| google quality ratings | The manual review guidelines google uses to evluate the quality of the the search results. |
| rank tracker tool | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| breadcrumbs | Breadcrumbs, as seen on websites or on search engine results pages, are set of navigational links that refer to root areas and categories of a resource. |
| sock puppet | A sock puppet is an online identity that is intended to hide a persons real identity or establish multiple user profiles. |
| enhanced bidding | This is a Google Adwords feature that allows you to change your bid to raise your level of conversions. |
