| icognito tab | In a Web Browser, an incognito tab (or private window) is a tab that does not store Cookie information. This means that previous searches or visited sites wont affect your search results, although location might still influence them. You can access a private tab by pressing CTRL + Shift + N. |
| disavow links | Disavowing links is the process of telling Google that you do not want the links to count towards your site. For example if you feel that the links are spammy, or that they had been purchased as part of a previous SEO campaign and you need to now tidy them up. You can disavow links via the Disavow tool in Search Console. |
| distance | In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query. |
| link shadow | Noun phrase. The group of Websites that can only be reached via links from a Website that blocks crawling of its own pages. Link shadows may be used to intentionally hide Websites from certain search indexes such as business intelligence resources. |
| qualified lead | If you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers. |
