| open websearch | Noun phrase. See Bright Websearch. |
| spambot | A spambot represents an automated program which assists the sending of spam. Spambots can harvest email addresses, on chat rooms or web forms. |
| widget | In terms of websites, widgets are usually simple dynamic apps that can be aped to websites. Links included in widgets are subject to the Google Webmaster Guidelines. |
| css | A Cascading Style Sheet (CSS) is the code that makes a website look a certain way (ex: fonts and colors). |
| key performance indicator | (KPI) A specific metric that shows whether a marketing initiative succeeds. For example, one KPI may be bounce rate (the percentage of visitors who leave after looking at only one page), and one could track this to determine how much interest a website is generating for first-time visitors. |
