| safari | Apples web browser. |
| h2 | the secondary heading (H2) on the page. Google picks up on the code and decides what your page is about, plus whether its relevant to searchers. We optimise H2s to meet searchers keywords. |
| meta refresh | An HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection. |
| subscriber | A subscriber is a visitor that has opted-in or consented to have a business contact them. They can be added to email lists and SMS lists, and the business can then send out messages with the purpose of converting the subscribers to paying customers. |
| http | The Hypertext Transfer Protocol is how data is transferred from a computer server to a web browser. |