| metadata | Internal words that are stored in the html of webpages and are not visible to users, but are noticed in by search engine crawlers. |
| onsite seo | See On-Page SEO |
| extensible markup language | (XML) Allows for the simple formatting and syndication of content through technology like RSS. |
| sitelink | Sitelinks are the links of sub-pages of a website that is shown bellow the top ranked organic search result or any paid search result so that the user can navigate to any sub-page from the SERP. For paid search inclusion, you can set the sitelinks while creating the ad. But for organic search result, it completely depends upon search engines algorithm, solely on the basis of site authority. Maximum sitelinks that can be shown with a search result is six. |
| deindexed | When a URL, section of URLs, or an entire domain has been removed from a search engine index. This can happen for a number of reasons, such as when a website receives a manual penalty for violating Googles quality guidelines. |
