| information retrieval | The process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user. |
| source medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| b2b sem | Business to Business Search Engine Marketing |
| chapter 7 | Measuring, Prioritizing, & Executing SEO |
| bottom of the funnel | The bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase. |
