| spamdex | Nonsense expression. The word spamdex has been published thousands of times across the Web with an uncountable number of distinct definitions. The general consensus is that it describes some intentional violation of search engine guidelines but the various dictionaries, wikis, and informational articles attempting to define this term and its derivatives fail to agree on the nature and form of what constitutes spamdexing. |
| do-follow link | A do-follow link (or follow link) is a link which has not had the Nofollow rel attribute applied to it. This means generally speaking that it is a link which passes PageRank. Do-follow is not a value or attribute that is used in the code itself. |
| body links | Noun phrase. Hypertext links placed within the main content of a Web page. |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
| host | Noun. A much-used term in academic search engineering literature to distinguish between Web document collections on a systemic level. A host is not necessarily the same as a site. Hosts are generally defined to be either entire domains (example.com) or sub-domains (sub1.example.com). A domain to which one or more sub-domains belong would be treated as multiple individual hosts, distinct from one another. A host is easier to identify than a Web site, which may be only a part of a hosts content. |
