| semrush rank | A custom ranking for domains. This is displaying how high of a presence a domain has on the Internet based on organic rankings and search traffic. This number is calculated based on the visibility of the domains ranking for the keywords that are displayed in our database. The amount of information we show for this domain will be based on how we get our data. |
| off-page seo | Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards). |
| term frequency-inverse document frequency | (TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
| keywords | A keyword is a word or phrase that is used when attempting to rank a website or webpage for a particular topic. |
| link mass | Noun phrase. The combination of all connected links that lead to any given page in a hypertext document collection. Absolute link mass cannot be measured. Relative link mass can be approximately measured. |
