| roi | ROI stands for Return on Investment, which is a use of analytics software to determine return on investment, weighing the cost and benefits of different SEO schemes. |
| graphic display ads | Also known as banner ads. Ads appearing at the top of webpages which usually consist of a logo, image, and text. |
| breadcrumb | A navigational element that helps users easily figure out where they are within a website. |
| footer | The bottom section of a website |
| jquery | An open-source JavaScript library that helps developers automate web pages and design applications. |
