| link pathway segment | Noun phrase. A segment or portion of a larger link pathway at least 1 document long and at least 2 documents shorter than the link pathway (the beginning and terminating documents in the link pathway cannot be in the link pathway segment). |
| idiot threshold | Noun phrase. A figurative status at which a document has accrued enough meaningless links through word-of-mouth that the document assumes the status of being an authority on a topic. |
| h5 | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| guest blogging | Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are a violation of Googles quality guidelines. |
| http status codes | A response from a server to an incoming request indicating the status of the requested page. In human terms: if you cant get to the page youve requested, these errors will tell you why. |