| spam | Noun. In general use, any form of high-repetition marketing practice that annoys people, uses resources in unethical fashion, or otherwise violates the guidelines and/or laws of various Web services or governments. Cf. Web spam, Spam bomb, SpamAd Page, Spamversibot, Crawl Spam, et. al. |
| portable document format/pdf | An Adobe Systems file format. Files can be viewed and stored in a printer-friendly layout. |
| footer link | Links that appear in the bottom section (or “footer) of a website. |
| call-to-action | A call-to-action is a message that suggests to an user that an action should be taken. It can appear under many forms, such as text links, buttons or images. A call to action can suggest actions such as purchasing a product, clicking on a link or liking something, etc. Call-to-actions can be verbal as well, if youre recording a video or podcast |
| absolute path | When a complete page URL is used instead of just using a part of it. |