| estimated accuracy | A metric in the Traffic Analytics report that gauges the accuracy of the data presented. Since accuracy is dependent on the size of the data sample used to estimate the domain traffic, larger websites will generally have higher accuracy than less popular websites. |
| rel=canonical | A tag that allows site owners to tell Google which version of a web page is the original and which are the duplicates. |
| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
| search result | Noun phrase. The search listings (q.v.) provided by a search engine in response to a query. |
| conceptual searching | A technique employed by most search engines, conceptual search is when a search engine interprets a query on a semantic or contextual level rather than just matching words. Conceptual searching results in more relevant search results. |
