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word countThe total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines.
serps(Search Engine Result Page) Pages displayed by the search engine in response to a user performing a search query.
broken linkA link that leads to a 404 not found. Typically, a link becomes broken when:
search consoleGoogle Search Console (previously Google Webmaster Tools) is the search engines main webmaster portal. Search Console allows users to register websites with Google, adjust settings, submit sitemaps, and use a variety of site maintenance related tools such as Fetch as Google.
link popularityThis term refers to a measure of the value of a web site based upon the number and quality of sites that link to it.