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| footer link | Links that appear in the bottom section (or “footer) of a website. |
| page speed | Page speed is made up of a number of equally important qualities, such as first contentful/meaningful paint and time to interactive. |
| exact match keyword | A domain name that contains your target keywords. |
| mfa | Acronym. Made For Advertising (page). A broad class of pages, in my opinion, as some of them actually have sensible content (like cheap directories, article abstract pages, article reprint pages, press release reprints, etc.). The real purpose of the pages, of course, is to draw traffic in the hope people will click on the Javascript ads from Yahoo!, Google, or whomever. |
| parser | Noun. A type of program used by search engines to break down your HTML pages into components for indexing. The parser strips your indexable content and passes it to one or more indexers. Many SEO forum moderators and admins who should know better continue to speak of spiders doing the parsing and indexing. Spiders basically retrieve files and place them into (search engine internal) queing areas for the parsers to munch on. |
