| wordpress plugin | A plugin to a feature capabilities to a wordpress installation. |
| citation flow | An SEO metric created by Majestic SEO to quantify the influence of a URL based on the number of sites that link to it. |
| outbound links | Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites. |
| google search operators | Special text that can be appended to your query to further specify what types of results youre looking for. For example, adding site: before a domain name can return a list of all (or many) indexed pages on said domain. |
| nonreciprocal link | When one site links to another but the second site does not link back to the first, the link is considered nonreciprocal. Less value is given to non-reciprocal links in terms of SEO value. |
