| made for adsense | Websites created for the sole purpose of making money with Googles Adsense program are termed as Made for Adsense or MFA. |
| dynamic link | A web address of a page whose content is fetched from a database based on a specific user query. URLs change every time that database is queried. |
| d2d | Distributor to Distributor |
| transactional queries | The searcher wants to take an action, such as buy something. If keyword types sat in the marketing funnel, transactional queries would be at the bottom. |
| schema | A form of microdata which, once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results. |