| cookie values | The data in cookie files. |
| target audience | A set of people for whom youre creating a product or service in your business. |
| rich format | Structured data can be added to the HTML of a website to provide contextual information to the search engines during crawling. This information can then be displayed in the SERPs, resulting in an enhanced listing, known as a rich snippet. |
| readability score | A metric based on the Flesch-Kincaid test of readability and SEMrush will suggest the average of your top ten rivals readability scores as the goal for your contents readability. |
| online reputation management | Noun phrase. The practice of identifying and responding to content concerning a topic such as a brand or a personal name. Favorable content is promoted or otherwise rewarded; unfavorable content is passed over for promotion or reported for abuse. Online reputation management may include direct consumer engagement or the creation of Web content for consumer viewing. |
