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| ms | Microsoft |
| external link inventory | The number of links that point to your website from other sites. |
| tracking code | A piece of JavaScript that populates Google Analytics with detailed traffic data from a website. |
| relative path | A URL that consists of the path and resource but doesnt explicitly specify the protocol or scheme. |
| stop word | A frequently used word. For example: a, at, for, is, of, on, the. Search engines have, in the past, ignored these words to save time/resources when indexing. Search engines have evolved greatly since the early days, and stop words sometimes are meaningful, so this isn’t something to worry much about for SEO purposes. |