| incoming links | A link coming from another website to your site. |
| google search operators | Special text that can be appended to your query to further specify what types of results youre looking for. For example, adding site: before a domain name can return a list of all (or many) indexed pages on said domain. |
| https | Hypertext Transfer Protocol Secure uses a Secure Sockets Layer (SSL) to encrypt data transferred between a website and web browser. HTTPS is a minor Google ranking factor. |
| schema markup | A type of structured data vocabulary agreed upon by major search engines. Adding Schema Markup to web pages helps search engines to better understand the content and structure of a site. It can also enable site content to show up in different SERP features such as featured snippets, carousels, knowledge graphs, etc. |
| domain strength | The strength of the domain that relies on the amount of keywords for which the domain is positioned within the top results and the average position for them. |
