| double jeopardy | Double Jeopardy is a marketing law which advocates that businesses that have a lower market share have less brand loyalty and fewer buyers. There are a few exceptions to this rule but is very prevalent. |
| screaming frog | The Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK. |
| link quality | Search engines examine each link on the websites and determine their value. The precise algorithms that the search engines use to determine the quality of a link are not known. Yet, in determining the quality of a link page, terms as domain authority, trustworthiness, relevance or popularity are taken into consideration. |
| user experience | Also known asUX. The experience of a visitor once on a website and how effectively their needs are met. Often measured by behavior metrics in Google Analytics including bounce rate, pages/session, and avg. session duration. |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
