| federal trade commission | The Federal Trade Commission is a government body that regulates advertising nationally. |
| webspam | Any methods that exist solely to deceive or manipulate search engine algorithms and/or users. |
| your money or your life | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| hreflang tag | The hreflang attributes can be used to ensure the correct language and regional websites are served in search results. The Hreflang specification can be applied using the rel=alternate and hreflang=x attributes with the applicable language code inside a link element, via a HTTP header or a sitemap. Read our guide to the Hreflang specification here. |
| linkbait | Linkbait is putting forth content of high value that is used to attract viewers that will hopefully link to said content. |
