| adwords keyword planner | Tool for estimating website traffic, competition, advertising costs and other factors of keywords based on match type. Replacement of the Adwords Keyword Tool. |
| link audit | Link Audit is an in-depth analysis that allows you to closely inspect elements related to the link building strategy, link positioning, unnatural links, link velocity, link authority, competition analysis, etc. A link audit is at help in detecting problems and opportunities for your website but it should also be the first step in developing a strong digital marketing strategy. |
| tld | (top-level domain) end of a given web address. Like .com |
| seo copywriting | Writing copy in accordance with SEO best practices to rank well on search engines and provide a positive user experience. |
| alt tag | ALT text is an alternative text associated with an image, used by web browser agents that cannot display graphics. Basically, alt text ensures that your web page is visible and accessible and no functionality is lost, even if the viewer has turned off images or uses a screen reader. The Alt attribute is a description of an image in your sites HTML. For instance, people with impaired vision can still interact with that image due to this feature. |
