| dynamic serving | A setup whereby a web server serves different HTML and CSS codes on the same URL depending on the device being used to access the content. |
| keyword tags | Keyword Tags are HTML Tags that describe search terms/keywords on a website. They can hold up to 10 keywords that may be related to the pages content. |
| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
| natural search results | Natural search results, also known as organic search refers to that search where the results are returned based on a natural indexing, due to the search engines evaluation algorithms and not based on a paid ad. |
| smarketing | Smarketing is the term given to the alignment of sales and marketing, which helps to contribute to more profitability and efficiency. |
