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link pathwayNoun phrase. Two or more pages connected as in a chain (a path) by hypertext links.
crawl-to-cache-timeNoun phrase. The amount of time that elapses from when a search engine fetches a page from a Web site until the pages contents appear in the search engines cache report for the page. Abbreviated as CCT.
deep linkA deep link is a hyperlink that points to a sub-page of a website, instead of a homepage. The more slashes you can find in the URL, the deeper the link is.
search engine spiderSuch as Googlebot or Yahoo Slurp. See Crawler.
competitor analysisCompetitor Analysis (SEO) is the process of researching your competitors in search to determine the best on-site and off-site search optimization strategies they use to rank high.