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adwords keyword plannerTool for estimating website traffic, competition, advertising costs and other factors of keywords based on match type. Replacement of the Adwords Keyword Tool.
popunderForm of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive.
skyscraper contentA link building technique that involves improving already popular content to attract even more backlinks to it.
federal trade commissionThe Federal Trade Commission is a government body that regulates advertising nationally.
quality linkAn inbound link that originates from an authoritative, relevant, or trusted website.