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siphoning	Methods of poaching traffic from another website, often through spyware.
e com	These types of web sites are those devoted solely to retail sales.
domain	A website address – typically ending in an extension like .com, .org, or .net. For example:
searchability	Searchability refers to the ease of finding a particular website within a search engine.
link reputation	A measurement of the overall quality and relevancy of a websites link profile.