| searchmetrics | SEO software. |
| hostile environment | Noun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities. |
| google search console | A free program provided by Google that allows site owners to monitor how their site is doing in search. |
| cookies | Cookies are files used by websites to track your movements on the site and remember you after you leave. |
| clustering | the organising of search results when multiple listings appear for one website. Clustering also refers to the way search engines group different authorities on a certain topic together, showing their relationship. |