| dead-end page | A webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward. |
| infobox | A section of a search engine results page (SERP) which provides supplementary content to the users query. An infobox is separate from traditional organic and paid results, and is designed with the goal of fulfilling user search intent within the search engine ecosystem, rather than requiring users to navigate away. Indicated by the red section below: |
| marketing agency | A business that conducts marketing for clients |
| search visibility | How visible a website is in the search engine results for different keywords. A website with a high search visibility can be found in high positions for multiple keywords and queries. |
| website | A collection of webpages hosted together on the World Wide Web. |
