| odp | (Open Directory Project) See DMOZ. One of the oldest and most comprehensive human-reviewed directories on the web. |
| adwords keywords | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
| portal | A portal is a web service that offers features to entice a user into making that portal as their homepage. Think of Yahoo! and MSN as good examples of portals. |
| body links | Noun phrase. Hypertext links placed within the main content of a Web page. |
| backlink | See: Inbound Link |
