| google index | A huge database of the content that got selected by bots through crawling, and that is deemed worthy to show to searchers. |
| primary keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| bookmark | A place marker that can be stored in a web browser or on a website. The visitor can return to the pages that have been visited in the past. Clear descriptions in the webpage titles are recorded in the bookmark. |
| black hat seo | Aggressive SEO strategies with the intention of manipulating search engines. Tactics against webmaster guidelines that can cause a site to receive a penalty or be banned from search results. |
| internet protocol address | (IP) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
