| end-user | The end user is the person who ends up using the service or product that has been purchased. E.g when a customer purchases a gift for another person, they only pay for the product or service, but the person they give the gift to is the one who is the end-user. |
| ecommerce site | A website that is devoted to retail sales. |
| top-level domain | end of a given web address. Like .com |
| search terms report | A report that contains a list of search terms (keyword list) that web users entered in a search box to find and click the link to your website. |
| aggregate data | Aggregate data is the data that describes how a section/group of customers/visitors respond to your marketing activities/efforts. This could indicate how a particular audience responds to picture ads, video ads, and what actions they take after seeing these ads. |
