| keyword tags | Keyword Tags are HTML Tags that describe search terms/keywords on a website. They can hold up to 10 keywords that may be related to the pages content. |
| sentiment | How people feel about your brand. |
| closed websearch | Noun phrase. See Dark Websearch. |
| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| commercial investigation queries | A query in which the searcher wants to compare products to find the one that best suits them. |
