Daily SEO News   [ SEE MORE ]

Recent SEO Videos   [ SEE MORE ]

Today's SEO Glossary Terms   [ SEE MORE ]

hidden textAny text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is:
headingsText that is placed within heading tags, such as H1, H2, H3 or H4. The size and bold type provide a clear reading for the visitor. A search engine will use the text within these tags for categorizing the page.
new visitorSimilar to a unique visitor, visitors in a given period that have never visited your website before.
collapsed results or collapsed listingsNoun phrases. Usually what I call Clustered Results when I cannot think of the word cluster (which is more often than not). Technically, these expressions should really only refer to the hidden clusters described above.
conversion pathA conversion path is the path website visitors take to go from first-time visitor to subscriber or buyer.