Daily SEO News   [ SEE MORE ]

Recent SEO Videos   [ SEE MORE ]

Today's SEO Glossary Terms   [ SEE MORE ]

flipVerb. The process of pointing links at a secondary page on a Web site in the hope that it will replace a primary page in a targeted search result (q.v.).
flop riskNoun phrase. The probability of seeing no return on investment, usually in link outreach strategies.
web crawlera computer program designed to crawl the Internet and collect information on websites. Sometimes known as a spider.
hubNoun. A document that links out to many other documents devoted to a single topic. Think of any category page in a major directory like Yahoo! or DMOZ. All the documents linked to are assumed to be authorities (sort of a circular logic). In Jon Kleinbergs HITS algorithm (q.v.) (as well as the CLEVER, ExpertRank, and Edison algorithms) a hub is a document about a specific topic that links to many experts in the topic. Cf. Expert.
website structureThe planning and design of a websites functional, technical, and visual components.