| instant answer | an answer to a search query provided in the search engine results page, meaning the user may not have to click through to see the information they need. |
| knowledge graph | An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries. |
| garbitrage | Noun. Low quality (often mass-produced) content created and marketed for the sole purpose of enticing visitors to click on advertising that is intended to produce more revenue than the cost of the content. |
| frame | A frame is a part of a webpage that displays content independently of its container. This means that the elements that are in a frame may or may not come from the same web site as the other content elements. As a result of that, in terms of SEO, although the data in the main body, the header and footer appear intact, they actually are different files that, when indexed by search engines, are broken into pieces. For instance, search engines may see your home page as empty and will not index the content of your website at all. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
