| lead | A person who may or may not be interested in your product(s) and/or service(s). A lead willingly shares their email address (and usually other personal or contact information) in exchange for something they deem of value from the website. |
| multivariate testing | Testing multiple variables at the same time in order to find a winning combination. |
| informational queries | A query in which the searcher is looking for information, such as the answer to a question. |
| sef urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| internal links | Links on your own site that point to your other pages on the same site. |
