| sponsored | An attribute that is used for advertising and other paid content. To mark sponsored content, add the rel=sponsored attribute to the corresponding link Link text |
| advertising network | The middleman between advertisers and websites. These networks consolidate advertising space and match it with paying advertisers. The most prominent example is the Google Search Network, in which advertisers are connected to available ad space through the AdWords platform. |
| link building | While building sounds like this activity involves creating links to your website yourself, link building actually describes the process of earning links to your site for the purpose of building your sites authority in search engines. |
| sandbox | The Google Sandbox is an algorithm that has allegedly existed since 2004, a filter that potentially affects new websites and/or links. |
| local citations | Content mentions of a business name, domain name, or URL from local sources. Typically these are text mentions. |
