| qs | (Quality Score) A variable used by Google AdWords that influences both ad rank and CPC. The formula used to determine ad order is (bid x QS). |
| flop risk | Noun phrase. The probability of seeing no return on investment, usually in link outreach strategies. |
| preferred domain | The preferred domain refers to the domain (www vs non-www) which a webmaster would like Google to use in search engine results pages. |
| signpost page | Noun phrase. A goofy advertising page. The entire page might be one advertisement built around a picture of a business or it might be a table filled with small ads from many businesses. Signposts are revenue-generating pages hosted by real Web sites with actual traffic that somehow induce their visitors to browse the signpost pages. Sort of like, Visit our sponsors because they paid us outrageous fees to put their print-ad style advertisements on one of our Web pages. A few sites actually consist of nothing but signpost pages, but I dont see many of them any more. These are not classified ad sites. These are not business directories. These are random collections of advertisements plastered on Web pages in usually no real order. |
| invisible web | Parts of the Internet that have not been crawled by search engines. These sections do not appear in search results. |
