| robot | A script or program used by search engines to perform various automated tasks like crawling web pages for indexing. |
| hreflang tag | The hreflang attributes can be used to ensure the correct language and regional websites are served in search results. The Hreflang specification can be applied using the rel=alternate and hreflang=x attributes with the applicable language code inside a link element, via a HTTP header or a sitemap. Read our guide to the Hreflang specification here. |
| relevancy | Shows the extent to which the site corresponds to the searchers query according to the search engine s algorithm |
| call tracking | The process of tracking online marketing at the point at which it may move to a phone call. |
| position | See: Rank |
