| search engine result page | After you type in a search query into a search engine, the results you receive are listed on an SERP or search engine ranking page. |
| skimmable | Content that is easy to read or skim through. |
| h3 | this is a minor heading on the page. These headings have less SEO value to Google, but we can optimise this nonetheless. |
| ctr | Also known as click-through-rate, shows a percentage of users who click on an organic search result to visit your website. Calculated by dividing clicks by impression and multiplying by 100. |
| primary keyword | The most important keyword that drives the biggest traffic to a specific web page. |
