| uoca | Unique Online Competitive Advantage. The online component that makes you stand out over your online competition. |
| meta description tag | The 155 character [ approx ] snippet that search engines often use in their listings to describe that web pages content. SEO significant and should be well crafted to both reinforce the Meta title tag and be relevant and unique to that page. |
| cookies | Cookies are files used by websites to track your movements on the site and remember you after you leave. |
| collapsed results or collapsed listings | Noun phrases. Usually what I call Clustered Results when I cannot think of the word cluster (which is more often than not). Technically, these expressions should really only refer to the hidden clusters described above. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
