| authority | The combination of signals search engines use to assess websites and webpages for the purposes of ranking. |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
| bread crumbs | Bread crumbs refers to links that are usually above the main content. They have two main functions: to allow the user to easily navigate on your site and also search engines to easily determine the structure of your site. An example of how breadcrumbs usually look like is this: Home >On line books >Gone with the wind > Chapter 2 |
| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
| macro seo | Noun phrase. Group-level search engine optimization; used to promote a group of Websites for one or more keywords across one or more search engines. |
