bait-and-switch
Noun phrase. 1) Any Web document or site that pretends to be one thing in search results but turns out to be something else when a user clicks through to it. 2) A strategy for building traffic to a Web site. 3) The practice of changing the content, relevance, or connections of a Web document or tool, gimzo (q.v.), or widget after it has become popular.
Exact Match Questions
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| tvtropes.org | Have you heard the one about the pervert with a micropenis and a talent for bait-and-switch? |
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