| html tag | An HTML tag is a set of characters that constitute a formatting command for a webpage and represent the root of an HTML document. HTML tags are the primary tags of a webpage. This tags elements can be used to improve the effectiveness of SEO for webpages and websites. |
| pogo-sticking or pogo sticking | Noun phrase. A search engine user is said to be pogo sticking when they click on two or more listings in a search result. Many Web marketers wrongly equate pogo sticking with bouncing. The phrase originated in academic research and is not generally used by major search engines. Pogo sticking has no effect on search results rankings. |
| john mueller | Juhn Mueller is the current head of Googles Webspam team. He hosts regular hangouts on the Google Webmasters channel. Webmasters from all around the world can ask questions about SEO and website performance there, and John will answer. |
| link exchange | Also known as reciprocal linking, link exchanges involve you link to me and Ill link to you tactics. Excessive link exchanges are a violation of Googles quality guidelines. |
| http | The Hypertext Transfer Protocol is how data is transferred from a computer server to a web browser. |
