| dom | The Document Object Model (DOM) is the structure of an HTML document ? it defines how that document can be accessed and changed by things like JavaScript. |
| gtlds | Shorthand for generic top-level domains, this is one of the categories of top-level domain in the Domain Name System that comprises of domain name extensions with three or more characters including .com, .net, .org. etc. |
| yoast | Yoast is run by Joost de Valk, developer of various plugins such as the Yoast SEO WordPress plugin. |
| cart abandonment | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
| macro opacity | Noun phrase. The measurement of group-level opacity (q.v.). |