| open websearch | Noun phrase. See Bright Websearch. |
| rss feeds | Really Simple Syndication, a method that allows users to subscribe to their favorite websites through a simple XML-based system. Webmasters use RSS to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website. |
| search engine marketing | Search engine optimization: Tools, techniques, and best practices related to improving a websites ability to be found on the Internet and ranked highly among search engine results. |
| xenu link sleuth | free software used to check for broken or external links, and creating sitemaps. |
| natural backlink | Naturally acquired backlinks that are placed within the body of content. |
