| h4 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| image optimization | There are two types of image optimization. The first one refers to the keywords used in the images URL, description and title. Although Google can recognize images, it cant really tell what its about, so it uses the description to figure that out. A well optimized web page should include some keywords in its image descriptions. The second type refers to size. This is very important in SEO, as it directly affects a websites loading speed. Slow loading websites get a lot less traffic than fast loading ones. Dont use CSS to shrink a 500?500 pixels image to 200?200 pixels. Resize it and use the 200?200 version directly. Also, use image compression websites or plugins to make your images KB size as small as possible. |
| splog | Splogs are spam blogs containing little to no value to human users and involve generated or made-up content. |
| fragment url | A URL containing #. Used to specify a location within a HTML document. For example, https://netvantagemarketing.com/seo-glossary/#HTML is a fragment URL and entering that URL into a browser will take a user to the HTML section of this article. The HTML part of the URL is the fragment identifier. |
| outbound links | Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites. |