| non-reciprocal link | where one site links to another but that site does not link back. |
| sef urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| customer journey | All of the potential moments (or touchpoints) at which a prospect is exposed to or engages with a brand. All of these interactions are designed to eventually persuade, influence, and convert that prospect to become a customer, client, or subscriber. |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
| dynamic retargeting | Dynamic retargeting allows you to show an ad to customers who have visited your site. The images and or information is shown in this ad are identical to what the visitors looked at while they were on your site. |
