| data | All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics. |
| meta description tag | The 155 character [ approx ] snippet that search engines often use in their listings to describe that web pages content. SEO significant and should be well crafted to both reinforce the Meta title tag and be relevant and unique to that page. |
| google checkout | a payment service provided by Google. |
| splash page | An initial page on a website that provided plenty of visual stimulation to human visitors but actually contained little content of SEO value. A bit like having a hero section but without anything else on the page. |
| htaccess file | A hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache. |
