| page jumps | See anchor links. |
| semantic flux | when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase. |
| content | Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself. |
| link circle | Noun phrase. A group of Web sites that link to each in circular fashion, as in A links to B, B links to C, and C links to A. |
| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
