| searchmetrics | SEO software. |
| crawl friction | Noun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc. |
| entity | A singular, unique and well-defined thing or concept. |
| exit rate | The percentage of visitors who look at a page and then leave the website entirely. Differs from bounce rate. |
| image attribution | Image Attribution is when credit is given or attributed to the person who created the image. This could be a photograph or drawing. |
