| d2d | Distributor to Distributor |
| skyscraping | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| heading tags | HTML tags that help explain the content hierarchy on a webpage. H1 is the most important and H6 is the least important. Best practice is to only have one H1 tag per page, but multiple H2-H6 tags are ok if they make sense within the content hierarchy. |
| rel=canonical tag | A tag that tells a search engine the original and duplicated URL of a webpage. This is so that search engines know which URL is the preferred URL in case of duplicate content. |
| google webmaster guidelines | Google’s guidance on good website optimization practices, as well as “illicit” practices that can result in manual action. Simply: |
