| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| h1 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| share of voice | How many impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms. |
| breadcrumb | A navigational element that helps users easily figure out where they are within a website. |
| google universal search | Google Universal Search is a type of search in which results from multiple specialized areas are displayed in the web search listing. For example, results from Google News, YouTube or Google Images will be listed in the main Google results web page. |
