| closed loop marketing | Closed Loop marketing is when marketing distributes a campaign across a variety of channels to determine what happens to leads who enter and leave the sales funnel. |
| noindex | Signal to search engine crawlers to restrict a page from being indexed in search results. Commonly used for paid landing pages, outdated pages, or pages that do not provide value through search. |
| facebook retargeting | This is a cookie-based technology that uses Javascript code to learn what customers like when visiting certain websites, and then displays those types of ads when those users return to Facebook. |
| white hat | Search engine optimization practices that comply with Googles quality guidelines. |
| status codes | The response codes sent by a server whenever a link is clicked, a webpage or file is requested, or a form is submitted. Common HTTP status codes important to SEO: |
