| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
| search engine penalty | The negative impact on a sites rankings after a search engine changes its ranking algorithms. |
| service area business | (SAB) A business that may or may not have a local storefront, but offers services by traveling to customers locations. Common examples include delivery services, plumbers, landscaping companies, etc. Specifying your service radius to Google within Google My Business is an important part of local SEO. |
| ranking | Ordering search results by relevance to the query. |
| parser | Noun. A type of program used by search engines to break down your HTML pages into components for indexing. The parser strips your indexable content and passes it to one or more indexers. Many SEO forum moderators and admins who should know better continue to speak of spiders doing the parsing and indexing. Spiders basically retrieve files and place them into (search engine internal) queing areas for the parsers to munch on. |
