| k.i.s.s. | Theory: Keep It Simple, Stupid. Generally considered one of the golden rules of web design, SEO and online business. |
| commercial investigation queries | A query in which the searcher wants to compare products to find the one that best suits them. |
| dofollow link | Dofollow links are standard HTML links that do not have the rel=nofollow attribute. They are very valuable from an SEO perspective. |
| marketing automation | Marketing Automation refers to software technologies or platforms that use a combination of well known online marketing strategies such as SEO, Social Media Management, Email Campaign etc? as a tool for marketers. It automates a lot of the regular activities marketers have to do when using these marketing strategies. |
| favicon | Favicons are 16?16 pixels small icons that usually contain the logo or a simple graphic and appear in the tab of web browsers as well as bookmarks. Now easier to produce via free web resources and can help reinforce brand. No direct SEO value so perhaps out of place in an SEO glossary but your website really should have one. |
