| link wheel | Noun phrase. A specialized link circle (q.v.) wherein the circle of linking sites also point to a central hub site (which does not have to link back to the circle members). |
| fetch and render | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| conversion rate optimization | (CRO): The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging. |
| pageview | A webpage is loaded in a browser. |
| gray hat | A supposed “gray” area between techniques that adhere to Google’s Webmaster Guidelines, but then add an element that bends the rules a little. |
