| programming language | Writing instructions in a way a computer can understand. For example, JavaScript is a programming language that adds dynamic (not-static) elements to a web page. |
| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| software as a service | (SaaS) A model of delivering software through a subscription based license hosted from a central location on the web. SEMrush is an example of a SaaS, along with other services like Gmail, Netflix, or Salesforce. |
| exact match anchor text | the term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for. |
| walled garden | A walled garden is a group of pages that link to each other but are not linked by other pages. A walled garden tends to have low page rank. |
