| internal links or internal linkage | Noun phrase. These are the links within your own site that point to other pages in your site. Search engines may use a different, host-level definition for internal links. It is possible that all the major search engines now distinguish between host-internal and host-external links. See host for more information. |
| off-site optimization | (OffPage SEO) Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
| emd | (Exact Match Domain) A domain name that exactly matches your target keywords. |
| low quality links | Low Quality Links are links from sites that Google does not deem as valuable. Links from pages with tons of links on them (like link farms), article networks with low quality content, and link exchanges on resource pages are considered low quality. |
| local search | A type of search that allows users to search in a specific geographic area against an established index of local business listings. |
