| barnacle marketing | Noun phrase. The practice of creating parasitical content optimized around a specific brand or trademark. See also: Parasitical SEO. |
| nofollow links | links that do not have influence on the rankings of the linked site. To make a link a nofollow link, add the rel=nofollow attribute to the HTML of the link. |
| mozrank | An algorithm runs against websites to determine how many inbound links exist. SEOmoz devised this approach to assign a ranking on a scale of 0-10 for each page. A 10 represents the page with the best use of inbound links. |
| copyright | Copyright is the legal right that grants the creator of an original work exclusive rights to use it and distribute it. It applies to any type of content, be it visual, audio, or text. |
| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
