| title | The title is what appears in search engine results and is the first thing a user sees when entering a search query. It is what is included in a HTML tag. |
| smm | SMM (SOCIAL MEDIA MARKETING) involves promoting a brand or website through use of social media. |
| cro | Optimizing opportunities for conversions on a website (homepage, landing pages, etc.). |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| ecom | These types of web sites are those devoted solely to retail sales. |