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| offsite seo | See Off-page SEO |
| keyword stuffing | A spammy tactic involving the overuse of important keywords and their variants in your content and links. |
| drupal seo | A website plaform |
| meta description | A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate. |
| search engine optimization | Noun phrase. The practice of designing, modifying, and/or supplementing Web documents to rank well in search engines. Now mostly superceded by link building (q.v.) and/or link baiting (q.v.). 1) The practice of analyzing search engine protocols, actions, resources, and guidelines for the purpose of improving Website compliance and performance in search results. 2) The practice of managing the relationship between a business or entity and the search environments to which it is exposed. |