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uncertainty principle of seoNoun phrase. The two states of a Web document (indexed and relevance to a given set of queries) cannot be determined at the same time. The more queries to which a page is known to be relevant, the less information about the pages indexing status can be determined. The more information about a pages indexing status that is known, the fewer queries to which the page is relevant.
cross pollinizationNoun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.).
shared hostingAs opposed to a dedicated hosting package, a shared server hosts multiple website owners on the same hardware and IP. This can be dangerous, as if one website spams or gets blacklisted, the penalty will be shared through the IP. If youre on a shared hosting package, its a good idea to purchase a dedicated IP address.
meta titlean HTML meta tag that describes a specific web page and often forms the blue linking phrase found on search engine results pages. Should contain keywords associated with the page. Also known as the page title or meta title.
moz localgenerates, as well as maintains, business listings across the websites, directories and apps that matter most for local search.