| kerboo | formerly known as LinkRisk, Kerboo is a suite of digital tools designed to make digital tasks more efficient and marketing decisions better informed. |
| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
| link spam | Link spam is also known as comment spam, and these comments are the ones you see where the poster includes unwanted links or unrelated text. |
| backlink tool | A tool that helps you check and analyze backlinks going to a website. |
| splash page | An initial page on a website that provided plenty of visual stimulation to human visitors but actually contained little content of SEO value. A bit like having a hero section but without anything else on the page. |
