| content marketing | Content marketing involves the creation and distribution of content as part of a marketing strategy, usually designed to attract new customers. |
| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
| adsense | Contextual display advertising platform through Google. An automated process, opting into AdSense allows Google to place relevant ads on a website. Webmasters utilizing AdSense on their sites get a portion of ad click profits from Google. Contextual ads can be formatted as text links, graphics, animated graphics, and videos. |
| keyword difficulty | At Moz, Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors. |
| link heat | See Link Juice. |
