| reverse link building | See Link Removal. |
| soft 404 | When a non-existent page (a page that has been deleted/removed) displays a ?page not found message or page to anyone trying to access it, but fails to return a HTTP 404 status code. In other words, the content of a web page displayed is entirely unrelated to the HTTP response returned by the server. |
| nofollow link | A signal to search engines to not pass link equity to another page. Written in HTML as: |
| google keyword planner | Google Keyword Planner is a free, basic keyword research tool from Google Adwords. You use it to determine which keywords are best for your PPC advertising campaigns, but can also be used for SEO purposes. However, Google offers more information about the search volume to those who have active advertising campaigns. |
| user experience | Also known asUX. The experience of a visitor once on a website and how effectively their needs are met. Often measured by behavior metrics in Google Analytics including bounce rate, pages/session, and avg. session duration. |
