| ppa | (PAY PER ACTION) This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| website navigation | How a website connects its webpages to help visitors navigate that site. Website navigation comes in a few different forms, including: |
| e commerce site | These types of web sites are those devoted solely to retail sales. |
| not-provided | Is the default placeholder that Google Analytics displays in the Keywords report to hide the most popular keywords that drive organic search traffic to a website. In order to discover these hidden keywords, you need to use a third party tool like SEMrush or Google Search Console. This was implemented by Google in 2011 in an effort to protect the privacy of searchers. |
| screaming frog | The Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK. |
