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se keywordsThe number of keywords bringing users to the website via Googles top 100 organic search results.
search operatorsUsing search operators it is possible to possible to refine search results and access other search engine features. Operators include words such as site:, cache: and info:, as well as punctuation such as the minus symbol (-). The official list of Google search operators can be found here.
dynamic ip addressA random IP address that is assigned each time a computer connects to the network.
unnatural linksGoogle describes unnatural links as creating links that werent editorially placed or vouched for by the sites owner on a page. This is a violation of their guidelines and could warrant a penalty against the offending website.
advertorialAdvertorials are ads that are put on the editorial section of a website to make it look like an unbiased article as opposed to a paid ad.