| bottom of the funnel | The bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase. |
| quality content | Content that helps you successfully achieve business or marketing goals (e.g., driving organic traffic or social shares, earning top search rankings, generating leads/sales). |
| opera | a fast, standards-based web browser. |
| interstitial | This is an Ad that shows up just before or after you get to the page youre trying to visit. |
| internet protocol address | (IP) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
