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cluster contentA shorter piece of content exploring one aspect of a subject in great detail. Cluster content is linked to from a pillar page to form a topic cluster.
not-providedIs the default placeholder that Google Analytics displays in the Keywords report to hide the most popular keywords that drive organic search traffic to a website. In order to discover these hidden keywords, you need to use a third party tool like SEMrush or Google Search Console. This was implemented by Google in 2011 in an effort to protect the privacy of searchers.
href and a hrefHref, short for Hyperlink Reference, is an attribute of the anchor tag or what we know as a link. The href specifies the source where the anchor tag should point to. It can be internal (your own website) or external (another website), relative (/page/) or absolute (www.site.com/page). A full anchor tag with href also contains an anchor text and would look something like this: anchor text.
relative pathA URL that consists of the path and resource but doesnt explicitly specify the protocol or scheme.
demographicsSubsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics.