| editorial links | When links are earned naturally and given out of an authors own volition (rather than paid for or coerced), they are considered editorial. |
| piracy algorithm update | an update which targeted websites (excluding Blogspot and YouTube) which had an excessive number of DMCA takedown requests. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| unique value proposition | A Unique Value Proposition is what you bring to the table that your competitors dont. |
| prominence | In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world. |
