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country code top level domainccTLDs typically refer to a specific country. For example, .uk is the ccTLD for the United Kingdom.
gross audienceThe total number of people a marketing campaign reaches counted across all modes of the campaign (blogs, websites, social media, etc.) is what is referred to as a Gross Audience.
pay for inclusionThis is the practice of charging a fee to include a web site in a directory or search engine.
repeat visitorsThe same user returning to a website more than once.
site auditThis is a full inspection of how well a website is performing, to see if the website is up to par on all established goals.