| breadcrumb navigation | A navigation practice that helps explain the relationship between pages, to both search engines and visitors. Breadcrumb navigation typically takes this format: Home > SubCategory1 > Content and represents of the websites architecture. |
| splog | Splogs are spam blogs containing little to no value to human users and involve generated or made-up content. |
| adobe analytics | An analytics software made by Adobe that gathers data on real-time web analytics and marketing channels. It is similar to Google Analytics and can be used to better understand a websites marketing segments and user interaction. |
| nap | Name Address Phone Number. Details and contact information of a business that can be used as a citation for improving local search engine visibility. NAP listings can be found on any website but are often created in online directory listings such as Yelp, Yellow Pages and Insider Pages. It is important for existing NAP listings on the web to be consistent for local SEO. |
| skyscraper technique | A link building technique that involves improving already popular content to attract even more backlinks to it. |
