| danny sullivan | Danny Sullivan is a veteran of the SEO industry, working as a journalist, CCO of Third Door Media and co-founder Search Engine Land. In October 2017 Danny announced he was joining Google working as a public liaison of search, running the Twitter account @searchliaison. |
| sock puppet | A sock puppet is an online identity that is intended to hide a persons real identity or establish multiple user profiles. |
| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| nofollow link | A signal to search engines to not pass link equity to another page. Written in HTML as: |
| link directory | A (web) link directory is simply an online directory or catalogue of websites, usually separated by related categories, either maintained by a human or a systematic program. Inclusion in a directory may be free or paid that depends on the management policy of the directory owner. Link directories have been widely misused for search engine ranking and, hence, search engines have upgraded themselves to prevent such misuse. It means, simply because of your website is listed in a directory, you are not going to gain additional search engine ranking. |
