| paul haahr | A famous google employee |
| online reputation management | Noun phrase. The practice of identifying and responding to content concerning a topic such as a brand or a personal name. Favorable content is promoted or otherwise rewarded; unfavorable content is passed over for promotion or reported for abuse. Online reputation management may include direct consumer engagement or the creation of Web content for consumer viewing. |
| cost per action | (CPA) A method of measuring the effectiveness of online advertising. A monetary value is assigned to a specific action, which can be anything from a click to a user submitting their personal information. This structure is often utilized by affiliate marketing programs. For example, an affiliate marketer will get paid a certain amount of money every time a user clicks a certain ad. |
| robots exclusion | A text file that instructs search engine bots on how to process information on each webpage. |
| hub | Noun. A document that links out to many other documents devoted to a single topic. Think of any category page in a major directory like Yahoo! or DMOZ. All the documents linked to are assumed to be authorities (sort of a circular logic). In Jon Kleinbergs HITS algorithm (q.v.) (as well as the CLEVER, ExpertRank, and Edison algorithms) a hub is a document about a specific topic that links to many experts in the topic. Cf. Expert. |
