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google reconsideration requestThe process by which Google removes a manual penalty.
anchor textsTexts that appear highlighted in a hypertext link that ultimately bring you to a specific webpage when clicked.
keyword difficultyAt Moz, Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors.
cplCost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified)
search formsRefers to search functions or search bars on a website that help users find pages on that website.