| earnings per click | A data point used to measure potential earnings based on how much a publisher earns for each click on an ad. |
| website navigation | How a website connects its webpages to help visitors navigate that site. Website navigation comes in a few different forms, including: |
| ui | (User Interface) The user interface is the front-end section of an application or website. Its what the user interacts with in order to use the application. User experience refers to how easy the application is to use. For example, a low contrast between the text color and its background might result in a bad user experience. |
| link reclamation | Finding broken or dead links to a current or former website and requesting that they be corrected. Additionally, requesting links be created where a brand name is mentioned but no link to the brands website exists. |
| opt-in | Marketing initiatives in which a user chooses to participate. For example, an opt-in newsletter requires the user to input an email address in order to opt-in and receive the newsletter. |
