| dofollow link | Dofollow links are standard HTML links that do not have the rel=nofollow attribute. They are very valuable from an SEO perspective. |
| canonical tag | An HTML tag that helps reduce duplicate content. This tag indicates to search engines which page is the preferred version of content that should be ranked. |
| hits algorithm | Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs). |
| social traffic | Traffic that comes to your site from various social media platforms. |
| keyword planner | The Google Keyword Planner is a service for finding keyword ideas that is part of Google AdWords. |
