| qualified lead | If you use your website to encourage potential customers to contact you via phone call or form, a lead is every contact you receive. Not all of those leads will become customers, but qualified leads are relevant prospects that have a high likelihood of becoming paying customers. |
| b2b | Short for business-to-business. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers. |
| bingbot | How major search engines like Google and Bing crawl the web; their crawlers or spiders. |
| low quality links | Low Quality Links are links from sites that Google does not deem as valuable. Links from pages with tons of links on them (like link farms), article networks with low quality content, and link exchanges on resource pages are considered low quality. |
| external link inventory | The number of links that point to your website from other sites. |
