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content encapsulationThe practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content.
head termA popular keyword with high search volume that is usually difficult to rank for.
natural search resultsNatural search results, also known as organic search refers to that search where the results are returned based on a natural indexing, due to the search engines evaluation algorithms and not based on a paid ad.
hreflang tagsHTML tags telling search engines there are international versions of your site, and which languages and countries your sites are intended for.
mcpAcronym. Moderately Cached Page. A page that is crawled and cached by a search engine on an occasional basis, usually every two to six weeks.