| navigational links | Noun phrase. The (usually uniformly used) internal links a Web site uses to provide visitors with clear pathways between pages. |
| search | The process of locating information, on the Internet typically done by searching through documents in search engine and directories. |
| cart abandon rate | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
| share of voice | How many impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms. |
| cybersquatting | Registering popular domain names solely to profit from selling them to businesses wishing to establish an actual website. These domain names are often related to specific brands and sold at unreasonably high prices. |
