| resource pages | Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle:resources and reach out to the owners of said sites to see if they would include a link to your website on their page. |
| competitors in google ads | The websites that rank highly for the same queries as the analyzed domain in Google Paid results. |
| bait and switch | Building a website to do one thing, and then switching to another after gaining site authority. For example, making a website that appears to be purely informational and helpful, and later overloading the site with ads to make money. |
| ecommerce site | A website that is devoted to retail sales. |
| distillation content curation | A form of content curation in which original content is built from other content written by many others. |
