| advertising network | The middleman between advertisers and websites. These networks consolidate advertising space and match it with paying advertisers. The most prominent example is the Google Search Network, in which advertisers are connected to available ad space through the AdWords platform. |
| google panda | Google Panda is the name of a series of Google algorithm updates that evaluate a websites quality of content. Websites with low quality content and a high number of ads see a loss in search rankings when the algorithm is updated. |
| serp feature | Any result displayed on search engine results page thats not part of traditional organic result e.g. a rich snippet or sponsored ad. |
| spam score | A Moz metric used to quantify a domains relative risk of penalization by using a series of flags that are highly correlated with penalized sites. |
| non-branded keywords | any word or phrased used for online searches that do not include a brand or company name. |
