| pfi | (PAY FOR INCLUSION) This is the practice of charging a fee to include a web site in a directory or search engine. |
| icognito window | In a Web Browser, an incognito tab (or private window) is a tab that does not store Cookie information. This means that previous searches or visited sites wont affect your search results, although location might still influence them. You can access a private tab by pressing CTRL + Shift + N. |
| usage data | Metrics and dimensions such as number of repeat visits, time on site, CTR, age, location, and more that all indicate whos visiting a website. |
| footer link | Links that appear in the bottom section (or “footer) of a website. |
| really simple syndication | RSS Feed: New content is published to the subscribers of a websites RSS feed. |
