| word count | The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines. |
| serps | (Search Engine Result Page) Pages displayed by the search engine in response to a user performing a search query. |
| broken link | A link that leads to a 404 not found. Typically, a link becomes broken when: |
| search console | Google Search Console (previously Google Webmaster Tools) is the search engines main webmaster portal. Search Console allows users to register websites with Google, adjust settings, submit sitemaps, and use a variety of site maintenance related tools such as Fetch as Google. |
| link popularity | This term refers to a measure of the value of a web site based upon the number and quality of sites that link to it. |
