| log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| url parameters | Information following a question mark that is appended to a URL to change the pages content (active parameter) or track information (passive parameter). |
| astroturfing | No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group. |
| google ads traffic | Estimated monthly amount of visitors coming to a website from Google Ads. |
| organic search results | The non-sponsored area of a SERP. The results appear in order or relevancy for a users query. There are typically 10 results displayed. |
