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uniform resource identifiera string of character used to identify a resource: most commonly on the internet.
google mobilegeddonA major algorithmic update released by Google in April 2015 to de-rank websites that do not optimize for mobile.
server logshosted on servers, these logs record website traffic sources and trends.
keyword anchor textLinks whose anchor text is made up of relevant keywords.
engagement metricsMethods to measure how users are interact with webpages and content. Examples of engagement metrics include: