| virtual private server | Also known as VPS, it is a server that runs Linux or Windows that one can go into remotely. |
| buzzstream | a platform designed to manage your influencer outreach efforts. It discovers contact information, social media profiles and website metrics for you, while also keeping track of all the conversations you have with your influencers. |
| h2 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| web development | The process of creating websites. |
| conversion rate optimization | (CRO): The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging. |
