| seo strategist | Noun phrase. A person with the responsibility for planning and coordinating a search engine optimization campaign. Often a team leader or acting in a consulting capacity to a team. |
| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| engagement factors | The visitor behaviors that help a page rank well in search engines. |
| brand keyword | A branded keyword is search phrase that include a company brand name exactly or in variation. Examples: Google Search Console, Moz SEO, Samsung mobile etc. |
| ecom | These types of web sites are those devoted solely to retail sales. |
