| middle of the funnel | Middle of the funnel is a term derived from the marketing funnel that describes the process after the prospect has become a lead and before the prospect has made a purchase. |
| deindexing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| rss feeds | Really Simple Syndication, a method that allows users to subscribe to their favorite websites through a simple XML-based system. Webmasters use RSS to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website. |
| b2b | Short for business-to-business. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers. |
| unnatural links | Google describes unnatural links as creating links that werent editorially placed or vouched for by the sites owner on a page. This is a violation of their guidelines and could warrant a penalty against the offending website. |
