| super synonyms | Noun phrase. This is a non-standard phrase coined by Google to loosely describe how their neural matching (q.v.) algorithms associate words to concepts. There is no formal definition in computer science or information retrieval science for super synonym. |
| fragment url | A URL containing #. Used to specify a location within a HTML document. For example, https://netvantagemarketing.com/seo-glossary/#HTML is a fragment URL and entering that URL into a browser will take a user to the HTML section of this article. The HTML part of the URL is the fragment identifier. |
| onpage seo | On-site optimization is configuring your website to be discovered by search engines and indexed according to the keywords you are targeting. This includes optimizing meta tags (title, description, etc.) for keywords and optimizing content on each page to support the keywords a page is optimized for. |
| google bot | Google Bot is the web crawling program by Google that perform a task autonomously to find and add new websites and webpages to its index so that those can be shown for relevant search queries. Boots are known as robots, crawlers, spiders. |
| open graph protocol | Open Graph Protocol gives you more control on how your content is displayed on sites like Facebook. |
