| neuromarketing | This a pretty new technique in marketing where they use neuroscience to sort of predict how the consumer will act or respond. This form of marketing takes the behavior of the human brain into consideration and tries to produce ads that will appeal to the brain of consumers subconsciously. |
| broad match keyword | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
| spam score | A Moz metric used to quantify a domains relative risk of penalization by using a series of flags that are highly correlated with penalized sites. |
| fetch and render tool | A tool available in Google Search Console that allows you to see a web page how Google sees it. |
| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
