| editorial links | When links are earned naturally and given out of an authors own volition (rather than paid for or coerced), they are considered editorial. |
| stop words | Usually refer to the most common words in a language and are normally filtered out in queries by search engines. Can be similarly filtered out from webpages when being ranked or indexed. |
| utm parameters | Tags added to the end of your URLs to identify the source of traffic like in the case of marketing and promotional efforts. |
| robots.txt | Files that suggest which parts of your site search engines should and shouldnt crawl. |
| search corpus | Noun phrase. The body of queries (keyword expressions) that people use to search the Web. |
