| banner blindness | The idea that users have been so inundated with advertisements they now ignore ads in traditional positions (banners along the top or down the side). This is a big reason for text and other contextual advertising achieving greater success. |
| trust rank | Trustrank is a semi-automatic link analysis technique that helps separate spammy webpages from good ones. |
| local pack | A pack of typically three local business listings that appear for local-intent searches such as oil change near me. |
| webmaster tools | See Google Webmaster Tools |
| brand stacking | Branded search queries will display multiple page one results from the same domain. This was an intended change to Googles algorithm. |
