| delisting | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
| natural link | See: Editorial Link |
| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
| blog farm | Noun phrase. A group of blogs operated by a single person or group that are populated by software, usually RSS-feed scraping scripts. Used for link building, blog farms are created by special software that installs popular blogging software on multiple domains and hosting accounts. Sometimes confused with links farms (q.v.). |
