| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
| bmp | Bitmap (.bmp) a type of image file |
| web directories | Web Directories are used as an easy source of links for any website. Some well-known quality directory link sources include DMOZ, Yahoo, and Best of the Web. There are many others and some easy ways to spot whether a directory is a good fit for your business, or not. |
| repeat visitor | The same user returning to a website more than once. |
| orm | Acronym. Online Reputation Management. |
