| google sandbox | A theorized and debated (but never confirmed by Google) “waiting period” that prevents new websites from seeing the full benefit of their optimization efforts. Typically, this effect is witnessed most often with new sites targeting competitive keywords and can only be overcome when the site gains enough authority. |
| machine learning | A subset of Artificial Intelligence in which a system uses data to learn and adjust a complex process without human intervention. |
| google ads traffic price | Estimated monthly expenses for a Google Ads campaign. |
| redirection | When a URL is moved from one location to another. Most often, redirection is permanent (301 redirect). |
| delisting | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
