| hilltop algorithm | Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “expert” status to certain websites or webpages published about a specific topic that also link to unaffiliated pages about that topic. |
| drupal seo | A website plaform |
| universal search | When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results. |
| meta description | A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate. |
| link farm | When a group of websites link to each other, usually using automated programs, in the hopes of artificially increasing search rankings. A spam tactic. |
