| query | Words typed into the search bar. |
| vector | Noun phrase. In mathematics, any ordered list of items represented as a sequential pairing contained in parentheses or braces in 1 or more dimensions. In computer science, vectors are used to perform transformations on large data sets and to map control bits to physical devices. Search engines use vector analysis when processing queries and indexing Web documents. |
| fetch as google | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| domain strength | The strength of the domain that relies on the amount of keywords for which the domain is positioned within the top results and the average position for them. |
