| adwords impression share | The proportion of impressions a business received relative to the number it could have potentially received. (See also impressions) |
| intent | In the context of SEO, intent refers to what users really want from the words they typed into the search bar. |
| webpage template | A predesigned webpage that one can purchase and use as a design for their own content. |
| retargeting | A marketing strategy that involves serving ads for previously viewed websites or products to a user. These are the ads that seem to follow users across the internet, advertising something they may have looked at days ago. |
| directory | A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free or paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. |
