| ymyl | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| paid search ads | Paid search ads are the pay-per-click (PPC) advertisements that appear with the organic results on SERP. |
| search listing | Noun phrase. The information provided by a search engine about a specific Web document in response to a query as part of a search result (q.v.). A typical search listing may include a page title, descriptive text (called a snippet), page name/URL, cache information, and other supplemental/incidental information. |
| h3 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| grey hat | Grey hat SEO is the practice of SEO techniques that fall between white hat and black hat SEO. Much of SEO conducted could arguably be said to fall within the area of greyhat SEO. |
