| link decay | Noun phrase. The process by which links vanish, either as they are removed from pages or the pages themselves are removed from the Web. Moving content from an old URL to a new URL without a supporting redirect is another form of link decay. Disavowing sources of links is another form of link decay. Adding the nofollow attribute to the linking page or the link A element also contributes to link rot. |
| blog network | Noun phrase. Any group of blogs (either hosted on large Websites or hosted on their own dedicated sites) that are used together for a common purpose. Some blog networks are enterprise assets (such as the AOL blog network including TechCrunch, Huffington Post, etc.). Some blog networks may be used to manipulate search engine results by Web spammers. A blog network differs from a blog farm (q.v.) in that writers upload their content directly to the network or to a central distribution platform. |
| text to html ratio | The amount of text that a page contains compared to the amount of HTML code needed to display it. |
| local rank tracker | Local Rank Tracker is a feature that allows you to see how your site is performing in specific locations. Rank positions can vary dramatically for one region to another, or even from a city to another. A Local Rank Tracker gives you the opportunity to see how your site is ranking in different geographical areas. |
| link spammer | Noun phrase. An SEO specialist who uses unethical techniques to obtain links from other sites, usually without the knowledge or permission of site owners. |
