| toxic words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
| ctr | Also known as click-through-rate, shows a percentage of users who click on an organic search result to visit your website. Calculated by dividing clicks by impression and multiplying by 100. |
| penalty | See: Manual Action |
| meta-tags | A meta tag consists of meta keywords and a meta description. Meta tags are used to describe the content of a page and are included in the head element of your HTML structure. |
