| open site explorer | an application within the Moz Pro suite of SEO tools used to conduct link research and analyse backlink profiles. |
| gym | GYM is the big three of search engines and includes Google, Yahoo! And Microsoft. |
| transparency | Noun. 1) A metric or measure of a range of search listings (q.v.) for a query which are obviously optimized to be included in the search results. A perfectly transparent search result (q.v.) has a Transparency value of 1.0, reflecting the fact that all of its listings are obviously optimized for inclusion in the search result. 2) The characteristic of being transparent in the sense of appearing to be clearly optimized to a casual, uninformed observer of a group or collection of natural, transparent, or opaque objects. |
| delinking | See Link Removal. |
| trusted site | An authority site is a very high-quality website that is trusted and respected by industry experts, other websites, and search engines. Such types of websites have usually many incoming links from other hub/expert sites. Authority sites enjoy high page rank by search engines. Back-links from authority sites also improve the ranking of a website on search engines. Wikipedia is an example of an authority site. |
