| click potential | Metric used to gauge the predicted chance of getting a click through to your website if your search result occupied the top position of the SERP. Click Potential depends on the presence of SERP Features that would hinder searchers from clicking on an organic website results. |
| nascent market | Newly developed small markets are called Nascent Markets. |
| soft 404 | When a non-existent page (a page that has been deleted/removed) displays a ?page not found message or page to anyone trying to access it, but fails to return a HTTP 404 status code. In other words, the content of a web page displayed is entirely unrelated to the HTTP response returned by the server. |
| blogger | someone who publishes a blog. Also the name of Googles blogging platform. |
| engagement metrics | Methods to measure how users are interact with webpages and content. Examples of engagement metrics include: |
