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non-branded keywordsany word or phrased used for online searches that do not include a brand or company name.
clustered resultsNoun phrase. 1) A group of listings in a SERP from the same Website, positioned next to each other; sometimes using indentation to indicate secondary importance or relevance for some listings. Now mostly superseded by Sitelinks (q.v.). 2) A search engine may omit or hide 1 or more similar results from a Website, sometimes displaying the full list through an alternative query.
srcsetLike responsive design for images, SRCSET indicates which version of the image to show for different situations.
display advertisingOnline advertising that includes banner ads, images, or videos. Webmasters can opt into display networks to monetize their sites with ads.
breadcrumbA navigational element that helps users easily figure out where they are within a website.