| structured data | Another way to say organized data (as opposed to unorganized). Schema.org is a way to structure your data, for example, by labeling it with additional information that helps the search engine understand it. |
| bad neighbor | A bad neighbor, in SEO context, is a site with low quality and/or illegal content. Link to bad neighbors adversely affect the rank of a website. |
| keyword competition | A metric that shows how easy or difficult it is to rank for a given keyword in the SERPs. |
| optimization | The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines. |
| counter advertising | Counter Advertising is when a company uses an already existing ad in an opposing manner so as to promote their own product or service. |
