| link pathway | Noun phrase. Two or more pages connected as in a chain (a path) by hypertext links. |
| crawl-to-cache-time | Noun phrase. The amount of time that elapses from when a search engine fetches a page from a Web site until the pages contents appear in the search engines cache report for the page. Abbreviated as CCT. |
| deep link | A deep link is a hyperlink that points to a sub-page of a website, instead of a homepage. The more slashes you can find in the URL, the deeper the link is. |
| search engine spider | Such as Googlebot or Yahoo Slurp. See Crawler. |
| competitor analysis | Competitor Analysis (SEO) is the process of researching your competitors in search to determine the best on-site and off-site search optimization strategies they use to rank high. |
