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google pirateA major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors.
search conversionNoun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion.
target audienceA set of people for whom youre creating a product or service in your business.
fccFCC is the Federal Communications Commission, the government body in charge of the regulation of electronic and broadcast communications. The FCC makes the rules and ensures people abide by them.
over-optimizationA shady SEO tactic that aims to please or even trick search engines to rank websites for particular keywords without minding user experience.