| transformational conversion | Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion. |
| ethical seo | Ethical SEO is a synonym of WhiteHat SEO. Its the process of optimizing a site for search engines without the use of shady, black hat tactics. An Ethical SEO strategy would include good on page optimization, quality content and influencer outreach. |
| artificial intelligence | (AI) The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention. |
| churn and burn | Noun phrase. The practice of building large numbers of Websites that violate search engine guidelines in an attempt to draw search engine referral traffic. The expectation is that the Websites will eventually be penalized or delisted by the search engines and so must be replaced. |
| google cache | A snapshot of a webpage created by search engines that is stored in their index. When you carry out a search, these snapshotted pages are searched rather than the live internet: this allows for faster searching, and while the web pages are technically slightly out of date, content that is prone to change frequently is crawled more often to keep the cache fresh. |
