| super synonymetry | Noun phrase. The measurement of the use or impact of super synonyms (q.v.). |
| federal trade commission | The Federal Trade Commission is a government body that regulates advertising nationally. |
| javascript | A programming language that adds dynamic elements to static web pages. |
| search terms | The word or phrase a user writes into a search box in order to get information that matches. |
| serps | (Search Engine Result Page) Pages displayed by the search engine in response to a user performing a search query. |