| digital marketing funnel | A digital marketing funnel is a marketing model that describes the path a consumer must take to go from being a lead to making a purchase. There are 6 stages to this process: Exposure, Discovery, Consideration, Conversion, Customer Relationship, and Retention. |
| headings tags | Commonly are the page title [ H1 ], paragraph titles [ H2 ] and sub-paragraph titles [ H3 ]. Previously had some SEO significance and still often included in SEO page checking programs. Actual current SEO value a source of discussion. Still best to use no more than one H1 tag on each page and go easy with the others. |
| manual penalty | Refers to a Google Manual Action where a human reviewer has determined certain pages on your site violate Googles quality guidelines. |
| cctld | Short for country code top level domain, ccTLD refers to domains associated with countries. For example, .ru is the recognized ccTLD for Russia. |
| conversion | When a user completes a desired action on a website. Examples of conversions include: |
