| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
| metadata | Internal words that are stored in the html of webpages and are not visible to users, but are noticed in by search engine crawlers. |
| long form content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| canonicalization | Noun. The practice of designating a single form of content as the most appropriate to be shown by a search engine to its users. In 2015 or beyond platform-relevant canonicalization may become possible (perhaps even necessary), where the same content can be canonicalized to different versions depending on user platform. |
| body links | Noun phrase. Hypertext links placed within the main content of a Web page. |
