| hit | A hit occurs when a server sends an object, graphics, files or documents. It used to be the sole measurement of web traffic, but it is no longer as relevant. |
| keyword spam | This is the practice of using the same keyword excessively within a site. |
| canonical url | An HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate content. |
| natural backlink | Naturally acquired backlinks that are placed within the body of content. |
| deep link | A deep link is a hyperlink that points to a sub-page of a website, instead of a homepage. The more slashes you can find in the URL, the deeper the link is. |
