| bait-and-switch | Noun phrase. 1) Any Web document or site that pretends to be one thing in search results but turns out to be something else when a user clicks through to it. 2) A strategy for building traffic to a Web site. 3) The practice of changing the content, relevance, or connections of a Web document or tool, gimzo (q.v.), or widget after it has become popular. |
| above the fold | Above the fold is usually about 600 pixels from the top of the page or the bottom of the browser window. It is the part of a web page that is visible without having to scroll down. |
| relevance | In the context of the local pack, relevance is how well a local business matches what the searcher is looking for |
| render-blocking scripts | A script that forces your browser to wait to be fetched before the page can be rendered. Render-blocking scripts can add extra round trips before your browser can fully render a page. |
| feed | Feed refers to content that is delivered to the user via special programs or sites, such as news aggregators. |
