| site speed | How quickly your website loads for visitors. Can be affected by a variety of factors including server issues, rendering large image files and running too many onpage scripts. Has been an SEO influencing signal for some time and not likely to change. |
| followed link | Allows link equity to be passed from one page to another. |
| forbidden words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| crawl friction | Noun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc. |
| skimmable | Content that is easy to read or skim through. |
