| gateway page | Gateway page is the same as a doorway page. |
| persona | A fictionalized representation of an ideal website visitor or customer – their demographics, behavior, needs, motivations, and goals – all based on actual data. |
| site speed | How quickly your website loads for visitors. Can be affected by a variety of factors including server issues, rendering large image files and running too many onpage scripts. Has been an SEO influencing signal for some time and not likely to change. |
| log file analysis | The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website. |
| google webmaster central blog | This is Googles official blog for webmasters and SEO professionals. This blog is highly helpful as all updates and news regarding Google Search is available here. If you are a serious SEO professional, you need to subscribe this blog. |
