| xhtml | (Extensible HyperText Markup Language) XHTML extends HTML to include XML formatting. |
| google analytics goals | What actions are you hoping people take on your website? Whatever your answer, you can set those up as goals in Google Analytics to track your conversion rate. |
| keyword proximity | This refers to how close keywords are close to each other on a web page. |
| time tunnel | Noun phrase. In Web analytics, a time tunnel is a users attempt to recreate a search path leading to a nearly-forgotten but recognizable destination. Searchers may use time tunnels in both general Web search and site search. Ecommerce Websites with large inventories of similar products are more likely to experience time tunnels than other types of Websites. Large news and information archives (including blogs with hundreds or thousands of posts) may also experience time tunnels. Cf. Hidden door, Time portal. |
| bing ads | Microsofts paid, self-serve advertising network platform, a parallel to Googles AdWords. Like AdWords, Bing Ads determines how frequently it displays an ad based on a combination of ones maximum bid and the click-through rate of the ad, among other qualities. |
