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scrape	A technique used to copy website content or information using a computer program or script. Search engines, such as Google, scrape data in order to build a searchable index of websites.
website	A collection of webpages hosted together on the World Wide Web.
image seo	The process of helping images to rank better in Google.
link equity	The value or authority a link can pass to its destination.
algorithmic penalty	The sanctioning of a website by one of the algorithm updates released by Google.