| john mu | John Mueller aka John Mu is Webmaster Trends Analyst at Google, and a very active figure in the webmaster community. |
| meta description tag | The 155 character [ approx ] snippet that search engines often use in their listings to describe that web pages content. SEO significant and should be well crafted to both reinforce the Meta title tag and be relevant and unique to that page. |
| search intent | The underlying reason for a users search, which may not immediately be apparent from the search term they use. A greater understanding of search intent allows for more useful and targeted search results, and increasing this understanding has been a priority for search engines over the years. |
| keyword not provided | When looking in Google Analytics under organic keywords, keyword not provided are organic searches for users logged into their Google account that is no longer accessible for data collection. |
| barnacle marketing | Noun phrase. The practice of creating parasitical content optimized around a specific brand or trademark. See also: Parasitical SEO. |
