| crawl error | An error that occurs while a search engine is exploring your website. |
| off-page optimization | Off-page optimization is the influences that the owner of a website may not be able to control, like backlinks located on other websites. |
| seo plan | A plan of the SEO services you intend to implement |
| thin content | Content that adds little-to-no value to the visitor. |
| tf/idf | (Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages. |
