| website structure | The planning and design of a websites functional, technical, and visual components. |
| churn and burn | Noun phrase. The practice of building large numbers of Websites that violate search engine guidelines in an attempt to draw search engine referral traffic. The expectation is that the Websites will eventually be penalized or delisted by the search engines and so must be replaced. |
| anchor texts | Texts that appear highlighted in a hypertext link that ultimately bring you to a specific webpage when clicked. |
| rlt | (REGIONAL LONG TAIL) An RLT is a multi-word keyword term that includes a location, city, region, or any other geographical indication. |
| broad match keyword | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
