| web browser | A software application for translating HTML documents into user-friendly webpages. Common web browsers include Google Chrome, Firefox, Safari, Internet Explorer, and Opera. |
| local queries | A query in which the searcher is looking for something in a specific location, such as coffee shops near me or gyms in Brooklyn. |
| vector | Noun phrase. In mathematics, any ordered list of items represented as a sequential pairing contained in parentheses or braces in 1 or more dimensions. In computer science, vectors are used to perform transformations on large data sets and to map control bits to physical devices. Search engines use vector analysis when processing queries and indexing Web documents. |
| social signals | The overall ranking attributes garnered by social media shares and discussions. |
| friction | Noun. Any on-page element or required user action that decreases the probability of a conversion. For example, requiring a user-to click through to a second page before the conversion opportunity presents itself is friction. Or, including a popup ad on a page intended to produce signups or sales increases friction. Friction is a user experience issue, although some search engines may attempt to measure friction. |
