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10x content	Coined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic.
link mass	Noun phrase. The combination of all connected links that lead to any given page in a hypertext document collection. Absolute link mass cannot be measured. Relative link mass can be approximately measured.
static page	A static webpage has fixed content that is written in plain HTML. Unlike dynamic pages, static pages do not include complex scripting languages and are easier to crawl. These pages are faster to load than dynamic pages.
mobile-first indexing	Google began progressively moving websites over to mobile first indexing in 2018. This change means that Google crawls and indexes your pages based on their mobile version rather than their desktop version.
href and a href	Href, short for Hyperlink Reference, is an attribute of the anchor tag or what we know as a link. The href specifies the source where the anchor tag should point to. It can be internal (your own website) or external (another website), relative (/page/) or absolute (www.site.com/page). A full anchor tag with href also contains an anchor text and would look something like this: anchor text.