| referring ip | an IP address which hosts one or more websites that contain links pointing to a given URL or domain. |
| search query | What a person types into a search engine like Google, Bing or Yahoo!. Many search engines allow users to search by voice. |
| cost per thousand | (CPM) A measurement of how expensive it is to serve one thousand advertisement impressions. Reflects the profitability of a website. |
| bait and switch | Building a website to do one thing, and then switching to another after gaining site authority. For example, making a website that appears to be purely informational and helpful, and later overloading the site with ads to make money. |
| subfolder | a subfolder is a section within a website indicated by a backslash / after the TLD and the name of the folder. For example, example.com/subfolder is a subfolder within the example.com domain. |
