| visitor | The number of times people or search engine spiders visit a site, not just the actual number of people visiting a site. |
| google ads | Google Ads, a PPC contextual advertising program, is one of the most common avenues for basic website advertising. |
| trust flow | TrustFlow is a metric from Majestic SEO that measures how trustworthy a website is. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| widget | In terms of websites, widgets are usually simple dynamic apps that can be aped to websites. Links included in widgets are subject to the Google Webmaster Guidelines. |
