| dynamic retargeting | Dynamic retargeting allows you to show an ad to customers who have visited your site. The images and or information is shown in this ad are identical to what the visitors looked at while they were on your site. |
| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
| google ads keywords | The keywords for which the domains Ads appear amongst the top results |
| rss | RSS stands for Really Simple Syndication, and is a data feed system that delivers website content or website updates to a person as opposed to them actually navigating to the site to get this information. |
| scroll cloaking | Noun phrase. The practice of inserting a lot of white space, advertising, or uninteresting images between teaser content at the top of the page and the high-value content at the bottom. Scroll cloaking is sometimes used to hide large lists of links and/or malware scripts from human visitors. |