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referring ipan IP address which hosts one or more websites that contain links pointing to a given URL or domain.
search queryWhat a person types into a search engine like Google, Bing or Yahoo!. Many search engines allow users to search by voice.
cost per thousand(CPM) A measurement of how expensive it is to serve one thousand advertisement impressions. Reflects the profitability of a website.
bait and switchBuilding a website to do one thing, and then switching to another after gaining site authority. For example, making a website that appears to be purely informational and helpful, and later overloading the site with ads to make money.
subfoldera subfolder is a section within a website indicated by a backslash / after the TLD and the name of the folder. For example, example.com/subfolder is a subfolder within the example.com domain.