| cooperative advertising | Cooperative advertising is an advertising form where two or more businesses share the cost of an ad. |
| informational conversion | Noun phrase. An informational conversion occurs when a visitor finds the precise information he is seeking on a Web page. |
| exact match | A keyword match type that allows you to reach users searching for that specific keyword alone when using Google or Bing Ads. |
| social bookmarking | Social bookmarking is a link building strategy where you bookmark a webpage on a social site, such as Delicious, StumbleUpon, Diigo, and similar networks. These bookmarks are usually listed under a profile that is visible to the public. Many of these networks will count the number of bookmarks/votes for a webpage and potentially move it to the homepage if it becomes popular within in a short period of time. |
| results page | The page that is displayed after a user enters a search query. Also known as SERP, for search engine results page. |
