| organic traffic | Organic traffic is genuine web traffic (users/visitors to a web resource) that originates from non-paid search engine queries. Ie. visits from search engines that did not come from AdWords or other paid search engine distribution channels. |
| email marketing | A form of online marketing where commercial messages are sent to a group of people using email. |
| pagination | A website owner can opt to split a page into multiple parts in a sequence, similar to pages in the book. This can be especially helpful on very large pages. The hallmarks of a paginated page are the rel=next and rel=prev tags, indicating where each page falls in the greater sequence. These tags help Google understand that the pages should have consolidated link properties and that searchers should be sent to the first page in the sequence. |
| adwords impression share | The proportion of impressions a business received relative to the number it could have potentially received. (See also impressions) |
| dark websearch | Noun phrase. Web search conducted outside or beyond the brand search services such as Baidu, Bing, Google, Yahoo!, and Yandex. Site search is one form of Dark Websearch; online database search is another form of Dark Websearch. May also be called Closed Websearch. |
