| branded search | Noun phrase. According to Barry Adams, branded search is traffic from organic search on keywords that contain the organisations brand name. Branded Search may occur for individuals and Websites as well as organizations. Branded Search is a form of Conceptual Search (q.v.) |
| public relations | A marketing discipline concerned with managing a person or brands public reputation and communications. PR practices include writing and distributing press releases, outreach, and forming public partnerships. |
| adwords site | An AdWords site is a Made for Google AdSense Advertisement or MFA web site that is designed from the ground-up solely as somewhere for Google AdWords advertisements. |
| long tail keywords | A search query phrase which is longer, more precise and specific. As theyre more specific there is often less competition in search indexes than for shorter, generic keyword terms. The vast majority of searches are now long tail. |
| link decay | Noun phrase. The process by which links vanish, either as they are removed from pages or the pages themselves are removed from the Web. Moving content from an old URL to a new URL without a supporting redirect is another form of link decay. Disavowing sources of links is another form of link decay. Adding the nofollow attribute to the linking page or the link A element also contributes to link rot. |
