| rich snippet | A snippet is the title and description preview that Google and other search engines show of URLs on its results page. A rich snippet, therefore, is an enhanced version of the standard snippet. Some rich snippets can be encouraged by the use of structured data markup, like review markup displaying as rating stars next to those URLs in the search results. |
| organic link | These links are published only because the webmaster deems to add value for users. |
| facebook retargeting | This is a cookie-based technology that uses Javascript code to learn what customers like when visiting certain websites, and then displays those types of ads when those users return to Facebook. |
| anchor text | The text with which you link to pages. |
| proprietary method | These are sales terms used by SEO service providers to say they can do something special to achieve top rankings. |
