| duckduckgo | A search engine that was founded September 28, 2008. It is often praised for its heavy focus on user privacy and a lack of filter bubbles (search personalization). DuckDuckGo relies on more than 400 sources to serve its search results, including vertical search engines, its own crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches were conducted on DuckDuckGo. |
| next-best-action marketing | A type of marketing that is customer based, the next best action to be taken is always dependant on the customer. |
| cloaking | Showing different content to search engines than you show to human visitors. |
| headings | Text that is placed within heading tags, such as H1, H2, H3 or H4. The size and bold type provide a clear reading for the visitor. A search engine will use the text within these tags for categorizing the page. |
| image seo | The process of helping images to rank better in Google. |
