| service area business | (SAB) A business that may or may not have a local storefront, but offers services by traveling to customers locations. Common examples include delivery services, plumbers, landscaping companies, etc. Specifying your service radius to Google within Google My Business is an important part of local SEO. |
| instant answer | an answer to a search query provided in the search engine results page, meaning the user may not have to click through to see the information they need. |
| utm code | An urchin tracking module (UTM) is a simple code that you can append to the end of your URL to track additional details about the click, such as its source, medium, and campaign name. |
| expert document | An expert document is an unaffiliated web documents (such as, e-books, white-papers or expertise blog posts) with links from numerous hub pages. Googles Hilltop Algorithm uses expert documents to determine relevance and ranking. |
| link bursts | a sudden increase in the quantity of links pointing at a website. |
