| pages per session | Also referred to as page depth, pages per session describes the average number of pages people view of your website in a single session. |
| fuzzy point | Noun phrase. The approximate state of knowledge where the information about a documents indexing status and information about the number of queries to which the document is relevant are approximately equal. |
| webmaster | A webmaster is a person who is responsible for managing and maintaining a website. |
| conceptual searching | A technique employed by most search engines, conceptual search is when a search engine interprets a query on a semantic or contextual level rather than just matching words. Conceptual searching results in more relevant search results. |
| advertorial | Advertorials are ads that are put on the editorial section of a website to make it look like an unbiased article as opposed to a paid ad. |
