| non-branded keyword | Keywords that do not contain a brand name. Most SEO campaigns have a strong focus on improving website traffic from non-branded keywords. |
| free seo software | SEO software that has no cost. |
| domain name server | (DNS) A naming format that pairs a domain name or host with a certain TCP/IP address. |
| estimated reach | This metric (found in Brand Monitoring) estimates the number of people that could have seen a mention. The number is calculated based on the domains traffic value, its tier and tier-related reach ratio using SEMrush big-data analysis. |
| google cache | A snapshot of a webpage created by search engines that is stored in their index. When you carry out a search, these snapshotted pages are searched rather than the live internet: this allows for faster searching, and while the web pages are technically slightly out of date, content that is prone to change frequently is crawled more often to keep the cache fresh. |
