| clickstream data | A clickstream is a sequential path of pages taken by an Internet user. Clickstream data is the result of analyzing large batches of such clickstreams through data processing, cleaning and organizing. This data can be used to understand how people navigate websites and pages on the Internet. |
| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| local queries | A query in which the searcher is looking for something in a specific location, such as coffee shops near me or gyms in Brooklyn. |
| utm | Urchin Tracking Module (UTM) is a code that is added to the end of a URL and enables you to track visits to that URL. |
| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
