| optimization | The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines. |
| uoca | Unique Online Competitive Advantage. The online component that makes you stand out over your online competition. |
| website template | Pre-made web design. |
| xenu | A program used for link checking. |
| average position | How your page ranks against other pages on average on search results. |
