co-occurrence
In SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ‘women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ‘shop; mainly because of ‘women apparel is usually combined with boutique shop in numerous search queries. This term along with ‘co-citation‘ was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable.
Exact Match Questions
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