| affiliate | An affiliate site markets products or services that are sold by another website or business in exchange for fees or commissions. An example is a site that markets Amazon or eBay products on their own website. Affiliate sites often assist in increasing traffic to the site in which they are marketing products or services for. |
| deep link ratio | The deep link ratio is the percentage of hyperlinks that point to other pages than your homepage. If you had 100 pages and 60 were pointing to pages other than your homepage, your deep link ratio would be 60%. |
| ego-bait | Ego-bait is a brown hat link building strategy of asking a webmaster to give a link in exchange of a back-link from your website. |
| deep linking | Deep linking refers to the process of using a hyperlink within your website to link to a specific piece of content or area on your website. A few examples would be linking to a certain webpage like a blog or an image on the site. |
| deep link | A deep link is a hyperlink that points to a sub-page of a website, instead of a homepage. The more slashes you can find in the URL, the deeper the link is. |
