| seasonal trends | Refers to the popularity of keywords over time, such as Halloween costumes being most popular the week before October 31. |
| guest blogging | Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are a violation of Googles quality guidelines. |
| fcp | Acronym. Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less. |
| spinning | Spinning is usually used in Article Writing when the writer gets some content/article and rewrites it in a new way. |
| launch hijacking | The process of stealing the viral buzz of another businesss product launch |
