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search engine penaltyThe negative impact on a sites rankings after a search engine changes its ranking algorithms.
file compressionThe process of encoding information using fewer bits; reducing the size of the file. There are many different compression techniques.
competition-oriented pricingCompetition-oriented pricing is a strategy used in pricing that is dependant on the price of competing products or services.
serverThe physical computer used to host a sites online files.
return on investment(ROI) A measurement of the benefit or profit derived from an investment. The formula for ROI is (cost / revenue).