| affiliate seo | The process of using SEO to generate affiliate sales. |
| alt attribute | HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image. |
| .htaccess | A file uploaded to a websites server that controls a number of functions, including redirects and access levels. |
| opt-in | Marketing initiatives in which a user chooses to participate. For example, an opt-in newsletter requires the user to input an email address in order to opt-in and receive the newsletter. |
| broad match | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
