| call to action | A marketing term for words designed to get the audience to take a specific action. For example, Click here to find out more. |
| image attribution | Image Attribution is when credit is given or attributed to the person who created the image. This could be a photograph or drawing. |
| ecommerce site | A website that is devoted to retail sales. |
| time on page | The amount of time someone spent on your page before clicking to the next page. Because Google Analytics tracks time on page by when someone clicks your next page, bounced sessions will clock a time on page of 0. |
| link hoarding | The practice of attempting to retain link popularity by refusing to link to other websites, or by doing so using methods that do not convey link equity. |
