| sitemap.xml | An XML file listing the URLs of a website. This file communicates to bots and crawlers what files and information are available on a site. When search engines are crawling a website, they will review the sitemap to understand what is important and how to navigate the site to find documents and files. This is different than a site map HTML file, which is used to show people the areas of a website. |
| null relevance | Noun phrase. The complete lack of internal or external factors that create a positive relevance score for a document in a search result in which the document is listed. |
| seo interviews | Interviews of people who are considered successful at SEO. |
| shared name space | Noun phrase. A name space (q.v.) in which multiple brands or individuals may have a legitimate promotional interest. |
| google penguin | Google Penguin is the name of a series of Google algorithm updates that evaluate a websites use of off-site (some on-site) optimizations. Websites that use techniques such as unnatural linking, keyword stuffing (trying to optimize for too many keywords on one page), low-quality link building, spam link building, etc. saw a loss in search rankings. |
