| ego-bait | Ego-bait is a brown hat link building strategy of asking a webmaster to give a link in exchange of a back-link from your website. |
| robots.txt file | A text file on a website that instructs search engines to ignore certain parts of the site. These are created to prevent search engines from crawling pages like the admin, logins, cart pages, etc. |
| neuromarketing | This a pretty new technique in marketing where they use neuroscience to sort of predict how the consumer will act or respond. This form of marketing takes the behavior of the human brain into consideration and tries to produce ads that will appeal to the brain of consumers subconsciously. |
| absolute link | A link that uses the entire URL of a page instead of using a relative link path. Absolute URLs are preferred, as relative link paths can result in problems with canonicalization and hijacking. |
| accelerated mobile pages | A project supported by Google to create mobile versions of webpages that load as fast as possible in search. These pages are built using a special set of HTML to make the page light and easy to serve quickly. |
