| crawl spam | Noun phrase. High volume traffic that provides no value to the Website. Common sources of crawl spam include browsers set to prefetch large numbers of documents, email scraper programs, illegal crawlers used to scrape Websites for content, social media monitoring crawlers, and search engines that send little to no traffic to the sites being crawled. SEO practitioners doing link research drive a significant portion of Crawl Spam. Crawl Spam cannot be controlled through robots directives; this is rogue crawling traffic. |
| technical seo | An element of SEO ensuring that a site is technically optimized and can be crawled, indexed, and rendered by Search Engines. Aspects of Technical SEO include fixing 404 errors, solving duplicate content, ensuring modern JavaScript can be rendered, implementing Schema Markup, improving Page Speed, etc. |
| cpa | Cost per acquisition (or cost per action) refers to the price that a publisher pays to an advertiser for each unique user action the advertiser provides. |
| metadata | Internal words that are stored in the html of webpages and are not visible to users, but are noticed in by search engine crawlers. |
| absolute path | When a complete page URL is used instead of just using a part of it. |
