| opt-out | Marketing initiatives in which a user chooses not to participate. |
| permission marketing | A term coined by Seth Godin that is synonymous with inbound marketing. |
| your money or your life | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| negative seo | A rare but malicious practice where webspam techniques are used to harm the search rankings of another website, usually a competitor. |
| spam | Noun. In general use, any form of high-repetition marketing practice that annoys people, uses resources in unethical fashion, or otherwise violates the guidelines and/or laws of various Web services or governments. Cf. Web spam, Spam bomb, SpamAd Page, Spamversibot, Crawl Spam, et. al. |
