| social signal | Any factors that demonstrate authority and influence on popular social networking websites. For example, the social authority of a user on Twitter. |
| customer journey | All of the potential moments (or touchpoints) at which a prospect is exposed to or engages with a brand. All of these interactions are designed to eventually persuade, influence, and convert that prospect to become a customer, client, or subscriber. |
| content delivery network | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |
| ad extensions | An ad extension is additional data concerning a business/product that can be added to an advertisement, such as a link to a website or phone number. Extensions help the ad get noticed and provides alternate means of lead generation. |
| organic links | Organic links are simply natural links. Ones that you dont have to request, purchase, or otherwise place yourself. They are the ones given freely by other website owners based on the merit of your content. These are the most sought-after links, and the reason why link baiting exists. |
