| partially indexed listings | Noun phrase. See URL Listings below. |
| google ads traffic price | Estimated monthly expenses for a Google Ads campaign. |
| heading tags | HTML tags that help explain the content hierarchy on a webpage. H1 is the most important and H6 is the least important. Best practice is to only have one H1 tag per page, but multiple H2-H6 tags are ok if they make sense within the content hierarchy. |
| google rankbrain | A major Google algorithm change officially introduced in October 2015, although it had been in testing for months before this. With RankBrain, |
| long tail | Long Tail refers to a type of keyword that consists of multiple terms, rather than just one or two. Long tail keywords are specific and allow for marketers to connect to their target audience more directly than with broad keywords or terms. A higher percentage of searches are made using long tail keywords. |
