quality score
Quality score is Googles measurement for the quality of an ad and is based on a handful of factors, including: expected click through rate from the SERP, the relevance of the ad to the keyword, relevance of the landing page to the ad and keyword
News about quality score
2022-10-03 - Reddit - SEO
2021-09-06 - Search Engine Roundtable
2021-06-24 - Search Engine Roundtable
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