| relevance | In the context of the local pack, relevance is how well a local business matches what the searcher is looking for |
| eighty-twenty rule | This is a rule that suggests that eighty percent of one particular product will be sold to twenty percent of the customers. This is usually within a store/shop that sells other products too. |
| mozbar | A plugin available for the Chrome browser that allows you to easily view metrics for the selected page, like DA, PA, title tag, and more. |
| social media | Platforms (websites and apps) where users can interact with each other, as well as create, share, and consume content. |
| fcp | Acronym. Frequently Cached Page. A page that is crawled and cached by a search engine on a very frequent basis, usually every two weeks or less. |
