| url re-write | The process of editing or changing your URL usually in an attempt to be more relevant to the page content. There is software or other tools that can be used to perform a rewrite of your existing URLs. Reasons for a URL rewrite include: |
| google quality guidelines | Published guidelines from Google detailing tactics that are forbidden because they are malicious and/or intended to manipulate search results. |
| google analytics | A free (with an option to pay for upgraded features) tool that helps website owners get insight into how people are engaging with their website. Some examples of reports you can see in Google Analytics include acquisition reports that show what channels your visitors are coming from, and conversion reports that show the rate at which people are completing goals (ex: form fills) on your website. |
| content marketing | Content marketing involves the creation and distribution of content as part of a marketing strategy, usually designed to attract new customers. |
| generic anchor text | Anchor text that uses generic keywords, such as click here, or visit this site. |
