| se keywords | The number of keywords bringing users to the website via Googles top 100 organic search results. |
| nofollow attribute | A meta tag that tells search engines not to follow one specific outbound link. This is done in cases when a website doesn’t want to pass authority to another webpage or because it’s a paid link. The nofollow attribute looks like this: |
| repeat visitors | The same user returning to a website more than once. |
| cross pollinization | Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.). |
| tf | Trust Flow is a metric created by Majestic that is designed to reflect on a 100 point scale the quantity and trustworthiness of links that are pointing to a website or URL. A higher score represents a site that appears to have more trustworthy and less questionable links. To calculate the ranking Majestic look at a range of seed sites and work on a process they call Majestic Trust Flow. |