| repeat visitor | The same user returning to a website more than once. |
| buyer persona | Buyer Persona is a fictitious description of your ideal buyer that is developed using a combination of industry research, gathered customer data, and demographics to help marketers form an image. Buyer personas are often given a name, job title, hobbies, interests, likes, dislikes, and buying habits. |
| ahrefs | Founded in 2011 by Dmitry Gerasimenko, Ahrefs is an SaaS SEO platform most popular for its backlink discovery tool Site Explorer. |
| google supplemental index | A secondary database that Google uses to store pages it deems to be of less importance to its main search engine results. |
| unique selling proposition | (USP) The key factor distinguishing a service or product from its competitors. |
