| local pack | A pack of typically three local business listings that appear for local-intent searches such as oil change near me. |
| web directories | Web Directories are used as an easy source of links for any website. Some well-known quality directory link sources include DMOZ, Yahoo, and Best of the Web. There are many others and some easy ways to spot whether a directory is a good fit for your business, or not. |
| estimated traffic | There are three tools in SEMrush that can estimate website traffic: Domain Analytics, Traffic Analytics and Position Tracking. |
| google disavow tool | Google Disavow Tool is a tool through which you can remove links that you believe to be unnatural, spammy or low-quality. Its actually a tool that asks Google not to take into account certain links when it evaluates your site. The main problem is identifying correctly the links that negatively affect your site. Disavowing the wrong links might lead to a drop in ranking and also to a Google penalization. Identifying unnatural links may be a tough job. You may use tools like the automatic unnatural link detection tool in order to ease the process. |
| permission marketing | A term coined by Seth Godin that is synonymous with inbound marketing. |
