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niche	A specific market or area of interest consisting of a small group of highly-passionate people.
marketing agency	A business that conducts marketing for clients
serps	(Search Engine Result Page) Pages displayed by the search engine in response to a user performing a search query.
webcrawler	Program that gathers information from various websites across the World Wide Web.
vertical	A vertical or niche is a specific target market or area of operation in internet marketing.