| mobilegeddon | When everyone though the sky would fall when Google switched to mobile first indexing. |
| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
| root domain | The root domain of a website is the shortest possible formation of a domain name/URL, not including a subdomain. For example website.com is the root domain of http://www.website.com/. |
| organic traffic | Organic traffic is genuine web traffic (users/visitors to a web resource) that originates from non-paid search engine queries. Ie. visits from search engines that did not come from AdWords or other paid search engine distribution channels. |
| co-citation | How frequently two websites (or webpages) are mentioned together by a third-party website, even if those first two items don’t link to (or reference) each other. This is a way search engines can establish subject similarity. |
