| trend | Indicates the changes in the number of searches for this keyword over the last 12 months. |
| internet protocol address | (IP) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
| paid inclusion | Websites that meet a certain standard are able to buy ads from directories like the Yahoo! Directory or Thomasnet. |
| referring domain | The number of referring domains is more important than the number of backlinks. Referring Domain, also know as ref domain, represents the domain that people came from when visiting your site. It is basically the domain from which an inbound link is pointing to a certain page. If, for instance, you are looking in Google for a part of your website and Google returns your site in the search list, when you access your site from that list, the referring domain will be Google.com. If people are talking about your site on forums and someone links to your site from that forum, then the forum will be the referring domain. The number of referring domains is more important than the number of backlinks. |
| faceted navigation | Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visitors more easily locate the URL theyre looking for out of a stack of thousands or even millions of URLs. For example, you could sort a clothing page by price: low to high, or filter the page to view only size: small. |
