| copy testing | Copy testing is a test carried out on an ad to find out how effective it will be before it becomes public. It factors in key indicators like reactions, consumer feedback, and others to help decide if an ad is effective. |
| on-serp seo | Optimization practices that take place in search engine results pages. |
| outgoing link | Links coming from your site and pointing to other websites. |
| skyscraper seo | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| broken link | A link that leads to a 404 not found. Typically, a link becomes broken when: |
