| minification | To minify something means to remove as many unnecessary characters from the source code as possible without altering functionality. Whereas compression makes something smaller, minification actually removes things. |
| inbound link | A link to a webpage that originates from an external website. For example, if Search Engine Journal were to link to Google, that would count as an inbound link on Google’s side; if Google were to link to Search Engine Journal, that would be an inbound link on SEJ’s side. |
| internet protocol address | (IP) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
| result fatigue | Noun phrase. The degree to which a search result includes documents with null relevance (q.v.). |
| domain name | The series of words, separated by periods, that make up the recognizable web address for the website. For example: www.TheWebsite.com. Search engines try to show a preference for branded domain names, as opposed to domain names stuffed with keywords. |
