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robotA script or program used by search engines to perform various automated tasks like crawling web pages for indexing.
hreflang tagThe hreflang attributes can be used to ensure the correct language and regional websites are served in search results. The Hreflang specification can be applied using the rel=alternate and hreflang=x attributes with the applicable language code inside a link element, via a HTTP header or a sitemap. Read our guide to the Hreflang specification here.
relevancyShows the extent to which the site corresponds to the searchers query according to the search engine s algorithm
call trackingThe process of tracking online marketing at the point at which it may move to a phone call.
positionSee: Rank