| churn and burn | Noun phrase. The practice of building large numbers of Websites that violate search engine guidelines in an attempt to draw search engine referral traffic. The expectation is that the Websites will eventually be penalized or delisted by the search engines and so must be replaced. |
| dynamic content | Content that is programmed to change over time. Search engines can have difficulty indexing dynamic content. |
| indexed | The state of a web page being added to or present in an index. |
| opera | a fast, standards-based web browser. |
| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
