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warm leadsSomeone who has already shown a measure of interest in a companys products or services, such as by following it on social media.
keyword anchor textLinks whose anchor text is made up of relevant keywords.
google penguinGoogle Penguin is the name of a series of Google algorithm updates that evaluate a websites use of off-site (some on-site) optimizations. Websites that use techniques such as unnatural linking, keyword stuffing (trying to optimize for too many keywords on one page), low-quality link building, spam link building, etc. saw a loss in search rankings.
idiot thresholdNoun phrase. A figurative status at which a document has accrued enough meaningless links through word-of-mouth that the document assumes the status of being an authority on a topic.
domain authorityDA is a search engine ranking score developed by Moz that predicts how well a website will rank. The score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority can also be a term used interchangeably with link equity, meaning the authority earned by a site through backlinks.