| mobile friendly | If a website displays a different more user-friendly design of their website for smaller mobile screens then their website is said to be mobile friendly. Desktop versions of websites displayed on mobile devices do not always have readable text and clickable links. According to Google, not having a mobile friendly website can impact search engine visibility for users doing searches on mobile devices. |
| yahoo directory | A long-standing, authoritative web directory. Yahoo! Directory does offer paid inclusion to qualified websites. |
| e-marketing | E-marketing is another way to say internet marketing or digital marketing. There are numerous strategies E-Markers use to generate leads or sales, some of these include Pay per Click Advertising, Social Media Advertising, and Search Engine Optimization. |
| exact match domains | (EMD) Exact Match Domains are domains that use a particular keyword or phrase instead of a branded name. For example, seotools.com would be an EMD whereas cognitiveSEO.com is a branded domain. EMDs ranked well for a long time, but in 2012, Google released an update that lowered many EMDs rankings in search. There are still lots of EMDs that rank well for their keywords today, mostly based on whether or not they have quality content. |
| eat | (Expertise, Authority, Trust) Factors that Google use to measure the quality of a page and determine its rankings. |
