| pillar content | The central component of a topic cluster. Pillar content gives an in-depth introduction to a broad subject, and links to smaller pieces of cluster content which give in-depth explanations of more granular aspects. Combined, they form a topic cluster. |
| pogo sticking | The percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric. |
| spamversibot | Noun. Software (aka robot) that is designed to drop benign, relevant comments on blogs in anticipation of revisiting for the purpose of dropping links in later comments. See also: Spam bot |
| hidden text | Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is: |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
