| paid listings | Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. The opposite of organic listings, which are not sold. |
| target audience | A set of people for whom youre creating a product or service in your business. |
| related keyword | Semantically or otherwise related queries, generated by the SEMrush algorithm. |
| google search operators | Special text that can be appended to your query to further specify what types of results youre looking for. For example, adding site: before a domain name can return a list of all (or many) indexed pages on said domain. |
| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
