| twitter engagement | A measure of how well your audience favorited your tweets, retweeted your tweets or mentioned you during the selected time period. |
| google ads top | The advertising block of Google Ads, located above the Organic results in Google |
| ego-bait | Ego-bait is a brown hat link building strategy of asking a webmaster to give a link in exchange of a back-link from your website. |
| cookies | Cookies are files used by websites to track your movements on the site and remember you after you leave. |
| wikipedia test | Noun phrase. A critical thinking technique that serves as a foil against weak logic and false claims. Given any assertion about how a search engine processes Websites, if it can be shown that the same search engine does not process Wikipedia that way then it follows the assertion is probably untrue. e.g., Using subfolders is better for SEO than using subdomains. This assertion fails the Wikipedia Test because Wikipedia only publishes its content on non-www subdomains and it is considered one of the most SEO-successful Websites, ranking 1st or in the top results for millions of queries. |
