| link directory | A (web) link directory is simply an online directory or catalogue of websites, usually separated by related categories, either maintained by a human or a systematic program. Inclusion in a directory may be free or paid that depends on the management policy of the directory owner. Link directories have been widely misused for search engine ranking and, hence, search engines have upgraded themselves to prevent such misuse. It means, simply because of your website is listed in a directory, you are not going to gain additional search engine ranking. |
| shallow content | Noun phrase. According to Ted Ulle Words (any number) that dont actually communicate much are shallow content. |
| anchor texts | Texts that appear highlighted in a hypertext link that ultimately bring you to a specific webpage when clicked. |
| off-page seo | Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards). |
| churn | Noun. The process by which a search engine regularly or occasionally changes listings in its results due to content or algorithmic factors. Churn is normal for most queries. |
