| google ads top | The advertising block of Google Ads, located above the Organic results in Google |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
| seo strategist | Noun phrase. A person with the responsibility for planning and coordinating a search engine optimization campaign. Often a team leader or acting in a consulting capacity to a team. |
| e com | These types of web sites are those devoted solely to retail sales. |
| below the fold | A section of a web page thats only visible after youve scrolled down. |
