| delisting | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| gym | GYM is the big three of search engines and includes Google, Yahoo! And Microsoft. |
| mashup | Noun. A page made up from gizmos (or mostly from gizmos). The gizmos could be RSS feeds, Javascript feeds, etc. Any content pushed by free content distribution sites. Google maps is a great gizmo. |
| link love | Who does not need a little love every now and then? Link love refers to an outgoing link that passes trust to your site through another. |
| cms | Stands for Content Management System. A web-based application that lets people create, upload, and manage digital assets. |