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piracySearch engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests.
ctrAlso known as click-through-rate, shows a percentage of users who click on an organic search result to visit your website. Calculated by dividing clicks by impression and multiplying by 100.
deceptive advertisingDeceptive advertising, as the name suggests, is an advertisement that misleads prospects in some way.
mirror sitesSites that attempt to deceive search engines into indexing more than one instance of a site by duplicating it on another server and domain. This is not a preferred practice as search engines have filters in place to detect mirror sites and if found will penalize mirror sites by de-listing both the original site and the mirrored site.
classifierSee Document Classifier.