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growth hackingGrowth Hacking is the practice of using data/analytical driven and viral marketing techniques to generate sales and exposure.
organic linksOrganic links are simply natural links. Ones that you dont have to request, purchase, or otherwise place yourself. They are the ones given freely by other website owners based on the merit of your content. These are the most sought-after links, and the reason why link baiting exists.
splash pageAn initial page on a website that provided plenty of visual stimulation to human visitors but actually contained little content of SEO value. A bit like having a hero section but without anything else on the page.
site-wide linkA hyperlink that appears on every webpage, usually due to its position on the header, side, or footer sections.