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sockpuppet	In SEO, sockpuppet has nothing to do with The Muppet Show. Sockpuppet refers to an online identity created with the purpose of hiding a real identity or assuming multiple user profiles. The sock puppet usually poses as an independent third-party that defends or supports a person or an organization.
href and a href	Href, short for Hyperlink Reference, is an attribute of the anchor tag or what we know as a link. The href specifies the source where the anchor tag should point to. It can be internal (your own website) or external (another website), relative (/page/) or absolute (www.site.com/page). A full anchor tag with href also contains an anchor text and would look something like this: anchor text.
dofollow link	Dofollow links are standard HTML links that do not have the rel=nofollow attribute. They are very valuable from an SEO perspective.
alt attribute	HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image.
majestic seo	A link intelligence tool built on what they call the worlds most advanced link intelligence map. URLs can be explored along with their backlink metrics and history, and various other search intelligence metrics can be accessed.