| canonical issues | Essentially canonical issues refer to duplicate content. It an issue that is difficult to avoid at times, but these issues can be resolved by using the noindex meta tag and 301 server redirects. |
| adobe analytics | An analytics software made by Adobe that gathers data on real-time web analytics and marketing channels. It is similar to Google Analytics and can be used to better understand a websites marketing segments and user interaction. |
| ga | (Google Analytics) A platform used to gather data on your website. |
| social signals | The overall ranking attributes garnered by social media shares and discussions. |
| scroll depth | A method of tracking how far visitors are scrolling down your pages. |
