| clustering | the organising of search results when multiple listings appear for one website. Clustering also refers to the way search engines group different authorities on a certain topic together, showing their relationship. |
| h5 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| organic search result | Organic search results, in contrast to paid search results, refer to the results appear on SERP those are natural or unpaid. In order to ensure that your webpages will appear as organic search result, you have to do SEO best practice. |
| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
| rendering | The process of a browser turning a websites code into a viewable page. |
