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information retrievalThe process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user.
source mediumA section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic).
b2b semBusiness to Business Search Engine Marketing
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bottom of the funnelThe bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase.