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display advertising networkA network of over a million websites, videos, and apps where ads can appear when using Google AdWords.
positioningThe act of optimizing a web page to rank better in the Search Engine Results Pages.
indexabilityHow easily a search engine bot can understand and add a webpage to its index.
commercial investigation queriesA query in which the searcher wants to compare products to find the one that best suits them.
pandaA Google algorithm update that targeted low-quality content.