| heading tags | HTML tags that help explain the content hierarchy on a webpage. H1 is the most important and H6 is the least important. Best practice is to only have one H1 tag per page, but multiple H2-H6 tags are ok if they make sense within the content hierarchy. |
| meta-description | A meta-description is a brief description of a webpage used mostly by search engines but also by viewers to understand the content of a site prior to clicking. |
| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| backlink | See: Inbound Link |
| ymyl pages | An abbreviation for Your Money or Your Life, YMYL is a phrase that Google uses to refer to pages where quality matters a lot as information shared here can have a significant impact on the well-being of readers. Some of the topics that fall under YMYL include physical health, safety, and financial education. |
