| link directory | A (web) link directory is simply an online directory or catalogue of websites, usually separated by related categories, either maintained by a human or a systematic program. Inclusion in a directory may be free or paid that depends on the management policy of the directory owner. Link directories have been widely misused for search engine ranking and, hence, search engines have upgraded themselves to prevent such misuse. It means, simply because of your website is listed in a directory, you are not going to gain additional search engine ranking. |
| opt-out | Marketing initiatives in which a user chooses not to participate. |
| follow | The default state of a link, follow links pass PageRank. |
| html sitemap | A list of all pages in a website that helps to improve navigation for both the users and search engine bots. |
| linkerati | Also known as linkers, linkerati describes very active and enthusiastic internet users that are most likely to create incoming links or link generating traffic. Linkerati are most likely to become the target of a linkbait campaign as they generate and share quality links that help sites to gain higher traffic. |
