| supplemental result | Supplemental results are webpages that rank in Googles secondary or supplemental index. These types of results are ranked as less important or valuable by Google but will display in the search engine results page should there not be enough pages to return from the main index for a particular search. |
| hits | Hits are visitors to a website. A successful campaign could be said to be one which delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website. |
| syndicated search | A branded search page that shows the search results from another popular search engine. |
| serp volatility | SERP Volatility stands for ranking fluctuations. Variation in the algorithmical SERP may occur due to changes in the content of a ranking page, the number of inbound links pointing to that page, the competitiveness of a given keyword or niche, etc. This fluctuations may appear even daily or hourly. |
| url re-write | The process of editing or changing your URL usually in an attempt to be more relevant to the page content. There is software or other tools that can be used to perform a rewrite of your existing URLs. Reasons for a URL rewrite include: |
