| hypertext transfer protocol | (HTTP) The protocol used to communicate between servers and web browsers. Data is sent from a websites server to a users browser. |
| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
| deep linking | Deep linking refers to the process of using a hyperlink within your website to link to a specific piece of content or area on your website. A few examples would be linking to a certain webpage like a blog or an image on the site. |
| uncertainty principle of seo | Noun phrase. The two states of a Web document (indexed and relevance to a given set of queries) cannot be determined at the same time. The more queries to which a page is known to be relevant, the less information about the pages indexing status can be determined. The more information about a pages indexing status that is known, the fewer queries to which the page is relevant. |
| tf | Trust Flow is a metric created by Majestic that is designed to reflect on a 100 point scale the quantity and trustworthiness of links that are pointing to a website or URL. A higher score represents a site that appears to have more trustworthy and less questionable links. To calculate the ranking Majestic look at a range of seed sites and work on a process they call Majestic Trust Flow. |
