| link mass | Noun phrase. The combination of all connected links that lead to any given page in a hypertext document collection. Absolute link mass cannot be measured. Relative link mass can be approximately measured. |
| conversion form | A webform where information is collected for a site visitor. Data gathered about each visitor can be transformed from website traffic into business leads through follow-up activities. |
| anchor links | Also known as page jumps. A hyperlink that when clicked brings you to a specific section of a webpage. |
| google mobile first indexing | 2017 will see Google experiment with preferring mobile versions of websites when it comes to indexing and ranking. Thus a poorly configured mobile site might negatively impact your search engine standing. |
| over-optimization | A shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience. |
