| seo title | An HTML meta tag that acts as the title of a webpage. It could be different from the title visible to the user in the frontend. |
| unique selling proposition | (USP) The key factor distinguishing a service or product from its competitors. |
| google reconsideration requests | The process by which Google removes a manual penalty. |
| topical authority | Topical authority refers to the expertise of a website on an entire topic. Instead of targeting a bunch of keywords, think of covering topics that relate to your main industry. For example, if you have a marketing blog, you could talk about SEO, PPC, Content and many other related topics. Topical authority has been linked to better rankings overall. |
| feed reader | A browser add-on program that gathers and displays feeds according to the users preferences and subscriptions. |
