| volume trend | Indicates the changes in the number of searches for this keyword over the last 12 months |
| https | Hypertext Transfer Protocol Secure uses a Secure Sockets Layer (SSL) to encrypt data transferred between a website and web browser. HTTPS is a minor Google ranking factor. |
| yoast seo | A popular WordPress SEO plugin that helps you check among other things the readability of your web content, set your focus keyword, manage internal links, etc. |
| volatility | A way to measure a tendency towards change or unpredictability. In relation to search engines, high volatility means there is a high amount of change occurring in the search results. Low volatility means that there is general stability. |
| canonical tag | An HTML tag that helps reduce duplicate content. This tag indicates to search engines which page is the preferred version of content that should be ranked. |
