| link exchange | Also known as reciprocal linking, link exchanges involve you link to me and Ill link to you tactics. Excessive link exchanges are a violation of Googles quality guidelines. |
| income report | This is a report of how much money was made and how much money was spent over a period of time by a business/website. |
| sem | Search Engine Marketing: A form of internet marketing that promotes websites by increasing their visibility in search engines. Encompasses both SEO and PPC marketing. |
| keyword cannibalisation | excessive reuse of the same keyword on too many web pages within the same site. Cannibalisation makes it difficult for users and search engines to determine which page is most relevant for the keyword. |
| keyword difficulty | At Moz, Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors. |
