| responsive website | A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device. |
| keyword prominence | This refers to how important a keyword is to a web page. |
| rich results test tool | A tool released by Google in January 2019 allows users to preview how rich results will be shown in search results and edit code. |
| forbidden words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| linkbait | Linkbait is putting forth content of high value that is used to attract viewers that will hopefully link to said content. |
