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google pandaGoogle Panda is the name of a series of Google algorithm updates that evaluate a websites quality of content. Websites with low quality content and a high number of ads see a loss in search rankings when the algorithm is updated.
href and a hrefHref, short for Hyperlink Reference, is an attribute of the anchor tag or what we know as a link. The href specifies the source where the anchor tag should point to. It can be internal (your own website) or external (another website), relative (/page/) or absolute (www.site.com/page). A full anchor tag with href also contains an anchor text and would look something like this: anchor text.
tf-idf(Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages.
wordpress seoA website plaform
h3 tagThe heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0.