| crawl page | Noun phrase. A document consisting of links to other pages, provided for the sole purpose of giving crawlers (robots) links to follow. Spammers used to submit these puppies to the search engines en masse. Maybe they still do. |
| online review profile | The totality of online reviews of your business. |
| api key | An API Key is a unique value assigned to a user of that particular service. It acts as an identifier to let the software know if access should or should not be granted to the tool. |
| knowledge panel | A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches. |
| content delivery network | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |
