| open graph protocol | Open Graph Protocol gives you more control on how your content is displayed on sites like Facebook. |
| crawl-to-cache-time | Noun phrase. The amount of time that elapses from when a search engine fetches a page from a Web site until the pages contents appear in the search engines cache report for the page. Abbreviated as CCT. |
| cache | A technology that temporarily stores web content, such as images, to reduce future page loading times. |
| traffic % | The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page. |
| da | Domain Authority (DA) is a Moz metric used to predict a domains ranking ability; best used as a comparative metric (ex: comparing a websites DA score to that of its direct competitors). |
