| website body language | Noun phrase. The aspects or features of a Website that convey in a non-verbal mode an intent, function, or purpose which influences the behavior of visitors, other Websites, or Web-based services. Cf. Website Behavioral Analysis. |
| htm | Hypertext Markup Language (.htm) |
| adwords | Google AdWords is Googles Pay Per Click online marketing platform, first launched in the year 2000. Users can buy advertising across the Google network of web properties and also on other third party websites via the Google Display Network. |
| rankings | Rankings as they are known in SEO refers to the position(s) of a website in the Google: or another providers: search engine results pages (SERPs). |
| sales funnel | This marketing model visualizes the path with which leads take to become customers. Prospects enter at the top of the funnel, then they spend time in the middle of the funnel, and then they move to the end, which is usually where they make a purchase. |
