| adwords impression share | The proportion of impressions a business received relative to the number it could have potentially received. (See also impressions) |
| searchability | Searchability refers to the ease of finding a particular website within a search engine. |
| iis | Internet Information Services, powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure. |
| dynamic serving | A setup whereby a web server serves different HTML and CSS codes on the same URL depending on the device being used to access the content. |
| supplemental result | Supplemental results are webpages that rank in Googles secondary or supplemental index. These types of results are ranked as less important or valuable by Google but will display in the search engine results page should there not be enough pages to return from the main index for a particular search. |
