| marketing automation | Marketing Automation refers to software technologies or platforms that use a combination of well known online marketing strategies such as SEO, Social Media Management, Email Campaign etc? as a tool for marketers. It automates a lot of the regular activities marketers have to do when using these marketing strategies. |
| contextual advertising | Contextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income. |
| optimization | The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines. |
| blacklist | A blacklist is a database of queries that are blocked by a specific service. There are blacklists for e-mails, websites, or IPs. The most popular blacklists include IPs, as they can block entire servers (both websites and e-mails). Servers and search engines use these blacklists to protect their users from spam and malicious intent. You can check if your IP is blacklisted here. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
