| xml sitemap | A list of all the pages on a website that search engines need to know. |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
| google index | A huge database of the content that got selected by bots through crawling, and that is deemed worthy to show to searchers. |
| indexed pages | or Indexed Content: The webpages that have been explored and stored by a search engine. A website without any indexed pages will not appear in SERPs. |
| john mueller | Juhn Mueller is the current head of Googles Webspam team. He hosts regular hangouts on the Google Webmasters channel. Webmasters from all around the world can ask questions about SEO and website performance there, and John will answer. |