| hreflang tags | HTML tags telling search engines there are international versions of your site, and which languages and countries your sites are intended for. |
| hypertext | (HTML) A basic coding language used to create websites. When someone refers to a websites code, they are usually referring to its HTML. |
| new visitor | Similar to a unique visitor, visitors in a given period that have never visited your website before. |
| crawl frequency | how often a website is crawled by the Google Spiders. Well trusted and frequently updated websites may be crawled more often. |
| webspam | Any methods that exist solely to deceive or manipulate search engine algorithms and/or users. |
