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editorial linksWhen links are earned naturally and given out of an authors own volition (rather than paid for or coerced), they are considered editorial.
piracy algorithm updatean update which targeted websites (excluding Blogspot and YouTube) which had an excessive number of DMCA takedown requests.
guest blogA content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users.
unique value propositionA Unique Value Proposition is what you bring to the table that your competitors dont.
prominenceIn the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world.