| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
| demographics | Subsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics. |
| rich cards | Rich cards are a new type of mobile-optimised search result format developed from rich snippets. |
| density | How many times a keyword/phrase appears in the content of a webpage. While there is no ideal percentage to help with rankings, its said to keep it between 2-3%. |
| mobile-friendly | A website thats optimized for mobile by either using a responsive design or has a separate mobile version. |
