| transactional conversion | Noun phrase. A transactional conversion occurs when a visitor exchanges something of value (such as money) for a product, service, or other form of valued commodity. Purchases, fee payments, bill payments, and paid membership registrations are all examples of transactional conversions. |
| rich results test tool | A tool released by Google in January 2019 allows users to preview how rich results will be shown in search results and edit code. |
| hidden door | Noun phrase. In Web analytics, a hidden door is a page for which activity is not tracked in the same way as other pages on a Website (if tracked at all). Examples of hidden doors include shopping carts, thank you post-sale pages, and user account management pages. A hidden door breaks the analytics path of the user journey. See also: Time portal, Time tunnel. |
| google webmaster central blog | This is Googles official blog for webmasters and SEO professionals. This blog is highly helpful as all updates and news regarding Google Search is available here. If you are a serious SEO professional, you need to subscribe this blog. |
| knowledge graph | An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries. |
