| gsc | (Google Search Console) A free analytics service (formerly titled Webmaster Tools) provided by Google that offers data on a domains keywords, backlinks and top landing pages. |
| latent semantic indexing | LSI means that search engines will index commonly associated groups of words in a document. Not all searches involve one specific word, and most them will consist of at least three together. Search engines will analyze the content on your page and search for these groups of similar words to support your main keyword, and this will help boost your ranking. |
| brands | The recognized names of businesses and products |
| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
| topical authority | Topical authority refers to the expertise of a website on an entire topic. Instead of targeting a bunch of keywords, think of covering topics that relate to your main industry. For example, if you have a marketing blog, you could talk about SEO, PPC, Content and many other related topics. Topical authority has been linked to better rankings overall. |
