| drip marketing | Drip marketing sends collections of messages that are pre-written to their prospects or customers over a certain period of time. It is often used in email marketing. |
| transparency | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are obviously optimized to be included in the search results. A perfectly transparent search result (q.v.) has a Transparency value of 1.0, reflecting the fact that all of its listings are obviously optimized for inclusion in the search result. 2) The characteristic of being transparent in the sense of appearing to be clearly optimized to a casual, uninformed observer of a group or collection of natural, transparent, or opaque objects. |
| subscriber | A subscriber is a visitor that has opted-in or consented to have a business contact them. They can be added to email lists and SMS lists, and the business can then send out messages with the purpose of converting the subscribers to paying customers. |
| cloak | Cloaking is the black hat (and not recommended) practice of serving different content to Google than as seen by users. It is a technique that is generally still used only by spammers and those with malicious intent. |
| remarketing | A marketing strategy that involves serving ads for previously viewed websites or products to a user. These are the ads that seem to follow users across the internet, advertising something they may have looked at days ago. |
