| conversion path | A conversion path is the path website visitors take to go from first-time visitor to subscriber or buyer. |
| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
| affiliate seo | The process of using SEO to generate affiliate sales. |
| ymyl | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| impressions | Number of times a website, or ad for a website, is displayed in a search engine for a particular keyword. |
