| cost per impression | Cost per impression is an ad system related to web traffic where people pay anytime their ad is shown to their customers. Thus, every time an advertisers ad is viewed, they are charged. |
| reciprocal link | Trading your wife 4 links doesnt mean youre doing reciprocal linking. Reciprocal link refers to an agreement between two site owners to provide mutual link between their websites. Reciprocal link purpose is to increase traffic for both sites but also to show a partnership between the two or to provide a quick access to a related website. |
| conversion | When a user completes a desired action on a website. Examples of conversions include: |
| ambiguous intent | Refers to a search phrase where the goal of the searcher is unclear and requires further specification. |
| log files | Files generated by a server and which contain a list of activities by websites and services in it. |
