| full-service agency | An agency that takes care of all the processes involved in advertising for a business or an individual. |
| people also ask | A collection of additional questions related to the query and their answers, which are displayed in a drop-down list on the SERP. |
| marketing research | The gathering and analysis of information concerning any part of selling/marketing a service or product is what is termed as Marketing Research. This enables marketers to know what type of marketing is affecting or impacting the customer and in what ways. |
| visibility % | (found in Position Tracking) refers to how visible the domain, subdomain or URL youre tracking is across the results pages of the keywords added to your project. This will be the metric displayed in the line graph in your project. If this number is at 100% this would mean that the domain, subdomain or URL being tracked are ranking in the 1st position for all of the keywords in the project. |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
