| personalization | Refers to the way a search engine will modify a persons results on factors unique to them, such as their location and search history. |
| authorrank | A probability distribution modeled on PageRank (q.v.) used to determine the quality of an article on the basis of the reputation of its associated author. AuthorRank was introduced into search algorithm analysis by Google in 2011 and increased the perceived value of personas (q.v.). |
| bing ads | Microsofts paid, self-serve advertising network platform, a parallel to Googles AdWords. Like AdWords, Bing Ads determines how frequently it displays an ad based on a combination of ones maximum bid and the click-through rate of the ad, among other qualities. |
| viral content | This is content that goes around the internet and gets shared among a large number of people, usually within a very short period of time. These included videos and social media posts. |
| alt tags | HTML code that enables you to tell the search engines what words to associate with an image. |
