| ui | (User Interface) The user interface is the front-end section of an application or website. Its what the user interacts with in order to use the application. User experience refers to how easy the application is to use. For example, a low contrast between the text color and its background might result in a bad user experience. |
| google news sitemap | A Google News Sitemap is a sitemap used to assist Google in the indexing of Google News specific content. A Google News Sitemap should only contain resources that adhere to the various Google News guidelines. |
| google search console | A free program provided by Google that allows site owners to monitor how their site is doing in search. |
| naturality | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are not optimized to be included in the search results. A perfectly natural search result (q.v.) has a Naturality value of 1.0, reflecting the fact that none of the search listings (q.v.) are optimized for placement in the result. 2) The characteristic of being natural in the sense of not having been optimized for inclusion or ranking within a group or collection of natural, transparent, or opaque objects. |
| demand capture | A modern, inbound marketing strategy which attempts to attract customers already on the purchase path to a specific brand or business. |