| search terms | The word or phrase a user writes into a search box in order to get information that matches. |
| cfm | Cold Fusion Markup (.cfm) scripting language for web designers that want to use advanced development and/or database interfacing such as rich-forms generation, printable document generation, full-text search, and graphing and charting |
| search conversion | Noun phrase. A search conversion occurs when a user clicks through a link in search results. Some metrics require that the user remain on the destination for a minimum length of time in order for the click-through to count as a search conversion. |
| pagerank evaporation | Noun phrase. In PageRank algorithms, some or all of a documents PageRank may be distributed to the rest of the documents in the collection. This is called PageRank Evaporation. |
| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
