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authority	The combination of signals search engines use to assess websites and webpages for the purposes of ranking.
source/medium	A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic).
paid inclusion	Websites that meet a certain standard are able to buy ads from directories like the Yahoo! Directory or Thomasnet.
page segmentation	Where keywords are placed on a webpage.
keyword overview	The main keyword analytics report for a word or phrase that is queried in the SEMrush search bar.