| unnatural link profile | A site may have an unnatural link profile if the collection of unnatural links that are pointing to the site is very high. Sites that have an unnatural link profile have a high risk of being penalized by Google or other search engines. |
| crawl spam | Noun phrase. High volume traffic that provides no value to the Website. Common sources of crawl spam include browsers set to prefetch large numbers of documents, email scraper programs, illegal crawlers used to scrape Websites for content, social media monitoring crawlers, and search engines that send little to no traffic to the sites being crawled. SEO practitioners doing link research drive a significant portion of Crawl Spam. Crawl Spam cannot be controlled through robots directives; this is rogue crawling traffic. |
| black hat | Search engine optimization practices that violate Googles quality guidelines. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| neuromarketing | This a pretty new technique in marketing where they use neuroscience to sort of predict how the consumer will act or respond. This form of marketing takes the behavior of the human brain into consideration and tries to produce ads that will appeal to the brain of consumers subconsciously. |
