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iisInternet Information Services, powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure.
seo discoveryThe practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client.
unique contentUnique content is a term used in SEO to mean text based content that is original and has not been used before. If a webpage is said to be lacking in unique content, it means that it has little content that is unique to that particular page.
nonreciprocal linkWhen one site links to another but the second site does not link back to the first, the link is considered nonreciprocal. Less value is given to non-reciprocal links in terms of SEO value.
filthy linking rich principleNoun phrase. The more links a document has accrued, the more links the document will accrue. Stated another way, the more visible a document is in search engine results, the more likely the document is to accrue links, and hence the more visible the document becomes in search engine results.