| google tag manager | A single hub for managing multiple website tracking codes. |
| link spammer | Noun phrase. An SEO specialist who uses unethical techniques to obtain links from other sites, usually without the knowledge or permission of site owners. |
| cross group negatives | A method of optimizing a Google Ads campaign via implementing one ad groups keywords as another ad groups negative keywords. This prevents your ads in separate ad groups from competing against each other and harming click-through rate / quality score. |
| internet marketing | Internet Marketing is using the internet for marketing in simple terms. Some of the strategies used in Internet Marketing include Search Engine Optimization, Banner Advertising, and Search Engine Marketing. |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
