| pop-under | Form of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive. |
| sitemap.xml | An XML file listing the URLs of a website. This file communicates to bots and crawlers what files and information are available on a site. When search engines are crawling a website, they will review the sitemap to understand what is important and how to navigate the site to find documents and files. This is different than a site map HTML file, which is used to show people the areas of a website. |
| html tag | An HTML tag is a set of characters that constitute a formatting command for a webpage and represent the root of an HTML document. HTML tags are the primary tags of a webpage. This tags elements can be used to improve the effectiveness of SEO for webpages and websites. |
| prominence | In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world. |
| seo pruning | The process of improving a website by removing content. |
