| search result | Noun phrase. The search listings (q.v.) provided by a search engine in response to a query. |
| search engine optimisation | Search Engine Optimization is when a website is optimized or made to be user-friendly for search engines so that the website can receive the best rankings in the search engine results naturally. |
| google panda algorithm | A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm. |
| dynamic content | Content that is programmed to change over time. Search engines can have difficulty indexing dynamic content. |
| search history | Search engines track every search users conduct (text and voice), every webpage visited, and every ad clicked on. Search engines may use this data to personalize the results for signed in users. |
