| adwords keyword planner | Tool for estimating website traffic, competition, advertising costs and other factors of keywords based on match type. Replacement of the Adwords Keyword Tool. |
| popunder | Form of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive. |
| skyscraper content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| federal trade commission | The Federal Trade Commission is a government body that regulates advertising nationally. |
| quality link | An inbound link that originates from an authoritative, relevant, or trusted website. |
