| paid search ads | Paid search ads are the pay-per-click (PPC) advertisements that appear with the organic results on SERP. |
| canonical issues | Essentially canonical issues refer to duplicate content. It an issue that is difficult to avoid at times, but these issues can be resolved by using the noindex meta tag and 301 server redirects. |
| firefox | A popular free, cross-platform, graphical web browser developed by the Mozilla Foundation and volunteers. As of September 2006, estimates suggest that Firefoxs usage share is around 12% of overall browser usage. |
| engagement metrics | Methods to measure how users are interact with webpages and content. Examples of engagement metrics include: |
| scraping | A technique in which software extracts data from an online source. |
