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vlogA vlog is just like a blog but with videos instead of articles. The most popular vlogging platform is YouTube.
cloakingShowing different content to search engines than you show to human visitors.
rankbrainthe machine learning component of Googles core algorithm that adjusts ranking by promoting the most relevant, helpful results.
web designThe process of creating the look and feel of a website before developing it.
volatilityA way to measure a tendency towards change or unpredictability. In relation to search engines, high volatility means there is a high amount of change occurring in the search results. Low volatility means that there is general stability.