| off-page optimization | Off-page optimization is the influences that the owner of a website may not be able to control, like backlinks located on other websites. |
| nap | Name Address Phone Number. Details and contact information of a business that can be used as a citation for improving local search engine visibility. NAP listings can be found on any website but are often created in online directory listings such as Yelp, Yellow Pages and Insider Pages. It is important for existing NAP listings on the web to be consistent for local SEO. |
| crawl depth | The crawl depth is the extent to which a crawler indexes the pages on a website. When a crawler accesses you website, it keeps digging through the links. A page can have subpages and those subpages have subpages of their own and so on. Its similar to how folders and subfolders work on your storage. |
| seo specialist | Noun phrase. SEO Technician (q.v.). |
| link swapping | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
