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personaA fictionalized representation of an ideal website visitor or customer – their demographics, behavior, needs, motivations, and goals – all based on actual data.
footerThe bottom section of a website
link heatSee Link Juice.
unique value propositionA Unique Value Proposition is what you bring to the table that your competitors dont.
metricA way to measure activity and performance in order to assess the success (or lack thereof) of an SEO initiative.