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broad match keyword

A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics.

News about broad match keyword

Google Ads Phrase & Broad Match Keyword Preferability & BERT
2021-09-28 - Search Engine Roundtable

Exact Match Questions

www.quora.comWhat is a broad match keyword in SEO?
www.quora.comWhat is the difference between a broad match keyword and an exact match keyword?
about.ads.microsoft.comIs ad eligible using Broad Match Keyword?
moz.comThe question is mainly, is there any advantage from the perspective of competing in the auction to have the term be an exact match versus matching a modified broad match keyword?

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