| usp | (Unique selling proposition) The key factor distinguishing a service or product from its competitors. |
| brand | A company or organization that is associated with a specific product or service. For example, Levis is a brand of jeans. |
| long tail keywords | A search query phrase which is longer, more precise and specific. As theyre more specific there is often less competition in search indexes than for shorter, generic keyword terms. The vast majority of searches are now long tail. |
| topical authority | Topical authority refers to the expertise of a website on an entire topic. Instead of targeting a bunch of keywords, think of covering topics that relate to your main industry. For example, if you have a marketing blog, you could talk about SEO, PPC, Content and many other related topics. Topical authority has been linked to better rankings overall. |
| h1 | Also known as a heading, the H1 is typically the largest text on the page and is the main thought. For blogs, this is often the name of the blog post. It can be similar to the title but not the same to maximize SEO efforts. |
