| main keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| branded keywords | A set of organic or paid keywords that include the brand or name of a business. |
| saturation | Noun. 1) The extent to which a Web sites pages are included in a search engine index. 2) The extent to which a Web sites pages appear in a given querys search result. 3) The extent to which a link profile is distributed across a Web sites pages. |
| negative keywords | Keywords that allow you to choose what not to target with a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be set with match types such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not appear in the search results for that search. This practice helps advertisers save budget and maximize ROI. |
| above the fold | Above the fold is usually about 600 pixels from the top of the page or the bottom of the browser window. It is the part of a web page that is visible without having to scroll down. |
