| mozrank | An algorithm runs against websites to determine how many inbound links exist. SEOmoz devised this approach to assign a ranking on a scale of 0-10 for each page. A 10 represents the page with the best use of inbound links. |
| website behavior analysis | Noun phrase. The study of the methods by which Websites engage or interact with users, other Websites, search services, and social media. Cf. Website Body Language. |
| information retrieval | The process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user. |
| generic anchor text | Anchor text that uses generic keywords, such as click here, or visit this site. |
| dead-end page | A webpage that links to no other webpages. So called because once a user or bot arrives on this page, there is no place to move forward. |
