| social media marketing | Social Media Marketing includes all the marketing/promotion methods that imply social media platforms such as Facebook, Twitter, Instagram or Pinterest. |
| search terms | The word or phrase a user writes into a search box in order to get information that matches. |
| citation | A mention of a business name on the web with or without a link. A full citation contains information from a NAP listing (Name Address Phone #). Citations are important for local businesses as they are a big factor that search engines use to determine local search rankings. |
| static page | A static webpage has fixed content that is written in plain HTML. Unlike dynamic pages, static pages do not include complex scripting languages and are easier to crawl. These pages are faster to load than dynamic pages. |
| common keywords | Keywords for which multiple domains rank among the top Google search results. |
