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value propositionA companys statement explaining the benefit or feature it offers uniquely well.
pay-per-clickor PPC: Online advertising approach that determines the cost of an ad by the number of people who click on the ad.
algorithmic riskNoun phrase. The probability that a search engine algorithm rewards (positive risk), ignores (neutral risk), or punishes (negative risk) an optimization strategy.
pigeon algorithm updatea Google update to local search which brought it into line with more signals typically associated with general web search.
orphaned pagesPages of a website that have no internal links pointing to them from within the website. This can be harmful to SEO as orphaned pages are harder for search engines *and users* to locate than pages with internal links.