| caffeine | Googles web indexing system. Caffeine is the index, or collection of web content, whereas Googlebot is the crawler that goes out and finds the content. |
| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
| google mobile first indexing | 2017 will see Google experiment with preferring mobile versions of websites when it comes to indexing and ranking. Thus a poorly configured mobile site might negatively impact your search engine standing. |
| organic backlink | Naturally acquired backlinks that are placed within the body of content. |
| search visibility | How visible a website is in the search engine results for different keywords. A website with a high search visibility can be found in high positions for multiple keywords and queries. |
