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hostile environmentNoun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities.
daypartingModifying an ad campaign in accordance with the time periods ones target audience is most active and least active. Dayparting can be done through completely shutting off a campaign at certain times, adjusting bids at certain times, or changing budget parameters.
webinarAn online seminar broadcast by an individual or company, typically with the intention of educating attendees on a specific topic. Webinars may consist of slides, video, audio, or all three.
web crawlera computer program designed to crawl the Internet and collect information on websites. Sometimes known as a spider.
referring domainsotherwise known as a ref domain, a referring domain is a domain that a backlink is coming from.