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bloggersomeone who publishes a blog. Also the name of Googles blogging platform.
rich snippetsRich snippets are enhanced results in Google, such as those that have been customised with structured data.
search engine penaltyThe negative impact on a sites rankings after a search engine changes its ranking algorithms.
ymylYour Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.).
term frequency-inverse document frequency(TF-IDF) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages.