| baidu | The most popular search engine in China, Baidu was founded in January 2000 by Robin Li and Eric Xu. |
| engagement factors | The visitor behaviors that help a page rank well in search engines. |
| rss feed | RSS stands for really simple syndication, which is a subscription to get updates on new content as it is posted to a site. If you have a blog, many readers will subscribe to your site via an RSS feed so that they will be alerted when you have posted new content. |
| conversion rate optimization | (CRO): The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging. |
| body links | Noun phrase. Hypertext links placed within the main content of a Web page. |
