| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| search engine marketing | Search engine optimization: Tools, techniques, and best practices related to improving a websites ability to be found on the Internet and ranked highly among search engine results. |
| nofollow | Links marked up with rel=nofollow do not pass PageRank. Google encourages the use of these in some situations, like when a link has been paid for. |
| ugc | User generated content is a source of content for social media, wikis and blogs, content created by the actual user himself. |
| query deserves freshness | (QDF) A Google ranking algorithm that ensures searchers get the freshest content for queries for latest news, trends, and hot topics. |
