| toxic words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| aggregate data | Aggregate data is the data that describes how a section/group of customers/visitors respond to your marketing activities/efforts. This could indicate how a particular audience responds to picture ads, video ads, and what actions they take after seeing these ads. |
| search engine strategy | A companys goal-driven plan for ranking well in search engine results. |
| seasonal trends | Refers to the popularity of keywords over time, such as Halloween costumes being most popular the week before October 31. |
| neuromarketing | This a pretty new technique in marketing where they use neuroscience to sort of predict how the consumer will act or respond. This form of marketing takes the behavior of the human brain into consideration and tries to produce ads that will appeal to the brain of consumers subconsciously. |
