| robots.txt file | A text file on a website that instructs search engines to ignore certain parts of the site. These are created to prevent search engines from crawling pages like the admin, logins, cart pages, etc. |
| da | Domain Authority (DA) is a Moz metric used to predict a domains ranking ability; best used as a comparative metric (ex: comparing a websites DA score to that of its direct competitors). |
| sentiment | How people feel about your brand. |
| content | Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself. |
| search engine penalty | The negative impact on a sites rankings after a search engine changes its ranking algorithms. |
