| uniform resource locator | URL: The recognizable website address used to access a landing page. |
| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| copyright infringement | The unauthorized use of copyrighted material is known as copyright infringement. Be careful what content you take from the web, as it might result in legal consequences. A common issue is the use of images on Google. While they may seem free, theyre actually not! If you want images that are royalty free, go to Tools -> Usage Rights when searching on Google Images. |
| search engine friendly urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
