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barry schwartzBarry Schwartz is an SEO industry veteran and owner of Search Engine Roundtable and Rusty Brick. SERoundTable is a great place to learn more about SEO and keep up to date with Google updates.
gateway pageGateway page is the same as a doorway page.
middle of the funnelMiddle of the funnel is a term derived from the marketing funnel that describes the process after the prospect has become a lead and before the prospect has made a purchase.
ip addressAn internet protocol (IP) address is a string of numbers thats unique to each specific website. We assign domain names to IP addresses because theyre easier for humans to remember (ex: moz.com) but the internet needs these numbers to find websites.
referrerURL data that identifies the source of a user’s webpage request.