| co-occurrence | In SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ?women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ?shop; mainly because of ?women apparel is usually combined with boutique shop in numerous search queries. This term along with ?co-citation? was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable. |
| google sandbox | A theorized and debated (but never confirmed by Google) “waiting period” that prevents new websites from seeing the full benefit of their optimization efforts. Typically, this effect is witnessed most often with new sites targeting competitive keywords and can only be overcome when the site gains enough authority. |
| rank checker tool | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| informational queries | A query in which the searcher is looking for information, such as the answer to a question. |
| seomoz | Moz (formerly SEOmoz) is an SEO focused SaaS platform and website aimed at SEOs and small business owners. |
