| keyphrase | see keyword. |
| link velocity | How quickly (or slowly) a website accumulates links. A sudden increase in link velocity could potentially be a sign of spamming, or could be due to viral marketing or doing something newsworthy (either intentionally or unintentionally). |
| on-page optimization | This is a key term that refers to what things you can do on your page and or through coding that will help your website gain positive ranking in Search Engines. |
| key performance indicator | (KPI) A specific metric that shows whether a marketing initiative succeeds. For example, one KPI may be bounce rate (the percentage of visitors who leave after looking at only one page), and one could track this to determine how much interest a website is generating for first-time visitors. |
| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
