| spamdex | Nonsense expression. The word spamdex has been published thousands of times across the Web with an uncountable number of distinct definitions. The general consensus is that it describes some intentional violation of search engine guidelines but the various dictionaries, wikis, and informational articles attempting to define this term and its derivatives fail to agree on the nature and form of what constitutes spamdexing. |
| direct marketing | Direct marketing is when advert info is sent to customers directly. It could be through Telemarketing or sending direct cold emails to customers. |
| ssl certificate | A Secure Sockets Layer is used to encrypt data passed between the web server and browser of the searcher. |
| daily budget | A Daily budget is the amount an advertiser chooses to set for an ad campaign per day. The ad is then shown by the ad company for as many times as the advertisers budget can cover. e.g. $ 1 a day for 7 days. Therefore, the ad is shown as much as the ad bid will cover for the allotted $1 per day for 7 days and the advertiser pays $7 at the end of the 7-day period. |
| b2e | Business to Employee |