| seo tools | Tools used for SEO |
| do-follow | A link that doesn’t use the “nofollow” attribute. In other words, a link. |
| cross group negatives | A method of optimizing a Google Ads campaign via implementing one ad groups keywords as another ad groups negative keywords. This prevents your ads in separate ad groups from competing against each other and harming click-through rate / quality score. |
| search engine penalty | The negative impact on a sites rankings after a search engine changes its ranking algorithms. |
| editorial backlink | Naturally acquired backlinks that are placed within the body of content. |
