| search visibility | How visible a website is in the search engine results for different keywords. A website with a high search visibility can be found in high positions for multiple keywords and queries. |
| related keyword | Semantically or otherwise related queries, generated by the SEMrush algorithm. |
| moz | A software company founded by Rand Fishkin offering inbound marketing software and services. They are known for their suite of SEO tools and for creating various SEO metrics like Domain Authority and Page Authority. |
| internal links or internal linkage | Noun phrase. These are the links within your own site that point to other pages in your site. Search engines may use a different, host-level definition for internal links. It is possible that all the major search engines now distinguish between host-internal and host-external links. See host for more information. |
| serp | Stands for search engine results page ? the page you see after conducting a search. |
