| streisand effect | Noun phrase. So-named for the backlash that erupted on the Internet when Barbara Streisand tried unsuccessfully to suppress images of her seaside home which had been published on the Internet. Now used of any backlash that magnifies a public relations problem or issue, especially in online reputation management (q.v.). |
| page rank | Page rank (PR) is a value between 0 and 1 and is assigned by the Google algorithm. This value quantifies link popularity and trust among other factors. |
| .htaccess | A file uploaded to a websites server that controls a number of functions, including redirects and access levels. |
| google i/o | Google I/O is Googles annual developer conference focusing on technologies such as Android, Chrome, Chrome OS, APIs and more. The I and O in the name of the conference stands for input and output. |
| delinking | See Link Removal. |
