| domain rating | created by SEO marketing tool, Ahrefs. Similar to domain authority, it shows the strength of a given websites backlink profile. Your domain rating is measured from 1 to 100. |
| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
| natural search results | Natural search results, also known as organic search refers to that search where the results are returned based on a natural indexing, due to the search engines evaluation algorithms and not based on a paid ad. |
| spam referral | Traffic to a website via bots and not from users. Spam traffic typically gets tracked as referral traffic in Google Analytics as the websites doing the spamming are doing it for lead generation as curious website owners want to know the source of all their new website traffic. Too much spam traffic can misinterpret changes in website traffic. |
| relative link | The opposite of an absolute link, a relative link utilizes a link path that refers to the URL of the current page instead of explicitly stating the full URL. |
