| exact match keyword | A domain name that contains your target keywords. |
| aggregation content curation | A form of content curation in which content on a given topic is collected and synthesized in one post. |
| srm | Acronym. Search Reputation Management. |
| google penguin algorithm | A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm. |
| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
