| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
| spider trap | Spider trap refers to a set of links that are used to cause a web crawler to create an infinite number of pages which dont exist on the site or cause a poorly constructed crawler to crash. Spider trap may be used intentionally or unintentionally and are created to catch the spambots. |
| yoast | Yoast is run by Joost de Valk, developer of various plugins such as the Yoast SEO WordPress plugin. |
| broken link | A link that leads to a 404 not found. Typically, a link becomes broken when: |
| relative link | The opposite of an absolute link, a relative link utilizes a link path that refers to the URL of the current page instead of explicitly stating the full URL. |
