| sockpuppet | In SEO, sockpuppet has nothing to do with The Muppet Show. Sockpuppet refers to an online identity created with the purpose of hiding a real identity or assuming multiple user profiles. The sock puppet usually poses as an independent third-party that defends or supports a person or an organization. |
| call tracking | The process of tracking online marketing at the point at which it may move to a phone call. |
| natural listing | Natural listings or Organic Listings refers to the listings in a search engine that have arrived there naturally as a result of search engine optimization. For instance, the website owner didnt have to pay for ads. |
| comment spam | Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link. |
| link reputation | A measurement of the overall quality and relevancy of a websites link profile. |
