| back link | A back link is a hyperlink into a page or site from any other page or site. A page with a lot of quality back links tends to rank higher on search engines. Back links from high-quality websites inform search engines that the website ?linking to is also trustworthy and of high quality. |
| double jeopardy | Double Jeopardy is a marketing law which advocates that businesses that have a lower market share have less brand loyalty and fewer buyers. There are a few exceptions to this rule but is very prevalent. |
| visibility % | (found in Position Tracking) refers to how visible the domain, subdomain or URL youre tracking is across the results pages of the keywords added to your project. This will be the metric displayed in the line graph in your project. If this number is at 100% this would mean that the domain, subdomain or URL being tracked are ranking in the 1st position for all of the keywords in the project. |
| url re-write | The process of editing or changing your URL usually in an attempt to be more relevant to the page content. There is software or other tools that can be used to perform a rewrite of your existing URLs. Reasons for a URL rewrite include: |
| whois privacy | Whois Privacy is hiding the name and contact details of a web domain owner. Google considers Whois Privacy a way of having to hide something. For example, Private Blog Network owners might want to hide their names so that their networks wont be found. |
