Daily SEO News   [ SEE MORE ]

Recent SEO Videos   [ SEE MORE ]

Today's SEO Glossary Terms   [ SEE MORE ]

hyperlinkhypertext link between one point on the web and another. Clicking on a hyperlink will take the user to the destination point.
rogue crawlerNoun phrase. Any software that retrieves Web documents for unauthorized processing, such that it does not honor robots.txt exclusion standards (or equivalent robots meta tags) by identifying itself with a unique user-agent and respecting all normal directives assigned to that user-agent, or when spoofing other user-agents the crawler does not honor the directives assigned to its own unique user-agent.
content asseta large piece of informative content designed to generate backlinks over time, like an article or ultimate guide.
algorithmic penaltyThe sanctioning of a website by one of the algorithm updates released by Google.
conceptual searchNoun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression.