| bottom of the funnel | The bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase. |
| off-page optimization | Off-page optimization is the influences that the owner of a website may not be able to control, like backlinks located on other websites. |
| thumbnails | Image thumbnails are a smaller version of a larger image. |
| spyware | Software that spies on users, collecting information that can later be used for ad targeting, hacking, or identity theft. |
| google se traffic | Estimated monthly amount of visitors coming from the first 100 Google search results. |
