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open graph meta tagsA structured data platform created by Facebook to share information about a web resource to Facebook as well as other online platforms.
social media marketingSocial Media Marketing includes all the marketing/promotion methods that imply social media platforms such as Facebook, Twitter, Instagram or Pinterest.
link firewallNoun phrase. Any page that prevents well-behaved crawlers from following its links to other pages (the other pages should be completely isolated from well-behaved crawling).
kerbooformerly known as LinkRisk, Kerboo is a suite of digital tools designed to make digital tasks more efficient and marketing decisions better informed.
algorithm changeSome algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms: