| search engine | An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo. |
| hypertext transfer protocol | (HTTP) The protocol used to communicate between servers and web browsers. Data is sent from a websites server to a users browser. |
| stickiness | Web developers seek to reduce the bounce rate on their site, and one way to do this is to improve the sites stickiness, meaning keeping users on the site longer. |
| conceptual search | Noun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression. |
| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
