| external link | See: Outbound Link |
| localization | Noun. The practice whereby a search engine delivers search results that are deemed relevant to the users location or a specific locale. Localization may be activated algorithmically but some search engines give users the option of resetting their search location after it has been automatically determined (probably by IP address). |
| natural listing | Natural listings or Organic Listings refers to the listings in a search engine that have arrived there naturally as a result of search engine optimization. For instance, the website owner didnt have to pay for ads. |
| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
| seo services | Services that are SEO in nature |
