| breadcrumb | A navigational element that helps users easily figure out where they are within a website. |
| panda update | Google updated its algorithm in 2011 to include a search filter designed to stop websites with poor quality content from making their way into its top search results. This update was called Panda. |
| national level data | The data that takes into consideration an aggregate of search engine positions all over the country to provide search results that avoid bias from specific locations. Viewing national level data is a way of gauging how youre doing against competitors on a national level. |
| bing | The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009. |
| virtual private network | (VPN) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
