| crawler | A program search engines use to crawl the web. Bots visit webpages to collect information and add or update a search engine’s index. |
| brand keyword | A branded keyword is search phrase that include a company brand name exactly or in variation. Examples: Google Search Console, Moz SEO, Samsung mobile etc. |
| screaming frog | The Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK. |
| affiliate | An affiliate site markets products or services that are sold by another website or business in exchange for fees or commissions. An example is a site that markets Amazon or eBay products on their own website. Affiliate sites often assist in increasing traffic to the site in which they are marketing products or services for. |
| semantic flux | when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase. |
