| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
| cta | (Call to action) a piece of text telling your website visitors to do something e.g. contact us today! |
| bundling | To combine multiple resources into a single resource. |
| bing | The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009. |
| google penalty | Google Penalty is considered when a website has broken Google Webmaster Guidelines, and Google penalizes it by lowering its rankings in search results for particular keywords or removing the website entirely from the index. |
