| hidden content | Hidden content is content that exists in the HTML version of the page, but isnt directly visible in the browser. Although not always the case, its often used as a black hat SEO tactic, to add extra content that only the search engines will see. |
| traffic | Visits to a website. |
| local search | A type of search that allows users to search in a specific geographic area against an established index of local business listings. |
| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
| navigational queries | A query in which the searcher is trying to get to a certain location, such as the Moz blog (query = Moz blog). |
