| e-com | refers to the buying and selling of goods and services over the Internet. Ecommerce can be classified as business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C). |
| uniform resource locator (url): a website address. | |
| site speed | How quickly your website loads for visitors. Can be affected by a variety of factors including server issues, rendering large image files and running too many onpage scripts. Has been an SEO influencing signal for some time and not likely to change. |
| gizmo | Gizmos (aka, gadget or widget) are small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait. |
| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
