| search visibility | How visible a website is in the search engine results for different keywords. A website with a high search visibility can be found in high positions for multiple keywords and queries. |
| rank tracker | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| accelerated mobile pages | A project supported by Google to create mobile versions of webpages that load as fast as possible in search. These pages are built using a special set of HTML to make the page light and easy to serve quickly. |
| reflective marketing | Noun phrase. The practice of using multiple or alternative channels to draw in traffic or customers; specifically applied to non-search channels (such as social media and links on other Websites) from an SEO perspective. |
| google se traffic | Estimated monthly amount of visitors coming from the first 100 Google search results. |
