| amplification | Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influencer marketing. |
| de-listing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| internet marketing | Internet Marketing is using the internet for marketing in simple terms. Some of the strategies used in Internet Marketing include Search Engine Optimization, Banner Advertising, and Search Engine Marketing. |
| earnings per click | A data point used to measure potential earnings based on how much a publisher earns for each click on an ad. |
| target market | A target market is the people a business targets or aims to market to. |
