| money site | This is a website where an individual or business generates the most money from. |
| sitewide links | A link that appears on every page of a website, typically in a sidebar or footer of blogs or websites that use templates. |
| open directory project | (ODP) See DMOZ. One of the oldest and most comprehensive human-reviewed directories on the web. |
| automated rules | Automated Rules is a Google Adwords feature that automates the adjustment of ad budgets, bids and ad statuses as per the specification of the individual. |
| demographics | Subsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics. |
