| faceted navigation | Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering options to help visitors more easily locate the URL theyre looking for out of a stack of thousands or even millions of URLs. For example, you could sort a clothing page by price: low to high, or filter the page to view only size: small. |
| crm | Customer Relationship Management, methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. |
| marketing automation | Marketing Automation refers to software technologies or platforms that use a combination of well known online marketing strategies such as SEO, Social Media Management, Email Campaign etc? as a tool for marketers. It automates a lot of the regular activities marketers have to do when using these marketing strategies. |
| co-occurrence | In SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ?women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ?shop; mainly because of ?women apparel is usually combined with boutique shop in numerous search queries. This term along with ?co-citation? was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable. |
| link equity | The value or authority a link can pass to its destination. |
