| copyright infringement | The unauthorized use of copyrighted material is known as copyright infringement. Be careful what content you take from the web, as it might result in legal consequences. A common issue is the use of images on Google. While they may seem free, theyre actually not! If you want images that are royalty free, go to Tools -> Usage Rights when searching on Google Images. |
| fbx | FBX in the abbreviation for Facebook Exchange, and is where Facebook retargeting is done. FBX allows you to reach visitors of your website on Facebook who showed an interest in your product or service. |
| conversion rate optimization | (CRO): The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| keyword analysis | Noun phrase. 1. The practice of evaluating the source of a query and its relevance to the content that received traffic from the query. 2. The practice of estimating how much revenue a specific query drives to a given (group of) website(s). |
