| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
| clustered results | Noun phrase. 1) A group of listings in a SERP from the same Website, positioned next to each other; sometimes using indentation to indicate secondary importance or relevance for some listings. Now mostly superseded by Sitelinks (q.v.). 2) A search engine may omit or hide 1 or more similar results from a Website, sometimes displaying the full list through an alternative query. |
| srcset | Like responsive design for images, SRCSET indicates which version of the image to show for different situations. |
| display advertising | Online advertising that includes banner ads, images, or videos. Webmasters can opt into display networks to monetize their sites with ads. |
| breadcrumb | A navigational element that helps users easily figure out where they are within a website. |
