| creative strategy | A creative strategy defines how a business wants to be portrayed. It involves the materials being distributed, methods of distribution, tone of voice, and other elements of how the brands Message should be addressed. |
| seo software | Software that aids in the process of conducting SEO |
| spam score | A Moz metric used to quantify a domains relative risk of penalization by using a series of flags that are highly correlated with penalized sites. |
| organic links | Organic links are simply natural links. Ones that you dont have to request, purchase, or otherwise place yourself. They are the ones given freely by other website owners based on the merit of your content. These are the most sought-after links, and the reason why link baiting exists. |
| neuromarketing | This a pretty new technique in marketing where they use neuroscience to sort of predict how the consumer will act or respond. This form of marketing takes the behavior of the human brain into consideration and tries to produce ads that will appeal to the brain of consumers subconsciously. |
