| paid links | A paid link is a backlink that has been purchased through a service or directly from a website owner. Google advises that these links should include the nofollow attribute to specify that they are sponsored and that PageRank should not flow. Not following these guidelines can result in Google penalties. |
| google search console | A free program provided by Google that allows site owners to monitor how their site is doing in search. |
| orphaned page | A web page that is not linked to any other page on a website. |
| warm leads | Someone who has already shown a measure of interest in a companys products or services, such as by following it on social media. |
| protected name space | Noun phrase. A name space (q.v.) for which search reputation management (q.v.) is being performed. |
