| anchor texts | Texts that appear highlighted in a hypertext link that ultimately bring you to a specific webpage when clicked. |
| one way link | This is a link that, as the name suggests, only takes a website visitor one way; it takes the visitor to a site with no way of getting back to where they came from. |
| rank tracker | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| noopener | Noopener is a value that can be assigned to the rel attribute in a link to protect against reverse tabnabbing. It does not have an impact on SEO in a link that it is added to. |
| competitor analysis | Competitor Analysis (SEO) is the process of researching your competitors in search to determine the best on-site and off-site search optimization strategies they use to rank high. |
