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sales conversion cycleThe process by which a lead is turned into a customer. It starts with attracting a lead to your website, then converts leads into prospects and prospects into customers.
knowledge graphAn entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries.
se keywordsThe number of keywords bringing users to the website via Googles top 100 organic search results.
tfidf(Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages.
crawlerA program search engines use to crawl the web. Bots visit webpages to collect information and add or update a search engine’s index.