| prominence | In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world. |
| local queries | A query in which the searcher is looking for something in a specific location, such as coffee shops near me or gyms in Brooklyn. |
| schema | A form of microdata which, once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results. |
| paid links | A paid link is a backlink that has been purchased through a service or directly from a website owner. Google advises that these links should include the nofollow attribute to specify that they are sponsored and that PageRank should not flow. Not following these guidelines can result in Google penalties. |
| image seo | The process of helping images to rank better in Google. |
