| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| reciprocal linking | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
| indexer | Noun. A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice. |
| microblogging | Blogging via short, frequent posts and updates. Done through platforms like Twitter. |
| short tail keywords | Search phrases that consist of only one word that are less specific to a searchers context and intent when entering a query. |
