| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| alexa | Alexa is a subsidiary company of Amazon that provides traffic rankings based on the analysis of people who access the sites while using the Alexa toolbar. The accuracy of this data may be questioned due to the fact that the analysis is made only on the internet visitors that use the Alexa toolbar. |
| breadcrumb | A navigational element that helps users easily figure out where they are within a website. |
| reverse index | A list of keywords associated with the content in which theyre used. |
| conversion | When a user completes a desired action on a website. Examples of conversions include: |
