| delinking | See Link Removal. |
| search engine reputation management | Noun phrase. The art of managing search results page contents to show only neutral or favorable content for a brand or personal name. |
| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
| b2b sem | Business to Business Search Engine Marketing |
