| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
| facebook engagement | A measure of how well your audience liked, shared or commented on your Facebook posts during the selected time period and how this number changed in comparison with the previous period. |
| ffa | FFA stands for Free for all and refers to websites that allow anyone to add a link pointing to their pages. FFA pages have no human intervention and usually they dont weight much in search relevancy as they usually point to low quality website. For example, on an FFA page you can find a sport site listed between art museums and spatial engineering. |
| algo | An algorithm or algo is a program utilized by search engines to determine what pages and sites to suggest when a user enters in a search query. You will hear the term used frequently when talking about the various programs, including Penguin and Panda, that search engines use to weed out bad sites that use tactics to improve their SEO ranking. |
| google adwords | Googles platform for allowing advertisers to display ads in their SERPs or through their display network. |
