| paid seo tools | SEO Tools that have a cost. |
| asp | Microsoft Active Server Pages (.asp) OR Application Service Provider |
| pay-per-click | or PPC: Online advertising approach that determines the cost of an ad by the number of people who click on the ad. |
| on-page seo | These activities all take place within a website. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure. |
| link profile | A term used to describe all the inbound links to a select domain, subdomain, or URL. |
