| pigeon algorithm update | a Google update to local search which brought it into line with more signals typically associated with general web search. |
| affiliate marketing | Affiliate marketing programs allow independent marketers (affiliates) to get paid on a cost per action (CPA) model. Affiliates earn more money based on how successful they are in attracting visitors to their sites. |
| reconsideration request | A request made by a site owner to search engines for review of a site that was previously hit with manual action. |
| link reclamation | Finding broken or dead links to a current or former website and requesting that they be corrected. Additionally, requesting links be created where a brand name is mentioned but no link to the brands website exists. |
| volatility | A way to measure a tendency towards change or unpredictability. In relation to search engines, high volatility means there is a high amount of change occurring in the search results. Low volatility means that there is general stability. |
