| super synonymetry | Noun phrase. The measurement of the use or impact of super synonyms (q.v.). |
| yoast | Yoast is run by Joost de Valk, developer of various plugins such as the Yoast SEO WordPress plugin. |
| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| google analytics goals | What actions are you hoping people take on your website? Whatever your answer, you can set those up as goals in Google Analytics to track your conversion rate. |
| unnatural link | Any links Google identifies as suspicious, deceptive, or manipulative. An unnatural link can result in Google taking manual action on your website. |
