| marketing communication | Marketing Communication, also referred to as MarCom can be loosely defined as all the means (i.e. media and messages) a business or an individual uses to communicate with their target market. |
| tf/idf | (Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
| mobile usability report | The Google Mobile usability report tool shows a count of mobile usability errors for a domain in Search Console. |
| srm | Acronym. Search Reputation Management. |
| natural language processing | Computers understand human language through a process called natural language processing. It involves linguistics, artificial intelligence and computer science. Google uses Natural language processing to determine what pages are more relevant to different search queries. It also uses it in voice search, translations and spam detection. |
