| link ninja | Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites. Some Link Ninjas employ questionable practices in obtaining such links. |
| source medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| pbn | Stands for Private Blog Network. |
| visibility trend | Refers to how visible the domain, subdomain or URL you are tracking is based on the keywords added to your Position Tracking project. This will be the metric displayed in the line graph in your project. If this number is at 100% this would mean that the domain, subdomain or URL being tracked are ranking in the 1st position for all of the keywords in the project. |
| marketing automation | Marketing Automation refers to software technologies or platforms that use a combination of well known online marketing strategies such as SEO, Social Media Management, Email Campaign etc? as a tool for marketers. It automates a lot of the regular activities marketers have to do when using these marketing strategies. |
