| open graph | Open Graph protocol is a form of markup that you can add to the metadata of a webpage that will enable your content to become a rich object when shared via social networks. This protocol allows objects on your website like videos, images, and audio files to appear in the timeline when your link is over Twitter, for example. |
| hidden door | Noun phrase. In Web analytics, a hidden door is a page for which activity is not tracked in the same way as other pages on a Website (if tracked at all). Examples of hidden doors include shopping carts, thank you post-sale pages, and user account management pages. A hidden door breaks the analytics path of the user journey. See also: Time portal, Time tunnel. |
| search console | Google Search Console (previously Google Webmaster Tools) is the search engines main webmaster portal. Search Console allows users to register websites with Google, adjust settings, submit sitemaps, and use a variety of site maintenance related tools such as Fetch as Google. |
| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
| cpm | CPM is an acronym for Cost per Thousand. If youre wondering where the M from CPM comes from, you should know that in the Roman numerals M represents 1000. It is also referred as cost per thousand impressions and represents the cost paid by an advertiser for the display of 1000 (one thousand) impressions of a banner or other types of advertisement on a web page. CPM can also be a method to find out how profitable a website is or what potential it has of becoming one. For instance, Facebook is the leader of the market in CPM niche. |
