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| outbound link | A link that directs visitors to a page on a different website than the one they are currently on. |
| semantic flux | when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase. |
| conserving indexation | See PageRank Sculpting. |
| source medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| star reviews | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
