| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| shared name space | Noun phrase. A name space (q.v.) in which multiple brands or individuals may have a legitimate promotional interest. |
| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
| deep link ratio | The deep link ratio is the percentage of hyperlinks that point to other pages than your homepage. If you had 100 pages and 60 were pointing to pages other than your homepage, your deep link ratio would be 60%. |
| google my business | A free service offered by Google that local businesses can use to verify their information and improve their visibility on Google Search and Google Maps. |
