| http status codes | A response from a server to an incoming request indicating the status of the requested page. In human terms: if you cant get to the page youve requested, these errors will tell you why. |
| internal links or internal linkage | Noun phrase. These are the links within your own site that point to other pages in your site. Search engines may use a different, host-level definition for internal links. It is possible that all the major search engines now distinguish between host-internal and host-external links. See host for more information. |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
| neural matching | Noun phrase. From physiological psychology, the process of recognizing a memorized activity. In artificial intelligence, a method of vector-based pattern matching. Originally developed for optical analysis and 3-D image management, neural matching has been adapted to conceptually match searchers queries with indexed Web documents. |
| contextual advertising | Contextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income. |
