| link volume | The quantity of links on a page. |
| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| technical seo | An element of SEO ensuring that a site is technically optimized and can be crawled, indexed, and rendered by Search Engines. Aspects of Technical SEO include fixing 404 errors, solving duplicate content, ensuring modern JavaScript can be rendered, implementing Schema Markup, improving Page Speed, etc. |
| one way link | This is a link that, as the name suggests, only takes a website visitor one way; it takes the visitor to a site with no way of getting back to where they came from. |
| on-page optimization | This is a key term that refers to what things you can do on your page and or through coding that will help your website gain positive ranking in Search Engines. |
