| skyscraping | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| seo toolbar | Tools that help you with various SEO processes including keyword research, competitor analysis, and link building among other tasks. |
| churn | Noun. The process by which a search engine regularly or occasionally changes listings in its results due to content or algorithmic factors. Churn is normal for most queries. |
| heading | Heading tags (H1-H6) separate content into sections, based on importance, with H1 being the most important and H6 being the least important. Headline tags should be used naturally and should incorporate your target keywords where relevant, as doing so may provide a small SEO benefit. |
| relative url | A URL that consists of the path and resource but doesnt explicitly specify the protocol or scheme. |
