| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| online visibility | The overall presence of a business or brand on the Internet. Improving online visibility allows a business to reach more customers and make more money. This can be achieved through digital marketing campaigns, SEO, PPC, Public Relations, social media marketing (SMM), blogging, and outreach among other strategies. |
| yelp | A business directory service that provides information (most of which is crowd-sourced) on local businesses. |
| e-commerce | The buying and selling of products, all conducted online. |
| hits algorithm | Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs). |
