| hub page | An authoritative central resource (e.g., page or article), dedicated to a specific topic (keyword), that is continually updated and linked to, and also links out to topically-relevant webpages. |
| niche | A specific market or area of interest consisting of a small group of highly-passionate people. |
| authority links | Authority links are simply backlinks from a highly trusted website. Authority links would be those from major news networks (CNN, BBC, etc.), brands (Apple, Amazon, etc.), or any other authority site on the internet. |
| yandex | The most popular search engine in Russia, Yandex was founded September 23, 1997 by Arkady Volozh and Ilya Segalovich. |
| call-to-action | A call-to-action is a message that suggests to an user that an action should be taken. It can appear under many forms, such as text links, buttons or images. A call to action can suggest actions such as purchasing a product, clicking on a link or liking something, etc. Call-to-actions can be verbal as well, if youre recording a video or podcast |
