| h5 | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
| gym | GYM is the big three of search engines and includes Google, Yahoo! And Microsoft. |
| website | A collection of webpages hosted together on the World Wide Web. |
| bread crumbs | Bread crumbs refers to links that are usually above the main content. They have two main functions: to allow the user to easily navigate on your site and also search engines to easily determine the structure of your site. An example of how breadcrumbs usually look like is this: Home >On line books >Gone with the wind > Chapter 2 |
