| pdf | Stands for Portable Document Format file. PDFs can contain text, images, links, videos, and other elements. |
| localization | Noun. The practice whereby a search engine delivers search results that are deemed relevant to the users location or a specific locale. Localization may be activated algorithmically but some search engines give users the option of resetting their search location after it has been automatically determined (probably by IP address). |
| bingbot | How major search engines like Google and Bing crawl the web; their crawlers or spiders. |
| mozbar | A plugin available for the Chrome browser that allows you to easily view metrics for the selected page, like DA, PA, title tag, and more. |
| link love | Who does not need a little love every now and then? Link love refers to an outgoing link that passes trust to your site through another. |
