| meta descriptions | HTML elements that describe the contents of the page that theyre on. Google sometimes uses these as the description line in search result snippets. |
| crawl budget | The average number of pages a search engine bot will crawl on your site |
| retargeting | A marketing strategy that involves serving ads for previously viewed websites or products to a user. These are the ads that seem to follow users across the internet, advertising something they may have looked at days ago. |
| ssl | Secure Sockets Layer is the standard security technology for establishing secure connections between servers and browsers. An SSL connections information is encrypted, which means that even if a man in the middle were to steal the information package, they could not read it without the decryption key. Its very useful (mandatory these days) when doing credit card purchases. |
| long tail keywords | A search query phrase which is longer, more precise and specific. As theyre more specific there is often less competition in search indexes than for shorter, generic keyword terms. The vast majority of searches are now long tail. |
