| daily budget | A Daily budget is the amount an advertiser chooses to set for an ad campaign per day. The ad is then shown by the ad company for as many times as the advertisers budget can cover. e.g. $ 1 a day for 7 days. Therefore, the ad is shown as much as the ad bid will cover for the allotted $1 per day for 7 days and the advertiser pays $7 at the end of the 7-day period. |
| registrar | A company responsible for the purchase/registration of domain names. |
| b2b | Short for business-to-business. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers. |
| everflux | Googles name for the continuous changing of search engine algorithms and indexes. |
| filter | Noun. A process whereby a Web document is evaluated and either flagged as spam, potential spam, adult-oriented content, illegal content, or something else. Each search engine employs multiple filters. Some filters were designed into the algorithms from the start. Some filters have been added as afterthoughts as search engines have had to react to manipulative or otherwise previously undetected inappropriate content. |
