| over-optimization | A shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience. |
| structured data and schema | Special website code that gives search engines extra information about the content on your website; that information is sometimes displayed in search results, such as star ratings. |
| cost per click | Cost Per Click is the rate that is paid to a Pay Per Click Advertiser. |
| seo practices | Noun phrase. The techniques and/or methodologies employed to enhance or modify Web document structure and content, as well as links pointing to Web documents, to ensure that search engines include the Web document in desired search listings (q.v.). |
| update | Noun. From the SEO side, an update is any noticeable change to the way a search engine behaves. From the search engines side, an update is any intended change in a search engines makeup or data. Matt Cutts offers an incomplete explanation of a Google update in his December 2006 Explaining Algorithm Updates and Data Refreshes post. He wrote a similar post in September 2005 with Whats An Update?. I dont expect Matt to confirm every algorithmic change. That would pretty much defeat the purpose of many of them. Yahoo! and Windows Live occasionally issue weather reports. Matt has informally issued some on Googles behalf. |
