| domain name monitoring | Is a service that allows you to keep an eye on a particular domain so that you can be notified when it becomes available. There are companies that provide this service. |
| mozrank | An algorithm runs against websites to determine how many inbound links exist. SEOmoz devised this approach to assign a ranking on a scale of 0-10 for each page. A 10 represents the page with the best use of inbound links. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| keyword phrase anchor links | Links that use keywords or phrases as anchor text. |
| keyword spam | This is the practice of using the same keyword excessively within a site. |
