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cloakCloaking is the black hat (and not recommended) practice of serving different content to Google than as seen by users. It is a technique that is generally still used only by spammers and those with malicious intent.
niche siteA niche site is a website build specifically for a single niche/subject. Its usually small in size (10-20 pages) and offers information on a single topic. In order to have a sustainable business, more than one niche site must be created. These sites are monetized through affiliate sales or Google Adsense.
registrarA company responsible for the purchase/registration of domain names.
protocolThe http or https preceding your domain name. This governs how data is relayed between the server and browser.
schema markupA type of structured data vocabulary agreed upon by major search engines. Adding Schema Markup to web pages helps search engines to better understand the content and structure of a site. It can also enable site content to show up in different SERP features such as featured snippets, carousels, knowledge graphs, etc.