| canonical issues | Essentially canonical issues refer to duplicate content. It an issue that is difficult to avoid at times, but these issues can be resolved by using the noindex meta tag and 301 server redirects. |
| share of voice | How many impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms. |
| conversion rate optimisation | (CRO) Conversion Rate Optimisation, usually shorted to CRO, is the practice of optimising the user experience of websites and landing pages to achieve the most goals/revenue. |
| google bowling | Google Bowling refers broadly to negative SEO: the practice of trying to maliciously affect the results of a website or competitor. |
| autocomplete | When a search engine finishes typing your search query for you. |
