| natural listing | Natural listings or Organic Listings refers to the listings in a search engine that have arrived there naturally as a result of search engine optimization. For instance, the website owner didnt have to pay for ads. |
| materiality | This term is usually used in relation to deceptive marketing. The Federal Trade Commission regulates ads, deceptive ads included. So, for such an ad to be regulated, it has to be evident that the ad has some type of (usually a tangible/material) impact on the customers decision or action towards a product/service. |
| bait-and-switch | Noun phrase. 1) Any Web document or site that pretends to be one thing in search results but turns out to be something else when a user clicks through to it. 2) A strategy for building traffic to a Web site. 3) The practice of changing the content, relevance, or connections of a Web document or tool, gimzo (q.v.), or widget after it has become popular. |
| crawl error | An error that occurs while a search engine is exploring your website. |
| alexa | Alexa is a subsidiary company of Amazon that provides traffic rankings based on the analysis of people who access the sites while using the Alexa toolbar. The accuracy of this data may be questioned due to the fact that the analysis is made only on the internet visitors that use the Alexa toolbar. |
