| popup | An advertisement that is created on top of or within the active browser window. |
| url re-write | The process of editing or changing your URL usually in an attempt to be more relevant to the page content. There is software or other tools that can be used to perform a rewrite of your existing URLs. Reasons for a URL rewrite include: |
| meta description | A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate. |
| interstitial | This is an Ad that shows up just before or after you get to the page youre trying to visit. |
| negative keywords | Keywords that allow you to choose what not to target with a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be set with match types such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not appear in the search results for that search. This practice helps advertisers save budget and maximize ROI. |
