| authority site | An authority site is a particularly high quality website. An authority site could technically be a commercial website that is the authority on a topic, though for many SEOs in certain contexts (ie for the purposes of writing an article) an authority site is generally considered to be either governmental, an association, or otherwise neutral from a commercial perspective. |
| danny sullivan | Danny Sullivan is a veteran of the SEO industry, working as a journalist, CCO of Third Door Media and co-founder Search Engine Land. In October 2017 Danny announced he was joining Google working as a public liaison of search, running the Twitter account @searchliaison. |
| google ads traffic price | Estimated monthly expenses for a Google Ads campaign. |
| access log | A log file listing all of the requests for individual files made by people or bots on a website. |
| homepage | The default, or introductory webpage, of a website. |
