| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| stars | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
| organic links | Organic links are simply natural links. Ones that you dont have to request, purchase, or otherwise place yourself. They are the ones given freely by other website owners based on the merit of your content. These are the most sought-after links, and the reason why link baiting exists. |
| organic traffic | Organic traffic is genuine web traffic (users/visitors to a web resource) that originates from non-paid search engine queries. Ie. visits from search engines that did not come from AdWords or other paid search engine distribution channels. |
| text link | A link that is displayed only by hyperlinking to text only. Text links do not involve any rich media or special coding. |
