| stuffing | writing content that uses a keyword or phrase excessively. |
| page views | Page views is a metric that measures how many pages a user visits in a single session on your website. |
| application program interface | (API) A set of routines, protocols, and tools for creating software applications. Many search products and other information-based products have API programs, allowing for the simplified integration and use of third party software in custom applications. |
| seo theory | Noun phrase. 1. The theoretical principles for optimizing search engine results pages from an outside (non-search management) perspective. 2. The principles, methods, and techniques employed by search engine optimization specialists for influencing the rankings of specific Web documents in search engine results. 3. The study of the components and interactions of complex information indexing systems with the people who use those systems to index content and to find content. |
| panda algorithm | A document classifier developed by a Google engineer (Navneet? Panda) in 2010 and used beginning in a succession of algorithmic events dating from February 24, 2011 to downgrade (q.v.) documents matching low-quality criteria such that they no longer appear prominently in Googles search results, and may no longer to able to pass value through their links. The algorithms mechanism has not been published but disclosures from Google indicate it is a learning algorithm that scans large data sets to identify signals (statistical trends in the data) which may be used to approximate human judgement distinguishing between high quality sites and low quality sites as demonstrated through a large sample set of Websites evaluated by human quality raters. The algorithm was run against Googles index offline and the results released into the general search results every 4-6 weeks. Google suggests the algorithm now runs continuously in some fashion. |
