| non-branded keyword | Keywords that do not contain a brand name. Most SEO campaigns have a strong focus on improving website traffic from non-branded keywords. |
| term opacity | Noun phrase. The sum of the measured opaque value of all Opaque members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Opacity. |
| navigational links | Noun phrase. The (usually uniformly used) internal links a Web site uses to provide visitors with clear pathways between pages. |
| editorial links | When links are earned naturally and given out of an authors own volition (rather than paid for or coerced), they are considered editorial. |
| lead generation | The practice of getting leads interested in your companys products or services. |
