| digital marketing funnel | A digital marketing funnel is a marketing model that describes the path a consumer must take to go from being a lead to making a purchase. There are 6 stages to this process: Exposure, Discovery, Consideration, Conversion, Customer Relationship, and Retention. |
| citation | A mention of a business name on the web with or without a link. A full citation contains information from a NAP listing (Name Address Phone #). Citations are important for local businesses as they are a big factor that search engines use to determine local search rankings. |
| responsive web design | When a website is designed in such a way that it is easy to read, easy to navigate and gives users an excellent viewing experience, AND can be viewed with ease on various devices, then it can be termed as Responsively Designed Site. |
| search engine strategy | A companys goal-driven plan for ranking well in search engine results. |
| uncertainty principle of seo | Noun phrase. The two states of a Web document (indexed and relevance to a given set of queries) cannot be determined at the same time. The more queries to which a page is known to be relevant, the less information about the pages indexing status can be determined. The more information about a pages indexing status that is known, the fewer queries to which the page is relevant. |
