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hilltop algorithmInfluenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “expert” status to certain websites or webpages published about a specific topic that also link to unaffiliated pages about that topic.
drupal seoA website plaform
universal searchWhen search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results.
meta descriptionA tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate.
link farmWhen a group of websites link to each other, usually using automated programs, in the hopes of artificially increasing search rankings. A spam tactic.