| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
| goals | used in Google Analytics as a measurement of a specific website interaction (purchase, enquiry etc). |
| virtual private network | (VPN) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
| search algorithm | Most likely referring to Google, the Search Algorithm is the system that determines what sites rank for particular keywords. If you want to get a general idea as to what Google algorithms look for, you can refer to Googles own How Search Works page. |
| bright websearch | Noun phrase. Web search conducted through an open or brand search engine such as Baidu, Bing, Google, Yahoo!, Yandex, etc. May also be called Open Websearch. |