| dynamic link | A web address of a page whose content is fetched from a database based on a specific user query. URLs change every time that database is queried. |
| h2 | the secondary heading (H2) on the page. Google picks up on the code and decides what your page is about, plus whether its relevant to searchers. We optimise H2s to meet searchers keywords. |
| sponsored | An attribute that is used for advertising and other paid content. To mark sponsored content, add the rel=sponsored attribute to the corresponding link Link text |
| roas | (Return on ad spend) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
| googlebot | How major search engines like Google and Bing crawl the web; their crawlers or spiders. |
