| local business schema | Structured data markup placed on a web page that helps search engines understand information about a business. |
| .htaccess | A file uploaded to a websites server that controls a number of functions, including redirects and access levels. |
| smarketing | Smarketing is the term given to the alignment of sales and marketing, which helps to contribute to more profitability and efficiency. |
| advertorial | Advertorials are ads that are put on the editorial section of a website to make it look like an unbiased article as opposed to a paid ad. |
| outgoing link | Links coming from your site and pointing to other websites. |