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canonicalizationNoun. The practice of designating a single form of content as the most appropriate to be shown by a search engine to its users. In 2015 or beyond platform-relevant canonicalization may become possible (perhaps even necessary), where the same content can be canonicalized to different versions depending on user platform.
manual penaltyRefers to a Google Manual Action where a human reviewer has determined certain pages on your site violate Googles quality guidelines.
htaccess fileA hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache.
null queryNoun phrase. A null query produces no relevant documents as a search result. Alt. A null query may include only documents with null relevance (q.v.).
co-occurrenceIn SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ?women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ?shop; mainly because of ?women apparel is usually combined with boutique shop in numerous search queries. This term along with ?co-citation? was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable.