| behavioral targeting | Directing ads to people who are more likely to engage with them based on past behaviors like recent purchases, website visits, and searches. Much of this is possible through cookies. |
| crawl budget | The average number of pages a search engine bot will crawl on your site |
| enhanced bidding | This is a Google Adwords feature that allows you to change your bid to raise your level of conversions. |
| word count | The total number of words that appear within the copy of content. Too little (or thin) content can be a signal of low-quality to search engines. |
| domain name server | (DNS) A naming format that pairs a domain name or host with a certain TCP/IP address. |
