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link explorerMozs tool for link discovery and analysis.
url foldersSections of a website occurring after the TLD (.com), separated by slashes (/). For example, in moz.com/blog we could say /blog is a folder.
social shareThis is when a website gets shared on social media.
headingHeading tags (H1-H6) separate content into sections, based on importance, with H1 being the most important and H6 being the least important. Headline tags should be used naturally and should incorporate your target keywords where relevant, as doing so may provide a small SEO benefit.
exact match anchor textthe term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for.