| white hat | Search engine optimization practices that comply with Googles quality guidelines. |
| mobile speed | The amount of time taken for a web page to fully load on a mobile device. Search engines place increasing importance on mobile speed, with Google having announced it as a ranking factor. |
| ghost blogger | A ghost blogger is a person who writes for blogs by others without any self credibility, but in exchange of handsome payment. Her/his name does not appear with a blog post or article she/he has written, but typically the credit goes to another person who pays for the writing. Ghost writing is heavy in SEO industry as well as in other sectors like the celebrity world. |
| outbound link | A link that directs visitors to a page on a different website than the one they are currently on. |
| search engine algorithm | See algorithm. |
