| link pyramid | The description of a backlink structure taking the form of a pyramid with your website at the top. For example, your website has 10 links pointing to it from other sites. Then each of those 10 sites may have 20 further links pointing at them. And so on and so on? |
| alt text | Alternative text is the text in HTML code that describes the images on web pages. |
| organic backlink | Naturally acquired backlinks that are placed within the body of content. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
| se traffic price | Estimated monthly price for an Ad campaign for the same amount of keywords as shown in the Domains report. |
