| country code top level domain | ccTLDs typically refer to a specific country. For example, .uk is the ccTLD for the United Kingdom. |
| ecommerce seo | An SEO campaign or search engine optimization tactic performed to increase rankings specifically for an eCommerce brand, category page or product pages. Often an eCommerce SEO campaign focuses on product name or product SKU keywords. |
| negative seo attack | Unethical and black hat SEO methods used to lower or harm the rankings of a competitor. |
| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
| canonical | To reduce duplicate content, adding a canonical URL shows search engines which URL is the preferred page when multiple pages have similar (or the same) content. |
