| top of the funnel | The Top of the funnel is Stage One of the sales funnel model where a potential customer first encounters you, your product, or service. |
| time on page | The amount of time someone spent on your page before clicking to the next page. Because Google Analytics tracks time on page by when someone clicks your next page, bounced sessions will clock a time on page of 0. |
| hub | Noun. A document that links out to many other documents devoted to a single topic. Think of any category page in a major directory like Yahoo! or DMOZ. All the documents linked to are assumed to be authorities (sort of a circular logic). In Jon Kleinbergs HITS algorithm (q.v.) (as well as the CLEVER, ExpertRank, and Edison algorithms) a hub is a document about a specific topic that links to many experts in the topic. Cf. Expert. |
| intent | In the context of SEO, intent refers to what users really want from the words they typed into the search bar. |
| ppa | (PAY PER ACTION) This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
