| keyword research | The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. This practice is made possible by a variety of free and paid tools. |
| e commerce site | These types of web sites are those devoted solely to retail sales. |
| micro seo | Noun phrase. Site-level search engine optimization; used to promote a single Website for one or more keywords across one or more search engines. |
| bait and switch | Building a website to do one thing, and then switching to another after gaining site authority. For example, making a website that appears to be purely informational and helpful, and later overloading the site with ads to make money. |
| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
