| fuzzy point | Noun phrase. The approximate state of knowledge where the information about a documents indexing status and information about the number of queries to which the document is relevant are approximately equal. |
| branded keywords | A set of organic or paid keywords that include the brand or name of a business. |
| a/b test | Noun phrase. The practice of creating two documents or sites that are nearly the same for the purpose of determining which design or copy variation produces the better result. Often used in PPC marketing, occasionally used in organic SEO (q.v.). |
| authorship | Noun. A method developed and implemented by Google whereby writers use a Google+ account to identify content that they have legitimately written and published. Such content is distinguished by the appearance of an authorized image of the content producer in search results next to appropriate listings. Google discontinued Authorship in 2014. |
| infographic | Noun. A large, oversized image in which many purported facts have been embedded in a stylized format. The intent of the infographic is to encapsulate useful, interesting information in an easy-to-read manner. Infographics cannot be indexed by search engines but they have given rise to Infographic Spam (q.v.). |
