| topic efficiency | This metric (found in Topic Research) represents the ratio between a topics search volume and difficulty. A higher Topic Efficiency score is generally the result of higher volume and lower difficulty. High Topic Efficiency can represent a good topic to target with content marketing efforts. |
| co-occurrence | In SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ?women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ?shop; mainly because of ?women apparel is usually combined with boutique shop in numerous search queries. This term along with ?co-citation? was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable. |
| made for adsense | Websites created for the sole purpose of making money with Googles Adsense program are termed as Made for Adsense or MFA. |
| local citation | This refers to any mention of a local businesss name, physical address, phone number, or website address on the web. |
| frames | Frames involve a type of web page design where two or more documents show up on the same screen within their own frame. Frames can be bad for SEO because bots sometimes fail to correctly navigate them. Also, it reduces the type of text and makes it difficult to read the content for most users. |
