encrypted search

Encrypted Search refers to the fact that Google encrypts searches that people do through a secure connection. In an encrypted search, the keyword data doesnt pass through websites, thereby the users cannot be tracked. Also, a segmentation of the users by keywords within their analytics software cannot be done anymore. According to Google Webmaster Blog, a web site accessed through organic search results on http://www.google.com (non-SSL) can see both that the user came from google.com and their search query. However, for organic search results on SSL search, a web site will only know that the user came from google.com. One of the effect of encrypted search is the increased quantity of not provided.