| isp | (Internet service provider) The companies that sell Internet access. |
| data | All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics. |
| flat design | A style of web design made popular in the late 2000s. Flat design uses no 3D effects or skeuomorphism. Examples of flat design in popular culture include the Windows Metro UI and Android OS theme. |
| caching | A saved version of your web page. |
| search quality rater guidelines | Guidelines for human raters that work for Google to determine the quality of real web pages. |
