| qualified traffic | When traffic is qualified, it usually means that the visit is relevant to the intended topic of the page, and therefore the visitor is more likely to find the content useful and convert. |
| robots meta tag | The Robots meta tag can contain one or more comma separated values which instruct search engines as to how a resource should be indexed and/or its links crawled. Possible values include Noindex, Nofollow and Noarchive. Index, Follow is the default value so does not need to be expressed. |
| crawl friction | Noun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc. |
| description tags | Description tags are HTML tags that describe a website in a way that the search engine comprehends. The description is also shown in search results to describe to search users what a page may be about. It is advisable to have the main keywords of your web page in description tags to help search engines ? and users ? find it easily. |
| flash | Flash is an interactive media technology that makes sites more interesting. At the same time, Flash can kill your search rankings because search engines cant index Flash content directly. |
