| informational queries | A query in which the searcher is looking for information, such as the answer to a question. |
| e commerce site | These types of web sites are those devoted solely to retail sales. |
| feed reader | A browser add-on program that gathers and displays feeds according to the users preferences and subscriptions. |
| demand creation | A traditional, outbound marketing strategy which attempts to create demand for a companys products or services among potential customers. |
| bottom of the funnel | The bottom of the funnel is when leads are just about to convert into customers. This is the time when the individual has researched the company, shopped around, and is about to make a positive decision in the companys favor. The next step is usually a purchase. |
