| hreflang tags | HTML tags telling search engines there are international versions of your site, and which languages and countries your sites are intended for. |
| log file analysis | The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website. |
| google rankbrain | A major Google algorithm change officially introduced in October 2015, although it had been in testing for months before this. With RankBrain, |
| beacons | Beacon is a technology that allows companies, mainly marketers and retail people, to connect wirelessly with consumers via their mobile devices using Bluetooth. |
| referring ip | an IP address which hosts one or more websites that contain links pointing to a given URL or domain. |
