| protected name space | Noun phrase. A name space (q.v.) for which search reputation management (q.v.) is being performed. |
| server log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| reciprocal link | Trading your wife 4 links doesnt mean youre doing reciprocal linking. Reciprocal link refers to an agreement between two site owners to provide mutual link between their websites. Reciprocal link purpose is to increase traffic for both sites but also to show a partnership between the two or to provide a quick access to a related website. |
| doorway farm | Noun phrase. Unconventional name for a group of Web sites or pages that all link to a central page for the purpose of promoting that one page. Often mistaken for a link farm (q.v.) in academic literature written by people trained in Information Retrieval Science (q.v.) but unfamiliar with the concepts of Search Engine Optimization (q.v.). |
| online reputation management | Noun phrase. The practice of identifying and responding to content concerning a topic such as a brand or a personal name. Favorable content is promoted or otherwise rewarded; unfavorable content is passed over for promotion or reported for abuse. Online reputation management may include direct consumer engagement or the creation of Web content for consumer viewing. |
