| counter advertising | Counter Advertising is when a company uses an already existing ad in an opposing manner so as to promote their own product or service. |
| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
| e commerce | These types of web sites are those devoted solely to retail sales. |
| google pigeon | 2014 Google algorithm update with a goal to improve the relevance of local searches. |
