| odp | (Open Directory Project) See DMOZ. One of the oldest and most comprehensive human-reviewed directories on the web. |
| article marketing | Article Marketing is a link building strategy where you submit short pieces of content to article networks like EzineArticles, HubPages, Squidoo and similar networks in order to gain backlink in the article itself or author bio. Many article networks were penalized when Google created an algorithm to judge the quality of content on a website. Some have recovered while others have not, making article marketing links lower quality. |
| display url | A display URL is a URL that accompanies a displayed ad. For Google Adwords, the limit of characters allowed for a display URL is 35. |
| tweet listings | Links from Twitter that are listed within the SERP. |
| host | Noun. A much-used term in academic search engineering literature to distinguish between Web document collections on a systemic level. A host is not necessarily the same as a site. Hosts are generally defined to be either entire domains (example.com) or sub-domains (sub1.example.com). A domain to which one or more sub-domains belong would be treated as multiple individual hosts, distinct from one another. A host is easier to identify than a Web site, which may be only a part of a hosts content. |
