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meta description tagThe 155 character [ approx ] snippet that search engines often use in their listings to describe that web pages content. SEO significant and should be well crafted to both reinforce the Meta title tag and be relevant and unique to that page.
search operatorsUsing search operators it is possible to possible to refine search results and access other search engine features. Operators include words such as site:, cache: and info:, as well as punctuation such as the minus symbol (-). The official list of Google search operators can be found here.
headerAn HTML code and important SEO element that enable you to make certain words more conspicuous when on a web page.
roas(Return on ad spend) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts.
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