| image sitemap | A sitemap containing only the image URLs on a website. |
| impressions | Number of times a website, or ad for a website, is displayed in a search engine for a particular keyword. |
| topic cluster | A new approach to SEO content, designed to replace the blog methodology. |
| disavow list | A list of backlinks that can be sent to Google in order to not take them into consideration when reviewing your site for a potential Google Penalty. If you have backlinks that may create the risk of receiving a Google Penalty, you can add them to a Disavow list and send the information to Google. You will be able to create your disavow list in a Backlink Audit campaign. |
| image optimization | There are two types of image optimization. The first one refers to the keywords used in the images URL, description and title. Although Google can recognize images, it cant really tell what its about, so it uses the description to figure that out. A well optimized web page should include some keywords in its image descriptions. The second type refers to size. This is very important in SEO, as it directly affects a websites loading speed. Slow loading websites get a lot less traffic than fast loading ones. Dont use CSS to shrink a 500?500 pixels image to 200?200 pixels. Resize it and use the 200?200 version directly. Also, use image compression websites or plugins to make your images KB size as small as possible. |