| really simple syndication | RSS Feed: New content is published to the subscribers of a websites RSS feed. |
| citation | A mention of a business name on the web with or without a link. A full citation contains information from a NAP listing (Name Address Phone #). Citations are important for local businesses as they are a big factor that search engines use to determine local search rankings. |
| online review profile | The totality of online reviews of your business. |
| h3 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| rogue crawler | Noun phrase. Any software that retrieves Web documents for unauthorized processing, such that it does not honor robots.txt exclusion standards (or equivalent robots meta tags) by identifying itself with a unique user-agent and respecting all normal directives assigned to that user-agent, or when spoofing other user-agents the crawler does not honor the directives assigned to its own unique user-agent. |
