| incoming link | A link coming from another website to your site. |
| buzzstream | a platform designed to manage your influencer outreach efforts. It discovers contact information, social media profiles and website metrics for you, while also keeping track of all the conversations you have with your influencers. |
| seo theory | Noun phrase. 1. The theoretical principles for optimizing search engine results pages from an outside (non-search management) perspective. 2. The principles, methods, and techniques employed by search engine optimization specialists for influencing the rankings of specific Web documents in search engine results. 3. The study of the components and interactions of complex information indexing systems with the people who use those systems to index content and to find content. |
| link intersect | an application within the Moz Pro and Ahrefs suite of SEO tools used to identify which inbound linking domains have two or more websites have in common. |
| competition | There are two types of competition: |
