| twitter engagement | A measure of how well your audience favorited your tweets, retweeted your tweets or mentioned you during the selected time period. |
| dmoz | The Open Directory Project. This human-edited directory of websites launched June 5, 1998 and |
| null result | Noun phrase. A null query (q.v.). |
| website research | Factors: The qualities of a web page that help it rank well in search engines. |
| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
