| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| mashup content curation | A form of content curation in which different pieces of content are combined in new ways to get a fresh perspective on a topic. |
| gadget or gizmo | Gadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter. |
| link sculpting | Link or page rank sculpting is the process of manipulating how page rank flows through your website. Its obsolete, as explained here. |
| search traffic | Visits sent to your websites from search engines like Google. |
