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google quality ratingsThe manual review guidelines google uses to evluate the quality of the the search results.
rank tracker toolA tool that provides data regarding a sites positions on search engine results for particular queries.
breadcrumbsBreadcrumbs, as seen on websites or on search engine results pages, are set of navigational links that refer to root areas and categories of a resource.
sock puppetA sock puppet is an online identity that is intended to hide a persons real identity or establish multiple user profiles.
enhanced biddingThis is a Google Adwords feature that allows you to change your bid to raise your level of conversions.