| browser | A web browser, like Chrome or Firefox, is software that allows you to access information on the web. When you make a request in your browser (ex: google.com), youre instructing your browser to retrieve the resources necessary to render that page on your device. |
| long-tail keywords | Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries. |
| cross group negatives | A method of optimizing a Google Ads campaign via implementing one ad groups keywords as another ad groups negative keywords. This prevents your ads in separate ad groups from competing against each other and harming click-through rate / quality score. |
| referral traffic | Traffic sent to a website from another website. For example, if your website is receiving visits from people clicking on your site from a link on Facebook, Google Analytics will attribute that traffic as facebook.com / referral in the Source/Medium report. |
| adobe analytics | An analytics software made by Adobe that gathers data on real-time web analytics and marketing channels. It is similar to Google Analytics and can be used to better understand a websites marketing segments and user interaction. |
