| mobile marketing | Marketing on or with a mobile device, like a cell phone or tablet. |
| esp | ESP is an Email Service Provider ESP ? they are businesses which provide bulk email services and email marketing services. E.g. Aweber and MailChimp |
| mirror sites | Sites that attempt to deceive search engines into indexing more than one instance of a site by duplicating it on another server and domain. This is not a preferred practice as search engines have filters in place to detect mirror sites and if found will penalize mirror sites by de-listing both the original site and the mirrored site. |
| volume | The average monthly number of searches this keyword receives in one of Googles regional databases. |
| core web vitals | Core Web Vitals (or ?Web Vitals) are a set of page experience metrics announced in May 2020 by the Google Chrome team, which Google stated will be built into upcoming search updates as a ranking factor: combined with existing signals such as page speed load time and mobile friendliness. The primary metrics that make up Core Web Vitals are Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. |
