| bottom of the funnel | The bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase. |
| dynamic ip address | A random IP address that is assigned each time a computer connects to the network. |
| subdomain | A separate section that exists within a main domain. For example: |
| natural search results | Natural search results, also known as organic search refers to that search where the results are returned based on a natural indexing, due to the search engines evaluation algorithms and not based on a paid ad. |
| poison words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
