| data | All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics. |
| grey hat seo | Grey Hat refers to SEO using both Black and White Hat techniques. |
| search engine optimisation | Search Engine Optimization is when a website is optimized or made to be user-friendly for search engines so that the website can receive the best rankings in the search engine results naturally. |
| visibility trend | Refers to how visible the domain, subdomain or URL you are tracking is based on the keywords added to your Position Tracking project. This will be the metric displayed in the line graph in your project. If this number is at 100% this would mean that the domain, subdomain or URL being tracked are ranking in the 1st position for all of the keywords in the project. |
| query | Words typed into the search bar. |
