| social share | This is when a website gets shared on social media. |
| homepage | The default, or introductory webpage, of a website. |
| webmaster guidelines | Guidelines published by search engines like Google and Bing for the purpose of helping site owners create content that will be found, indexed, and perform well in search results. |
| authority links | Authority links are simply backlinks from a highly trusted website. Authority links would be those from major news networks (CNN, BBC, etc.), brands (Apple, Amazon, etc.), or any other authority site on the internet. |
| head term | A popular keyword with high search volume that is usually difficult to rank for. |
