| competitor analysis | Competitor Analysis (SEO) is the process of researching your competitors in search to determine the best on-site and off-site search optimization strategies they use to rank high. |
| cta | (Call to action) a piece of text telling your website visitors to do something e.g. contact us today! |
| unique selling proposition | (USP) The key factor distinguishing a service or product from its competitors. |
| hidden content | Hidden content is content that exists in the HTML version of the page, but isnt directly visible in the browser. Although not always the case, its often used as a black hat SEO tactic, to add extra content that only the search engines will see. |
| entity | A singular, unique and well-defined thing or concept. |
