| soft 404 | When a non-existent page (a page that has been deleted/removed) displays a ?page not found message or page to anyone trying to access it, but fails to return a HTTP 404 status code. In other words, the content of a web page displayed is entirely unrelated to the HTTP response returned by the server. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| link building | While building sounds like this activity involves creating links to your website yourself, link building actually describes the process of earning links to your site for the purpose of building your sites authority in search engines. |
| authorrank | A probability distribution modeled on PageRank (q.v.) used to determine the quality of an article on the basis of the reputation of its associated author. AuthorRank was introduced into search algorithm analysis by Google in 2011 and increased the perceived value of personas (q.v.). |
| search intent | The underlying reason for a users search, which may not immediately be apparent from the search term they use. A greater understanding of search intent allows for more useful and targeted search results, and increasing this understanding has been a priority for search engines over the years. |
