| static sitemap | A static or HTML sitemap, is a user view-able HTML sitemap that links to resources that can be viewed by users and also crawled by a search engine for indexing. |
| mozrank | An algorithm runs against websites to determine how many inbound links exist. SEOmoz devised this approach to assign a ranking on a scale of 0-10 for each page. A 10 represents the page with the best use of inbound links. |
| fetch and render tool | A tool available in Google Search Console that allows you to see a web page how Google sees it. |
| conversion path | A conversion path is the path website visitors take to go from first-time visitor to subscriber or buyer. |
| declined keywords | Terms that have decreased in ranking for a domain, yet still remain in the top 100 positions. |
