| sockpuppet | In SEO, sockpuppet has nothing to do with The Muppet Show. Sockpuppet refers to an online identity created with the purpose of hiding a real identity or assuming multiple user profiles. The sock puppet usually poses as an independent third-party that defends or supports a person or an organization. |
| inlink | An inlink is the same thing as an incoming or inbound link, meaning the links come from related pages that are sources of trust and boost your pages ranking. |
| search operators | Using search operators it is possible to possible to refine search results and access other search engine features. Operators include words such as site:, cache: and info:, as well as punctuation such as the minus symbol (-). The official list of Google search operators can be found here. |
| contextual advertising | Contextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income. |
| image link | A link from an image or picture. |
