| organic search result | Organic search results, in contrast to paid search results, refer to the results appear on SERP those are natural or unpaid. In order to ensure that your webpages will appear as organic search result, you have to do SEO best practice. |
| https migration | The process of switching from insecure to secure web serving. |
| google ads keywords | The keywords for which the domains Ads appear amongst the top results |
| orphaned pages | Pages of a website that have no internal links pointing to them from within the website. This can be harmful to SEO as orphaned pages are harder for search engines *and users* to locate than pages with internal links. |
| link unbuilding | Noun phrase. See Link Removal. |