| amplification | Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influencer marketing. |
| serp shadow | Noun phrase. The group of URLs listed below any given Website. Every listing in a SERP except the last one in the search results (page). If your site is ranked 2nd for keyword then your listing is in the 1st-ranked sites SERP shadow but the 3rd listing is in your SERP shadow (and the 1st sites). |
| readability | This is the ease with which text on a website may be read and understood. There are some sites where Readability is terrible and there are other sites where its very easy to read and understand what is written. |
| sales funnel | This marketing model visualizes the path with which leads take to become customers. Prospects enter at the top of the funnel, then they spend time in the middle of the funnel, and then they move to the end, which is usually where they make a purchase. |
| sales conversion cycle | The process by which a lead is turned into a customer. It starts with attracting a lead to your website, then converts leads into prospects and prospects into customers. |
