| spider | To read about search engine spiders, check the crawler section. |
| search engine spam | Pages that are created to deceive search engines to give inappropriate or non-relevant content because of a keyword search. |
| h2 | the secondary heading (H2) on the page. Google picks up on the code and decides what your page is about, plus whether its relevant to searchers. We optimise H2s to meet searchers keywords. |
| rss | RSS stands for Really Simple Syndication, and is a data feed system that delivers website content or website updates to a person as opposed to them actually navigating to the site to get this information. |
| seasonal trends | Refers to the popularity of keywords over time, such as Halloween costumes being most popular the week before October 31. |
