| referring domain | The number of referring domains is more important than the number of backlinks. Referring Domain, also know as ref domain, represents the domain that people came from when visiting your site. It is basically the domain from which an inbound link is pointing to a certain page. If, for instance, you are looking in Google for a part of your website and Google returns your site in the search list, when you access your site from that list, the referring domain will be Google.com. If people are talking about your site on forums and someone links to your site from that forum, then the forum will be the referring domain. The number of referring domains is more important than the number of backlinks. |
| incoming links | A link coming from another website to your site. |
| seo | Search Engine Optimization is the process of improving organic search engine traffic to a website through a variety of strategies. The 3 major pillars of SEO are On-Page, Off-Page, and Technical SEO. |
| mashup content curation | A form of content curation in which different pieces of content are combined in new ways to get a fresh perspective on a topic. |
| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |
