| shopping cart software | A shopping Cart is software installed on a site that allows users to browse items within an ecommerce site, select the items they want (which will put those items into their shopping cart), and then pay for those items when they decide to check out. |
| trusted site | An authority site is a very high-quality website that is trusted and respected by industry experts, other websites, and search engines. Such types of websites have usually many incoming links from other hub/expert sites. Authority sites enjoy high page rank by search engines. Back-links from authority sites also improve the ranking of a website on search engines. Wikipedia is an example of an authority site. |
| abandonment rate | (aka Shopping Cart Abandonment): This is when an online shopper starts an order but does not finish the checkout process and leaves without making a purchase. |
| srm | Acronym. Search Reputation Management. |
| de-indexed | Refers to a page or group of pages being removed from Googles index. |
