| dynamic link | A web address of a page whose content is fetched from a database based on a specific user query. URLs change every time that database is queried. |
| backlinks | Or inbound links are links from other websites that point to your website. |
| black hat seo | Aggressive SEO strategies with the intention of manipulating search engines. Tactics against webmaster guidelines that can cause a site to receive a penalty or be banned from search results. |
| unnatural links | Google describes unnatural links as creating links that werent editorially placed or vouched for by the sites owner on a page. This is a violation of their guidelines and could warrant a penalty against the offending website. |
| pogo-sticking | When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results. |
