| boolean operators | Using boolean search operators it is possible to connect search words together to broaden or narrow a set of results. The three basic boolean operators are AND, OR and NOT. By default however search engines will usually apply AND for each part of a query unless specified otherwise. |
| traffic | Visits to a website. |
| paul haahr | A famous google employee |
| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
| keyword stuffing | A spammy tactic involving the overuse of important keywords and their variants in your content and links. |
