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| user agent | Web crawling software. |
| web design | The process of creating the look and feel of a website before developing it. |
| click-through rate | The ratio of impressions to clicks on your URLs. |
| dofollow links | A link that provides link juice. Every normal link provides link juice unless they include a form of nofollow attribute. |
| application program interface | (API) A set of routines, protocols, and tools for creating software applications. Many search products and other information-based products have API programs, allowing for the simplified integration and use of third party software in custom applications. |
