| referrer string | A recorded set of data that tracks the visitors movements between pages on a website. Webmasters use this string to determine where the user will depart from the site. |
| code swapping | Code swapping is similar to cloaking and aims at changing the content in a site after high ranking has been achieved for that site. Basically, the optimised page is switched with another, different from the original one in terms of content. Yet, on a re-index, the content that has been changed will be detected and another ranking algorithm will be applied. The use of this technique might lead to Google penalization. |
| skyscraping | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| open directory project | (ODP) See DMOZ. One of the oldest and most comprehensive human-reviewed directories on the web. |
| e-marketing | E-marketing is another way to say internet marketing or digital marketing. There are numerous strategies E-Markers use to generate leads or sales, some of these include Pay per Click Advertising, Social Media Advertising, and Search Engine Optimization. |
