| dagmar | Dagmar stands for Defining Advertising Goals for Measured Advertising results. Businesses set defined goals for their ad campaigns, and this enables them to clearly see when/if the ad has accomplished its goal. |
| html tag | An HTML tag is a set of characters that constitute a formatting command for a webpage and represent the root of an HTML document. HTML tags are the primary tags of a webpage. This tags elements can be used to improve the effectiveness of SEO for webpages and websites. |
| relative link | The opposite of an absolute link, a relative link utilizes a link path that refers to the URL of the current page instead of explicitly stating the full URL. |
| google my business listing | A free listing available to local businesses. |
| marketing plan | A 2+ year plan for how you plan to conduct marketing and what goals you are setting for the effort. |
