| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| serp source | Refers to a snapshot of the Search Engine Results Page where SEMrush gathered its data. When SEMrush determines a ranking for a domain/keyword, you can see the ranking reflected in the SERP Source. Once you click the icon, a pop-up window will be displayed asking you to View the SERP and then you can see the screenshot. |
| cache-to-ranking latency | Noun phrase. The length of time that elapses from a pages contents being reported in a search engine cache image until the page contents are found for specific queries. |
| authority links | Authority links are simply backlinks from a highly trusted website. Authority links would be those from major news networks (CNN, BBC, etc.), brands (Apple, Amazon, etc.), or any other authority site on the internet. |
| natural backlink | Naturally acquired backlinks that are placed within the body of content. |
