| knowledge graph/panel | A box that appears at the top of the search results on relevant queries. Queries that have a quick, easy answer. These are things like song search, lyric search, recipe search, and celebrity searches. |
| local search query | Within a Local Search Query, results are displayed as an outcome of a search for a specific location. Search engines allow users to submit geographical constraints on their search query. On a local search query, a user will also include information such as city name, neighborhood, street, postal code, etc. For example, a local search for bookstores will look like this: Manhattan bookstore, Bellevue Avenue bookstore. |
| meta tags | Information that appears in the HTML source code of a webpage to describe its contents to search engines. The title tag and meta description are the most commonly used types of meta tags in SEO. |
| subfolder | a subfolder is a section within a website indicated by a backslash / after the TLD and the name of the folder. For example, example.com/subfolder is a subfolder within the example.com domain. |
| fbx | FBX in the abbreviation for Facebook Exchange, and is where Facebook retargeting is done. FBX allows you to reach visitors of your website on Facebook who showed an interest in your product or service. |
