| hostile entity | Noun phrase. A Web site, individual, or group of individuals systematically creating and/or promoting unfavorable content about a brand or personal name. Example: A Web site is a hostile entity if it produces or promotes more than one unfavorable article in a name space. |
| social signal | Any factors that demonstrate authority and influence on popular social networking websites. For example, the social authority of a user on Twitter. |
| website architecture | The planning and design of a websites functional, technical, and visual components. |
| de-indexed | Refers to a page or group of pages being removed from Googles index. |
| h2 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
