| entry page | The first page that a visitor sees when they enter your site. |
| da | Domain Authority (DA) is a Moz metric used to predict a domains ranking ability; best used as a comparative metric (ex: comparing a websites DA score to that of its direct competitors). |
| link profile | A term used to describe all the inbound links to a select domain, subdomain, or URL. |
| reverse link building | See Link Removal. |
| traffic rank | Comparison between websites that reveals the number of visitors a website receives in comparison to all other sites on the Internet. |
