| navigation | A list of links that help visitors navigate to other pages on your site. Often, these appear in a list at the top of your website (top navigation), on the side column of your website (side navigation), or at the bottom of your website (footer navigation). |
| influencer | Noun. A Web site or individual whose content is deemed to be influential in adjusting search result (q.v.) rankings, usually either through the creation of new content or the placement of links to other documents. Some blogs (q.v.) can be powerful influencers. |
| ethnic citations | Link databases that aim to specifically help people of on ethnicity or nationality. |
| keyword | The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for. The words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. Keywords usually represent topics, ideas, or questions. |
| google search operators | Special text that can be appended to your query to further specify what types of results youre looking for. For example, adding site: before a domain name can return a list of all (or many) indexed pages on said domain. |
