| keyword spam | This is the practice of using the same keyword excessively within a site. |
| body links | Noun phrase. Hypertext links placed within the main content of a Web page. |
| semantic search | Refers to the technique that search engines use to generate relevant search results by analyzing the actual meaning of search terms in a particular context. |
| knowledge carousel | Knowledge carousels, alternatively known as knowledge graph carousels, display lists of knowledge graph entities in a carousel format at the top of Google results. |
| copy testing | Copy testing is a test carried out on an ad to find out how effective it will be before it becomes public. It factors in key indicators like reactions, consumer feedback, and others to help decide if an ad is effective. |
