| uniform resource identifier | a string of character used to identify a resource: most commonly on the internet. |
| google mobilegeddon | A major algorithmic update released by Google in April 2015 to de-rank websites that do not optimize for mobile. |
| server logs | hosted on servers, these logs record website traffic sources and trends. |
| keyword anchor text | Links whose anchor text is made up of relevant keywords. |
| engagement metrics | Methods to measure how users are interact with webpages and content. Examples of engagement metrics include: |
