| medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| skyscraping | Skyscraping is a SEO technique of writing highly engaging content so that other webmasters would love to link with. |
| meta description | A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate. |
| keyword discovery | Noun phrase. A form of keyword research, keyword discovery collects data from external search referral sources to identify keywords for which a site currently has no matching data. |
| page authority | An SEO metric created by Moz intended to show the likelihood that an individual web page will rank. The scale is 0-100. Over 40 factors are taken into account to award a score to each page. |
