| user engagement | Noun. Any action a visitor takes on a Web page, including but not necessarily limited to: leaving a comment, clicking on a link, filling out a form, using a widget (such as a calculator), activating a social share, etc. Search engines DO NOT measure user engagement. |
| site map | List of pages on a website accessible to search engine crawlers and/or website visitors. |
| impressions | Number of times a website, or ad for a website, is displayed in a search engine for a particular keyword. |
| beta | A term used when a software is in the final testing phase before being fully released to customers. |
| buyers journey | the steps that consumers go through before purchasing (awareness, consideration, decision). See The Buyers Journey Explained. |
