| universal results | The first sample for Google universal search was made in 2001 for Britney Spears. Universal Results represents the lists of results generated by Google Universal Search system, which integrate a vast amount of information available (images, text, video, etc.) into one set of search results. For example, if you search for Michael Jackson, Google will return images of him blended with videos or biographical information, all in the main webpage result. |
| on-site optimization | (OnPage SEO) On-site optimization is configuring your website to be discovered by search engines and indexed according to the keywords you are targeting. This includes optimizing meta tags (title, description, etc.) for keywords and optimizing content on each page to support the keywords a page is optimized for. |
| recursion | Noun. See Recursion. |
| dofollow links | A link that provides link juice. Every normal link provides link juice unless they include a form of nofollow attribute. |
| meta description | A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate. |
