| banned | To be banned from a Search Engines index is when a page is removed from the Search Engines index. This happens when a site violates or flouts their guidelines and rules. No notification is given when this happens. In some situations, a ban is fixable. |
| share of voice | How many impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms. |
| ecommerce | Buying and selling products online. |
| webcrawler | Program that gathers information from various websites across the World Wide Web. |
| semantic flux | when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase. |
