| transformational conversion | Noun phrase. A transformational conversion occurs when a visitor knowingly discloses information to a Web site. Subscribing to an RSS feed or newsletter, for example, is a transformational conversion. |
| hidden door | Noun phrase. In Web analytics, a hidden door is a page for which activity is not tracked in the same way as other pages on a Website (if tracked at all). Examples of hidden doors include shopping carts, thank you post-sale pages, and user account management pages. A hidden door breaks the analytics path of the user journey. See also: Time portal, Time tunnel. |
| call tracking | The process of tracking online marketing at the point at which it may move to a phone call. |
| citations | Also known as a business listing, a citation is a web-based reference to a local business name, address, and phone number (NAP). |
| utm parameters | Tags added to the end of your URLs to identify the source of traffic like in the case of marketing and promotional efforts. |
