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entitiesPeople, places, organizations, websites, events, groups, facts, and other things.
hitA hit occurs when a server sends an object, graphics, files or documents. It used to be the sole measurement of web traffic, but it is no longer as relevant.
google botGoogle Bot is the web crawling program by Google that perform a task autonomously to find and add new websites and webpages to its index so that those can be shown for relevant search queries. Boots are known as robots, crawlers, spiders.
search enginesThe websites that allow you to search the web.
crawl frictionNoun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc.