| google universal search | Google Universal Search is a type of search in which results from multiple specialized areas are displayed in the web search listing. For example, results from Google News, YouTube or Google Images will be listed in the main Google results web page. |
| adwords keywords | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
| static url | On a static URL webpage, the content remains the same. The static URL is like a unique identifier for a unique webpage. For more information, see Dynamic URLs. |
| graphic display ads | Also known as banner ads. Ads appearing at the top of webpages which usually consist of a logo, image, and text. |
| google sitemaps | A file where you list web pages, media, and other files available on your site to help search engines crawl and index your web resources better. |