| google possum | A major algorithmic update released in September 2016 to build on the Google Pigeon update. It gives even more relevance to the location of the searcher. |
| opt-out | Marketing initiatives in which a user chooses not to participate. |
| sef urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| on-site optimization | (OnPage SEO) On-site optimization is configuring your website to be discovered by search engines and indexed according to the keywords you are targeting. This includes optimizing meta tags (title, description, etc.) for keywords and optimizing content on each page to support the keywords a page is optimized for. |
| b2b sem | Business to Business Search Engine Marketing |
