| index coverage report | A report in Google Search Console that shows you the indexation status of your sites pages. |
| sockpuppet | In SEO, sockpuppet has nothing to do with The Muppet Show. Sockpuppet refers to an online identity created with the purpose of hiding a real identity or assuming multiple user profiles. The sock puppet usually poses as an independent third-party that defends or supports a person or an organization. |
| banner ad | Banner Ads are prominent ads placed on a website that come in variety of shapes and sizes. The cost of banner ads vary depending on the size and shape, but also the advertiser. Leaderboards, skyscrapers, and inlines are all types of banner ads. |
| supplemental index | Supplemental Index refers to Googles secondary database containing pages considered to have less importance. The importance of a page is measured by the number of links pointing to it. If, according to Googles algorithm, a page is depreciated, it will not pass to the target page. It will appear on a supplemental page that will rank in search results only if there are not enough pages in the main index. Supplemental results are rarely rank and, thereby, they dont pull much weight in Google. |
| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
