| open graph meta tags | A structured data platform created by Facebook to share information about a web resource to Facebook as well as other online platforms. |
| social media marketing | Social Media Marketing includes all the marketing/promotion methods that imply social media platforms such as Facebook, Twitter, Instagram or Pinterest. |
| link firewall | Noun phrase. Any page that prevents well-behaved crawlers from following its links to other pages (the other pages should be completely isolated from well-behaved crawling). |
| kerboo | formerly known as LinkRisk, Kerboo is a suite of digital tools designed to make digital tasks more efficient and marketing decisions better informed. |
| algorithm change | Some algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms: |
