| saas | (Software as a Service) A model of delivering software through a subscription based license hosted from a central location on the web. SEMrush is an example of a SaaS, along with other services like Gmail, Netflix, or Salesforce. |
| pagerank or page rank | Noun or Noun phrase. Named for Larry Page, primary author of the algorithm created to compute the value. 1) A recursive (q.v. recursion) link-based probability distribution used to assess the importance of Web documents by counting and valuing the links between documents according to the number and value of the links pointing to the documents. PageRank is based on citation analysis, a controversial but long-standing practice of assessing the quality and value of scientific papers based on the number of other scientific papers referring to them. 2) A derivative value computed from the first PageRank and defined across an integer scale ranging from 0 to 10; often identified as Toolbar PageRank or denoted as TBPR. |
| adwords keywords | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
| google posts | Google Posts is a limited new social service from Google. It is described by Google as Your Podium On Google Search. |
| mfa | Acronym. Made For Advertising (page). A broad class of pages, in my opinion, as some of them actually have sensible content (like cheap directories, article abstract pages, article reprint pages, press release reprints, etc.). The real purpose of the pages, of course, is to draw traffic in the hope people will click on the Javascript ads from Yahoo!, Google, or whomever. |
