| john mueller | Juhn Mueller is the current head of Googles Webspam team. He hosts regular hangouts on the Google Webmasters channel. Webmasters from all around the world can ask questions about SEO and website performance there, and John will answer. |
| shopify seo | An online store platform |
| scrape | A technique used to copy website content or information using a computer program or script. Search engines, such as Google, scrape data in order to build a searchable index of websites. |
| earnings per click | A data point used to measure potential earnings based on how much a publisher earns for each click on an ad. |
| google reconsideration requests | The process by which Google removes a manual penalty. |
