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scroll depthA method of tracking how far visitors are scrolling down your pages.
pigeonPigeon is the name given to a Google algorithm launched in July 2014 that was aimed at improving local search.
page segmentationWhere keywords are placed on a webpage.
paid trafficIncoming traffic that results when visitors click on ads youve paid for.
search corpusNoun phrase. The body of queries (keyword expressions) that people use to search the Web.