| internal links or internal linkage | Noun phrase. These are the links within your own site that point to other pages in your site. Search engines may use a different, host-level definition for internal links. It is possible that all the major search engines now distinguish between host-internal and host-external links. See host for more information. |
| astroturf | No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group. |
| boolean search | Mathematical operators that users can add to searches in order to further specify intent or unique parameters. |
| aggregate data | Aggregate data is the data that describes how a section/group of customers/visitors respond to your marketing activities/efforts. This could indicate how a particular audience responds to picture ads, video ads, and what actions they take after seeing these ads. |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
