| url parameter | The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded): |
| javascript | A programming language that adds dynamic elements to static web pages. |
| b2b | Short for business-to-business. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers. |
| meta keyword | Meta keyword are html tags that contain most important keyword of a page. Though the practice of adding meta keywords to a web document is still alive, most of the search engines, including Google, ignore them just to prevent keyword stuffing. |
| yahoo | Yahoo was born in April 1994 and was an incredibly popular search engine and portal in the ’90s. Yahoo search was mostly human-powered, at least until June 2000 when a then-unknown search engine called Google began powering Yahoo’s organic search results. That deal continued until 2004, when Yahoo started using its own search technology. Since 2010, Yahoo’s organic search results have been powered by Microsoft’s search engine, Bing. |
