| transactional conversion | Noun phrase. A transactional conversion occurs when a visitor exchanges something of value (such as money) for a product, service, or other form of valued commodity. Purchases, fee payments, bill payments, and paid membership registrations are all examples of transactional conversions. |
| open graph | Open Graph protocol is a form of markup that you can add to the metadata of a webpage that will enable your content to become a rich object when shared via social networks. This protocol allows objects on your website like videos, images, and audio files to appear in the timeline when your link is over Twitter, for example. |
| bing ads editor | Bing Ads Editor is a free application that is used to manage Bing search engine ad campaigns. It is downloadable and allows you to manage more than one account at the same time. You can also use it offline. |
| bing merchant center | This is a tool created by Bing which enables you to upload product and store info (basically a catalog) onto the Merchant Center, so buyers can see it on Bing Shopping. |
| text to html ratio | The amount of text that a page contains compared to the amount of HTML code needed to display it. |
