| entities | People, places, organizations, websites, events, groups, facts, and other things. |
| hit | A hit occurs when a server sends an object, graphics, files or documents. It used to be the sole measurement of web traffic, but it is no longer as relevant. |
| google bot | Google Bot is the web crawling program by Google that perform a task autonomously to find and add new websites and webpages to its index so that those can be shown for relevant search queries. Boots are known as robots, crawlers, spiders. |
| search engines | The websites that allow you to search the web. |
| crawl friction | Noun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc. |
