| h1 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| competition-oriented pricing | Competition-oriented pricing is a strategy used in pricing that is dependant on the price of competing products or services. |
| pagerank sculpting | Noun phrase. The unproven hypothetical practice of managing internal linking structures at a granular, link-by-link level so as to direct the flow of PageRank and/or PageRank-like value within a Web site. Has been associated with PageRank Hoarding (q.v.) and PageRank Management (q.v.). In 2008 Google altered the way it processes internal PageRank allocation across its index to defuse the harm that PageRank Sculpting inflicts on Websites. Also called Conserving Indexation and Indexation conservation. |
| contested name space | Noun phrase. A name sapce (q.v.) for which opposing points of view are being promoted. |
| estimated reach | This metric (found in Brand Monitoring) estimates the number of people that could have seen a mention. The number is calculated based on the domains traffic value, its tier and tier-related reach ratio using SEMrush big-data analysis. |
