| e-commerce | The buying and selling of products, all conducted online. |
| crawl friction | Noun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc. |
| black hat seo | Aggressive SEO strategies with the intention of manipulating search engines. Tactics against webmaster guidelines that can cause a site to receive a penalty or be banned from search results. |
| buyers journey | the steps that consumers go through before purchasing (awareness, consideration, decision). See The Buyers Journey Explained. |
| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
