| elevation content curation | A form of content curation in which the writer provides insight on a batch of posts. |
| brighton seo | BrightonSEO is the biggest SEO conference in the UK by a long way. Founded by Kelvin Newman, conference tickets are known to sell out in minutes. |
| link atrophy | the loss of backlinks to your website over time. |
| canonical | To reduce duplicate content, adding a canonical URL shows search engines which URL is the preferred page when multiple pages have similar (or the same) content. |
| api key | An API Key is a unique value assigned to a user of that particular service. It acts as an identifier to let the software know if access should or should not be granted to the tool. |
