| webpage template | A predesigned webpage that one can purchase and use as a design for their own content. |
| dofollow link | Dofollow links are standard HTML links that do not have the rel=nofollow attribute. They are very valuable from an SEO perspective. |
| streisand effect | Noun phrase. So-named for the backlash that erupted on the Internet when Barbara Streisand tried unsuccessfully to suppress images of her seaside home which had been published on the Internet. Now used of any backlash that magnifies a public relations problem or issue, especially in online reputation management (q.v.). |
| distillation content curation | A form of content curation in which original content is built from other content written by many others. |
| result fatigue | Noun phrase. The degree to which a search result includes documents with null relevance (q.v.). |
