| collapsed results or collapsed listings | Noun phrases. Usually what I call Clustered Results when I cannot think of the word cluster (which is more often than not). Technically, these expressions should really only refer to the hidden clusters described above. |
| description tags | Description tags are HTML tags that describe a website in a way that the search engine comprehends. The description is also shown in search results to describe to search users what a page may be about. It is advisable to have the main keywords of your web page in description tags to help search engines ? and users ? find it easily. |
| google quality guidelines | Published guidelines from Google detailing tactics that are forbidden because they are malicious and/or intended to manipulate search results. |
| trust | Generally applies to the history of a domain (e.g., whether it cites or features expert sources, builds a positive reputation, adheres to Webmaster Guidelines). |
| blog | A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog was coined, and became the common term. |
