| organic keywords | Terms that enable a site to rank in the Google Organic results. |
| .htaccess file | A server configuration file that can be used to rewrite and redirect URLs. |
| topic efficiency | This metric (found in Topic Research) represents the ratio between a topics search volume and difficulty. A higher Topic Efficiency score is generally the result of higher volume and lower difficulty. High Topic Efficiency can represent a good topic to target with content marketing efforts. |
| google bowling | Google Bowling refers broadly to negative SEO: the practice of trying to maliciously affect the results of a website or competitor. |
| proximity | See Keyword proximity |
