| editorial backlink | Naturally acquired backlinks that are placed within the body of content. |
| page speed | Page speed is made up of a number of equally important qualities, such as first contentful/meaningful paint and time to interactive. |
| semantic distance | How closely related words are in terms of meaning. |
| google bowling | Google Bowling refers broadly to negative SEO: the practice of trying to maliciously affect the results of a website or competitor. |
| exit rate | The percentage of visitors who look at a page and then leave the website entirely. Differs from bounce rate. |
