| optimization | The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines. |
| link pathway segment | Noun phrase. A segment or portion of a larger link pathway at least 1 document long and at least 2 documents shorter than the link pathway (the beginning and terminating documents in the link pathway cannot be in the link pathway segment). |
| isp | (Internet service provider) The companies that sell Internet access. |
| security protocol | HTTPS is the secure version of HTTP, a protocol of the World Wide Web. It encrypts session data over SSL or TLS protocol instead of using plain text in socket communications. Basically, a website that uses HTTPS is safer as it is encrypted and thus makes it safer for you to visit that website. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
