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| content audit | The process of reviewing the content on a website for problems that may impact SEO |
| search engine spider | Such as Googlebot or Yahoo Slurp. See Crawler. |
| alt text | Alternative text is the text in HTML code that describes the images on web pages. |
| white-hat seo | SEO methods that follow the stipulated Google Webmaster Guidelines. |
| natural search | The search positions and web traffic which originate naturally based on SEO and not through paid advertising. |