| entity | A singular, unique and well-defined thing or concept. |
| search engine spam | Pages that are created to deceive search engines to give inappropriate or non-relevant content because of a keyword search. |
| compression | Data compression is used to reduce the bit size of files, without necessarily affecting its quality. Its useful on the web, as the lower a file is in size, the faster it will download. For example, a CSS file could contain attributes of a HTML class written separately, like this: .class {font-size:12px;} .class {font-color:red;}. A compressed version would look like this .class {font-size:12px; font color:red;}. Images can also be compressed. This process is referred to as Image Optimization. |
| pr | Page rank (PR) is a value between 0 and 1 and is assigned by the Google algorithm. This value quantifies link popularity and trust among other factors. |
| file transfer protocol | (FTP) A protocol for transferring files to and from a websites server. Many websites are maintained through FTP usage. |
