| organic | Earned placement in search results, as opposed to paid advertisements. |
| rank | Where a webpage appears within the organic search results for a specific query. |
| competitors in organic search | Sites that compete with the analyzed website in organic search results. |
| doorway | Noun. A document with a small amount of text (usually coherent but sometimes gibberish) intended to rank well specifically for one targeted expression. In the old days, people created as many doorways as they had targeted keywords and search engines to work with. |
| web design | The process of creating the look and feel of a website before developing it. |
