| content pruning | The process of improving a website by removing content. |
| pubcon | Publishers conference and Webmaster discussion on numerous topics including Website design, programming, scripting, hosting, server administration, search engines and the like. |
| metric | A way to measure activity and performance in order to assess the success (or lack thereof) of an SEO initiative. |
| application program interface | (API) A set of routines, protocols, and tools for creating software applications. Many search products and other information-based products have API programs, allowing for the simplified integration and use of third party software in custom applications. |
| local queries | A query in which the searcher is looking for something in a specific location, such as coffee shops near me or gyms in Brooklyn. |
