| indexability | How easily a search engine bot can understand and add a webpage to its index. |
| qdd | (Query Deserves Diversity) A Google algorithm that tries to match user intent by providing broader but relevant match results. |
| click bait | Content that is designed to entice people to click, typically by overpromising or being intentionally misleading in headlines, so publishers can earn advertising revenue. |
| static page | A static webpage has fixed content that is written in plain HTML. Unlike dynamic pages, static pages do not include complex scripting languages and are easier to crawl. These pages are faster to load than dynamic pages. |
| pagerank trap | Noun phrase. A specialized form of link bait, a PageRank trap is a page whose outbound links only point to other pages on the same domain or site. Usually an article or forum discussion thread that attracts links from other sites. |
