| contextual link | A contextual link is a hyperlink that appears under an anchor text and is surrounded by relevant content. Contextual links are usually the best type of links that you can get for SEO. |
| google universal search | Google Universal Search is a type of search in which results from multiple specialized areas are displayed in the web search listing. For example, results from Google News, YouTube or Google Images will be listed in the main Google results web page. |
| structured data | Another way to say organized data (as opposed to unorganized). Schema.org is a way to structure your data, for example, by labeling it with additional information that helps the search engine understand it. |
| code swapping | Code swapping is similar to cloaking and aims at changing the content in a site after high ranking has been achieved for that site. Basically, the optimised page is switched with another, different from the original one in terms of content. Yet, on a re-index, the content that has been changed will be detected and another ranking algorithm will be applied. The use of this technique might lead to Google penalization. |
| keywords | A keyword is a word or phrase that is used when attempting to rank a website or webpage for a particular topic. |
