| natural search | The search positions and web traffic which originate naturally based on SEO and not through paid advertising. |
| exit rate | The percentage of visitors who look at a page and then leave the website entirely. Differs from bounce rate. |
| dead-end page | A webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward. |
| virtual assistant | A bot that uses natural language processing to perform tasks, such as conducting web searches. For instance, Apple’s Siri or Microsoft’s Cortana. |
| auto-generated content | Content that is created programmatically, not written by humans. |
