| exact match anchor text | the term used when the anchor text of a backlink or internal link exactly matches the keyword or phrase the linked to page is hoping to rank for. |
| bing webmaster tools | Bings website optimisation tool. |
| social media marketing | Social Media Marketing includes all the marketing/promotion methods that imply social media platforms such as Facebook, Twitter, Instagram or Pinterest. |
| new visitor | Similar to a unique visitor, visitors in a given period that have never visited your website before. |
| authorship | Noun. A method developed and implemented by Google whereby writers use a Google+ account to identify content that they have legitimately written and published. Such content is distinguished by the appearance of an authorized image of the content producer in search results next to appropriate listings. Google discontinued Authorship in 2014. |
