| cdn | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |
| click-through rate | The ratio of impressions to clicks on your URLs. |
| demographics | Subsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics. |
| pagerank management | Noun phrase. The theoretical attempt to define the channels within a Web sites navigation structure through which PageRank and/or PageRank-like values will flow from page to page in an attempt to show search engines which pages within a site are the most important pages. See also: PageRank Hoarding and PageRank Sculpting. |
| cooperative advertising | Cooperative advertising is an advertising form where two or more businesses share the cost of an ad. |
