| double-loop marketing | Double-loop marketing is the practice of marketing when a business first creates a relationship with their potential customer base. Then once they have accepted and are familiar with what the business represents and have to offer, it becomes easy to convert them to actual paying customers. |
| domain name | The series of words, separated by periods, that make up the recognizable web address for the website. For example: www.TheWebsite.com. Search engines try to show a preference for branded domain names, as opposed to domain names stuffed with keywords. |
| cpm | CPM is an acronym for Cost per Thousand. If youre wondering where the M from CPM comes from, you should know that in the Roman numerals M represents 1000. It is also referred as cost per thousand impressions and represents the cost paid by an advertiser for the display of 1000 (one thousand) impressions of a banner or other types of advertisement on a web page. CPM can also be a method to find out how profitable a website is or what potential it has of becoming one. For instance, Facebook is the leader of the market in CPM niche. |
| keyword | The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for. The words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. Keywords usually represent topics, ideas, or questions. |
| unique content | Unique content is a term used in SEO to mean text based content that is original and has not been used before. If a webpage is said to be lacking in unique content, it means that it has little content that is unique to that particular page. |
