| keyword anchor text | Links whose anchor text is made up of relevant keywords. |
| protocol | The http or https preceding your domain name. This governs how data is relayed between the server and browser. |
| panda update | Google updated its algorithm in 2011 to include a search filter designed to stop websites with poor quality content from making their way into its top search results. This update was called Panda. |
| content asset | a large piece of informative content designed to generate backlinks over time, like an article or ultimate guide. |
| repeat visitors | The same user returning to a website more than once. |
