| open websearch | Noun phrase. See Bright Websearch. |
| branded anchor text | A brand name or website name used as the text for a hyperlink which, when clicked, will take you to another webpage. |
| directory | A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free or paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. |
| followed link | Allows link equity to be passed from one page to another. |
| se keywords | The number of keywords bringing users to the website via Googles top 100 organic search results. |
