| astroturf | No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group. |
| deindexed | When a URL, section of URLs, or an entire domain has been removed from a search engine index. This can happen for a number of reasons, such as when a website receives a manual penalty for violating Googles quality guidelines. |
| orm | Acronym. Online Reputation Management. |
| adsense | Contextual display advertising platform through Google. An automated process, opting into AdSense allows Google to place relevant ads on a website. Webmasters utilizing AdSense on their sites get a portion of ad click profits from Google. Contextual ads can be formatted as text links, graphics, animated graphics, and videos. |
| strong tag | the tag is used to bold text in HTML. Bolding keywords used to be an SEO tactic, but the tag is no longer considered an important ranking factor. |
