source/medium
A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic).
Exact Match Questions
| www.kaushik.net | People go to the site direct but is there a way to attribute their conversions to the Facebook/cpc source/medium instead of leaving them in the Direct pot? |
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