| link bomb or link bombing | Noun phrase. The practice of pointing large numbers of manipulative links (which use targeted, unnatural anchor text) from many Websites at one document or Website with the intention of tricking search engines into ranking the targeted destination above other, more relevant documents. Often described as Google bombs these campaigns may work with many search engines. Link bombs are a form of Negative SEO (q.v.). |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
| conceptual links | some of the more advanced search engines are attempting to understand links beyond focusing on the anchor text, for example by using co-citation. |
| seo factors | The qualities of a web page that help it rank well in search engines. |
| intent | In the context of SEO, intent refers to what users really want from the words they typed into the search bar. |
