| inbound marketing | Marketing techniques that bring potential customers in to your company by providing them with valuable content. Contrasted with outbound marketing. |
| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
| site-wide link | A hyperlink that appears on every webpage, usually due to its position on the header, side, or footer sections. |
| expert document | An expert document is an unaffiliated web documents (such as, e-books, white-papers or expertise blog posts) with links from numerous hub pages. Googles Hilltop Algorithm uses expert documents to determine relevance and ranking. |
| cloaking | Showing different content to search engines than you show to human visitors. |
