| cost percentage | A metric (shown in both the Organic Positions & Advertising Positions reports) based on the overall Traffic Cost shown on the top left of your report. You will notice a Costs % for each keyword the queried domain ranks for. This represents how much of the overall cost being displayed is coming from a given keyword. |
| position | See: Rank |
| webmaster tools | See Google Webmaster Tools |
| visibility % | (found in Position Tracking) refers to how visible the domain, subdomain or URL youre tracking is across the results pages of the keywords added to your project. This will be the metric displayed in the line graph in your project. If this number is at 100% this would mean that the domain, subdomain or URL being tracked are ranking in the 1st position for all of the keywords in the project. |
| inbound marketing | Marketing techniques that bring potential customers in to your company by providing them with valuable content. Contrasted with outbound marketing. |
