| traffic % | The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page. |
| domain score | measures the importance of a domain on a 100 point scale based on the volume of links pointing back to the domain. |
| e com | These types of web sites are those devoted solely to retail sales. |
| referring ip | an IP address which hosts one or more websites that contain links pointing to a given URL or domain. |
| log file analysis | The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website. |
