| google home service ads | A relatively new ads program by Google that targets local services with a combination of sponsored local listings and a Google service guarantee. |
| robots.txt | Files that suggest which parts of your site search engines should and shouldnt crawl. |
| infographic | Noun. A large, oversized image in which many purported facts have been embedded in a stylized format. The intent of the infographic is to encapsulate useful, interesting information in an easy-to-read manner. Infographics cannot be indexed by search engines but they have given rise to Infographic Spam (q.v.). |
| bread crumbs | Bread crumbs refers to links that are usually above the main content. They have two main functions: to allow the user to easily navigate on your site and also search engines to easily determine the structure of your site. An example of how breadcrumbs usually look like is this: Home >On line books >Gone with the wind > Chapter 2 |
| cart abandon rate | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
