| incoming links | A link coming from another website to your site. |
| da | Domain Authority (DA) is a Moz metric used to predict a domains ranking ability; best used as a comparative metric (ex: comparing a websites DA score to that of its direct competitors). |
| site structure | The planning and design of a websites functional, technical, and visual components. |
| crawl depth | The crawl depth is the extent to which a crawler indexes the pages on a website. When a crawler accesses you website, it keeps digging through the links. A page can have subpages and those subpages have subpages of their own and so on. Its similar to how folders and subfolders work on your storage. |
| traffic % | The Traffic % (shown in the Organic Positions & Advertising Positions reports) coincides with the overall traffic number shown in the top left in both reports. You will notice a Traffic % for each keyword and corresponding landing page the queried domain ranks for. This represents how much of the overall traffic is coming from the specific keyword to a specific page. |
