| target keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| icognito tab | In a Web Browser, an incognito tab (or private window) is a tab that does not store Cookie information. This means that previous searches or visited sites wont affect your search results, although location might still influence them. You can access a private tab by pressing CTRL + Shift + N. |
| cross group negatives | A method of optimizing a Google Ads campaign via implementing one ad groups keywords as another ad groups negative keywords. This prevents your ads in separate ad groups from competing against each other and harming click-through rate / quality score. |
| low quality links | Low Quality Links are links from sites that Google does not deem as valuable. Links from pages with tons of links on them (like link farms), article networks with low quality content, and link exchanges on resource pages are considered low quality. |
| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
