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crawl errorAn error that occurs while a search engine is exploring your website.
off-page optimizationOff-page optimization is the influences that the owner of a website may not be able to control, like backlinks located on other websites.
seo planA plan of the SEO services you intend to implement
thin contentContent that adds little-to-no value to the visitor.
tf/idf(Term frequency-inverse document frequency) A measurement used by Google to determine how important a keyword is on a webpage by comparing its frequency and usage on other webpages.