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niche siteA niche site is a website build specifically for a single niche/subject. Its usually small in size (10-20 pages) and offers information on a single topic. In order to have a sustainable business, more than one niche site must be created. These sites are monetized through affiliate sales or Google Adsense.
file transfer protocol(FTP) A protocol for transferring files to and from a websites server. Many websites are maintained through FTP usage.
link exchangeAlso known as reciprocal linking, link exchanges involve you link to me and Ill link to you tactics. Excessive link exchanges are a violation of Googles quality guidelines.
internal linkSee: Website Navigation
gadget or gizmoGadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter.