| opacity | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not obviously optimized to be included in the search results. A perfectly opaque search result (q.v.) has an Opacity value of 1.0, reflecting the fact that none of the search listings (q.v.) are obviously optimized for placement in the result. 2) The characteristic of being opaque in the sense of appearing to be natural to a casual, uninformed observer of a group or collection of natural, transparent, or opaque objects. |
| amp | Often described as diet HTML, accelerated mobile pages (AMP) are designed to make the viewing experience lightning fast for mobile visitors. |
| jquery | An open-source JavaScript library that helps developers automate web pages and design applications. |
| esp | ESP is an Email Service Provider ESP ? they are businesses which provide bulk email services and email marketing services. E.g. Aweber and MailChimp |
| organic search | The natural, or unpaid, listings that appear on a SERP. Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query. |
