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remarketing	A marketing strategy that involves serving ads for previously viewed websites or products to a user. These are the ads that seem to follow users across the internet, advertising something they may have looked at days ago.
short tail keywords	Search phrases that consist of only one word that are less specific to a searchers context and intent when entering a query.
searchmetrics	SEO software.
source/medium	A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic).
reverse index	A list of keywords associated with the content in which theyre used.