| cache | A technology that temporarily stores web content, such as images, to reduce future page loading times. |
| google panda algorithm | A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm. |
| csv | Comma Separated Values, data format that has fields separated by the comma character and quoted by the double quote character. |
| pbn | Stands for Private Blog Network. |
| hits | Hits are visitors to a website. A successful campaign could be said to be one which delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website. |
