| serp features | Results displayed in a non-standard format. |
| daily budget | A Daily budget is the amount an advertiser chooses to set for an ad campaign per day. The ad is then shown by the ad company for as many times as the advertisers budget can cover. e.g. $ 1 a day for 7 days. Therefore, the ad is shown as much as the ad bid will cover for the allotted $1 per day for 7 days and the advertiser pays $7 at the end of the 7-day period. |
| paid seo tools | SEO Tools that have a cost. |
| link atrophy | the loss of backlinks to your website over time. |
| h1 | Also known as a heading, the H1 is typically the largest text on the page and is the main thought. For blogs, this is often the name of the blog post. It can be similar to the title but not the same to maximize SEO efforts. |
