| time portal | Noun phrase. In Web analytics, a time portal is a special type of hidden door (q.v.) whereby the user opens a Web page in a browser and leaves the page open for hours or days before engaging in or resuming activity on the page. To most analytics software, the time portal creates two or more user sessions. Cf. Time tunnel. |
| qdd | (Query Deserves Diversity) A Google algorithm that tries to match user intent by providing broader but relevant match results. |
| landing page | A stand-alone webpage that is typically used to generate leads and conversions. Within Google Analytics, a Landing Page is a dimension through which a user first entered the site. |
| amazon effect | Noun phrase. 1) The result of a search engine featuring listings from one Website more than any other for a specific query because that site is highly trusted and few competitive sites are either relevant enough or trusted enough to be shown in the same query. So-named for a time when Amazon listings dominated many Altavista searches Circa. 1999-2000. 2) The impact that online retail giant Amazon has had on traditional retail sales, by which consumers now shop online enough to force store closings among many companies. |
| z-index | This is a property of CSS that lets you have better control positioning elements that overlap. It is used sometimes for Black Hat SEO. |
