| adobe analytics | An analytics software made by Adobe that gathers data on real-time web analytics and marketing channels. It is similar to Google Analytics and can be used to better understand a websites marketing segments and user interaction. |
| link sculpting | Link or page rank sculpting is the process of manipulating how page rank flows through your website. Its obsolete, as explained here. |
| nofollow link | A signal to search engines to not pass link equity to another page. Written in HTML as: |
| carousel | A SERP Feature consisting of a set of images displayed near the top of a SERP. The Image Carousel differs from the standard image result in that the Carousel will bring you to a new SERP for the image that you select. |
| long tail keyword | Multiple words in the string of keywords typed into a search engine. For example, a normal keyword may be baseball bats, whereas a long tail search might be where can I find wooden louisville slugger baseball bats for sale. |
