| result fatigue | Noun phrase. The degree to which a search result includes documents with null relevance (q.v.). |
| algorithm change | Some algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms: |
| filter | Noun. A process whereby a Web document is evaluated and either flagged as spam, potential spam, adult-oriented content, illegal content, or something else. Each search engine employs multiple filters. Some filters were designed into the algorithms from the start. Some filters have been added as afterthoughts as search engines have had to react to manipulative or otherwise previously undetected inappropriate content. |
| e-commerce seo | SEO that is focused on increasing traffic and sales for e-commerce related websites that sell products online. |
| search engine strategy | A companys goal-driven plan for ranking well in search engine results. |
