| e-com | refers to the buying and selling of goods and services over the Internet. Ecommerce can be classified as business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C). |
| word count | The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines. |
| tf | Trust Flow is a metric created by Majestic that is designed to reflect on a 100 point scale the quantity and trustworthiness of links that are pointing to a website or URL. A higher score represents a site that appears to have more trustworthy and less questionable links. To calculate the ranking Majestic look at a range of seed sites and work on a process they call Majestic Trust Flow. |
| link hoarding | The practice of attempting to retain link popularity by refusing to link to other websites, or by doing so using methods that do not convey link equity. |
| bounce rate | The percentage of total visits that did not result in a secondary action on your site. For example, if someone visited your home page and then left before viewing any other pages, that would be a bounced session. |
