| pmd | (Partial Match Domain) A domain name that partially matches your target keywords. |
| link trap | Noun phrase. Similar to a link bait page, a link trap is usually built by cheaters in reciprocal linking schemes where the outbound links are designed not to pass value. |
| manual action | Google’s term for a penalty. Google will take manual action on a website after a human reviewer (i.e., a Google employee) manually reviews a website to confirm whether it has failed to comply with Google’s Webmaster guidelines. Penalized websites can either be demoted or removed entirely from search results. Manual actions can be assessed to the entire website or just certain webpages. |
| transactional conversion | Noun phrase. A transactional conversion occurs when a visitor exchanges something of value (such as money) for a product, service, or other form of valued commodity. Purchases, fee payments, bill payments, and paid membership registrations are all examples of transactional conversions. |
| googlebot | How major search engines like Google and Bing crawl the web; their crawlers or spiders. |
