| elevation content curation | A form of content curation in which the writer provides insight on a batch of posts. |
| virtual assistant | A bot that uses natural language processing to perform tasks, such as conducting web searches. For instance, Apple’s Siri or Microsoft’s Cortana. |
| arbitrage | The exploitation of price differences between markets, better known as flipping. A real-world is buying something on sale in a brick-and-mortar retail location, and reselling on Amazon for profit. In digital marketing, an example is sending paid clicks to a site built solely to show ads. The goal is to ensure one pays less for the clicks than he/she makes from sending this traffic to other advertisers. Google began cracking down on this practice in 2007. |
| fresh content | A website that is continually updated (weekly or monthly) with content which can include a blog, resource center, and updated metadata. |
| keyword prominence | This refers to how important a keyword is to a web page. |
