| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
| target keywords | The words or phrases that a web page is intended to rank for. When performing On-Page SEO, it is recommended to optimize a page around a handful of Target Keywords. |
| streisand effect | Noun phrase. So-named for the backlash that erupted on the Internet when Barbara Streisand tried unsuccessfully to suppress images of her seaside home which had been published on the Internet. Now used of any backlash that magnifies a public relations problem or issue, especially in online reputation management (q.v.). |
| ecommerce seo | An SEO campaign or search engine optimization tactic performed to increase rankings specifically for an eCommerce brand, category page or product pages. Often an eCommerce SEO campaign focuses on product name or product SKU keywords. |
| supplemental results | Search results that have lower rankings but are relevant to a search query appear in a supplemental result in the SERP are listed in the supplemental index or results. |
