| manual actions | Penalties that Google imposes on websites engaging in practices it does not condone. |
| traffic % | The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page. |
| relevancy | Shows the extent to which the site corresponds to the searchers query according to the search engine s algorithm |
| digital marketing strategy | The goal-driven approach a company takes to market its products and services online. |
| positioning | The act of optimizing a web page to rank better in the Search Engine Results Pages. |
