| piracy | Search engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests. |
| query space | Noun phrase. The collection of all queries and their relevant results for a set of related search expressions. eConsultancy uses an SEO treemap to depict performance within query spaces. |
| creative disruption | There are cases where target audiences may not be responding positively to an ad from the same business. Creative disruption happens when a highly creative ad causes a drastic change in the response of an otherwise non-responsive target audience. |
| vlog | A vlog is just like a blog but with videos instead of articles. The most popular vlogging platform is YouTube. |
| url re-write | The process of editing or changing your URL usually in an attempt to be more relevant to the page content. There is software or other tools that can be used to perform a rewrite of your existing URLs. Reasons for a URL rewrite include: |
