| citations | Also known as a business listing, a citation is a web-based reference to a local business name, address, and phone number (NAP). |
| paid search ads | Paid search ads are the pay-per-click (PPC) advertisements that appear with the organic results on SERP. |
| time portal | Noun phrase. In Web analytics, a time portal is a special type of hidden door (q.v.) whereby the user opens a Web page in a browser and leaves the page open for hours or days before engaging in or resuming activity on the page. To most analytics software, the time portal creates two or more user sessions. Cf. Time tunnel. |
| usp | (Unique selling proposition) The key factor distinguishing a service or product from its competitors. |
| mirror sites | Sites that attempt to deceive search engines into indexing more than one instance of a site by duplicating it on another server and domain. This is not a preferred practice as search engines have filters in place to detect mirror sites and if found will penalize mirror sites by de-listing both the original site and the mirrored site. |
