| pagerank sculpting | Noun phrase. The unproven hypothetical practice of managing internal linking structures at a granular, link-by-link level so as to direct the flow of PageRank and/or PageRank-like value within a Web site. Has been associated with PageRank Hoarding (q.v.) and PageRank Management (q.v.). In 2008 Google altered the way it processes internal PageRank allocation across its index to defuse the harm that PageRank Sculpting inflicts on Websites. Also called Conserving Indexation and Indexation conservation. |
| async | Short for asynchronous, async means that the browser doesnt have to wait for a task to finish before moving onto the next one while assembling your web page. |
| google webmaster tools | Google Webmaster Tools is the old name for the Google Search Console. |
| natural link | See: Editorial Link |
| footer link | Links that appear in the bottom section (or “footer) of a website. |
