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keyword explorationNoun phrase. A form of keyword research, keyword exploration analyzes referral data for a Website to identify keywords that need improved optimization.
facebook retargetingThis is a cookie-based technology that uses Javascript code to learn what customers like when visiting certain websites, and then displays those types of ads when those users return to Facebook.
brand awarenessBrand Awareness is how easy or difficult it is for an individual to recognize a particular brand and link it back to a product. It is an essential part of marketing because people are more likely to buy from a brand they are aware of or know about.
rel=canonical tagA tag that tells a search engine the original and duplicated URL of a webpage. This is so that search engines know which URL is the preferred URL in case of duplicate content.
seo titleAn HTML meta tag that acts as the title of a webpage. It could be different from the title visible to the user in the frontend.