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meta refreshAn HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection.
google discoverIntroduced in 2018, Google Discover is the new and updated Google Feed, a personalised feed of news and information for users of the Google app for Android or iOS, and all mobile browsers visiting the Google homepage.
referralWhen a third party website as an external link to your website.
hostile entityNoun phrase. A Web site, individual, or group of individuals systematically creating and/or promoting unfavorable content about a brand or personal name. Example: A Web site is a hostile entity if it produces or promotes more than one unfavorable article in a name space.
over-optimizationA shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience.