| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
| header | An HTML code and important SEO element that enable you to make certain words more conspicuous when on a web page. |
| rlt | (REGIONAL LONG TAIL) An RLT is a multi-word keyword term that includes a location, city, region, or any other geographical indication. |
| supplemental result | Supplemental results are webpages that rank in Googles secondary or supplemental index. These types of results are ranked as less important or valuable by Google but will display in the search engine results page should there not be enough pages to return from the main index for a particular search. |
| mfa | Acronym. Made For Advertising (page). A broad class of pages, in my opinion, as some of them actually have sensible content (like cheap directories, article abstract pages, article reprint pages, press release reprints, etc.). The real purpose of the pages, of course, is to draw traffic in the hope people will click on the Javascript ads from Yahoo!, Google, or whomever. |
