| dynamic tags | Various SEO page elements that are automatically generated using placeholder tokens to put passable meta tags on all pages of a site quickly. These are used to give pages on a site different titles, meta descriptions, and other SEO elements that are unique for search engines. |
| taxonomy | Organizing and categorizing a website to maximize content findability and help users complete desired on-site tasks. |
| adwords | Google AdWords is Googles Pay Per Click online marketing platform, first launched in the year 2000. Users can buy advertising across the Google network of web properties and also on other third party websites via the Google Display Network. |
| link volume | The quantity of links on a page. |
| searchmetrics | SEO software. |