| internal linking | Also known as page-to-page linking. Links between one page on a given website to another page on that same site. E.g., links between similar stories on CNN.com. |
| link swapping | Where two sites link to each other. Often of low quality in terms of related content and rarely now of any great SEO significance. |
| vlog | A vlog is just like a blog but with videos instead of articles. The most popular vlogging platform is YouTube. |
| social bookmark | This type of bookmark is a form of social media where users bookmarks are collected for public access. |
| load speed | The time taken for a page and all of its components to fully load. A long page load speed is considered to contribute to negative user experience (UX) and correlates with lower rankings as a result. |