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keyword overviewThe main keyword analytics report for a word or phrase that is queried in the SEMrush search bar.
ppc(PAY PER CLICK) Pay Per Click is a contextual advertisement structure where advertisers pay ad agencies whenever a user clicks on their promoted ad. One example of PPC is Google Adwords.
brandA company or organization that is associated with a specific product or service. For example, Levis is a brand of jeans.
short-tail keywordsSearch terms with one or two words. The terms are very broad with low search intent and high competition, and are harder to rank for.
local rank trackerLocal Rank Tracker is a feature that allows you to see how your site is performing in specific locations. Rank positions can vary dramatically for one region to another, or even from a city to another. A Local Rank Tracker gives you the opportunity to see how your site is ranking in different geographical areas.