| subfolder | a subfolder is a section within a website indicated by a backslash / after the TLD and the name of the folder. For example, example.com/subfolder is a subfolder within the example.com domain. |
| fetch and render | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
| ad keyword | The query entered into a search engine that triggers Paid results. |
| faceted navigation | Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visitors more easily locate the URL theyre looking for out of a stack of thousands or even millions of URLs. For example, you could sort a clothing page by price: low to high, or filter the page to view only size: small. |
| on-serp seo | Optimization practices that take place in search engine results pages. |
