| disavow | If your link profile includes a high number of spammy, artificial, or low-quality inbound links that may be harming your rankings – and don’t have the ability to get them removed for a legitimate reason (e.g., the link exists on a site you have no control over) – you can use Google’s Disavow Tool tool to tell Google to ignore those links. |
| quality links | Noun phrase. A nonsense expression with no real value or purpose other than to act as a catchall for the types of links people think are better than those other links. Googlers use quality links as a subtle way of telling people to stop getting cheap spammy links. Many SEO forum moderators and admins use quality links in a somewhat broader but similar fashion, if only because they dont know exactly what criteria make links good for any particular search engine but they recognize that people who are asking about linkage have a problem. Nearly everyone else seems to use the expression to refer to their (usually non-performing) backlinks. I wrote about high quality links at SEOmoz (in a post designed to rank for high quality links on the basis of content ? but the lesson passed over everyones head, except for Aaron Pratt who saw what I was doing right away). |
| link spread | Noun phrase. The distribution of a group of links over an arbitrary group of classes of Web documents. e.g., 10% of our links come from forums, 15% of our links come from blog posts, etc. |
| spam bomb | Noun phrase. The practice of seeding various Web spammer tools with one or more specific Website URLs with the intention of sending many spambots (q.v.) to hit those Websites. |
| pogo rate | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
