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hitsHits are visitors to a website. A successful campaign could be said to be one which delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website.
bing ads editorBing Ads Editor is a free application that is used to manage Bing search engine ad campaigns. It is downloadable and allows you to manage more than one account at the same time. You can also use it offline.
term opacityNoun phrase. The sum of the measured opaque value of all Opaque members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Opacity.
csvComma Separated Values, data format that has fields separated by the comma character and quoted by the double quote character.
palindromic seoNoun phrase. The practice of optimizing a Web page for palindromic twins (q.v.) or palindromic expressions. (Cf. Palindromic SEO makes SEO Palindromic.)