| flat rate | A flat rate fee is a fixed rate and cannot be changed or negotiated. |
| wikipedia test | Noun phrase. A critical thinking technique that serves as a foil against weak logic and false claims. Given any assertion about how a search engine processes Websites, if it can be shown that the same search engine does not process Wikipedia that way then it follows the assertion is probably untrue. e.g., Using subfolders is better for SEO than using subdomains. This assertion fails the Wikipedia Test because Wikipedia only publishes its content on non-www subdomains and it is considered one of the most SEO-successful Websites, ranking 1st or in the top results for millions of queries. |
| crawl friction | Noun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc. |
| distillation content curation | A form of content curation in which original content is built from other content written by many others. |
| delisting | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
