| macro opacity | Noun phrase. The measurement of group-level opacity (q.v.). |
| do-follow link | A do-follow link (or follow link) is a link which has not had the Nofollow rel attribute applied to it. This means generally speaking that it is a link which passes PageRank. Do-follow is not a value or attribute that is used in the code itself. |
| manual action | Google’s term for a penalty. Google will take manual action on a website after a human reviewer (i.e., a Google employee) manually reviews a website to confirm whether it has failed to comply with Google’s Webmaster guidelines. Penalized websites can either be demoted or removed entirely from search results. Manual actions can be assessed to the entire website or just certain webpages. |
| rank | Where a webpage appears within the organic search results for a specific query. |
| advanced search operators | Special characters and commands you can type into the search bar to further specify your query. |
