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paul haahrA famous google employee
online reputation managementNoun phrase. The practice of identifying and responding to content concerning a topic such as a brand or a personal name. Favorable content is promoted or otherwise rewarded; unfavorable content is passed over for promotion or reported for abuse. Online reputation management may include direct consumer engagement or the creation of Web content for consumer viewing.
cost per action(CPA) A method of measuring the effectiveness of online advertising. A monetary value is assigned to a specific action, which can be anything from a click to a user submitting their personal information. This structure is often utilized by affiliate marketing programs. For example, an affiliate marketer will get paid a certain amount of money every time a user clicks a certain ad.
robots exclusionA text file that instructs search engine bots on how to process information on each webpage.
hubNoun. A document that links out to many other documents devoted to a single topic. Think of any category page in a major directory like Yahoo! or DMOZ. All the documents linked to are assumed to be authorities (sort of a circular logic). In Jon Kleinbergs HITS algorithm (q.v.) (as well as the CLEVER, ExpertRank, and Edison algorithms) a hub is a document about a specific topic that links to many experts in the topic. Cf. Expert.