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personalizationRefers to the way a search engine will modify a persons results on factors unique to them, such as their location and search history.
micro opacityNoun phrase. The measurement of site-level opacity (q.v.).
nascent marketNewly developed small markets are called Nascent Markets.
user-generated contentThis is content created by those who use a product or service. This type of content is normally seen as images and videos on social media, but can also include blog comments.
.htaccessA file uploaded to a websites server that controls a number of functions, including redirects and access levels.