| knowledge panel | A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches. |
| server log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| external link inventory | The number of links that point to your website from other sites. |
| webcrawler | Program that gathers information from various websites across the World Wide Web. |
| infographics | Information presented in graphic or image form to make it readily accessible and understandable. |
