| marketing automation software | Software that automates marketing tasks and allows for the tracking of useful data. |
| user-generated content | This is content created by those who use a product or service. This type of content is normally seen as images and videos on social media, but can also include blog comments. |
| robot | A script or program used by search engines to perform various automated tasks like crawling web pages for indexing. |
| mfa | Acronym. Made For Advertising (page). A broad class of pages, in my opinion, as some of them actually have sensible content (like cheap directories, article abstract pages, article reprint pages, press release reprints, etc.). The real purpose of the pages, of course, is to draw traffic in the hope people will click on the Javascript ads from Yahoo!, Google, or whomever. |
| hidden text | Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is: |
