| spammy tactics | Like black hat, spammy tactics are those that violate search engine quality guidelines. |
| inlink | An inlink is the same thing as an incoming or inbound link, meaning the links come from related pages that are sources of trust and boost your pages ranking. |
| ego-bait | Ego-bait is a brown hat link building strategy of asking a webmaster to give a link in exchange of a back-link from your website. |
| open graph | Open Graph protocol is a form of markup that you can add to the metadata of a webpage that will enable your content to become a rich object when shared via social networks. This protocol allows objects on your website like videos, images, and audio files to appear in the timeline when your link is over Twitter, for example. |
| ambiguous intent | Refers to a search phrase where the goal of the searcher is unclear and requires further specification. |
