| toolbar pagerank | A toolbar pagerank is a value between 0 and 10, which is assigned by the Google algorithm. This number quantifies the pages importance. However, it is not as reliable as a simple pagerank. Rather, this type of ranking is only updated periodically through the year and is not considered a reliable indicator of status. |
| schema mark-up | Structured data mark-up designed to show search engines what content means, not just what it says. Special tags are wrapped around content to designate their role, allowing search engines to build a more detailed picture of the page they are looking at. |
| hummingbird | Hummingbird is a Google search algorithm, first announced August 2013. Hummingbird was aimed at understanding the concepts behind keywords. |
| h1 | Also known as a heading, the H1 is typically the largest text on the page and is the main thought. For blogs, this is often the name of the blog post. It can be similar to the title but not the same to maximize SEO efforts. |
| wikipedia test | Noun phrase. A critical thinking technique that serves as a foil against weak logic and false claims. Given any assertion about how a search engine processes Websites, if it can be shown that the same search engine does not process Wikipedia that way then it follows the assertion is probably untrue. e.g., Using subfolders is better for SEO than using subdomains. This assertion fails the Wikipedia Test because Wikipedia only publishes its content on non-www subdomains and it is considered one of the most SEO-successful Websites, ranking 1st or in the top results for millions of queries. |
