| resource pages | Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle:resources and reach out to the owners of said sites to see if they would include a link to your website on their page. |
| findability | How easily the content on a website can be discovered, both internally (by users) and externally (by search engines). |
| spamversibot | Noun. Software (aka robot) that is designed to drop benign, relevant comments on blogs in anticipation of revisiting for the purpose of dropping links in later comments. See also: Spam bot |
| adwords keywords | The term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it. |
| sales conversion cycle | The process by which a lead is turned into a customer. It starts with attracting a lead to your website, then converts leads into prospects and prospects into customers. |
