| cta | (Call to action) a piece of text telling your website visitors to do something e.g. contact us today! |
| access log | A log file listing all of the requests for individual files made by people or bots on a website. |
| penguin algorithm | A document classifier developed by Google in 2012 to identify Websites that violate Googles quality guidelines either through keyword-stuffing (q.v.) or outbound manipulative links pointing to other Websites. So-named to avoid associating the algorithm with any specific Google engineer. The Penguin algorithm has been compared to the Panda algorithm (q.v.) and some people believe that Penguin may have been adapted from Panda primarily by using a different type of learning set. You would never know if your Website was affected by the Penguin algorithm but sites depending on links from large numbers of sites affected by Penguin would lose their search referral traffic. |
| link laundering | Noun phrase. The process of pointing large numbers of low-quality links at intermediary Websites which in turn link to primary destinations, consolidating the low PageRank of the low-quality links and converting it into higher PageRank. Sometimes referred to as Link Layering, Link Pyramidding, and/or PageRank Funneling. |
| trust rank | Trustrank is a semi-automatic link analysis technique that helps separate spammy webpages from good ones. |
