| inbound links | Link pointing to one website from another website. |
| text link | A link that is displayed only by hyperlinking to text only. Text links do not involve any rich media or special coding. |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
| tld | (top-level domain) end of a given web address. Like .com |
| cpm | CPM is an acronym for Cost per Thousand. If youre wondering where the M from CPM comes from, you should know that in the Roman numerals M represents 1000. It is also referred as cost per thousand impressions and represents the cost paid by an advertiser for the display of 1000 (one thousand) impressions of a banner or other types of advertisement on a web page. CPM can also be a method to find out how profitable a website is or what potential it has of becoming one. For instance, Facebook is the leader of the market in CPM niche. |
