| content encapsulation | The practice of treating content as a component to be enveloped by a skin or wrapper in a one-to-many publication source to distribution channel relationship. For example, publishing an article on a Website and in a mobile app simultaneously with different user interfaces and with different associated content. |
| website behavior analysis | Noun phrase. The study of the methods by which Websites engage or interact with users, other Websites, search services, and social media. Cf. Website Body Language. |
| d2d | Distributor to Distributor |
| sef urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| cro | Optimizing opportunities for conversions on a website (homepage, landing pages, etc.). |
