| rank tracker tool | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| social share | This is when a website gets shared on social media. |
| google analytics | A free (with an option to pay for upgraded features) tool that helps website owners get insight into how people are engaging with their website. Some examples of reports you can see in Google Analytics include acquisition reports that show what channels your visitors are coming from, and conversion reports that show the rate at which people are completing goals (ex: form fills) on your website. |
| h4 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| algorithmic risk | Noun phrase. The probability that a search engine algorithm rewards (positive risk), ignores (neutral risk), or punishes (negative risk) an optimization strategy. |
