| organic backlink | Naturally acquired backlinks that are placed within the body of content. |
| uniform resource locator | URL: The recognizable website address used to access a landing page. |
| word count | The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines. |
| iis | Internet Information Services, powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure. |
| copyright | Copyright is the legal right that grants the creator of an original work exclusive rights to use it and distribute it. It applies to any type of content, be it visual, audio, or text. |
