| contested name space | Noun phrase. A name sapce (q.v.) for which opposing points of view are being promoted. |
| broad match | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
| server | The physical computer used to host a sites online files. |
| log file | A file that records users’ information, such as IP addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks. |
| adwords keyword | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
