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mobile first indexingIn November 2016 Google announced that they were experimenting with a mobile first index, meaning a stronger focus on mobile sites in algorithmic calculations. In March 2018 Google announced they were migrating some sites that followed best practice to mobile first indexing.
blackhat seoSEO tactics that dont particularly follow the approved guidelines of Google or other search engines.
link volumeThe quantity of links on a page.
qualified leadIf you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers.
meta-description tagA short snippet (150-160 characters) that search engines display in their listings to describe the contents of a web page.