| schema.org | Code that wraps around elements of your web page to provide additional information about it to the search engine. Data using schema.org is referred to as structured as opposed to unstructured ? in other words, organized rather than unorganized. |
| indexer | Noun. A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice. |
| bookmark | A place marker that can be stored in a web browser or on a website. The visitor can return to the pages that have been visited in the past. Clear descriptions in the webpage titles are recorded in the bookmark. |
| tags | Tags are words that categorize images, blog posts, and/or videos that help with visibility when properly and correctly optimized for SEO. |
| broken links | A broken link is a link to a URL that is not working correctly. If a user were to click the link it would lead to a 404 page or other type of error page in the browser. |
