| cooperative advertising | Cooperative advertising is an advertising form where two or more businesses share the cost of an ad. |
| lead generating asset | Valuable content designed to assist a company in generating interest in its products or services. |
| rogue crawler | Noun phrase. Any software that retrieves Web documents for unauthorized processing, such that it does not honor robots.txt exclusion standards (or equivalent robots meta tags) by identifying itself with a unique user-agent and respecting all normal directives assigned to that user-agent, or when spoofing other user-agents the crawler does not honor the directives assigned to its own unique user-agent. |
| ssl certificate | A Secure Sockets Layer is used to encrypt data passed between the web server and browser of the searcher. |
| reciprocal links | When two websites agree to exchange links to one another. |
