| your money or your life | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| daily budget | A Daily budget is the amount an advertiser chooses to set for an ad campaign per day. The ad is then shown by the ad company for as many times as the advertisers budget can cover. e.g. $ 1 a day for 7 days. Therefore, the ad is shown as much as the ad bid will cover for the allotted $1 per day for 7 days and the advertiser pays $7 at the end of the 7-day period. |
| mobile first indexing | In November 2016 Google announced that they were experimenting with a mobile first index, meaning a stronger focus on mobile sites in algorithmic calculations. In March 2018 Google announced they were migrating some sites that followed best practice to mobile first indexing. |
| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
| api | An application programming interface (API) allows for the creation of applications by accessing the features or data of another service like an operating system or application. |
