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eye trackingEye tracking is used to track where site visitors eyes go when viewing a particular page. The science is used by marketers to improve their web pages and ads.
dead-end pageA webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward.
blacklistA blacklist is a database of queries that are blocked by a specific service. There are blacklists for e-mails, websites, or IPs. The most popular blacklists include IPs, as they can block entire servers (both websites and e-mails). Servers and search engines use these blacklists to protect their users from spam and malicious intent. You can check if your IP is blacklisted here.
word of mouth advertisingThis kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy.
yoast seoA popular WordPress SEO plugin that helps you check among other things the readability of your web content, set your focus keyword, manage internal links, etc.