| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| content pruning | The process of improving a website by removing content. |
| pagerank evaporation | Noun phrase. In PageRank algorithms, some or all of a documents PageRank may be distributed to the rest of the documents in the collection. This is called PageRank Evaporation. |
| brand | A company or organization that is associated with a specific product or service. For example, Levis is a brand of jeans. |
| keyword overview | The main keyword analytics report for a word or phrase that is queried in the SEMrush search bar. |
