| editorial links | When links are earned naturally and given out of an authors own volition (rather than paid for or coerced), they are considered editorial. |
| link pyramid | The description of a backlink structure taking the form of a pyramid with your website at the top. For example, your website has 10 links pointing to it from other sites. Then each of those 10 sites may have 20 further links pointing at them. And so on and so on? |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| rich media | Any ad that utilizes advances features like video, audio, or other non-text elements. |
| brand keyword | A branded keyword is search phrase that include a company brand name exactly or in variation. Examples: Google Search Console, Moz SEO, Samsung mobile etc. |
