| sales funnel | This marketing model visualizes the path with which leads take to become customers. Prospects enter at the top of the funnel, then they spend time in the middle of the funnel, and then they move to the end, which is usually where they make a purchase. |
| link flow | Noun phrase. An expression used by many people to describe PageRank. In SEO Theory, link flow is the link pathway users and search engines may use to get from one page to another regardless of whether the links pass PageRank-like value within any given search engines algorithms/index. |
| onsite seo | See On-Page SEO |
| outbound links | Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites. |
| seo practices | Noun phrase. The techniques and/or methodologies employed to enhance or modify Web document structure and content, as well as links pointing to Web documents, to ensure that search engines include the Web document in desired search listings (q.v.). |
