| churn and burn | Noun phrase. The practice of building large numbers of Websites that violate search engine guidelines in an attempt to draw search engine referral traffic. The expectation is that the Websites will eventually be penalized or delisted by the search engines and so must be replaced. |
| ms | Microsoft |
| inbound links | Link pointing to one website from another website. |
| google | The search engine founded by Larry Page and Sergey Brin in September 1998. Google marked a radical departure from human-edited web directories, relying on web crawling technology and a complex algorithm to analyze hyperlinking patterns to rank websites. Google is the most-used search engine in nearly every country in the world. |
| signpost page | Noun phrase. A goofy advertising page. The entire page might be one advertisement built around a picture of a business or it might be a table filled with small ads from many businesses. Signposts are revenue-generating pages hosted by real Web sites with actual traffic that somehow induce their visitors to browse the signpost pages. Sort of like, Visit our sponsors because they paid us outrageous fees to put their print-ad style advertisements on one of our Web pages. A few sites actually consist of nothing but signpost pages, but I dont see many of them any more. These are not classified ad sites. These are not business directories. These are random collections of advertisements plastered on Web pages in usually no real order. |
