link removal

Noun phrase. Also referred to as link unbuilding, delinking, and reverse link building, link removal is the practice widely adopted in the first half of 2012 after Google released its Penguin algorithm (q.v.) of asking Websites to remove possibly manipulative links that are believed to have contributed to unnatural links (q.v.) warnings from Google and/or Penguin downgrades (q.v.). The practicality and effectiveness of link Removal has been questioned.

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