| google ads traffic | Estimated monthly amount of visitors coming to a website from Google Ads. |
| internet explorer | Microsofts web browser. |
| density | How many times a keyword/phrase appears in the content of a webpage. While there is no ideal percentage to help with rankings, its said to keep it between 2-3%. |
| national brand | A Brand that is known and distributed nationwide or within a given region. Unlike a store brand that can only be found/distributed in that particular shop. |
| rogue crawler | Noun phrase. Any software that retrieves Web documents for unauthorized processing, such that it does not honor robots.txt exclusion standards (or equivalent robots meta tags) by identifying itself with a unique user-agent and respecting all normal directives assigned to that user-agent, or when spoofing other user-agents the crawler does not honor the directives assigned to its own unique user-agent. |
