| interstitial ad | This is an Ad that shows up just before or after you get to the page youre trying to visit. |
| ssl | Secure Sockets Layer is the standard security technology for establishing secure connections between servers and browsers. An SSL connections information is encrypted, which means that even if a man in the middle were to steal the information package, they could not read it without the decryption key. Its very useful (mandatory these days) when doing credit card purchases. |
| penguin | Google Penguin is a series of algorithm updates designed to improve Google results. Penguin is considered to be an update that focuses on link related metrics. |
| google cache | A snapshot of a webpage created by search engines that is stored in their index. When you carry out a search, these snapshotted pages are searched rather than the live internet: this allows for faster searching, and while the web pages are technically slightly out of date, content that is prone to change frequently is crawled more often to keep the cache fresh. |
| neural matching | Noun phrase. From physiological psychology, the process of recognizing a memorized activity. In artificial intelligence, a method of vector-based pattern matching. Originally developed for optical analysis and 3-D image management, neural matching has been adapted to conceptually match searchers queries with indexed Web documents. |
