| on-page optimization | This is a key term that refers to what things you can do on your page and or through coding that will help your website gain positive ranking in Search Engines. |
| partial match domain | (EMD) A domain name that partially matches your target keywords. |
| semantic search | Refers to the technique that search engines use to generate relevant search results by analyzing the actual meaning of search terms in a particular context. |
| piracy | Search engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests. |
| national level data | The data that takes into consideration an aggregate of search engine positions all over the country to provide search results that avoid bias from specific locations. Viewing national level data is a way of gauging how youre doing against competitors on a national level. |