| pa | Similar to DA, Page Authority (PA) predicts an individual pages ranking ability. |
| citations | Also known as a business listing, a citation is a web-based reference to a local business name, address, and phone number (NAP). |
| findability | How easily the content on a website can be discovered, both internally (by users) and externally (by search engines). |
| session | The period of time a user is actively engaged with your website. |
| h5 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
