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featured snippet	For certain queries, usually questions (i.e., who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL.
crawl budget	The average number of pages a search engine bot will crawl on your site
rank checker tool	A tool that provides data regarding a sites positions on search engine results for particular queries.
url folders	Sections of a website occurring after the TLD (.com), separated by slashes (/). For example, in moz.com/blog we could say /blog is a folder.
link trap	Noun phrase. Similar to a link bait page, a link trap is usually built by cheaters in reciprocal linking schemes where the outbound links are designed not to pass value.