| text to html ratio | The amount of text that a page contains compared to the amount of HTML code needed to display it. |
| cro | Optimizing opportunities for conversions on a website (homepage, landing pages, etc.). |
| graphic display ads | Also known as banner ads. Ads appearing at the top of webpages which usually consist of a logo, image, and text. |
| unnatural link | Any links Google identifies as suspicious, deceptive, or manipulative. An unnatural link can result in Google taking manual action on your website. |
| competitors in organic search | Sites that compete with the analyzed website in organic search results. |
