| niche site | A niche site is a website build specifically for a single niche/subject. Its usually small in size (10-20 pages) and offers information on a single topic. In order to have a sustainable business, more than one niche site must be created. These sites are monetized through affiliate sales or Google Adsense. |
| file transfer protocol | (FTP) A protocol for transferring files to and from a websites server. Many websites are maintained through FTP usage. |
| link exchange | Also known as reciprocal linking, link exchanges involve you link to me and Ill link to you tactics. Excessive link exchanges are a violation of Googles quality guidelines. |
| internal link | See: Website Navigation |
| gadget or gizmo | Gadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter. |
