| xhtml | (Extensible HyperText Markup Language) XHTML extends HTML to include XML formatting. |
| parser | Noun. A type of program used by search engines to break down your HTML pages into components for indexing. The parser strips your indexable content and passes it to one or more indexers. Many SEO forum moderators and admins who should know better continue to speak of spiders doing the parsing and indexing. Spiders basically retrieve files and place them into (search engine internal) queing areas for the parsers to munch on. |
| search engine spider | Such as Googlebot or Yahoo Slurp. See Crawler. |
| moz local | generates, as well as maintains, business listings across the websites, directories and apps that matter most for local search. |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
