| fake reviews | a positive, neutral or negative review that is not an actual customer or clients honest opinion or doesnt reflect a customer or clients genuine experience. |
| static url | On a static URL webpage, the content remains the same. The static URL is like a unique identifier for a unique webpage. For more information, see Dynamic URLs. |
| sentiment | How people feel about your brand. |
| z-index | This is a property of CSS that lets you have better control positioning elements that overlap. It is used sometimes for Black Hat SEO. |
| spammer | A spammer is a person use uses spam schemes. |
