| content | Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself. |
| comment spam | Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link. |
| pay for inclusion | This is the practice of charging a fee to include a web site in a directory or search engine. |
| google sitelinks | The Google Sitelinks are the links that display under a websites name in Google when a brand name search is performed. They are used to help users access the section they need faster. There is no clear way to get these links to show, but domain age, domain performance, structured data (schema markup) and a good internal linking strategy can help. |
| content management system | The system used to manage all aspects of publishing a websites content, including creation, modification, formatting, publication, revision, index, search, and removal. |
