| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| quality score | Quality score is Googles measurement for the quality of an ad and is based on a handful of factors, including: expected click through rate from the SERP, the relevance of the ad to the keyword, relevance of the landing page to the ad and keyword |
| seo tools | Tools used for SEO |
| cro | Optimizing opportunities for conversions on a website (homepage, landing pages, etc.). |
| engagement factors | The visitor behaviors that help a page rank well in search engines. |
