| long tail | Long Tail refers to a type of keyword that consists of multiple terms, rather than just one or two. Long tail keywords are specific and allow for marketers to connect to their target audience more directly than with broad keywords or terms. A higher percentage of searches are made using long tail keywords. |
| feed reader | A browser add-on program that gathers and displays feeds according to the users preferences and subscriptions. |
| rss | RSS stands for Really Simple Syndication, and is a data feed system that delivers website content or website updates to a person as opposed to them actually navigating to the site to get this information. |
| skyscraper seo | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| taxonomy | Organizing and categorizing a website to maximize content findability and help users complete desired on-site tasks. |