| bounce rate | The percentage of total visits that did not result in a secondary action on your site. For example, if someone visited your home page and then left before viewing any other pages, that would be a bounced session. |
| hreflang attribute | HTML tags that tell search engines there are international versions of your website while also indicating the respective languages intended for affected countries. |
| scroll depth | A method of tracking how far visitors are scrolling down your pages. |
| seo toolbar | Tools that help you with various SEO processes including keyword research, competitor analysis, and link building among other tasks. |
| edgerank | EdgeRank is an algorithm used by Facebook to determine which stories should show up on a users feed. |
