| top of the funnel | The Top of the funnel is Stage One of the sales funnel model where a potential customer first encounters you, your product, or service. |
| meta tags | Information that appears in the HTML source code of a webpage to describe its contents to search engines. The title tag and meta description are the most commonly used types of meta tags in SEO. |
| mobile first indexing | In November 2016 Google announced that they were experimenting with a mobile first index, meaning a stronger focus on mobile sites in algorithmic calculations. In March 2018 Google announced they were migrating some sites that followed best practice to mobile first indexing. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| related keywords | The keywords that are similar to a term being queried and generate similar search engine results. |
