| text link | A link that is displayed only by hyperlinking to text only. Text links do not involve any rich media or special coding. |
| search history | Search engines track every search users conduct (text and voice), every webpage visited, and every ad clicked on. Search engines may use this data to personalize the results for signed in users. |
| doorway | Noun. A document with a small amount of text (usually coherent but sometimes gibberish) intended to rank well specifically for one targeted expression. In the old days, people created as many doorways as they had targeted keywords and search engines to work with. |
| usage data | Metrics and dimensions such as number of repeat visits, time on site, CTR, age, location, and more that all indicate whos visiting a website. |
| search engine friendly urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
