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htaccess fileA hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache.
co-citationHow frequently two websites (or webpages) are mentioned together by a third-party website, even if those first two items don’t link to (or reference) each other. This is a way search engines can establish subject similarity.
non-branded keywordKeywords that do not contain a brand name. Most SEO campaigns have a strong focus on improving website traffic from non-branded keywords.
ftpFile Transfer Protocol is used to transfer files to and from a computer, network, or a website.
pop-underForm of advertising that creates a separate browser window, but places it under the active one so as not to be disruptive.