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metricA way to measure activity and performance in order to assess the success (or lack thereof) of an SEO initiative.
cpaCost per acquisition (or cost per action) refers to the price that a publisher pays to an advertiser for each unique user action the advertiser provides.
cgiCommon Gateway Interface (.cgi) agreement between HTTP server implementers about how to integrate gateway scripts and programs
competitor analysisCompetitor Analysis (SEO) is the process of researching your competitors in search to determine the best on-site and off-site search optimization strategies they use to rank high.
attributionAttribution is the identification of user-actions that produced a desired result.