| bing | The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009. |
| google home service ads | A relatively new ads program by Google that targets local services with a combination of sponsored local listings and a Google service guarantee. |
| exact match keyword | A domain name that contains your target keywords. |
| social media | Platforms (websites and apps) where users can interact with each other, as well as create, share, and consume content. |
| cookies | Cookies are files used by websites to track your movements on the site and remember you after you leave. |