| transformational conversion | Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion. |
| yelp | A business directory service that provides information (most of which is crowd-sourced) on local businesses. |
| google home service ads | A relatively new ads program by Google that targets local services with a combination of sponsored local listings and a Google service guarantee. |
| dynamic link | A web address of a page whose content is fetched from a database based on a specific user query. URLs change every time that database is queried. |
| splog | Splogs are spam blogs containing little to no value to human users and involve generated or made-up content. |
