| information retrieval science | Noun phrase. The study or discipline of searching for documents in databases. IR Science provides much of the foundation technology for Web search. |
| se keywords | The number of keywords bringing users to the website via Googles top 100 organic search results. |
| invisible web | Parts of the Internet that have not been crawled by search engines. These sections do not appear in search results. |
| mobile usability report | The Google Mobile usability report tool shows a count of mobile usability errors for a domain in Search Console. |
| wikipedia test | Noun phrase. A critical thinking technique that serves as a foil against weak logic and false claims. Given any assertion about how a search engine processes Websites, if it can be shown that the same search engine does not process Wikipedia that way then it follows the assertion is probably untrue. e.g., Using subfolders is better for SEO than using subdomains. This assertion fails the Wikipedia Test because Wikipedia only publishes its content on non-www subdomains and it is considered one of the most SEO-successful Websites, ranking 1st or in the top results for millions of queries. |
