| google panda algorithm | A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm. |
| page speed | Page speed is made up of a number of equally important qualities, such as first contentful/meaningful paint and time to interactive. |
| text to html ratio | The amount of text that a page contains compared to the amount of HTML code needed to display it. |
| influencer | Noun. A Web site or individual whose content is deemed to be influential in adjusting search result (q.v.) rankings, usually either through the creation of new content or the placement of links to other documents. Some blogs (q.v.) can be powerful influencers. |
| yelp | A business directory service that provides information (most of which is crowd-sourced) on local businesses. |
