| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| odp | (Open Directory Project) See DMOZ. One of the oldest and most comprehensive human-reviewed directories on the web. |
| google checkout | a payment service provided by Google. |
| google webmaster guidelines | Google’s guidance on good website optimization practices, as well as “illicit” practices that can result in manual action. Simply: |
