| meta descriptions | HTML elements that describe the contents of the page that theyre on. Google sometimes uses these as the description line in search result snippets. |
| seo | Search Engine Optimization is the process of improving organic search engine traffic to a website through a variety of strategies. The 3 major pillars of SEO are On-Page, Off-Page, and Technical SEO. |
| middle of the funnel | Middle of the funnel is a term derived from the marketing funnel that describes the process after the prospect has become a lead and before the prospect has made a purchase. |
| http status code | The HTTP response status code indicates whether a HTTP request has been successful or it has encountered some sort of problem. See status code examples here. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
