| page rank | Page rank (PR) is a value between 0 and 1 and is assigned by the Google algorithm. This value quantifies link popularity and trust among other factors. |
| text link ads | Ads that are served as normal text links. |
| featured snippet | For certain queries, usually questions (i.e., who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL. |
| universal search | When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results. |
| abandonment rate | (aka Shopping Cart Abandonment): This is when an online shopper starts an order but does not finish the checkout process and leaves without making a purchase. |
