| content curation insight | A technique for content creation in which the writer collects relevant content on a particular topic, summarizes each piece in 2-3 lines, and adds an authority opinion. |
| cpl | Cost Per Lead, the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified) |
| http status code | The HTTP response status code indicates whether a HTTP request has been successful or it has encountered some sort of problem. See status code examples here. |
| google update | Changes that search engines make to certain signals of an existing algorithm. |
| social share | This is when a website gets shared on social media. |
