| geographic modifiers | Terms that describe a physical location or service area. For example, pizza is not geo-modified, but pizza in Seattle is. |
| e commerce site | These types of web sites are those devoted solely to retail sales. |
| double jeopardy | Double Jeopardy is a marketing law which advocates that businesses that have a lower market share have less brand loyalty and fewer buyers. There are a few exceptions to this rule but is very prevalent. |
| macro opacity | Noun phrase. The measurement of group-level opacity (q.v.). |
| nofollow link | A signal to search engines to not pass link equity to another page. Written in HTML as: |
