| long form content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| lsi | LSI (LATENT SEMANTIC INDEXING) means that search engines will index commonly associated groups of words in a document. Not all searches involve one specific word, and most them will consist of at least three together. Search engines will analyze the content on your page and search for these groups of similar words to support your main keyword, and this will help boost your ranking. |
| extensible markup language | (XML) Allows for the simple formatting and syndication of content through technology like RSS. |
| google news sitemap | A Google News Sitemap is a sitemap used to assist Google in the indexing of Google News specific content. A Google News Sitemap should only contain resources that adhere to the various Google News guidelines. |
| google pagespeed insights | A Google tool that analyzes your website to determine its load speeds while also showing you ways to improve it. |
