| natural listing | Natural listings or Organic Listings refers to the listings in a search engine that have arrived there naturally as a result of search engine optimization. For instance, the website owner didnt have to pay for ads. |
| searchability | Searchability refers to the ease of finding a particular website within a search engine. |
| link baiting | Noun phrase. The practice of creating attention-grabbing headlines and seeding links to articles on social media sites for the purpose of generating thousands of links on blogs, forums, and other sites in a very brief period of time. It is assumed that the content is link-worthy, but this is a subjective point. |
| brand stacking | Branded search queries will display multiple page one results from the same domain. This was an intended change to Googles algorithm. |
| web spam | Noun phrase. Any content that violates search engine guidelines, usually created for the purpose of attracting search engine referral traffic unfairly or to help promote other Web spam for the purpose of attracting search engine referral traffic. Cf. spam. |
