| quality links | Noun phrase. A nonsense expression with no real value or purpose other than to act as a catchall for the types of links people think are better than those other links. Googlers use quality links as a subtle way of telling people to stop getting cheap spammy links. Many SEO forum moderators and admins use quality links in a somewhat broader but similar fashion, if only because they dont know exactly what criteria make links good for any particular search engine but they recognize that people who are asking about linkage have a problem. Nearly everyone else seems to use the expression to refer to their (usually non-performing) backlinks. I wrote about high quality links at SEOmoz (in a post designed to rank for high quality links on the basis of content ? but the lesson passed over everyones head, except for Aaron Pratt who saw what I was doing right away). |
| target keywords | The words or phrases that a web page is intended to rank for. When performing On-Page SEO, it is recommended to optimize a page around a handful of Target Keywords. |
| link profile | A term used to describe all the inbound links to a select domain, subdomain, or URL. |
| generic brand | A product that does not have a private or known brand name is termed as a Generic Brand. |
| wikipedia test | Noun phrase. A critical thinking technique that serves as a foil against weak logic and false claims. Given any assertion about how a search engine processes Websites, if it can be shown that the same search engine does not process Wikipedia that way then it follows the assertion is probably untrue. e.g., Using subfolders is better for SEO than using subdomains. This assertion fails the Wikipedia Test because Wikipedia only publishes its content on non-www subdomains and it is considered one of the most SEO-successful Websites, ranking 1st or in the top results for millions of queries. |
