| conversion path | A conversion path is the path website visitors take to go from first-time visitor to subscriber or buyer. |
| google bot | Google Bot is the web crawling program by Google that perform a task autonomously to find and add new websites and webpages to its index so that those can be shown for relevant search queries. Boots are known as robots, crawlers, spiders. |
| webpage | A document that exists on the World Wide Web and can be viewed by web browsers. |
| technical seo | An element of SEO ensuring that a site is technically optimized and can be crawled, indexed, and rendered by Search Engines. Aspects of Technical SEO include fixing 404 errors, solving duplicate content, ensuring modern JavaScript can be rendered, implementing Schema Markup, improving Page Speed, etc. |
| affiliate | An affiliate site markets products or services that are sold by another website or business in exchange for fees or commissions. An example is a site that markets Amazon or eBay products on their own website. Affiliate sites often assist in increasing traffic to the site in which they are marketing products or services for. |
