| redirect | A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage. There are two types of redirects: |
| meta title | an HTML meta tag that describes a specific web page and often forms the blue linking phrase found on search engine results pages. Should contain keywords associated with the page. Also known as the page title or meta title. |
| dead link | A hyperlink that is broken and directed to a page that no longer exists. Errors like 404 not found, server errors, 500 errors, 403 forbidden, etc. Dead links can have a negative impact on SEO. |
| link acquisition | Noun phrase. The practice of acquiring links for a Website document through active and passive link building. Has begun to supersede link building (q.v.) in common SEO parlance. |
| sentiment | How people feel about your brand. |
