| rank tracker tool | A tool that provides data regarding a sites positions on search engine results for particular queries. |
| pay-per-click | or PPC: Online advertising approach that determines the cost of an ad by the number of people who click on the ad. |
| long-tail keyword | Long-tail keywords are longer and highly specific phrases with more than two words and less competitive in SEO and SEM. Such keywords help better ranking for highly competitive entities. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| de-indexed | Refers to a page or group of pages being removed from Googles index. |
