| meta description | A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate. |
| siphoning | Methods of poaching traffic from another website, often through spyware. |
| keyword discovery | Noun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data. |
| vertical | A vertical or niche is a specific target market or area of operation in internet marketing. |
| citations | Also known as a business listing, a citation is a web-based reference to a local business name, address, and phone number (NAP). |
