| automated rules | Automated Rules is a Google Adwords feature that automates the adjustment of ad budgets, bids and ad statuses as per the specification of the individual. |
| nofollow link | A signal to search engines to not pass link equity to another page. Written in HTML as: |
| technical seo | An element of SEO ensuring that a site is technically optimized and can be crawled, indexed, and rendered by Search Engines. Aspects of Technical SEO include fixing 404 errors, solving duplicate content, ensuring modern JavaScript can be rendered, implementing Schema Markup, improving Page Speed, etc. |
| competitors in google ads | The websites that rank highly for the same queries as the analyzed domain in Google Paid results. |
| universal search | When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results. |
