| long tail keywords | A search query phrase which is longer, more precise and specific. As theyre more specific there is often less competition in search indexes than for shorter, generic keyword terms. The vast majority of searches are now long tail. |
| income report | This is a report of how much money was made and how much money was spent over a period of time by a business/website. |
| responsive website | A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device. |
| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
| open source | Software that comes packaged with its source code so programmers can modify and change it as needed. |