| guest blogging | Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are a violation of Googles quality guidelines. |
| web 2.0 | Web 2.0, also known as social web, was a progressive movement in which world wide web websites began to encourage user-generated content and participative interaction. |
| blackhat seo | SEO tactics that dont particularly follow the approved guidelines of Google or other search engines. |
| google adwords | Googles platform for allowing advertisers to display ads in their SERPs or through their display network. |
| breadcrumbs | Breadcrumbs, as seen on websites or on search engine results pages, are set of navigational links that refer to root areas and categories of a resource. |