| display advertising network | A network of over a million websites, videos, and apps where ads can appear when using Google AdWords. |
| positioning | The act of optimizing a web page to rank better in the Search Engine Results Pages. |
| indexability | How easily a search engine bot can understand and add a webpage to its index. |
| commercial investigation queries | A query in which the searcher wants to compare products to find the one that best suits them. |
| panda | A Google algorithm update that targeted low-quality content. |
