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twitter engagementA measure of how well your audience favorited your tweets, retweeted your tweets or mentioned you during the selected time period.
dmozThe Open Directory Project. This human-edited directory of websites launched June 5, 1998 and
null resultNoun phrase. A null query (q.v.).
website researchFactors: The qualities of a web page that help it rank well in search engines.
results pageThe page that is displayed after a user enters a search query. Also known as SERP, for search engine results page.