| description tags | Description tags are HTML tags that describe a website in a way that the search engine comprehends. The description is also shown in search results to describe to search users what a page may be about. It is advisable to have the main keywords of your web page in description tags to help search engines ? and users ? find it easily. |
| seo theory | Noun phrase. 1. The theoretical principles for optimizing search engine results pages from an outside (non-search management) perspective. 2. The principles, methods, and techniques employed by search engine optimization specialists for influencing the rankings of specific Web documents in search engine results. 3. The study of the components and interactions of complex information indexing systems with the people who use those systems to index content and to find content. |
| website structure | The planning and design of a websites functional, technical, and visual components. |
| user interface | (UI) The user interface is the front-end section of an application or website. Its what the user interacts with in order to use the application. User experience refers to how easy the application is to use. For example, a low contrast between the text color and its background might result in a bad user experience. |
| google bombing | a black hat SEO technique, Google bombing involves pointing hundreds, or even thousands, of links to a page in order to get it ranking well for a specific search query. |
