| warm leads | Someone who has already shown a measure of interest in a companys products or services, such as by following it on social media. |
| keyword anchor text | Links whose anchor text is made up of relevant keywords. |
| google penguin | Google Penguin is the name of a series of Google algorithm updates that evaluate a websites use of off-site (some on-site) optimizations. Websites that use techniques such as unnatural linking, keyword stuffing (trying to optimize for too many keywords on one page), low-quality link building, spam link building, etc. saw a loss in search rankings. |
| idiot threshold | Noun phrase. A figurative status at which a document has accrued enough meaningless links through word-of-mouth that the document assumes the status of being an authority on a topic. |
| domain authority | DA is a search engine ranking score developed by Moz that predicts how well a website will rank. The score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority can also be a term used interchangeably with link equity, meaning the authority earned by a site through backlinks. |
