| conversion form | A webform where information is collected for a site visitor. Data gathered about each visitor can be transformed from website traffic into business leads through follow-up activities. |
| srm | Acronym. Search Reputation Management. |
| content spam | Content Spam is a type of content generated with the purpose of manipulating search engine ranking. |
| natural links | Natural links are a type of backlinks that Google prefers. They are harder to get and are a direct results of your content and marketing efforts. However, unlike unnatural links, they will provide long term SEO benefits. |
| algorithm change | Some algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms: |
