| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| qdd | (Query Deserves Diversity) A Google algorithm that tries to match user intent by providing broader but relevant match results. |
| google keyword tool | Googles free keyword research tool. The tool provides search volume estimates, competition, and related keyword recommendations for a specific keyword and others similar to it. |
| uniform resource locator (url): a website address. | |
| search engine reputation management | Noun phrase. The art of managing search results page contents to show only neutral or favorable content for a brand or personal name. |
