| link | A connection between two websites built using HTML code. A link enables users to navigate to websites, social networks, and apps. Links play a critical role in how search engines evaluate and rank websites. |
| long-tail keyword | Long-tail keywords are longer and highly specific phrases with more than two words and less competitive in SEO and SEM. Such keywords help better ranking for highly competitive entities. |
| international seo | The process of helping international and often multi-country/multi-language businesses rank well in search engines. |
| entity | A singular, unique and well-defined thing or concept. |
| structured data | Another way to say organized data (as opposed to unorganized). Schema.org is a way to structure your data, for example, by labeling it with additional information that helps the search engine understand it. |
