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sockpuppetIn SEO, sockpuppet has nothing to do with The Muppet Show. Sockpuppet refers to an online identity created with the purpose of hiding a real identity or assuming multiple user profiles. The sock puppet usually poses as an independent third-party that defends or supports a person or an organization.
call trackingThe process of tracking online marketing at the point at which it may move to a phone call.
natural listingNatural listings or Organic Listings refers to the listings in a search engine that have arrived there naturally as a result of search engine optimization. For instance, the website owner didnt have to pay for ads.
comment spamPoorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link.
link reputationA measurement of the overall quality and relevancy of a websites link profile.