| webcrawler | Program that gathers information from various websites across the World Wide Web. |
| nonreciprocal link | When one site links to another but the second site does not link back to the first, the link is considered nonreciprocal. Less value is given to non-reciprocal links in terms of SEO value. |
| research | discovering relevant keywords to your focus SEO strategy. This can be done through research tools, analytics, competitor sites etc. |
| search engine rankings | The ordered listing of organic search engine results. |
| google panda | Google Panda is the name of a series of Google algorithm updates that evaluate a websites quality of content. Websites with low quality content and a high number of ads see a loss in search rankings when the algorithm is updated. |
