| outbound marketing | Traditional marketing techniques that interrupt a medium, such as a television program, with non-associated ads. |
| exact match anchor text | the term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for. |
| snake oil | Snake oil is usually a term assigned to those called salesmen that offer webmasters guarantees to appear in the top ranking for a certain keyword. They usually try to convince the site owner that their site is not well optimized and promise groundless high ranking for unreasonably amount of money. |
| collapsed results or collapsed listings | Noun phrases. Usually what I call Clustered Results when I cannot think of the word cluster (which is more often than not). Technically, these expressions should really only refer to the hidden clusters described above. |
| launch jacking | The process of stealing the viral buzz of another businesss product launch |
