| short tail keywords | Search phrases that consist of only one word that are less specific to a searchers context and intent when entering a query. |
| common keywords | Keywords for which multiple domains rank among the top Google search results. |
| scrape | A technique used to copy website content or information using a computer program or script. Search engines, such as Google, scrape data in order to build a searchable index of websites. |
| seo | Search Engine Optimization is the process of improving organic search engine traffic to a website through a variety of strategies. The 3 major pillars of SEO are On-Page, Off-Page, and Technical SEO. |
| dwell time | The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website. Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines. |
