| hyperlink | hypertext link between one point on the web and another. Clicking on a hyperlink will take the user to the destination point. |
| rogue crawler | Noun phrase. Any software that retrieves Web documents for unauthorized processing, such that it does not honor robots.txt exclusion standards (or equivalent robots meta tags) by identifying itself with a unique user-agent and respecting all normal directives assigned to that user-agent, or when spoofing other user-agents the crawler does not honor the directives assigned to its own unique user-agent. |
| content asset | a large piece of informative content designed to generate backlinks over time, like an article or ultimate guide. |
| algorithmic penalty | The sanctioning of a website by one of the algorithm updates released by Google. |
| conceptual search | Noun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression. |
