co-occurrence

In SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ‘women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ‘shop; mainly because of ‘women apparel is usually combined with boutique shop in numerous search queries. This term along with ‘co-citation‘ was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable.

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