| link quality | Search engines examine each link on the websites and determine their value. The precise algorithms that the search engines use to determine the quality of a link are not known. Yet, in determining the quality of a link page, terms as domain authority, trustworthiness, relevance or popularity are taken into consideration. |
| domain name registrar | A company that manages the reservation of internet domain names. Example: GoDaddy. |
| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
| uniform resource identifier | a string of character used to identify a resource: most commonly on the internet. |
| snake oil | Snake oil is usually a term assigned to those called salesmen that offer webmasters guarantees to appear in the top ranking for a certain keyword. They usually try to convince the site owner that their site is not well optimized and promise groundless high ranking for unreasonably amount of money. |
