| hostile environment | Noun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities. |
| dayparting | Modifying an ad campaign in accordance with the time periods ones target audience is most active and least active. Dayparting can be done through completely shutting off a campaign at certain times, adjusting bids at certain times, or changing budget parameters. |
| webinar | An online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three. |
| web crawler | a computer program designed to crawl the Internet and collect information on websites. Sometimes known as a spider. |
| referring domains | otherwise known as a ref domain, a referring domain is a domain that a backlink is coming from. |
