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fcpAcronym. Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less.
eat(Expertise, Authority, Trust) Factors that Google use to measure the quality of a page and determine its rankings.
sitemapA list of URLs on your site that crawlers can use to discover and index your content.
positioningThe act of optimizing a web page to rank better in the Search Engine Results Pages.
application program interface(API) A set of routines, protocols, and tools for creating software applications. Many search products and other information-based products have API programs, allowing for the simplified integration and use of third party software in custom applications.