| keyword exploration | Noun phrase. A form of keyword research, keyword exploration analyzes referral data for a Website to identify keywords that need improved optimization. |
| facebook retargeting | This is a cookie-based technology that uses Javascript code to learn what customers like when visiting certain websites, and then displays those types of ads when those users return to Facebook. |
| brand awareness | Brand Awareness is how easy or difficult it is for an individual to recognize a particular brand and link it back to a product. It is an essential part of marketing because people are more likely to buy from a brand they are aware of or know about. |
| rel=canonical tag | A tag that tells a search engine the original and duplicated URL of a webpage. This is so that search engines know which URL is the preferred URL in case of duplicate content. |
| seo title | An HTML meta tag that acts as the title of a webpage. It could be different from the title visible to the user in the frontend. |
