| se keywords | The number of keywords bringing users to the website via Googles top 100 organic search results. |
| search operators | Using search operators it is possible to possible to refine search results and access other search engine features. Operators include words such as site:, cache: and info:, as well as punctuation such as the minus symbol (-). The official list of Google search operators can be found here. |
| dynamic ip address | A random IP address that is assigned each time a computer connects to the network. |
| unnatural links | Google describes unnatural links as creating links that werent editorially placed or vouched for by the sites owner on a page. This is a violation of their guidelines and could warrant a penalty against the offending website. |
| advertorial | Advertorials are ads that are put on the editorial section of a website to make it look like an unbiased article as opposed to a paid ad. |
