| keyword | The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for. The words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. Keywords usually represent topics, ideas, or questions. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| keyword variations | Different keywords that have the same or similar user intent. E.g. potato distributors in Lansing, MI and Lansing potato suppliers. |
| skyscraper content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| domain score | measures the importance of a domain on a 100 point scale based on the volume of links pointing back to the domain. |
