| topic cluster | A new approach to SEO content, designed to replace the blog methodology. |
| rich format | Structured data can be added to the HTML of a website to provide contextual information to the search engines during crawling. This information can then be displayed in the SERPs, resulting in an enhanced listing, known as a rich snippet. |
| keyword variations | Different keywords that have the same or similar user intent. E.g. potato distributors in Lansing, MI and Lansing potato suppliers. |
| google | The search engine founded by Larry Page and Sergey Brin in September 1998. Google marked a radical departure from human-edited web directories, relying on web crawling technology and a complex algorithm to analyze hyperlinking patterns to rank websites. Google is the most-used search engine in nearly every country in the world. |
| toolbar pagerank | A toolbar pagerank is a value between 0 and 10, which is assigned by the Google algorithm. This number quantifies the pages importance. However, it is not as reliable as a simple pagerank. Rather, this type of ranking is only updated periodically through the year and is not considered a reliable indicator of status. |
