| virtual private network | (VPN) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
| wikipedia test | Noun phrase. A critical thinking technique that serves as a foil against weak logic and false claims. Given any assertion about how a search engine processes Websites, if it can be shown that the same search engine does not process Wikipedia that way then it follows the assertion is probably untrue. e.g., Using subfolders is better for SEO than using subdomains. This assertion fails the Wikipedia Test because Wikipedia only publishes its content on non-www subdomains and it is considered one of the most SEO-successful Websites, ranking 1st or in the top results for millions of queries. |
| star reviews | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
| link reclamation | Finding broken or dead links to a current or former website and requesting that they be corrected. Additionally, requesting links be created where a brand name is mentioned but no link to the brands website exists. |
