| term naturality | Noun phrase. The sum of the measured natural value of all Natural members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Naturality. |
| intent | In the context of SEO, intent refers to what users really want from the words they typed into the search bar. |
| bundling | To combine multiple resources into a single resource. |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| hostile environment | Noun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities. |
