| h5 | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| b2e | Business to Employee |
| 10x content | Coined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic. |
| demand capture | A modern, inbound marketing strategy which attempts to attract customers already on the purchase path to a specific brand or business. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
