| carousel | A SERP Feature consisting of a set of images displayed near the top of a SERP. The Image Carousel differs from the standard image result in that the Carousel will bring you to a new SERP for the image that you select. |
| hero section | An area at the top of a webpage often consisting of strong visuals with simple typography and user interface elements. Most of the elements rest on top of a background image and can be often animated. All designed to provide a vibrant and stimulating introduction to the page. |
| header | An HTML code and important SEO element that enable you to make certain words more conspicuous when on a web page. |
| spider trap | Spider trap refers to a set of links that are used to cause a web crawler to create an infinite number of pages which dont exist on the site or cause a poorly constructed crawler to crash. Spider trap may be used intentionally or unintentionally and are created to catch the spambots. |
| fresh content | A website that is continually updated (weekly or monthly) with content which can include a blog, resource center, and updated metadata. |
