| ymyl pages | An abbreviation for Your Money or Your Life, YMYL is a phrase that Google uses to refer to pages where quality matters a lot as information shared here can have a significant impact on the well-being of readers. Some of the topics that fall under YMYL include physical health, safety, and financial education. |
| software as a service | (SaaS) A model of delivering software through a subscription based license hosted from a central location on the web. SEMrush is an example of a SaaS, along with other services like Gmail, Netflix, or Salesforce. |
| qs | (Quality Score) A variable used by Google AdWords that influences both ad rank and CPC. The formula used to determine ad order is (bid x QS). |
| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
| manual actions | Penalties that Google imposes on websites engaging in practices it does not condone. |
