| quality links | Noun phrase. A nonsense expression with no real value or purpose other than to act as a catchall for the types of links people think are better than those other links. Googlers use quality links as a subtle way of telling people to stop getting cheap spammy links. Many SEO forum moderators and admins use quality links in a somewhat broader but similar fashion, if only because they dont know exactly what criteria make links good for any particular search engine but they recognize that people who are asking about linkage have a problem. Nearly everyone else seems to use the expression to refer to their (usually non-performing) backlinks. I wrote about high quality links at SEOmoz (in a post designed to rank for high quality links on the basis of content ? but the lesson passed over everyones head, except for Aaron Pratt who saw what I was doing right away). |
| blogger | someone who publishes a blog. Also the name of Googles blogging platform. |
| link flow | Noun phrase. An expression used by many people to describe PageRank. In SEO Theory, link flow is the link pathway users and search engines may use to get from one page to another regardless of whether the links pass PageRank-like value within any given search engines algorithms/index. |
| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| advertising network | The middleman between advertisers and websites. These networks consolidate advertising space and match it with paying advertisers. The most prominent example is the Google Search Network, in which advertisers are connected to available ad space through the AdWords platform. |
