| widget | In terms of websites, widgets are usually simple dynamic apps that can be aped to websites. Links included in widgets are subject to the Google Webmaster Guidelines. |
| relative url | A URL that consists of the path and resource but doesnt explicitly specify the protocol or scheme. |
| paid listings | Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. The opposite of organic listings, which are not sold. |
| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| blackhat | SEO tactics that dont particularly follow the approved guidelines of Google or other search engines. |
