| ymyl | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| bots | Also known as crawlers or spiders, these are what scour the Internet to find content. |
| mfa | Acronym. Made For Advertising (page). A broad class of pages, in my opinion, as some of them actually have sensible content (like cheap directories, article abstract pages, article reprint pages, press release reprints, etc.). The real purpose of the pages, of course, is to draw traffic in the hope people will click on the Javascript ads from Yahoo!, Google, or whomever. |
| noindex | Signal to search engine crawlers to restrict a page from being indexed in search results. Commonly used for paid landing pages, outdated pages, or pages that do not provide value through search. |
| url rating | measures the strength of a URLs backlink profile and the likelihood that the URL will rank high in Google. This is measured from 1 to 100 with 100 being the strongest. |
