| skyscraper content | A link building technique that involves improving already popular content to attract even more backlinks to it. |
| meta refresh | An HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection. |
| cluster content | A shorter piece of content exploring one aspect of a subject in great detail. Cluster content is linked to from a pillar page to form a topic cluster. |
| feed | Feed refers to content that is delivered to the user via special programs or sites, such as news aggregators. |
| bold | see Strong tag. |