| http status codes | A response from a server to an incoming request indicating the status of the requested page. In human terms: if you cant get to the page youve requested, these errors will tell you why. |
| link atrophy | the loss of backlinks to your website over time. |
| crawling | The process by which search engines discover your web pages. |
| reciprocal link | Trading your wife 4 links doesnt mean youre doing reciprocal linking. Reciprocal link refers to an agreement between two site owners to provide mutual link between their websites. Reciprocal link purpose is to increase traffic for both sites but also to show a partnership between the two or to provide a quick access to a related website. |
| link building | While building sounds like this activity involves creating links to your website yourself, link building actually describes the process of earning links to your site for the purpose of building your sites authority in search engines. |
