| white-hat seo | SEO methods that follow the stipulated Google Webmaster Guidelines. |
| pa | Similar to DA, Page Authority (PA) predicts an individual pages ranking ability. |
| google quality ratings | The manual review guidelines google uses to evluate the quality of the the search results. |
| next-best-action marketing | A type of marketing that is customer based, the next best action to be taken is always dependant on the customer. |
| search result | Noun phrase. The search listings (q.v.) provided by a search engine in response to a query. |
