| protected name space | Noun phrase. A name space (q.v.) for which search reputation management (q.v.) is being performed. |
| local pack | A pack of typically three local business listings that appear for local-intent searches such as oil change near me. |
| keyword research tools | platforms which help you to discover which keywords you should be targeting based on search volumes and search trends. The most commonly used is Google AdWords Keyword Planner. |
| repeat visitors | The same user returning to a website more than once. |
| amazon effect | Noun phrase. 1) The result of a search engine featuring listings from one Website more than any other for a specific query because that site is highly trusted and few competitive sites are either relevant enough or trusted enough to be shown in the same query. So-named for a time when Amazon listings dominated many Altavista searches Circa. 1999-2000. 2) The impact that online retail giant Amazon has had on traditional retail sales, by which consumers now shop online enough to force store closings among many companies. |
