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| scroll depth | A method of tracking how far visitors are scrolling down your pages. |
| pigeon | Pigeon is the name given to a Google algorithm launched in July 2014 that was aimed at improving local search. |
| page segmentation | Where keywords are placed on a webpage. |
| paid traffic | Incoming traffic that results when visitors click on ads youve paid for. |
| search corpus | Noun phrase. The body of queries (keyword expressions) that people use to search the Web. |