| fcp | Acronym. Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less. |
| eat | (Expertise, Authority, Trust) Factors that Google use to measure the quality of a page and determine its rankings. |
| sitemap | A list of URLs on your site that crawlers can use to discover and index your content. |
| positioning | The act of optimizing a web page to rank better in the Search Engine Results Pages. |
| application program interface | (API) A set of routines, protocols, and tools for creating software applications. Many search products and other information-based products have API programs, allowing for the simplified integration and use of third party software in custom applications. |
