| hyper text markup language | HTML is the code part of your web site that search engines read. You should keep the HTML clean so that search engines can easily read your site. Put as much of your layout code in your CSS instead of your HTML to accomplish this objective. |
| repeat visitor | The same user returning to a website more than once. |
| user experience | Also known asUX. The experience of a visitor once on a website and how effectively their needs are met. Often measured by behavior metrics in Google Analytics including bounce rate, pages/session, and avg. session duration. |
| buyer persona | Buyer Persona is a fictitious description of your ideal buyer that is developed using a combination of industry research, gathered customer data, and demographics to help marketers form an image. Buyer personas are often given a name, job title, hobbies, interests, likes, dislikes, and buying habits. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
