| popunder | Form of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive. |
| repeat visitor | The same user returning to a website more than once. |
| average volume | Average monthly search volume for a queried term. |
| churn and burn | Noun phrase. The practice of building large numbers of Websites that violate search engine guidelines in an attempt to draw search engine referral traffic. The expectation is that the Websites will eventually be penalized or delisted by the search engines and so must be replaced. |
| ip | (IP Address) The specific identification number assigned to an individual device with Internet access. Every device connected to the Internet has an IP address, and it can be thought of as a recognizable name. |
