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hitA hit occurs when a server sends an object, graphics, files or documents. It used to be the sole measurement of web traffic, but it is no longer as relevant.
keyword spamThis is the practice of using the same keyword excessively within a site.
canonical urlAn HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate content.
natural backlinkNaturally acquired backlinks that are placed within the body of content.
deep linkA deep link is a hyperlink that points to a sub-page of a website, instead of a homepage. The more slashes you can find in the URL, the deeper the link is.