| paid seo tools | SEO Tools that have a cost. |
| lazy loading | A way of deferring the loading of an object until its needed. This method is often used to improve page speed. |
| headings | Text that is placed within heading tags, such as H1, H2, H3 or H4. The size and bold type provide a clear reading for the visitor. A search engine will use the text within these tags for categorizing the page. |
| macro seo | Noun phrase. Group-level search engine optimization; used to promote a group of Websites for one or more keywords across one or more search engines. |
| manual review | A website review done by a search engine engineer to determine whether a site is legitimate. Most search engines utilize a combination of manual and automated processes. |
