| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
| cdn | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |
| rank tracking | Rank Tracking is a tool that gives you the possibility to investigate search engine rankings by pages and keywords. Tracking your ranks daily or weekly would give you insight both on your sites traffic and your competitors traffic. |
| panda | A Google algorithm update that targeted low-quality content. |
| link pathway segment | Noun phrase. A segment or portion of a larger link pathway at least 1 document long and at least 2 documents shorter than the link pathway (the beginning and terminating documents in the link pathway cannot be in the link pathway segment). |