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site speedHow quickly your website loads for visitors. Can be affected by a variety of factors including server issues, rendering large image files and running too many onpage scripts. Has been an SEO influencing signal for some time and not likely to change.
followed linkAllows link equity to be passed from one page to another.
forbidden wordsWords that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines.
crawl frictionNoun phrase. The obstructions: inadvertent or intentional: a Website creates to efficient crawling. Examples include redirects, blocking resources in robots.txt, poor site structure, embedding too many URLs in a page, etc.
skimmableContent that is easy to read or skim through.