| internal pagerank | Noun phrase. This is the actual static value that Google computes and adds to dynamic (run-time, query-time) relevance scores to determine search results rankings. Matt Cutts distinguished between Internal PageRank and Toolbar PageRank on his blog. He also confirmed that he was talking about Internal PageRank where I cited him in my PageRank: Where it helps, where it doesnt help, and other facts post at Spider-Food in July 2006 (no longer available). Most SEO forum moderators and admins appear to be speaking about Internal PageRank when they discuss PageRank at all, except where they qualify their remarks to address the Toolbar PR value (that nearly all moderators and admins now tell people to ignore). The Toolbar PR value is a proxy value and it is only published 3-4 times a year, making it a virtually worthless indicator of quality or value. |
| counter advertising | Counter Advertising is when a company uses an already existing ad in an opposing manner so as to promote their own product or service. |
| saturation | Noun. 1) The extent to which a Web sites pages are included in a search engine index. 2) The extent to which a Web sites pages appear in a given querys search result. 3) The extent to which a link profile is distributed across a Web sites pages. |
| header tags | An HTML element used to designate headings on your page. |
| ranking factor | An individual component which contributes to a complex series of algorithms that determine where webpages should appear with the organic search results for a specific query. For years, Google has said that its algorithms “rely on more than 200 unique signals” to help users find the most relevant webpage or answer. |
