| popunder | Form of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive. |
| conversion rate optimization | (CRO): The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging. |
| scrum board | A method of keeping track of tasks that need to be completed to accomplish a larger goal. |
| competitors in google ads | The websites that rank highly for the same queries as the analyzed domain in Google Paid results. |
| mobile speed | The amount of time taken for a web page to fully load on a mobile device. Search engines place increasing importance on mobile speed, with Google having announced it as a ranking factor. |
