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national brandA Brand that is known and distributed nationwide or within a given region. Unlike a store brand that can only be found/distributed in that particular shop.
mobile-friendlyA website thats optimized for mobile by either using a responsive design or has a separate mobile version.
bad neighborA bad neighbor, in SEO context, is a site with low quality and/or illegal content. Link to bad neighbors adversely affect the rank of a website.
gsc(Google Search Console) A free analytics service (formerly titled Webmaster Tools) provided by Google that offers data on a domains keywords, backlinks and top landing pages.
searchmetricsSEO software.