| feed reader | A browser add-on program that gathers and displays feeds according to the users preferences and subscriptions. |
| black hat seo | Aggressive SEO strategies with the intention of manipulating search engines. Tactics against webmaster guidelines that can cause a site to receive a penalty or be banned from search results. |
| authorship | Noun. A method developed and implemented by Google whereby writers use a Google+ account to identify content that they have legitimately written and published. Such content is distinguished by the appearance of an authorized image of the content producer in search results next to appropriate listings. Google discontinued Authorship in 2014. |
| search | The process of locating information, on the Internet typically done by searching through documents in search engine and directories. |
| amplification | Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influencer marketing. |
