| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
| anchor text | The text with which you link to pages. |
| local queries | A query in which the searcher is looking for something in a specific location, such as coffee shops near me or gyms in Brooklyn. |
| copyright | Copyright is the legal right that grants the creator of an original work exclusive rights to use it and distribute it. It applies to any type of content, be it visual, audio, or text. |
| link reclamation | Finding broken or dead links to a current or former website and requesting that they be corrected. Additionally, requesting links be created where a brand name is mentioned but no link to the brands website exists. |
