| google search operators | Special text that can be appended to your query to further specify what types of results youre looking for. For example, adding site: before a domain name can return a list of all (or many) indexed pages on said domain. |
| orphaned page | A web page that is not linked to any other page on a website. |
| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
| meta descriptions | HTML elements that describe the contents of the page that theyre on. Google sometimes uses these as the description line in search result snippets. |
| site speed | How quickly your website loads for visitors. Can be affected by a variety of factors including server issues, rendering large image files and running too many onpage scripts. Has been an SEO influencing signal for some time and not likely to change. |
