| social bookmark | This type of bookmark is a form of social media where users bookmarks are collected for public access. |
| abandonment rate | (aka Shopping Cart Abandonment): This is when an online shopper starts an order but does not finish the checkout process and leaves without making a purchase. |
| hostile entity | Noun phrase. A Web site, individual, or group of individuals systematically creating and/or promoting unfavorable content about a brand or personal name. Example: A Web site is a hostile entity if it produces or promotes more than one unfavorable article in a name space. |
| spam bomb | Noun phrase. The practice of seeding various Web spammer tools with one or more specific Website URLs with the intention of sending many spambots (q.v.) to hit those Websites. |
| trusted site | An authority site is a very high-quality website that is trusted and respected by industry experts, other websites, and search engines. Such types of websites have usually many incoming links from other hub/expert sites. Authority sites enjoy high page rank by search engines. Back-links from authority sites also improve the ranking of a website on search engines. Wikipedia is an example of an authority site. |
