| target market | A target market is the people a business targets or aims to market to. |
| scrum board | A method of keeping track of tasks that need to be completed to accomplish a larger goal. |
| topic efficiency | This metric (found in Topic Research) represents the ratio between a topics search volume and difficulty. A higher Topic Efficiency score is generally the result of higher volume and lower difficulty. High Topic Efficiency can represent a good topic to target with content marketing efforts. |
| search engine result page | After you type in a search query into a search engine, the results you receive are listed on an SERP or search engine ranking page. |
| youtube | Second largest search engine that usually ends up with more search traffic than Yahoo and Bing combined. |
