| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| link text | See Anchor Text. |
| churn | Noun. The process by which a search engine regularly or occasionally changes listings in its results due to content or algorithmic factors. Churn is normal for most queries. |
| link sculpting | Link or page rank sculpting is the process of manipulating how page rank flows through your website. Its obsolete, as explained here. |
| blogacalypse | Noun. A sweeping delisting of SEO blog networks from the Google search index extending from approximately late February 2012 to late March or early April 2012. The blog networks were targeted for selling manipulative links. |
