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responsive website	A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.
rank checker tool	A tool that provides data regarding a sites positions on search engine results for particular queries.
unique visitors	Total number of unique users that have visited a webpage in a given period.
inbound links	Link pointing to one website from another website.
local search query	Within a Local Search Query, results are displayed as an outcome of a search for a specific location. Search engines allow users to submit geographical constraints on their search query. On a local search query, a user will also include information such as city name, neighborhood, street, postal code, etc. For example, a local search for bookstores will look like this: Manhattan bookstore, Bellevue Avenue bookstore.