| creative strategy | A creative strategy defines how a business wants to be portrayed. It involves the materials being distributed, methods of distribution, tone of voice, and other elements of how the brands Message should be addressed. |
| geographic modifiers | Terms that describe a physical location or service area. For example, pizza is not geo-modified, but pizza in Seattle is. |
| grey hat | Grey hat SEO is the practice of SEO techniques that fall between white hat and black hat SEO. Much of SEO conducted could arguably be said to fall within the area of greyhat SEO. |
| source medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| link laundering | Noun phrase. The process of pointing large numbers of low-quality links at intermediary Websites which in turn link to primary destinations, consolidating the low PageRank of the low-quality links and converting it into higher PageRank. Sometimes referred to as Link Layering, Link Pyramidding, and/or PageRank Funneling. |
