| influencer | Noun. A Web site or individual whose content is deemed to be influential in adjusting search result (q.v.) rankings, usually either through the creation of new content or the placement of links to other documents. Some blogs (q.v.) can be powerful influencers. |
| google adsense | Googles advertising partnership program for website content creators. It allows websites to join Googles AdWords display network and display advertisements on their website. They recieve a share of the revenue generated from these advertisements. |
| word count | The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines. |
| vertical search engine | Vertical search engines are specialized search engines meant for people interested in a particular area, such as, Amazon for shopping, YouTube for Video and Google Scholar for scholarly papers. |
| your money or your life | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
