| link ninja | Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites. Some Link Ninjas employ questionable practices in obtaining such links. |
| google data studio | A free online tool that lets you to customize visual reports using data from various sources. |
| browser | A web browser, like Chrome or Firefox, is software that allows you to access information on the web. When you make a request in your browser (ex: google.com), youre instructing your browser to retrieve the resources necessary to render that page on your device. |
| adsense | Contextual display advertising platform through Google. An automated process, opting into AdSense allows Google to place relevant ads on a website. Webmasters utilizing AdSense on their sites get a portion of ad click profits from Google. Contextual ads can be formatted as text links, graphics, animated graphics, and videos. |
| conversion rate optimization | (CRO): The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging. |
