| brands | The recognized names of businesses and products |
| artificial intelligence | (AI) The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention. |
| mobile speed | The amount of time taken for a web page to fully load on a mobile device. Search engines place increasing importance on mobile speed, with Google having announced it as a ranking factor. |
| silo | A type of website structure that involves grouping similar or related content to make it easier for users and search engines to navigate the site. |
| mobile first indexing | In November 2016 Google announced that they were experimenting with a mobile first index, meaning a stronger focus on mobile sites in algorithmic calculations. In March 2018 Google announced they were migrating some sites that followed best practice to mobile first indexing. |
