| the fold | The line at which the webpage is cut off by the bottom of the screen. An initial glimpse at a webpage should provide all pertinent information to the user without having to scroll down on the page. This is an old newspaper term that held significant meaning for the writers whose work was published above the fold. Ads published above the fold are priced higher than those below the fold. The same theory holds true on a webpage. |
| e-commerce | The buying and selling of products, all conducted online. |
| primary keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| target audience | A set of people for whom youre creating a product or service in your business. |
| link farm | When a group of websites link to each other, usually using automated programs, in the hopes of artificially increasing search rankings. A spam tactic. |
