| description tags | Description tags are HTML tags that describe a website in a way that the search engine comprehends. The description is also shown in search results to describe to search users what a page may be about. It is advisable to have the main keywords of your web page in description tags to help search engines ? and users ? find it easily. |
| domain strength | The strength of the domain that relies on the amount of keywords for which the domain is positioned within the top results and the average position for them. |
| pay-for-performance | Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that perform in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they dont generate a click. |
| crawler directives | Instructions to the crawler regarding what you want it to crawl and index on your site. |
| non-branded keyword | Keywords that do not contain a brand name. Most SEO campaigns have a strong focus on improving website traffic from non-branded keywords. |
