| split testing | A controlled experiment used to compare at least two webpages to measure the effects of a different variable on conversions. After the pages are shown for a long enough period of time to site visitors to gather an adequate amount of performance data, a “winner” can be declared. |
| brand | A company or organization that is associated with a specific product or service. For example, Levis is a brand of jeans. |
| virtual private network | (VPN) A virtual private network adds a layer of security to your connection. Its usually used to encrypt data and hide location. Its useful as you can protect yourself from cybernetic attacks. |
| widgets | tiny applications that are used on web pages to provide specific functions. |
| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |
