| pagerank trap | Noun phrase. A specialized form of link bait, a PageRank trap is a page whose outbound links only point to other pages on the same domain or site. Usually an article or forum discussion thread that attracts links from other sites. |
| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |
| blogger outreach | Blogger outreach is the process of contacting and working with bloggers as part of a marketing campaign. |
| meta robots tag | Pieces of code that provide crawlers instructions for how to crawl or index web page content. |
| organic | Earned placement in search results, as opposed to paid advertisements. |
