| trust | Generally applies to the history of a domain (e.g., whether it cites or features expert sources, builds a positive reputation, adheres to Webmaster Guidelines). |
| page segmentation | Where keywords are placed on a webpage. |
| hypertext | (HTML) A basic coding language used to create websites. When someone refers to a websites code, they are usually referring to its HTML. |
| offpage seo | Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
| knowledge panel | A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches. |
