| serp source | Refers to a snapshot of the Search Engine Results Page where SEMrush gathered its data. When SEMrush determines a ranking for a domain/keyword, you can see the ranking reflected in the SERP Source. Once you click the icon, a pop-up window will be displayed asking you to View the SERP and then you can see the screenshot. |
| hypertext transfer protocol | (HTTP) The protocol used to communicate between servers and web browsers. Data is sent from a websites server to a users browser. |
| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |
| google bot | Google Bot is the web crawling program by Google that perform a task autonomously to find and add new websites and webpages to its index so that those can be shown for relevant search queries. Boots are known as robots, crawlers, spiders. |
| sponsored | An attribute that is used for advertising and other paid content. To mark sponsored content, add the rel=sponsored attribute to the corresponding link Link text |
