| do-follow | A link that doesn’t use the “nofollow” attribute. In other words, a link. |
| seo | Search Engine Optimization is the process of improving organic search engine traffic to a website through a variety of strategies. The 3 major pillars of SEO are On-Page, Off-Page, and Technical SEO. |
| pillar content | The central component of a topic cluster. Pillar content gives an in-depth introduction to a broad subject, and links to smaller pieces of cluster content which give in-depth explanations of more granular aspects. Combined, they form a topic cluster. |
| authority site | An authority site is a particularly high quality website. An authority site could technically be a commercial website that is the authority on a topic, though for many SEOs in certain contexts (ie for the purposes of writing an article) an authority site is generally considered to be either governmental, an association, or otherwise neutral from a commercial perspective. |
| exact match domain | (EMD) A domain name that exactly matches your target keywords. |
