| spambot | A spambot represents an automated program which assists the sending of spam. Spambots can harvest email addresses, on chat rooms or web forms. |
| eye tracking | Eye tracking is used to track where site visitors eyes go when viewing a particular page. The science is used by marketers to improve their web pages and ads. |
| snake oil | Snake oil is usually a term assigned to those called salesmen that offer webmasters guarantees to appear in the top ranking for a certain keyword. They usually try to convince the site owner that their site is not well optimized and promise groundless high ranking for unreasonably amount of money. |
| rankbrain | the machine learning component of Googles core algorithm that adjusts ranking by promoting the most relevant, helpful results. |
| backlink profile | a websites profile based on backlink data, a good link profile will contain no spam links. |
