| term transparency | Noun phrase. The sum of the measured transparent value of all Transparent members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Transparency. |
| estimated accuracy | A metric in the Traffic Analytics report that gauges the accuracy of the data presented. Since accuracy is dependent on the size of the data sample used to estimate the domain traffic, larger websites will generally have higher accuracy than less popular websites. |
| de-indexing | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| manual actions | Penalties that Google imposes on websites engaging in practices it does not condone. |
| medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
