| homepage | The default, or introductory webpage, of a website. |
| smarketing | Smarketing is the term given to the alignment of sales and marketing, which helps to contribute to more profitability and efficiency. |
| keyword difficulty | At Moz, Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors. |
| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| negative seo | A rare but malicious practice where webspam techniques are used to harm the search rankings of another website, usually a competitor. |
