| semantic search | Refers to the technique that search engines use to generate relevant search results by analyzing the actual meaning of search terms in a particular context. |
| unique value proposition | A Unique Value Proposition is what you bring to the table that your competitors dont. |
| press releases | Syndicate public statements about the activity of a business |
| chapter 7 | Measuring, Prioritizing, & Executing SEO |
| google index | A huge database of the content that got selected by bots through crawling, and that is deemed worthy to show to searchers. |
