| reciprocal link | Trading your wife 4 links doesnt mean youre doing reciprocal linking. Reciprocal link refers to an agreement between two site owners to provide mutual link between their websites. Reciprocal link purpose is to increase traffic for both sites but also to show a partnership between the two or to provide a quick access to a related website. |
| link churn | The measurement of lost links within a specified time period. |
| heading tag | Heading tags indicate the levels of the headings within a webpage or document. These tags form a hierarchy from highest level of importance/organization to the lowest . Using heading tags to relevantly indicate the levels of your webpage helps search engines understand your content better which is good for SEO. |
| ssl | Secure Sockets Layer is the standard security technology for establishing secure connections between servers and browsers. An SSL connections information is encrypted, which means that even if a man in the middle were to steal the information package, they could not read it without the decryption key. Its very useful (mandatory these days) when doing credit card purchases. |
| strong tag | the tag is used to bold text in HTML. Bolding keywords used to be an SEO tactic, but the tag is no longer considered an important ranking factor. |
