| canonical url | An HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate content. |
| competition | There are two types of competition: |
| first party leads | First Party Leads refer to the contact information gathered directly from a potential customer. |
| content spinning | Taking an original piece of content and re-writing it to create numerous ?unique versions so they can be published on other sites. Normally considered Black hat SEO because most spun content is produced through automated methods and is considered poor for human readability. |
| seo | Search Engine Optimization is the process of improving organic search engine traffic to a website through a variety of strategies. The 3 major pillars of SEO are On-Page, Off-Page, and Technical SEO. |
