| estimated accuracy | A metric in the Traffic Analytics report that gauges the accuracy of the data presented. Since accuracy is dependent on the size of the data sample used to estimate the domain traffic, larger websites will generally have higher accuracy than less popular websites. |
| website template | Pre-made web design. |
| keyword exploration | Noun phrase. A form of keyword research, keyword exploration analyzes referral data for a Website to identify keywords that need improved optimization. |
| neuromarketing | This a pretty new technique in marketing where they use neuroscience to sort of predict how the consumer will act or respond. This form of marketing takes the behavior of the human brain into consideration and tries to produce ads that will appeal to the brain of consumers subconsciously. |
| goals | used in Google Analytics as a measurement of a specific website interaction (purchase, enquiry etc). |
