| permalinks | Permanent URLs of pages and posts in a website. |
| page authority | An SEO metric created by Moz intended to show the likelihood that an individual web page will rank. The scale is 0-100. Over 40 factors are taken into account to award a score to each page. |
| affiliate seo | The process of using SEO to generate affiliate sales. |
| fetch and render | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| directory | A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free or paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. |
