| sales conversion cycle | The process by which a lead is turned into a customer. It starts with attracting a lead to your website, then converts leads into prospects and prospects into customers. |
| knowledge graph | An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries. |
| se keywords | The number of keywords bringing users to the website via Googles top 100 organic search results. |
| tfidf | (Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
| crawler | A program search engines use to crawl the web. Bots visit webpages to collect information and add or update a search engine’s index. |
