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google penguin algorithmA major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm.
incoming linkA link coming from another website to your site.
personalizationRefers to the way a search engine will modify a persons results on factors unique to them, such as their location and search history.
websiteA collection of webpages hosted together on the World Wide Web.
gymGYM is the big three of search engines and includes Google, Yahoo! And Microsoft.