| unique visitor | When looking at your web analytics, the number of different people that visit your site in a given period represent unique visitors. |
| on-page optimization | This is a key term that refers to what things you can do on your page and or through coding that will help your website gain positive ranking in Search Engines. |
| cctld | Short for country code top level domain, ccTLD refers to domains associated with countries. For example, .ru is the recognized ccTLD for Russia. |
| engagement | Data that represents how searchers interact with your site from search results. |
| white-hat seo | SEO methods that follow the stipulated Google Webmaster Guidelines. |
