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cdnA Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location.
click-through rateThe ratio of impressions to clicks on your URLs.
demographicsSubsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics.
pagerank managementNoun phrase. The theoretical attempt to define the channels within a Web sites navigation structure through which PageRank and/or PageRank-like values will flow from page to page in an attempt to show search engines which pages within a site are the most important pages. See also: PageRank Hoarding and PageRank Sculpting.
cooperative advertisingCooperative advertising is an advertising form where two or more businesses share the cost of an ad.