| niche site | A niche site is a website build specifically for a single niche/subject. Its usually small in size (10-20 pages) and offers information on a single topic. In order to have a sustainable business, more than one niche site must be created. These sites are monetized through affiliate sales or Google Adsense. |
| subfolder | a subfolder is a section within a website indicated by a backslash / after the TLD and the name of the folder. For example, example.com/subfolder is a subfolder within the example.com domain. |
| canonical url | An HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate content. |
| citation | A mention of a business name on the web with or without a link. A full citation contains information from a NAP listing (Name Address Phone #). Citations are important for local businesses as they are a big factor that search engines use to determine local search rankings. |
| reconsideration request | A request made by a site owner to search engines for review of a site that was previously hit with manual action. |
