| sitelinks | Up to six algorithmically-chosen links that appear below the listing for the same website of a top-ranked organic search result. Pages can be blocked from appearing as sitelinks within the Search Console or Bing Webmaster Tools. |
| personalization | Refers to the way a search engine will modify a persons results on factors unique to them, such as their location and search history. |
| informational conversion | Noun phrase. An informational conversion occurs when a visitor finds the precise information he is seeking on a Web page. |
| google tag manager | A single hub for managing multiple website tracking codes. |
| website behavior analysis | Noun phrase. The study of the methods by which Websites engage or interact with users, other Websites, search services, and social media. Cf. Website Body Language. |
