| ip | (IP Address) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
| stop words | Usually refer to the most common words in a language and are normally filtered out in queries by search engines. Can be similarly filtered out from webpages when being ranked or indexed. |
| tweet listings | Links from Twitter that are listed within the SERP. |
| meta keywords | A tag that can be added to the “head section of an HTML document. Adding a bunch of keywords here won’t help you rank – search engine algorithms have ignored this tag for ranking purposes for years due to abuse (in the form of keyword stuffing). |
| domain name | The series of words, separated by periods, that make up the recognizable web address for the website. For example: www.TheWebsite.com. Search engines try to show a preference for branded domain names, as opposed to domain names stuffed with keywords. |
