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tracking codeA piece of JavaScript that populates Google Analytics with detailed traffic data from a website.
hreflang attributeHTML tags that tell search engines there are international versions of your website while also indicating the respective languages intended for affected countries.
semantic fluxwhen groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase.
pay-for-performanceTerm popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that perform in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they dont generate a click.
bannedTo be banned from a Search Engines index is when a page is removed from the Search Engines index. This happens when a site violates or flouts their guidelines and rules. No notification is given when this happens. In some situations, a ban is fixable.