| meta refresh | An HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection. |
| google discover | Introduced in 2018, Google Discover is the new and updated Google Feed, a personalised feed of news and information for users of the Google app for Android or iOS, and all mobile browsers visiting the Google homepage. |
| referral | When a third party website as an external link to your website. |
| hostile entity | Noun phrase. A Web site, individual, or group of individuals systematically creating and/or promoting unfavorable content about a brand or personal name. Example: A Web site is a hostile entity if it produces or promotes more than one unfavorable article in a name space. |
| over-optimization | A shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience. |
