| guest blogging | Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are a violation of Googles quality guidelines. |
| scroll cloaking | Noun phrase. The practice of inserting a lot of white space, advertising, or uninteresting images between teaser content at the top of the page and the high-value content at the bottom. Scroll cloaking is sometimes used to hide large lists of links and/or malware scripts from human visitors. |
| off page factors | The off-page qualities of a web page that help it rank well in search engines. |
| youtube | Second largest search engine that usually ends up with more search traffic than Yahoo and Bing combined. |
| linkbait | Linkbait is putting forth content of high value that is used to attract viewers that will hopefully link to said content. |
