| parasitical seo | Noun phrase. The practice of riding coat-tails for ones own advantage. Parasitical SEO tactics may include: creating competitive content about well-established brands (common in affiliate marketing), injecting content onto an established Web site without the site owners knowledge or approval, dropping links into comments and discussions on popular blogs and forums, etc. |
| dagmar | Dagmar stands for Defining Advertising Goals for Measured Advertising results. Businesses set defined goals for their ad campaigns, and this enables them to clearly see when/if the ad has accomplished its goal. |
| google pigeon update | The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014. The goal of Pigeon was to improve the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving distance and locating ranking parameters. |
| sitewide links | A link that appears on every page of a website, typically in a sidebar or footer of blogs or websites that use templates. |
| meta descriptions | HTML elements that describe the contents of the page that theyre on. Google sometimes uses these as the description line in search result snippets. |
