| cookie | A small file sent by a website and stored in a users web browser while browsing the website. It allows websites to remember information about a user and display custom information such as advertisements when the user returns. |
| session | The period of time a user is actively engaged with your website. |
| ugc | User generated content is a source of content for social media, wikis and blogs, content created by the actual user himself. |
| seo tools | Tools used for SEO |
| indexability | How easily a search engine bot can understand and add a webpage to its index. |