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server log files	Files generated by a server and which contain a list of activities by websites and services in it.
advertorial	Advertorials are ads that are put on the editorial section of a website to make it look like an unbiased article as opposed to a paid ad.
domain score	measures the importance of a domain on a 100 point scale based on the volume of links pointing back to the domain.
on-page seo	These activities all take place within a website. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure.
federal trade commission	The Federal Trade Commission is a government body that regulates advertising nationally.