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| saturation | Noun. 1) The extent to which a Web sites pages are included in a search engine index. 2) The extent to which a Web sites pages appear in a given querys search result. 3) The extent to which a link profile is distributed across a Web sites pages. |
| click-through rate | The ratio of impressions to clicks on your URLs. |
| bing ads editor | Bing Ads Editor is a free application that is used to manage Bing search engine ad campaigns. It is downloadable and allows you to manage more than one account at the same time. You can also use it offline. |
| link text | See Anchor Text. |
| stop word | A frequently used word. For example: a, at, for, is, of, on, the. Search engines have, in the past, ignored these words to save time/resources when indexing. Search engines have evolved greatly since the early days, and stop words sometimes are meaningful, so this isn’t something to worry much about for SEO purposes. |
