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banner blindnessThe idea that users have been so inundated with advertisements they now ignore ads in traditional positions (banners along the top or down the side). This is a big reason for text and other contextual advertising achieving greater success.
first visibility principleNoun phrase. The first document to cross the Idiot threshold (q.v.) becomes the first authority on the topic.
link pathwayNoun phrase. Two or more pages connected as in a chain (a path) by hypertext links.
seed keywordsThe term we use to describe the primary words that describe the product or service you provide.
10x contentCoined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic.