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volume trendIndicates the changes in the number of searches for this keyword over the last 12 months
httpsHypertext Transfer Protocol Secure uses a Secure Sockets Layer (SSL) to encrypt data transferred between a website and web browser. HTTPS is a minor Google ranking factor.
yoast seoA popular WordPress SEO plugin that helps you check among other things the readability of your web content, set your focus keyword, manage internal links, etc.
volatilityA way to measure a tendency towards change or unpredictability. In relation to search engines, high volatility means there is a high amount of change occurring in the search results. Low volatility means that there is general stability.
canonical tagAn HTML tag that helps reduce duplicate content. This tag indicates to search engines which page is the preferred version of content that should be ranked.