| your money or your life | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| marketing agency | A business that conducts marketing for clients |
| semantic search | Refers to the technique that search engines use to generate relevant search results by analyzing the actual meaning of search terms in a particular context. |
| ymyl pages | An abbreviation for Your Money or Your Life, YMYL is a phrase that Google uses to refer to pages where quality matters a lot as information shared here can have a significant impact on the well-being of readers. Some of the topics that fall under YMYL include physical health, safety, and financial education. |
| ranking factor | An individual component which contributes to a complex series of algorithms that determine where webpages should appear with the organic search results for a specific query. For years, Google has said that its algorithms “rely on more than 200 unique signals” to help users find the most relevant webpage or answer. |
