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inbound linksLink pointing to one website from another website.
text linkA link that is displayed only by hyperlinking to text only. Text links do not involve any rich media or special coding.
pogo stickingThe percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric.
tld(top-level domain) end of a given web address. Like .com
cpmCPM is an acronym for Cost per Thousand. If youre wondering where the M from CPM comes from, you should know that in the Roman numerals M represents 1000. It is also referred as cost per thousand impressions and represents the cost paid by an advertiser for the display of 1000 (one thousand) impressions of a banner or other types of advertisement on a web page. CPM can also be a method to find out how profitable a website is or what potential it has of becoming one. For instance, Facebook is the leader of the market in CPM niche.