| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
| drps | Directory Results Page |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| top of the funnel | The Top of the funnel is Stage One of the sales funnel model where a potential customer first encounters you, your product, or service. |
| universal search | When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results. |
