| organic search results | The non-sponsored area of a SERP. The results appear in order or relevancy for a users query. There are typically 10 results displayed. |
| hummingbird algorithm update | implemented to enable improved conversational searches on Google. |
| paid traffic | Incoming traffic that results when visitors click on ads youve paid for. |
| spamversibot | Noun. Software (aka robot) that is designed to drop benign, relevant comments on blogs in anticipation of revisiting for the purpose of dropping links in later comments. See also: Spam bot |
| referring ip | an IP address which hosts one or more websites that contain links pointing to a given URL or domain. |
