| pop-up | An advertisement that is created on top of or within the active browser window. |
| pagination | A website owner can opt to split a page into multiple parts in a sequence, similar to pages in the book. This can be especially helpful on very large pages. The hallmarks of a paginated page are the rel=next and rel=prev tags, indicating where each page falls in the greater sequence. These tags help Google understand that the pages should have consolidated link properties and that searchers should be sent to the first page in the sequence. |
| click potential | Metric used to gauge the predicted chance of getting a click through to your website if your search result occupied the top position of the SERP. Click Potential depends on the presence of SERP Features that would hinder searchers from clicking on an organic website results. |
| proximity | See Keyword proximity |
| impression | An impression is also known as a page view or an event where a user visits a web page one time. |
