| backlink tool | A tool that helps you check and analyze backlinks going to a website. |
| digital marketing funnel | A digital marketing funnel is a marketing model that describes the path a consumer must take to go from being a lead to making a purchase. There are 6 stages to this process: Exposure, Discovery, Consideration, Conversion, Customer Relationship, and Retention. |
| ecommerce | Buying and selling products online. |
| google ads | Google Ads, a PPC contextual advertising program, is one of the most common avenues for basic website advertising. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
