| seo agency | A business that conducts SEO for clients |
| backlinks | Or inbound links are links from other websites that point to your website. |
| pagerank evaporation | Noun phrase. In PageRank algorithms, some or all of a documents PageRank may be distributed to the rest of the documents in the collection. This is called PageRank Evaporation. |
| link bomb or link bombing | Noun phrase. The practice of pointing large numbers of manipulative links (which use targeted, unnatural anchor text) from many Websites at one document or Website with the intention of tricking search engines into ranking the targeted destination above other, more relevant documents. Often described as Google bombs these campaigns may work with many search engines. Link bombs are a form of Negative SEO (q.v.). |
| crawl | Using a third party application to search a website and collect data including pages, status codes (200, 301, 404), and SEO elements like titles and meta descriptions. |
