| google keyword tool | Googles free keyword research tool. The tool provides search volume estimates, competition, and related keyword recommendations for a specific keyword and others similar to it. |
| banner ad | Banner Ads are prominent ads placed on a website that come in variety of shapes and sizes. The cost of banner ads vary depending on the size and shape, but also the advertiser. Leaderboards, skyscrapers, and inlines are all types of banner ads. |
| ranking | Ordering search results by relevance to the query. |
| javascript | A programming language that adds dynamic elements to static web pages. |
| informational queries | A query in which the searcher is looking for information, such as the answer to a question. |
