| authorrank | A probability distribution modeled on PageRank (q.v.) used to determine the quality of an article on the basis of the reputation of its associated author. AuthorRank was introduced into search algorithm analysis by Google in 2011 and increased the perceived value of personas (q.v.). |
| keyword variations | Different keywords that have the same or similar user intent. E.g. potato distributors in Lansing, MI and Lansing potato suppliers. |
| paid link | A paid link is a back-link to a website that is purchased. Selling and buying links are huge violation of Googles Webmaster Guideline. So, Google can penalize severely, including manual action. |
| ad keyword | The query entered into a search engine that triggers Paid results. |
| crawl-to-cache-time | Noun phrase. The amount of time that elapses from when a search engine fetches a page from a Web site until the pages contents appear in the search engines cache report for the page. Abbreviated as CCT. |
