| regional long tail | (RLT) An RLT is a multi-word keyword term that includes a location, city, region, or any other geographical indication. |
| organic keyword | The term for which the domain is positioned amongst the top Organic results in Google. |
| fbx | FBX in the abbreviation for Facebook Exchange, and is where Facebook retargeting is done. FBX allows you to reach visitors of your website on Facebook who showed an interest in your product or service. |
| long form content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| webmaster guidelines | Guidelines published by search engines like Google and Bing for the purpose of helping site owners create content that will be found, indexed, and perform well in search results. |
