| goals | used in Google Analytics as a measurement of a specific website interaction (purchase, enquiry etc). |
| digital marketing strategy | The goal-driven approach a company takes to market its products and services online. |
| dark websearch | Noun phrase. Web search conducted outside or beyond the brand search services such as Baidu, Bing, Google, Yahoo!, and Yandex. Site search is one form of Dark Websearch; online database search is another form of Dark Websearch. May also be called Closed Websearch. |
| deindex | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
