| qualified lead | If you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers. |
| meta data | Noun phrase. Secondary data stored in or collected about a Web document for the purpose of assisting in its classification, use, or interpretation. |
| sales funnel | This marketing model visualizes the path with which leads take to become customers. Prospects enter at the top of the funnel, then they spend time in the middle of the funnel, and then they move to the end, which is usually where they make a purchase. |
| cart abandonment | On ecommerce websites, the percentage of visitors who added a product to their cart and left the website before completing a purchase. |
| infographics | Information presented in graphic or image form to make it readily accessible and understandable. |
