| niche site | A niche site is a website build specifically for a single niche/subject. Its usually small in size (10-20 pages) and offers information on a single topic. In order to have a sustainable business, more than one niche site must be created. These sites are monetized through affiliate sales or Google Adsense. |
| fetch and render tool | A tool available in Google Search Console that allows you to see a web page how Google sees it. |
| web scrape | Web scrape is a technique used by search engines to gather and copy data from websites so that the webpages can be stored in a searchable index. A bot or web crawler is a web scrapping software. Scrapping of a webpage involve fetching (downloading) and extracting from it by a search engine. |
| keyword research tools | platforms which help you to discover which keywords you should be targeting based on search volumes and search trends. The most commonly used is Google AdWords Keyword Planner. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
