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google ads topThe advertising block of Google Ads, located above the Organic results in Google
pogo stickingThe percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric.
seo strategistNoun phrase. A person with the responsibility for planning and coordinating a search engine optimization campaign. Often a team leader or acting in a consulting capacity to a team.
e comThese types of web sites are those devoted solely to retail sales.
below the foldA section of a web page thats only visible after youve scrolled down.