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local business listingAll the well-known search engines like Google, Bing, and Yahoo! give local businesses the chance to be listed in their search engines. Businesses can claim a listing if its been already added to the Search Engines Index, or they can submit their business to be listed. They dont necessarily have to have a website to be listed in the local business listings.
personalisationrefers to the unique search results pages users see depending on their location, search history or other relevant personal factors.
idiot thresholdNoun phrase. A figurative status at which a document has accrued enough meaningless links through word-of-mouth that the document assumes the status of being an authority on a topic.
robot.txtA text file that tells web crawlers which pages on a site should be ignored. This file should live in the /robots.txt folder of each domain.
pigeon algorithm updatea Google update to local search which brought it into line with more signals typically associated with general web search.