| enhanced bidding | This is a Google Adwords feature that allows you to change your bid to raise your level of conversions. |
| distillation content curation | A form of content curation in which original content is built from other content written by many others. |
| auto-generated content | Content that is created programmatically, not written by humans. |
| yahoo | Yahoo was born in April 1994 and was an incredibly popular search engine and portal in the ’90s. Yahoo search was mostly human-powered, at least until June 2000 when a then-unknown search engine called Google began powering Yahoo’s organic search results. That deal continued until 2004, when Yahoo started using its own search technology. Since 2010, Yahoo’s organic search results have been powered by Microsoft’s search engine, Bing. |
| evergreen | A descriptor for content that is relevant and up to date, despite possibly having been published a long time ago. Evergreen content is considered desirable from an SEO perspective because up-to-date information is most likely to satisfy user search intents. |
