| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
| cookie | A small file sent by a website and stored in a users web browser while browsing the website. It allows websites to remember information about a user and display custom information such as advertisements when the user returns. |
| mobile usability report | The Google Mobile usability report tool shows a count of mobile usability errors for a domain in Search Console. |
| ymyl pages | An abbreviation for Your Money or Your Life, YMYL is a phrase that Google uses to refer to pages where quality matters a lot as information shared here can have a significant impact on the well-being of readers. Some of the topics that fall under YMYL include physical health, safety, and financial education. |
| keyword proximity | This refers to how close keywords are close to each other on a web page. |
