stealing the viral buzz of another businesss product launch |
| astroturfing | No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group. |
| cpc | Cost per click, the rate at which an advertiser pays for a visit to their website. |
| panda update | Google updated its algorithm in 2011 to include a search filter designed to stop websites with poor quality content from making their way into its top search results. This update was called Panda. |
