| user interface | (UI) The user interface is the front-end section of an application or website. Its what the user interacts with in order to use the application. User experience refers to how easy the application is to use. For example, a low contrast between the text color and its background might result in a bad user experience. |
| conversion rate optimisation | (CRO) Conversion Rate Optimisation, usually shorted to CRO, is the practice of optimising the user experience of websites and landing pages to achieve the most goals/revenue. |
| url rewrite | Making URLs more descriptive and content related to boost search engine ranking. Commonly the rewritten URL will include the primary keyword or phrase for that page and can be classified as a search engine friendly (SEF) URL. Ideally, the URL should be usefully descriptive from the outset. If rewriting remember to add a 301 redirect from the old URL. |
| paid search | Pay-per-click advertisements that appear above (and often below) the organic results on search engines. |
| cooperative advertising | Cooperative advertising is an advertising form where two or more businesses share the cost of an ad. |
