| banner blindness | The idea that users have been so inundated with advertisements they now ignore ads in traditional positions (banners along the top or down the side). This is a big reason for text and other contextual advertising achieving greater success. |
| first visibility principle | Noun phrase. The first document to cross the Idiot threshold (q.v.) becomes the first authority on the topic. |
| link pathway | Noun phrase. Two or more pages connected as in a chain (a path) by hypertext links. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| 10x content | Coined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic. |
