| friction | Noun. Any on-page element or required user action that decreases the probability of a conversion. For example, requiring a user-to click through to a second page before the conversion opportunity presents itself is friction. Or, including a popup ad on a page intended to produce signups or sales increases friction. Friction is a user experience issue, although some search engines may attempt to measure friction. |
| average difficulty | The Average Difficulty, located at the top of the keyword chart, is the combined average keyword difficulty of every keyword result analyzed by the Keyword Magic Tool. You can also find this metric in the same location within the Keyword Analyzer. This can give you a general understanding of how hard it is going to be to run an SEO campaign in this keywords market. The higher the percentage, the more difficult it becomes to get a high ranking for each keyword. |
| meta descriptions | HTML elements that describe the contents of the page that theyre on. Google sometimes uses these as the description line in search result snippets. |
| keyword cannibalization | A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well. |
| star reviews | Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use. |
