| googlebot | How major search engines like Google and Bing crawl the web; their crawlers or spiders. |
| scroll cloaking | Noun phrase. The practice of inserting a lot of white space, advertising, or uninteresting images between teaser content at the top of the page and the high-value content at the bottom. Scroll cloaking is sometimes used to hide large lists of links and/or malware scripts from human visitors. |
| open graph | Open Graph protocol is a form of markup that you can add to the metadata of a webpage that will enable your content to become a rich object when shared via social networks. This protocol allows objects on your website like videos, images, and audio files to appear in the timeline when your link is over Twitter, for example. |
| link bomb or link bombing | Noun phrase. The practice of pointing large numbers of manipulative links (which use targeted, unnatural anchor text) from many Websites at one document or Website with the intention of tricking search engines into ranking the targeted destination above other, more relevant documents. Often described as Google bombs these campaigns may work with many search engines. Link bombs are a form of Negative SEO (q.v.). |
| editorial link | A link that is given by one website to another without the recipient asking or paying for it. |
