| search engine result snippet | See Featured Snippets. |
| repeat visits | If your website is frequently visited by returning users then this can positively enhance your search engine position as this is seen as a mark of authority. If people come back for more then it likely means the site contains good quality content. |
| knowledge vault | The Knowledge Vault is a knowledge base project by Google that encompasses over 1.6 billion facts that have been collected from the internet. |
| qualified lead | If you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers. |
| keyword discovery | Noun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data. |
