| twitter retargeting | Twitter uses Tailored Audiences to retarget your ad campaigns so that people who have interacted with your business on your website can see what they were looking at on your site again as ads in their Twitter news feeds. |
| stars | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
| technology stack | The software and hardware and service providers your web application uses. |
| monetization | To monetize simply means to make money from. When features or ads are introduced onto a website for the purposes of making money, it is described as monetizing the website. |
| on-serp seo | Optimization practices that take place in search engine results pages. |
