| e commerce site | These types of web sites are those devoted solely to retail sales. |
| extensible hypertext markup language | XHTML extends HTML to include XML formatting. |
| pmd | (Partial Match Domain) A domain name that partially matches your target keywords. |
| content | Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself. |
| copy testing | Copy testing is a test carried out on an ad to find out how effective it will be before it becomes public. It factors in key indicators like reactions, consumer feedback, and others to help decide if an ad is effective. |
