| not provided | Before Google moved to secure search in 2011, it was possible to know which queries visitors used to find your website. However, that has since changed with Google now replacing this information with the not provided note. |
| fresh content | A website that is continually updated (weekly or monthly) with content which can include a blog, resource center, and updated metadata. |
| webmaster tools | See Google Webmaster Tools |
| citation flow | An SEO metric created by Majestic SEO to quantify the influence of a URL based on the number of sites that link to it. |
| url parameter | The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded): |
