| ask | The search engine formerly known as Ask Jeeves. Offers search for web sites, news, weather reports, pictures, stocks, maps and directions, people or products. Also has a dictionary search. |
| link quality | Search engines examine each link on the websites and determine their value. The precise algorithms that the search engines use to determine the quality of a link are not known. Yet, in determining the quality of a link page, terms as domain authority, trustworthiness, relevance or popularity are taken into consideration. |
| optimization | The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines. |
| reciprocal links | When two websites agree to exchange links to one another. |
| ymyl pages | An abbreviation for Your Money or Your Life, YMYL is a phrase that Google uses to refer to pages where quality matters a lot as information shared here can have a significant impact on the well-being of readers. Some of the topics that fall under YMYL include physical health, safety, and financial education. |
