| seomoz | Moz (formerly SEOmoz) is an SEO focused SaaS platform and website aimed at SEOs and small business owners. |
| demographics | Subsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics. |
| regional long tail | (RLT) An RLT is a multi-word keyword term that includes a location, city, region, or any other geographical indication. |
| spam bot | Noun phrase. Software (aka robot) that is designed to register user accounts on restricted-access Websites such as blogs, forums, and social media sites for the purpose of embedding links in the user profile pages. Cf. Web spam. |
| bert | BERT is a method of natural language processing (NLP) pre-training named Bidirectional Encoder Representations from Transformers: aka BERT. In October 2019 Google announced that they were using BERT in Google Search. |
