| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
| head term | A popular keyword with high search volume that is usually difficult to rank for. |
| natural search results | Natural search results, also known as organic search refers to that search where the results are returned based on a natural indexing, due to the search engines evaluation algorithms and not based on a paid ad. |
| hreflang tags | HTML tags telling search engines there are international versions of your site, and which languages and countries your sites are intended for. |
| mcp | Acronym. Moderately Cached Page. A page that is crawled and cached by a search engine on an occasional basis, usually every two to six weeks. |
