| cybersquatting | Registering popular domain names solely to profit from selling them to businesses wishing to establish an actual website. These domain names are often related to specific brands and sold at unreasonably high prices. |
| impression | An impression is also known as a page view or an event where a user visits a web page one time. |
| google home service ads | A relatively new ads program by Google that targets local services with a combination of sponsored local listings and a Google service guarantee. |
| sock puppet | A sock puppet is an online identity that is intended to hide a persons real identity or establish multiple user profiles. |
| outgoing link | Links coming from your site and pointing to other websites. |
