| digital marketing funnel | A digital marketing funnel is a marketing model that describes the path a consumer must take to go from being a lead to making a purchase. There are 6 stages to this process: Exposure, Discovery, Consideration, Conversion, Customer Relationship, and Retention. |
| h5 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| drip marketing | Drip marketing sends collections of messages that are pre-written to their prospects or customers over a certain period of time. It is often used in email marketing. |
| json-ld | JavaScript Object Notation for Linked Data (JSON-LD) is a format for structuring your data. For example, schema.org can be implemented in a number of different formats, JSON-LD is just one of them, but it is the format preferred by Google. |
| domain migration | The process of switching from one domain to another. |
