| term frequency-inverse document frequency | (TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
| ambiguous intent | Refers to a search phrase where the goal of the searcher is unclear and requires further specification. |
| fuzzy point | Noun phrase. The approximate state of knowledge where the information about a documents indexing status and information about the number of queries to which the document is relevant are approximately equal. |
| search engines | The websites that allow you to search the web. |
| competitors in google ads | The websites that rank highly for the same queries as the analyzed domain in Google Paid results. |
