| domain | A website address – typically ending in an extension like .com, .org, or .net. For example: |
| stop words | Usually refer to the most common words in a language and are normally filtered out in queries by search engines. Can be similarly filtered out from webpages when being ranked or indexed. |
| website | A collection of webpages hosted together on the World Wide Web. |
| schema markup | A type of structured data vocabulary agreed upon by major search engines. Adding Schema Markup to web pages helps search engines to better understand the content and structure of a site. It can also enable site content to show up in different SERP features such as featured snippets, carousels, knowledge graphs, etc. |
| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
