| cgi-bin | Common Gateway Interface Binary (/cgi-bin) a folder where common gateway interface (CGI) scripts are stored |
| kerboo | formerly known as LinkRisk, Kerboo is a suite of digital tools designed to make digital tasks more efficient and marketing decisions better informed. |
| link removal | Noun phrase. Also referred to as link unbuilding, delinking, and reverse link building, link removal is the practice widely adopted in the first half of 2012 after Google released its Penguin algorithm (q.v.) of asking Websites to remove possibly manipulative links that are believed to have contributed to unnatural links (q.v.) warnings from Google and/or Penguin downgrades (q.v.). The practicality and effectiveness of link Removal has been questioned. |
| redirect | A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage. There are two types of redirects: |
| site-wide link | A hyperlink that appears on every webpage, usually due to its position on the header, side, or footer sections. |
