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blackhat	SEO tactics that dont particularly follow the approved guidelines of Google or other search engines.
over-optimization	A shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience.
blog	A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog was coined, and became the common term.
results	The amount of all search results returned for a keyword
mashup content curation	A form of content curation in which different pieces of content are combined in new ways to get a fresh perspective on a topic.