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competitor analysisCompetitor Analysis (SEO) is the process of researching your competitors in search to determine the best on-site and off-site search optimization strategies they use to rank high.
cta(Call to action) a piece of text telling your website visitors to do something e.g. contact us today!
unique selling proposition(USP) The key factor distinguishing a service or product from its competitors.
hidden contentHidden content is content that exists in the HTML version of the page, but isnt directly visible in the browser. Although not always the case, its often used as a black hat SEO tactic, to add extra content that only the search engines will see.
entityA singular, unique and well-defined thing or concept.