| naturality | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not optimized to be included in the search results. A perfectly natural search result (q.v.) has a Naturality value of 1.0, reflecting the fact that none of the search listings (q.v.) are optimized for placement in the result. 2) The characteristic of being natural in the sense of not having been optimized for inclusion or ranking within a group or collection of natural, transparent, or opaque objects. |
| header tags | An HTML element used to designate headings on your page. |
| toxic | Adjective. The quality of having, being, or conferring negative value in a search index. e.g., a Toxic link may lead a search engine to downgrade (q.v.) or penalize a Website; a Toxic Website has been downgraded or penalized sufficiently that any association with it through in- or outbound links may lead to other sites being treated similarly by search engines; a Toxic SERP is a highly adversarial or hostile search results page filled with listings providing negative or derogatory content about the topic or subject of the search. |
| term naturality | Noun phrase. The sum of the measured natural value of all Natural members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Naturality. |
| relevance | In the context of the local pack, relevance is how well a local business matches what the searcher is looking for |
