| htaccess file | A hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache. |
| alt tag | ALT text is an alternative text associated with an image, used by web browser agents that cannot display graphics. Basically, alt text ensures that your web page is visible and accessible and no functionality is lost, even if the viewer has turned off images or uses a screen reader. The Alt attribute is a description of an image in your sites HTML. For instance, people with impaired vision can still interact with that image due to this feature. |
| dayparting | Modifying an ad campaign in accordance with the time periods ones target audience is most active and least active. Dayparting can be done through completely shutting off a campaign at certain times, adjusting bids at certain times, or changing budget parameters. |
| link pyramid | The description of a backlink structure taking the form of a pyramid with your website at the top. For example, your website has 10 links pointing to it from other sites. Then each of those 10 sites may have 20 further links pointing at them. And so on and so on? |
| fake reviews | a positive, neutral or negative review that is not an actual customer or clients honest opinion or doesnt reflect a customer or clients genuine experience. |
