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long-tail keywordLong-tail keywords are longer and highly specific phrases with more than two words and less competitive in SEO and SEM. Such keywords help better ranking for highly competitive entities.
search engine penaltyThe negative impact on a sites rankings after a search engine changes its ranking algorithms.
negative seoA rare but malicious practice where webspam techniques are used to harm the search rankings of another website, usually a competitor.
search engine spamPages that are created to deceive search engines to give inappropriate or non-relevant content because of a keyword search.
pay-per-clickor PPC: Online advertising approach that determines the cost of an ad by the number of people who click on the ad.