| vpn | (Virtual Private Network) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
| webpage template | A predesigned webpage that one can purchase and use as a design for their own content. |
| canonical issues | Essentially canonical issues refer to duplicate content. It an issue that is difficult to avoid at times, but these issues can be resolved by using the noindex meta tag and 301 server redirects. |
| generic brand | A product that does not have a private or known brand name is termed as a Generic Brand. |
| link reputation | A measurement of the overall quality and relevancy of a websites link profile. |