| keyword discovery | Noun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data. |
| chrome | Googles web browser. |
| autocomplete | When a search engine finishes typing your search query for you. |
| visibility | The prominence and positions a website occupies within the organic search results. |
| content asset | a large piece of informative content designed to generate backlinks over time, like an article or ultimate guide. |