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technology stackThe software and hardware and service providers your web application uses.
short tail keywordsSearch phrases that consist of only one word that are less specific to a searchers context and intent when entering a query.
resource pagesCommonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle:resources and reach out to the owners of said sites to see if they would include a link to your website on their page.
value propositionA companys statement explaining the benefit or feature it offers uniquely well.
duckduckgoA search engine that was founded September 28, 2008. It is often praised for its heavy focus on user privacy and a lack of filter bubbles (search personalization). DuckDuckGo relies on more than 400 sources to serve its search results, including vertical search engines, its own crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches were conducted on DuckDuckGo.