| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
| target audience | A set of people for whom youre creating a product or service in your business. |
| fcc | FCC is the Federal Communications Commission, the government body in charge of the regulation of electronic and broadcast communications. The FCC makes the rules and ensures people abide by them. |
| over-optimization | A shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience. |
