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above the foldAbove the fold is usually about 600 pixels from the top of the page or the bottom of the browser window. It is the part of a web page that is visible without having to scroll down.
dofollow linksA link that provides link juice. Every normal link provides link juice unless they include a form of nofollow attribute.
crawler directivesInstructions to the crawler regarding what you want it to crawl and index on your site.
eighty-twenty ruleThis is a rule that suggests that eighty percent of one particular product will be sold to twenty percent of the customers. This is usually within a store/shop that sells other products too.
topic efficiencyThis metric (found in Topic Research) represents the ratio between a topics search volume and difficulty. A higher Topic Efficiency score is generally the result of higher volume and lower difficulty. High Topic Efficiency can represent a good topic to target with content marketing efforts.