| jobs | SEOs usually work either at a marketing agency, in-house for an organisation, freelance, part-time, are self-employed, or own a company. SEO job titles include: SEO executive, blogger outreach, link building, content marketing, technical SEO, campaign manager, account manager, SEO manager, Head of SEO, and executive level positions. |
| main keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| robot | A script or program used by search engines to perform various automated tasks like crawling web pages for indexing. |
| contextual advertising | Contextual advertising is a type of targeted advertising, relevant to the content, where ads are selected by automated systems and customized for each user. For example, if a user is visiting a site with online movies and that site uses contextual advertising, the user might be exposed to ads such as cinema tickets or DVD sellers. Being linked to the context, this type of advertising is more likely to be clicked and thereby, is likely to be a generator of generous income. |
| link reclamation | Finding broken or dead links to a current or former website and requesting that they be corrected. Additionally, requesting links be created where a brand name is mentioned but no link to the brands website exists. |
