| outbound marketing | Traditional marketing techniques that interrupt a medium, such as a television program, with non-associated ads. |
| orphan page | Any webpage that is not linked to by any other pages on that website. |
| toolbar pagerank | A toolbar pagerank is a value between 0 and 10, which is assigned by the Google algorithm. This number quantifies the pages importance. However, it is not as reliable as a simple pagerank. Rather, this type of ranking is only updated periodically through the year and is not considered a reliable indicator of status. |
| podcast | Digital audio files that are usually part of a series, like radio shows. |
| churn and burn | Noun phrase. The practice of building large numbers of Websites that violate search engine guidelines in an attempt to draw search engine referral traffic. The expectation is that the Websites will eventually be penalized or delisted by the search engines and so must be replaced. |
