| google sitemaps | A file where you list web pages, media, and other files available on your site to help search engines crawl and index your web resources better. |
| pages per session | Also referred to as page depth, pages per session describes the average number of pages people view of your website in a single session. |
| stars | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
| link shadow | Noun phrase. The group of Websites that can only be reached via links from a Website that blocks crawling of its own pages. Link shadows may be used to intentionally hide Websites from certain search indexes such as business intelligence resources. |
| black hat | Search engine optimization practices that violate Googles quality guidelines. |
