| below the fold | A section of a web page thats only visible after youve scrolled down. |
| cart abandonment | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| usp | (Unique selling proposition) The key factor distinguishing a service or product from its competitors. |
| pigeon | Pigeon is the name given to a Google algorithm launched in July 2014 that was aimed at improving local search. |
