| relative path | A URL that consists of the path and resource but doesnt explicitly specify the protocol or scheme. |
| hosting | The process of allocating space on a web server to store website files while making them available to computers connected to the internet. |
| hostile entity | Noun phrase. A Web site, individual, or group of individuals systematically creating and/or promoting unfavorable content about a brand or personal name. Example: A Web site is a hostile entity if it produces or promotes more than one unfavorable article in a name space. |
| rich media | Any ad that utilizes advances features like video, audio, or other non-text elements. |
| link bait | Intentionally provocative content that is meant to grab people’s attention and attract links from other websites. |
