| online reputation management | Noun phrase. The practice of identifying and responding to content concerning a topic such as a brand or a personal name. Favorable content is promoted or otherwise rewarded; unfavorable content is passed over for promotion or reported for abuse. Online reputation management may include direct consumer engagement or the creation of Web content for consumer viewing. |
| page load speed | the time it takes for a browser to download the first byte from a web server. |
| return on investment | (ROI) A measurement of the benefit or profit derived from an investment. The formula for ROI is (cost / revenue). |
| tsetsb | Acronym. The Search Engine That Spam Built. A pejorative name for Google which became immensely popular with the SEO community after people realized the link farms they developed for Inktomi worked better on Google. Sometimes revived when people discuss the MFA/SpamAd issues and the click fraud controversy. |
| srm | Acronym. Search Reputation Management. |
