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rich cards	Rich cards are a new type of mobile-optimised search result format developed from rich snippets.
srm	Acronym. Search Reputation Management.
income report	This is a report of how much money was made and how much money was spent over a period of time by a business/website.
technical seo	An element of SEO ensuring that a site is technically optimized and can be crawled, indexed, and rendered by Search Engines. Aspects of Technical SEO include fixing 404 errors, solving duplicate content, ensuring modern JavaScript can be rendered, implementing Schema Markup, improving Page Speed, etc.
ga	(Google Analytics) A platform used to gather data on your website.