| google bomb | A practice intended to make a website rank number one for a surprising or controversial search phrase. This was accomplished by having a large number of websites link to a certain webpage with specific anchor text to help it rank for that term. |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| pull quote link | Noun phrase. A link embedded in a pull quote, a specially enlarged and positioned citation from the copy on the page. Pull Quote Links are most useful for attribution. |
| pay for inclusion | This is the practice of charging a fee to include a web site in a directory or search engine. |
| return on ad spend | (ROAS) similar to ROI, ROAS shows how much return youre getting from an advertising investment. This helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
