| website architecture | The planning and design of a websites functional, technical, and visual components. |
| iis | Internet Information Services, powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure. |
| webmaster tools | See Google Webmaster Tools |
| reciprocal links | When two websites agree to exchange links to one another. |
| inbound marketing | Marketing techniques that bring potential customers in to your company by providing them with valuable content. Contrasted with outbound marketing. |
