| mobile-friendly | A website thats optimized for mobile by either using a responsive design or has a separate mobile version. |
| marketing communication | Marketing Communication, also referred to as MarCom can be loosely defined as all the means (i.e. media and messages) a business or an individual uses to communicate with their target market. |
| page rank | Page rank (PR) is a value between 0 and 1 and is assigned by the Google algorithm. This value quantifies link popularity and trust among other factors. |
| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
| result fatigue | Noun phrase. The degree to which a search result includes documents with null relevance (q.v.). |
