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| niche | A specific market or area of interest consisting of a small group of highly-passionate people. |
| marketing agency | A business that conducts marketing for clients |
| serps | (Search Engine Result Page) Pages displayed by the search engine in response to a user performing a search query. |
| webcrawler | Program that gathers information from various websites across the World Wide Web. |
| vertical | A vertical or niche is a specific target market or area of operation in internet marketing. |
