| search engine crawlers | An internet bot that systematically scans the World Wide Web so that it can be indexed. |
| google alerts | A notification service by Google that allows you to track specific keywords and phrases as soon as the content containing them gets indexed on Google. |
| on-site optimization | (OnPage SEO) On-site optimization is configuring your website to be discovered by search engines and indexed according to the keywords you are targeting. This includes optimizing meta tags (title, description, etc.) for keywords and optimizing content on each page to support the keywords a page is optimized for. |
| faceted navigation | Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visitors more easily locate the URL theyre looking for out of a stack of thousands or even millions of URLs. For example, you could sort a clothing page by price: low to high, or filter the page to view only size: small. |
| link ninja | Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites. Some Link Ninjas employ questionable practices in obtaining such links. |
