| dynamic retargeting | Dynamic retargeting allows you to show an ad to customers who have visited your site. The images and or information is shown in this ad are identical to what the visitors looked at while they were on your site. |
| offsite seo | See Off-page SEO |
| search engine optimisation | Search Engine Optimization is when a website is optimized or made to be user-friendly for search engines so that the website can receive the best rankings in the search engine results naturally. |
| referrer string | A recorded set of data that tracks the visitors movements between pages on a website. Webmasters use this string to determine where the user will depart from the site. |
| martin splitt | A famous google employee |
