| alphabet | Alphabet: full name: Alphabet Inc.: is Googles new holding company as of August 2015. Based in California, the company has Googles co-founders Larry Page as CEO and Sergey Brin as President. The largest subsidary of Alphabet is Google Inc., and is also the parent company of other ventures including Google Capital, X, Calico, GV, Google Fiber, Jigsaw, Nest Labs, Sidewalk Labs, and Verily. |
| tag | See meta tag. |
| link bait | Intentionally provocative content that is meant to grab people’s attention and attract links from other websites. |
| natural language processing | Computers understand human language through a process called natural language processing. It involves linguistics, artificial intelligence and computer science. Google uses Natural language processing to determine what pages are more relevant to different search queries. It also uses it in voice search, translations and spam detection. |
| facebook engagement | A measure of how well your audience liked, shared or commented on your Facebook posts during the selected time period and how this number changed in comparison with the previous period. |
