| authority links | Authority links are simply backlinks from a highly trusted website. Authority links would be those from major news networks (CNN, BBC, etc.), brands (Apple, Amazon, etc.), or any other authority site on the internet. |
| keyword exploration | Noun phrase. A form of keyword research, keyword exploration analyzes referral data for a Website to identify keywords that need improved optimization. |
| hreflang attribute | HTML tags that tell search engines there are international versions of your website while also indicating the respective languages intended for affected countries. |
| volume | The average monthly number of searches this keyword receives in one of Googles regional databases. |
| hero section | An area at the top of a webpage often consisting of strong visuals with simple typography and user interface elements. Most of the elements rest on top of a background image and can be often animated. All designed to provide a vibrant and stimulating introduction to the page. |
