| bottom of the funnel | The bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase. |
| traffic % | The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page. |
| return on investment | (ROI) A measurement of the benefit or profit derived from an investment. The formula for ROI is (cost / revenue). |
| semrush rank | A custom ranking for domains. This is displaying how high of a presence a domain has on the Internet based on organic rankings and search traffic. This number is calculated based on the visibility of the domains ranking for the keywords that are displayed in our database. The amount of information we show for this domain will be based on how we get our data. |
| index | A huge database of all the content search engine crawlers have discovered and deem good enough to serve up to searchers. |
