| json-ld | JavaScript Object Notation for Linked Data (JSON-LD) is a format for structuring your data. For example, schema.org can be implemented in a number of different formats, JSON-LD is just one of them, but it is the format preferred by Google. |
| organic backlink | Naturally acquired backlinks that are placed within the body of content. |
| scraping | A technique in which software extracts data from an online source. |
| link juice | A term you should never use in public or online. |
| tracking code | A piece of JavaScript that populates Google Analytics with detailed traffic data from a website. |
