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| infographics | Information presented in graphic or image form to make it readily accessible and understandable. |
| spammy tactics | Like black hat, spammy tactics are those that violate search engine quality guidelines. |
| domain score | measures the importance of a domain on a 100 point scale based on the volume of links pointing back to the domain. |
| google juice | See Link Juice. |
| referral | When a third party website as an external link to your website. |