| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| cost per action | (CPA) A method of measuring the effectiveness of online advertising. A monetary value is assigned to a specific action, which can be anything from a click to a user submitting their personal information. This structure is often utilized by affiliate marketing programs. For example, an affiliate marketer will get paid a certain amount of money every time a user clicks a certain ad. |
| infobox | A section of a search engine results page (SERP) which provides supplementary content to the users query. An infobox is separate from traditional organic and paid results, and is designed with the goal of fulfilling user search intent within the search engine ecosystem, rather than requiring users to navigate away. Indicated by the red section below: |
| broken link building | Broken Link Building is a link-building tactic in which you can contact a webmaster who has a broken link and recommend him/her various alternatives that can include the target site. This is considered to be a successful white hat technique of link building strategy with relevant results in markets with thick content and a dynamic community. Yet, it didnt generate good outcome for links relating to pure sales pages. This tactic should be advantageous for yourself but also for the web, as you replace lost or abandoned content with quality content. |
| qualified lead | If you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers. |
