| conversion form | A webform where information is collected for a site visitor. Data gathered about each visitor can be transformed from website traffic into business leads through follow-up activities. |
| emd | (Exact Match Domain) A domain name that exactly matches your target keywords. |
| link reputation | A measurement of the overall quality and relevancy of a websites link profile. |
| everflux | Googles name for the continuous changing of search engine algorithms and indexes. |
| usp | (Unique selling proposition) The key factor distinguishing a service or product from its competitors. |
