| seo | Search Engine Optimization is the process of improving organic search engine traffic to a website through a variety of strategies. The 3 major pillars of SEO are On-Page, Off-Page, and Technical SEO. |
| e-a-t | E-A-T stands for Expertise-Authoritativeness-Trustworthiness. It is one of Googles top ranking factors. Pages with high level expertise, authoritativeness and trustworthiness is considered as high quality page. Webpages with adequate and clear main content (MC), good reputation, enough auxiliary and supplementary information, easy navigation and regular updating are considered as high quality pages. |
| open site explorer | an application within the Moz Pro suite of SEO tools used to conduct link research and analyse backlink profiles. |
| paul haahr | A famous google employee |
| local queries | A query in which the searcher is looking for something in a specific location, such as coffee shops near me or gyms in Brooklyn. |
