| infographic spam | Noun phrase. Infographics (q.v.) created for the purpose of attracting links from other Websites, often providing little unique value, sometimes criticized for being inaccurate and misleading. In June 2012 Google engineer Matt Cutts warned that Google may devalue Infographic links in a future algorithmic update. |
| google hummingbird | A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results. |
| spam ad page | Spam is more than Matt Cutts breakfast. Spam ad page refers to a page with advertising purpose in which the content is generated automatically by a machine. This kind of pages dont add value for the viewers, other than promoting Ads. |
| isp | (Internet service provider) The companies that sell Internet access. |
| subscriber | A subscriber is a visitor that has opted-in or consented to have a business contact them. They can be added to email lists and SMS lists, and the business can then send out messages with the purpose of converting the subscribers to paying customers. |
