| reinclusion | The process of asking a search engine to return a website or webpage(s) to its search index after de-indexing. |
| target market | A target market is the people a business targets or aims to market to. |
| relevancy | Shows the extent to which the site corresponds to the searchers query according to the search engine s algorithm |
| monetize | To monetize from a site means to extract income from that site. One prime example of this practice is AdSense. |
| key performance indicator | (KPI) A specific metric that shows whether a marketing initiative succeeds. For example, one KPI may be bounce rate (the percentage of visitors who leave after looking at only one page), and one could track this to determine how much interest a website is generating for first-time visitors. |
