| se traffic price | Estimated monthly price for an Ad campaign for the same amount of keywords as shown in the Domains report. |
| exact match domains | (EMD) Exact Match Domains are domains that use a particular keyword or phrase instead of a branded name. For example, seotools.com would be an EMD whereas cognitiveSEO.com is a branded domain. EMDs ranked well for a long time, but in 2012, Google released an update that lowered many EMDs rankings in search. There are still lots of EMDs that rank well for their keywords today, mostly based on whether or not they have quality content. |
| mobile-friendly | A website thats optimized for mobile by either using a responsive design or has a separate mobile version. |
| john mu | John Mueller aka John Mu is Webmaster Trends Analyst at Google, and a very active figure in the webmaster community. |
| international seo | The process of helping international and often multi-country/multi-language businesses rank well in search engines. |
