| url parameter | The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded): |
| preferred domain | The preferred domain refers to the domain (www vs non-www) which a webmaster would like Google to use in search engine results pages. |
| blended search | Noun phrase. See: Universal Search. |
| viral marketing | Viral Marketing is the act of creating content that gets popular very fast. The terminology comes from viruses, that also spread very fast. Its not easy to make a viral content, but once you get the hang of it, you can profit a lot. The easiest way of making viral content is through video. |
| generic anchor text | Anchor text that uses generic keywords, such as click here, or visit this site. |
