| uoca | Unique Online Competitive Advantage. The online component that makes you stand out over your online competition. |
| cross pollinization | Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.). |
| rich snippets | Rich snippets are enhanced results in Google, such as those that have been customised with structured data. |
| responsive web design | When a website is designed in such a way that it is easy to read, easy to navigate and gives users an excellent viewing experience, AND can be viewed with ease on various devices, then it can be termed as Responsively Designed Site. |
| domain name | The series of words, separated by periods, that make up the recognizable web address for the website. For example: www.TheWebsite.com. Search engines try to show a preference for branded domain names, as opposed to domain names stuffed with keywords. |
