| branded link | In terms of anchor text, a branded link is a link which contains to company brand or similar derivative in the anchor text. Example branded link for Search Candy would be Search Candy, SearchCandy and SearchCandy.uk. |
| keyword cannibalisation | excessive reuse of the same keyword on too many web pages within the same site. Cannibalisation makes it difficult for users and search engines to determine which page is most relevant for the keyword. |
| bad neighbor | A bad neighbor, in SEO context, is a site with low quality and/or illegal content. Link to bad neighbors adversely affect the rank of a website. |
| caffeine | Googles web indexing system. Caffeine is the index, or collection of web content, whereas Googlebot is the crawler that goes out and finds the content. |
| lead generating asset | Valuable content designed to assist a company in generating interest in its products or services. |
