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contextual advertisingContextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income.
hypertext(HTML) A basic coding language used to create websites. When someone refers to a websites code, they are usually referring to its HTML.
universal search injectionNoun phrase. The practice by Universal Search-capable services of augmenting search results (q.v.) with additional, supplemental listings not normally included in the standard 1..10 listings. Universal Search Injection listings usually have more complex structures, provide more information, and are more transient in nature than normal search listings (q.v.). Universal Search Injections may include links to several documents.
heading tagHeading tags indicate the levels of the headings within a webpage or document. These tags form a hierarchy from highest level of importance/organization

to the lowest

. Using heading tags to relevantly indicate the levels of your webpage helps search engines understand your content better which is good for SEO.
elevation content curationA form of content curation in which the writer provides insight on a batch of posts.