| conversion rate optimisation | (CRO) Conversion Rate Optimisation, usually shorted to CRO, is the practice of optimising the user experience of websites and landing pages to achieve the most goals/revenue. |
| affiliate seo | The process of using SEO to generate affiliate sales. |
| cctld | Short for country code top level domain, ccTLD refers to domains associated with countries. For example, .ru is the recognized ccTLD for Russia. |
| target audience | A set of people for whom youre creating a product or service in your business. |
| metric | A way to measure activity and performance in order to assess the success (or lack thereof) of an SEO initiative. |
