| de-listing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| faceted navigation | Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visitors more easily locate the URL theyre looking for out of a stack of thousands or even millions of URLs. For example, you could sort a clothing page by price: low to high, or filter the page to view only size: small. |
| content delivery network | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |
| exact match keyword | A domain name that contains your target keywords. |
| link removal | Noun phrase. Also referred to as link unbuilding, delinking, and reverse link building, link removal is the practice widely adopted in the first half of 2012 after Google released its Penguin algorithm (q.v.) of asking Websites to remove possibly manipulative links that are believed to have contributed to unnatural links (q.v.) warnings from Google and/or Penguin downgrades (q.v.). The practicality and effectiveness of link Removal has been questioned. |
