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kerbooformerly known as LinkRisk, Kerboo is a suite of digital tools designed to make digital tasks more efficient and marketing decisions better informed.
search conversionNoun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion.
link spamLink spam is also known as comment spam, and these comments are the ones you see where the poster includes unwanted links or unrelated text.
backlink toolA tool that helps you check and analyze backlinks going to a website.
splash pageAn initial page on a website that provided plenty of visual stimulation to human visitors but actually contained little content of SEO value. A bit like having a hero section but without anything else on the page.