| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| log file analysis | The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website. |
| keyword anchor text | Links whose anchor text is made up of relevant keywords. |
| drip marketing | Drip marketing sends collections of messages that are pre-written to their prospects or customers over a certain period of time. It is often used in email marketing. |
| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
