| page jumps | See anchor links. |
| html | Hypertext markup language is the language used to create web pages. |
| competitors in organic search | Sites that compete with the analyzed website in organic search results. |
| penguin update | a set of Google algorithm updates and data refreshes that help increase the value of its search results. It was announced in 2012 with the aim of decreasing the number of websites that violate Googles Webmaster Guidelines i.e. websites with poor backlink profiles. |
| repeat visitors | The same user returning to a website more than once. |
