| rel=canonical tag | A tag that tells a search engine the original and duplicated URL of a webpage. This is so that search engines know which URL is the preferred URL in case of duplicate content. |
| indexability | How easily a search engine bot can understand and add a webpage to its index. |
| utm code | An urchin tracking module (UTM) is a simple code that you can append to the end of your URL to track additional details about the click, such as its source, medium, and campaign name. |
| time tunnel | Noun phrase. In Web analytics, a time tunnel is a users attempt to recreate a search path leading to a nearly-forgotten but recognizable destination. Searchers may use time tunnels in both general Web search and site search. Ecommerce Websites with large inventories of similar products are more likely to experience time tunnels than other types of Websites. Large news and information archives (including blogs with hundreds or thousands of posts) may also experience time tunnels. Cf. Hidden door, Time portal. |
| viral content | This is content that goes around the internet and gets shared among a large number of people, usually within a very short period of time. These included videos and social media posts. |
