| subduction | Noun. The process of pushing older content deeper into a Website, such that fewer internal links point to it, fewer people see it, and its traffic declines. |
| protocol | The http or https preceding your domain name. This governs how data is relayed between the server and browser. |
| google webmaster central blog | This is Googles official blog for webmasters and SEO professionals. This blog is highly helpful as all updates and news regarding Google Search is available here. If you are a serious SEO professional, you need to subscribe this blog. |
| google disavow tool | Google Disavow Tool is a tool through which you can remove links that you believe to be unnatural, spammy or low-quality. Its actually a tool that asks Google not to take into account certain links when it evaluates your site. The main problem is identifying correctly the links that negatively affect your site. Disavowing the wrong links might lead to a drop in ranking and also to a Google penalization. Identifying unnatural links may be a tough job. You may use tools like the automatic unnatural link detection tool in order to ease the process. |
| crawl error | An error that occurs while a search engine is exploring your website. |
