| site map | List of pages on a website accessible to search engine crawlers and/or website visitors. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
| site speed | How quickly your website loads for visitors. Can be affected by a variety of factors including server issues, rendering large image files and running too many onpage scripts. Has been an SEO influencing signal for some time and not likely to change. |
| poison words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| permalinks | Permanent URLs of pages and posts in a website. |