| content | Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself. |
| content spinning | Taking an original piece of content and re-writing it to create numerous ?unique versions so they can be published on other sites. Normally considered Black hat SEO because most spun content is produced through automated methods and is considered poor for human readability. |
| slug | Part of a URL which identifies a particular page on a website in an easy to read form. |
| fcp | Acronym. Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less. |
| on-serp seo | Optimization practices that take place in search engine results pages. |
