| link explorer | Mozs tool for link discovery and analysis. |
| url folders | Sections of a website occurring after the TLD (.com), separated by slashes (/). For example, in moz.com/blog we could say /blog is a folder. |
| social share | This is when a website gets shared on social media. |
| heading | Heading tags (H1-H6) separate content into sections, based on importance, with H1 being the most important and H6 being the least important. Headline tags should be used naturally and should incorporate your target keywords where relevant, as doing so may provide a small SEO benefit. |
| exact match anchor text | the term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for. |
