| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
| transactional queries | The searcher wants to take an action, such as buy something. If keyword types sat in the marketing funnel, transactional queries would be at the bottom. |
| topical authority | Topical authority refers to the expertise of a website on an entire topic. Instead of targeting a bunch of keywords, think of covering topics that relate to your main industry. For example, if you have a marketing blog, you could talk about SEO, PPC, Content and many other related topics. Topical authority has been linked to better rankings overall. |
| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
