| declined keywords | Terms that have decreased in ranking for a domain, yet still remain in the top 100 positions. |
| keyword discovery | Noun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data. |
| natural link | See: Editorial Link |
| target market | A target market is the people a business targets or aims to market to. |
| search operators | Using search operators it is possible to possible to refine search results and access other search engine features. Operators include words such as site:, cache: and info:, as well as punctuation such as the minus symbol (-). The official list of Google search operators can be found here. |
