| contextual advertising | Contextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income. |
| shared name space | Noun phrase. A name space (q.v.) in which multiple brands or individuals may have a legitimate promotional interest. |
| in-bound link | These types of links are the source of trust and pagerank. An inbound link to your site from another trusted site will boost your SEO and ranking. |
| dynamic retargeting | Dynamic retargeting allows you to show an ad to customers who have visited your site. The images and or information is shown in this ad are identical to what the visitors looked at while they were on your site. |
| yahoo directory | A long-standing, authoritative web directory. Yahoo! Directory does offer paid inclusion to qualified websites. |
