| search engine crawlers | An internet bot that systematically scans the World Wide Web so that it can be indexed. |
| uniform resource locator | URL: The recognizable website address used to access a landing page. |
| cloaking | Showing different content to search engines than you show to human visitors. |
| prominence | In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world. |
| skyscraper content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
