| seasonal trends | Refers to the popularity of keywords over time, such as Halloween costumes being most popular the week before October 31. |
| page authority | An SEO metric created by Moz intended to show the likelihood that an individual web page will rank. The scale is 0-100. Over 40 factors are taken into account to award a score to each page. |
| session | The period of time a user is actively engaged with your website. |
| url parameters | Information following a question mark that is appended to a URL to change the pages content (active parameter) or track information (passive parameter). |
| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
