| pigeon algorithm update | a Google update to local search which brought it into line with more signals typically associated with general web search. |
| dwell time | The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website. Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines. |
| new visitor | Similar to a unique visitor, visitors in a given period that have never visited your website before. |
| permission marketing | A term coined by Seth Godin that is synonymous with inbound marketing. |
| log file analysis | The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website. |
