| instant answer | an answer to a search query provided in the search engine results page, meaning the user may not have to click through to see the information they need. |
| seo agency | A business that conducts SEO for clients |
| canonical url | An HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate content. |
| click through rate | (CTR) the percentage of people clicking through to your website from search engine results. |
| domain name server | (DNS) A naming format that pairs a domain name or host with a certain TCP/IP address. |
