| algorithms | A process or formula by which stored information is retrieved and ordered in meaningful ways. |
| google shaming | The search giants practice of highlighting unencrypted websites if you use the latest version of their Chrome browser. Other browsers may quickly follow suit. |
| panda update | Google updated its algorithm in 2011 to include a search filter designed to stop websites with poor quality content from making their way into its top search results. This update was called Panda. |
| duckduckgo | A search engine that was founded September 28, 2008. It is often praised for its heavy focus on user privacy and a lack of filter bubbles (search personalization). DuckDuckGo relies on more than 400 sources to serve its search results, including vertical search engines, its own crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches were conducted on DuckDuckGo. |
| reciprocal link | Trading your wife 4 links doesnt mean youre doing reciprocal linking. Reciprocal link refers to an agreement between two site owners to provide mutual link between their websites. Reciprocal link purpose is to increase traffic for both sites but also to show a partnership between the two or to provide a quick access to a related website. |
