| ego-bait | Ego-bait is a brown hat link building strategy of asking a webmaster to give a link in exchange of a back-link from your website. |
| tracking code | A piece of JavaScript that populates Google Analytics with detailed traffic data from a website. |
| caching | A saved version of your web page. |
| super synonyms | Noun phrase. This is a non-standard phrase coined by Google to loosely describe how their neural matching (q.v.) algorithms associate words to concepts. There is no formal definition in computer science or information retrieval science for super synonym. |
| metadata | Internal words that are stored in the html of webpages and are not visible to users, but are noticed in by search engine crawlers. |
