| url | Uniform Resource Locators are the locations or addresses for individual pieces of content on the web. |
| ecommerce seo | An SEO campaign or search engine optimization tactic performed to increase rankings specifically for an eCommerce brand, category page or product pages. Often an eCommerce SEO campaign focuses on product name or product SKU keywords. |
| rogue crawler | Noun phrase. Any software that retrieves Web documents for unauthorized processing, such that it does not honor robots.txt exclusion standards (or equivalent robots meta tags) by identifying itself with a unique user-agent and respecting all normal directives assigned to that user-agent, or when spoofing other user-agents the crawler does not honor the directives assigned to its own unique user-agent. |
| black hat | Search engine optimization practices that violate Googles quality guidelines. |
| rich cards | Rich cards are a new type of mobile-optimised search result format developed from rich snippets. |
