| login forms | Refers to pages that require login authentication before a visitor can access the content. |
| entities | People, places, organizations, websites, events, groups, facts, and other things. |
| cross group negatives | A method of optimizing a Google Ads campaign via implementing one ad groups keywords as another ad groups negative keywords. This prevents your ads in separate ad groups from competing against each other and harming click-through rate / quality score. |
| adsense | Contextual display advertising platform through Google. An automated process, opting into AdSense allows Google to place relevant ads on a website. Webmasters utilizing AdSense on their sites get a portion of ad click profits from Google. Contextual ads can be formatted as text links, graphics, animated graphics, and videos. |
| editorial link | A link that is given by one website to another without the recipient asking or paying for it. |
