| server log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| black hat | Search engine optimization practices that violate Googles quality guidelines. |
| seo technician | Noun phrase. An individual who performs dedicated search engine optimization services. Aka SEO Specialist. |
| gadget or gizmo | Gadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter. |
| conversion rate optimisation | (CRO) Conversion Rate Optimisation, usually shorted to CRO, is the practice of optimising the user experience of websites and landing pages to achieve the most goals/revenue. |
