| k.i.s.s. | Theory: Keep It Simple, Stupid. Generally considered one of the golden rules of web design, SEO and online business. |
| black hat seo | Aggressive SEO strategies with the intention of manipulating search engines. Tactics against webmaster guidelines that can cause a site to receive a penalty or be banned from search results. |
| natural language processing | Computers understand human language through a process called natural language processing. It involves linguistics, artificial intelligence and computer science. Google uses Natural language processing to determine what pages are more relevant to different search queries. It also uses it in voice search, translations and spam detection. |
| google bot | Google Bot is the web crawling program by Google that perform a task autonomously to find and add new websites and webpages to its index so that those can be shown for relevant search queries. Boots are known as robots, crawlers, spiders. |
| searchmetrics | SEO software. |
