| yoast seo | A popular WordPress SEO plugin that helps you check among other things the readability of your web content, set your focus keyword, manage internal links, etc. |
| url rating | measures the strength of a URLs backlink profile and the likelihood that the URL will rank high in Google. This is measured from 1 to 100 with 100 being the strongest. |
| social media | Platforms (websites and apps) where users can interact with each other, as well as create, share, and consume content. |
| search traffic | Visits sent to your websites from search engines like Google. |
| load speed | The time taken for a page and all of its components to fully load. A long page load speed is considered to contribute to negative user experience (UX) and correlates with lower rankings as a result. |
