| skimmable | Content that is easy to read or skim through. |
| on-site optimization | (OnPage SEO) On-site optimization is configuring your website to be discovered by search engines and indexed according to the keywords you are targeting. This includes optimizing meta tags (title, description, etc.) for keywords and optimizing content on each page to support the keywords a page is optimized for. |
| reciprocal link | Trading your wife 4 links doesnt mean youre doing reciprocal linking. Reciprocal link refers to an agreement between two site owners to provide mutual link between their websites. Reciprocal link purpose is to increase traffic for both sites but also to show a partnership between the two or to provide a quick access to a related website. |
| hits algorithm | Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs). |
| seo software | Software that aids in the process of conducting SEO |
