| buzzstream | a platform designed to manage your influencer outreach efforts. It discovers contact information, social media profiles and website metrics for you, while also keeping track of all the conversations you have with your influencers. |
| hyperlink | hypertext link between one point on the web and another. Clicking on a hyperlink will take the user to the destination point. |
| robots exclusion | A text file that instructs search engine bots on how to process information on each webpage. |
| hijacking | Tricking a search engine into thinking a different website exists at a given URL. |
| term frequency-inverse document frequency | (TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
