| eye tracking | Eye tracking is used to track where site visitors eyes go when viewing a particular page. The science is used by marketers to improve their web pages and ads. |
| dead-end page | A webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward. |
| blacklist | A blacklist is a database of queries that are blocked by a specific service. There are blacklists for e-mails, websites, or IPs. The most popular blacklists include IPs, as they can block entire servers (both websites and e-mails). Servers and search engines use these blacklists to protect their users from spam and malicious intent. You can check if your IP is blacklisted here. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| yoast seo | A popular WordPress SEO plugin that helps you check among other things the readability of your web content, set your focus keyword, manage internal links, etc. |
