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non-branded keywordKeywords that do not contain a brand name. Most SEO campaigns have a strong focus on improving website traffic from non-branded keywords.
term opacityNoun phrase. The sum of the measured opaque value of all Opaque members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Opacity.
navigational linksNoun phrase. The (usually uniformly used) internal links a Web site uses to provide visitors with clear pathways between pages.
editorial linksWhen links are earned naturally and given out of an authors own volition (rather than paid for or coerced), they are considered editorial.
lead generationThe practice of getting leads interested in your companys products or services.