| rank tracker tool | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| minification | To minify something means to remove as many unnecessary characters from the source code as possible without altering functionality. Whereas compression makes something smaller, minification actually removes things. |
| visibility | The prominence and positions a website occupies within the organic search results. |
| link pyramid | The description of a backlink structure taking the form of a pyramid with your website at the top. For example, your website has 10 links pointing to it from other sites. Then each of those 10 sites may have 20 further links pointing at them. And so on and so on? |
| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
