| indexed | The state of a web page being added to or present in an index. |
| geo-targeting | Targeting users with ads or content based on their geographical locations. |
| tsetsb | Acronym. The Search Engine That Spam Built. A pejorative name for Google which became immensely popular with the SEO community after people realized the link farms they developed for Inktomi worked better on Google. Sometimes revived when people discuss the MFA/SpamAd issues and the click fraud controversy. |
| ftp | File Transfer Protocol is used to transfer files to and from a computer, network, or a website. |
| streisand effect | Noun phrase. So-named for the backlash that erupted on the Internet when Barbara Streisand tried unsuccessfully to suppress images of her seaside home which had been published on the Internet. Now used of any backlash that magnifies a public relations problem or issue, especially in online reputation management (q.v.). |
