| google reconsideration request | The process by which Google removes a manual penalty. |
| anchor texts | Texts that appear highlighted in a hypertext link that ultimately bring you to a specific webpage when clicked. |
| keyword difficulty | At Moz, Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
| search forms | Refers to search functions or search bars on a website that help users find pages on that website. |
