| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
| direct traffic | Traffic from users going to your site through a browsers address bar without going through a third party. |
| fresh content | A website that is continually updated (weekly or monthly) with content which can include a blog, resource center, and updated metadata. |
| star reviews | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
| display advertising network | A network of over a million websites, videos, and apps where ads can appear when using Google AdWords. |
