| cpm | CPM is an acronym for Cost per Thousand. If youre wondering where the M from CPM comes from, you should know that in the Roman numerals M represents 1000. It is also referred as cost per thousand impressions and represents the cost paid by an advertiser for the display of 1000 (one thousand) impressions of a banner or other types of advertisement on a web page. CPM can also be a method to find out how profitable a website is or what potential it has of becoming one. For instance, Facebook is the leader of the market in CPM niche. |
| hamburger button | A popular button that comes with a hamburger looks-like icon with three horizontal lines and which typically opens up into a navigation drawer or a side menu. |
| h2 | the secondary heading (H2) on the page. Google picks up on the code and decides what your page is about, plus whether its relevant to searchers. We optimise H2s to meet searchers keywords. |
| hub page | An authoritative central resource (e.g., page or article), dedicated to a specific topic (keyword), that is continually updated and linked to, and also links out to topically-relevant webpages. |
| trackback | Trackback helps bloggers keep track of who is linking to their articles. Can be seen as a way for bloggers to communicate between their web-blogs, a kind of link notification. |
