| backlink checker | Backlink checker is a tool that determines how many backlinks are pointing to your website. It is important to keep track of the backlink numbers as they influence your search engine ranking overall. |
| link ninja | Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites. Some Link Ninjas employ questionable practices in obtaining such links. |
| forbidden words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| uoca | Unique Online Competitive Advantage. The online component that makes you stand out over your online competition. |
| cloaking | Showing different content to search engines than you show to human visitors. |
