| href and a href | Href, short for Hyperlink Reference, is an attribute of the anchor tag or what we know as a link. The href specifies the source where the anchor tag should point to. It can be internal (your own website) or external (another website), relative (/page/) or absolute (www.site.com/page). A full anchor tag with href also contains an anchor text and would look something like this: anchor text. |
| sab | (Service Area Business) A business that may or may not have a local storefront, but offers services by traveling to customers locations. Common examples include delivery services, plumbers, landscaping companies, etc. Specifying your service radius to Google within Google My Business is an important part of local SEO. |
| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
| search engine | An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo. |
| gadget or gizmo | Gadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter. |
