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cacheA technology that temporarily stores web content, such as images, to reduce future page loading times.
google panda algorithmA major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm.
csvComma Separated Values, data format that has fields separated by the comma character and quoted by the double quote character.
pbnStands for Private Blog Network.
hitsHits are visitors to a website. A successful campaign could be said to be one which delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website.