| youtube | Second largest search engine that usually ends up with more search traffic than Yahoo and Bing combined. |
| rel=canonical tag | A tag that tells a search engine the original and duplicated URL of a webpage. This is so that search engines know which URL is the preferred URL in case of duplicate content. |
| adwords keyword planner | Tool for estimating website traffic, competition, advertising costs and other factors of keywords based on match type. Replacement of the Adwords Keyword Tool. |
| bing ads | Microsofts paid, self-serve advertising network platform, a parallel to Googles AdWords. Like AdWords, Bing Ads determines how frequently it displays an ad based on a combination of ones maximum bid and the click-through rate of the ad, among other qualities. |
| se keywords | The number of keywords bringing users to the website via Googles top 100 organic search results. |
