| facebook retargeting | This is a cookie-based technology that uses Javascript code to learn what customers like when visiting certain websites, and then displays those types of ads when those users return to Facebook. |
| private window | In a Web Browser, an incognito tab (or private window) is a tab that does not store Cookie information. This means that previous searches or visited sites wont affect your search results, although location might still influence them. You can access a private tab by pressing CTRL + Shift + N. |
| faceted navigation | Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visitors more easily locate the URL theyre looking for out of a stack of thousands or even millions of URLs. For example, you could sort a clothing page by price: low to high, or filter the page to view only size: small. |
| dayparting | Modifying an ad campaign in accordance with the time periods ones target audience is most active and least active. Dayparting can be done through completely shutting off a campaign at certain times, adjusting bids at certain times, or changing budget parameters. |
| data | All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics. |
