| hidden text | Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is: |
| headings | Text that is placed within heading tags, such as H1, H2, H3 or H4. The size and bold type provide a clear reading for the visitor. A search engine will use the text within these tags for categorizing the page. |
| new visitor | Similar to a unique visitor, visitors in a given period that have never visited your website before. |
| collapsed results or collapsed listings | Noun phrases. Usually what I call Clustered Results when I cannot think of the word cluster (which is more often than not). Technically, these expressions should really only refer to the hidden clusters described above. |
| conversion path | A conversion path is the path website visitors take to go from first-time visitor to subscriber or buyer. |
