| blog network | Noun phrase. Any group of blogs (either hosted on large Websites or hosted on their own dedicated sites) that are used together for a common purpose. Some blog networks are enterprise assets (such as the AOL blog network including TechCrunch, Huffington Post, etc.). Some blog networks may be used to manipulate search engine results by Web spammers. A blog network differs from a blog farm (q.v.) in that writers upload their content directly to the network or to a central distribution platform. |
| link audit | Link Audit is an in-depth analysis that allows you to closely inspect elements related to the link building strategy, link positioning, unnatural links, link velocity, link authority, competition analysis, etc. A link audit is at help in detecting problems and opportunities for your website but it should also be the first step in developing a strong digital marketing strategy. |
| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| pdf | Stands for Portable Document Format file. PDFs can contain text, images, links, videos, and other elements. |
