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adwords impression shareThe proportion of impressions a business received relative to the number it could have potentially received. (See also impressions)
screaming frogThe Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK.
keyword not providedWhen looking in Google Analytics under organic keywords, keyword not provided are organic searches for users logged into their Google account that is no longer accessible for data collection.
first visibility principleNoun phrase. The first document to cross the Idiot threshold (q.v.) becomes the first authority on the topic.
outgoing linkLinks coming from your site and pointing to other websites.