| press releases | Syndicate public statements about the activity of a business |
| tf-idf | (Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
| core web vitals | Core Web Vitals (or ?Web Vitals) are a set of page experience metrics announced in May 2020 by the Google Chrome team, which Google stated will be built into upcoming search updates as a ranking factor: combined with existing signals such as page speed load time and mobile friendliness. The primary metrics that make up Core Web Vitals are Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. |
| dynamic serving | A setup whereby a web server serves different HTML and CSS codes on the same URL depending on the device being used to access the content. |
| followed link | Allows link equity to be passed from one page to another. |
