| google partner | Google Partners is a Google program for advertising agencies and digital marketers. Joining Google Partners allows one access to special events and training, extensive industry research, and certification opportunities. |
| search poisoning | Noun phrase. Expression used by cyber security specialists to describe the practice of flooding search results with listings for Websites that are infected with and instrumental in the distribution of malware. |
| qualified traffic | When traffic is qualified, it usually means that the visit is relevant to the intended topic of the page, and therefore the visitor is more likely to find the content useful and convert. |
| readability | This is the ease with which text on a website may be read and understood. There are some sites where Readability is terrible and there are other sites where its very easy to read and understand what is written. |
| boolean operators | Using boolean search operators it is possible to connect search words together to broaden or narrow a set of results. The three basic boolean operators are AND, OR and NOT. By default however search engines will usually apply AND for each part of a query unless specified otherwise. |
