| partial match domain | (EMD) A domain name that partially matches your target keywords. |
| search term | The word or phrase a user writes into a search box in order to get information that matches. |
| article marketing | Article Marketing is a link building strategy where you submit short pieces of content to article networks like EzineArticles, HubPages, Squidoo and similar networks in order to gain backlink in the article itself or author bio. Many article networks were penalized when Google created an algorithm to judge the quality of content on a website. Some have recovered while others have not, making article marketing links lower quality. |
| google pigeon update | The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014. The goal of Pigeon was to improve the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving distance and locating ranking parameters. |
| directory | A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free or paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. |
