| enhanced bidding | This is a Google Adwords feature that allows you to change your bid to raise your level of conversions. |
| local citation | This refers to any mention of a local businesss name, physical address, phone number, or website address on the web. |
| unnatural links | Google describes unnatural links as creating links that werent editorially placed or vouched for by the sites owner on a page. This is a violation of their guidelines and could warrant a penalty against the offending website. |
| name, address, phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| twitter card | With a Twitter card you can give users a preview of your content with text, images, or videos when you share your content on Twitter. |
