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multivariate testingTesting multiple variables at the same time in order to find a winning combination.
hits algorithmHyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs).
htaccessA hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache.
gtldsShorthand for generic top-level domains, this is one of the categories of top-level domain in the Domain Name System that comprises of domain name extensions with three or more characters including .com, .net, .org. etc.
local citationsContent mentions of a business name, domain name, or URL from local sources. Typically these are text mentions.