| reciprocal linking | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
| rich cards | Rich cards are a new type of mobile-optimised search result format developed from rich snippets. |
| streisand effect | Noun phrase. So-named for the backlash that erupted on the Internet when Barbara Streisand tried unsuccessfully to suppress images of her seaside home which had been published on the Internet. Now used of any backlash that magnifies a public relations problem or issue, especially in online reputation management (q.v.). |
| yahoo directory | A long-standing, authoritative web directory. Yahoo! Directory does offer paid inclusion to qualified websites. |
| text link | A link that is displayed only by hyperlinking to text only. Text links do not involve any rich media or special coding. |
