| banner ad | Banner Ads are prominent ads placed on a website that come in variety of shapes and sizes. The cost of banner ads vary depending on the size and shape, but also the advertiser. Leaderboards, skyscrapers, and inlines are all types of banner ads. |
| informational queries | A query in which the searcher is looking for information, such as the answer to a question. |
| google panda algorithm | A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm. |
| amp | Often described as diet HTML, accelerated mobile pages (AMP) are designed to make the viewing experience lightning fast for mobile visitors. |
| local search | A type of search that allows users to search in a specific geographic area against an established index of local business listings. |
