| b2b sem | Business to Business Search Engine Marketing |
| e-a-t | E-A-T stands for Expertise-Authoritativeness-Trustworthiness. It is one of Googles top ranking factors. Pages with high level expertise, authoritativeness and trustworthiness is considered as high quality page. Webpages with adequate and clear main content (MC), good reputation, enough auxiliary and supplementary information, easy navigation and regular updating are considered as high quality pages. |
| qualified traffic | When traffic is qualified, it usually means that the visit is relevant to the intended topic of the page, and therefore the visitor is more likely to find the content useful and convert. |
| mobile usability report | The Google Mobile usability report tool shows a count of mobile usability errors for a domain in Search Console. |
| end-user | The end user is the person who ends up using the service or product that has been purchased. E.g when a customer purchases a gift for another person, they only pay for the product or service, but the person they give the gift to is the one who is the end-user. |
