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search engine result snippetSee Featured Snippets.
repeat visitsIf your website is frequently visited by returning users then this can positively enhance your search engine position as this is seen as a mark of authority. If people come back for more then it likely means the site contains good quality content.
knowledge vaultThe Knowledge Vault is a knowledge base project by Google that encompasses over 1.6 billion facts that have been collected from the internet.
qualified leadIf you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers.
keyword discoveryNoun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data.