| rankbrain | the machine learning component of Googles core algorithm that adjusts ranking by promoting the most relevant, helpful results. |
| tsetsb | Acronym. The Search Engine That Spam Built. A pejorative name for Google which became immensely popular with the SEO community after people realized the link farms they developed for Inktomi worked better on Google. Sometimes revived when people discuss the MFA/SpamAd issues and the click fraud controversy. |
| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
| algorithm change | Some algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms: |
| john mu | John Mueller aka John Mu is Webmaster Trends Analyst at Google, and a very active figure in the webmaster community. |
