| call tracking | The process of tracking online marketing at the point at which it may move to a phone call. |
| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| demand capture | A modern, inbound marketing strategy which attempts to attract customers already on the purchase path to a specific brand or business. |
| de-listing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| google quality guidelines | Published guidelines from Google detailing tactics that are forbidden because they are malicious and/or intended to manipulate search results. |
