| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
| link quality | Search engines examine each link on the websites and determine their value. The precise algorithms that the search engines use to determine the quality of a link are not known. Yet, in determining the quality of a link page, terms as domain authority, trustworthiness, relevance or popularity are taken into consideration. |
| ip address | An internet protocol (IP) address is a string of numbers thats unique to each specific website. We assign domain names to IP addresses because theyre easier for humans to remember (ex: moz.com) but the internet needs these numbers to find websites. |
| microblogging | Blogging via short, frequent posts and updates. Done through platforms like Twitter. |
| competition-oriented pricing | Competition-oriented pricing is a strategy used in pricing that is dependant on the price of competing products or services. |