| cloak | Cloaking is the black hat (and not recommended) practice of serving different content to Google than as seen by users. It is a technique that is generally still used only by spammers and those with malicious intent. |
| niche site | A niche site is a website build specifically for a single niche/subject. Its usually small in size (10-20 pages) and offers information on a single topic. In order to have a sustainable business, more than one niche site must be created. These sites are monetized through affiliate sales or Google Adsense. |
| registrar | A company responsible for the purchase/registration of domain names. |
| protocol | The http or https preceding your domain name. This governs how data is relayed between the server and browser. |
| schema markup | A type of structured data vocabulary agreed upon by major search engines. Adding Schema Markup to web pages helps search engines to better understand the content and structure of a site. It can also enable site content to show up in different SERP features such as featured snippets, carousels, knowledge graphs, etc. |
