| content marketing | Content marketing involves the creation and distribution of content as part of a marketing strategy, usually designed to attract new customers. |
| php | Hypertext Preprocessor is a scripting language used to create dynamic content on webpages. |
| webpage | A document that exists on the World Wide Web and can be viewed by web browsers. |
| link juice | A term you should never use in public or online. |
| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
