| tf | Trust Flow is a metric created by Majestic that is designed to reflect on a 100 point scale the quantity and trustworthiness of links that are pointing to a website or URL. A higher score represents a site that appears to have more trustworthy and less questionable links. To calculate the ranking Majestic look at a range of seed sites and work on a process they call Majestic Trust Flow. |
| link | A connection between two websites built using HTML code. A link enables users to navigate to websites, social networks, and apps. Links play a critical role in how search engines evaluate and rank websites. |
| quality link | An inbound link that originates from an authoritative, relevant, or trusted website. |
| spam bot | Noun phrase. Software (aka robot) that is designed to register user accounts on restricted-access Websites such as blogs, forums, and social media sites for the purpose of embedding links in the user profile pages. Cf. Web spam. |
| informational conversion | Noun phrase. An informational conversion occurs when a visitor finds the precise information he is seeking on a Web page. |
