| serp feature | Any result displayed on search engine results page thats not part of traditional organic result e.g. a rich snippet or sponsored ad. |
| blogging | A blog is short for weblog. Its a log? on the web. You post articles on it and they are usually listed in a chronological order. Most websites now have a blog. They post useful and interesting things related to their niche in order to attract traffic. A blogger is a person that owns a blog and writes on it. Theres a difference between someone who writes on blogs and a blogger. A blogger has a following and something to say. A blogger could earn his living off blogging. |
| serp volatility | SERP Volatility stands for ranking fluctuations. Variation in the algorithmical SERP may occur due to changes in the content of a ranking page, the number of inbound links pointing to that page, the competitiveness of a given keyword or niche, etc. This fluctuations may appear even daily or hourly. |
| google analytics tracking code | Automatically generated JavaScript code that tracks the activity of web users and helps to collect and send data to Google Analytics tool. |
| google cache | A snapshot of a webpage created by search engines that is stored in their index. When you carry out a search, these snapshotted pages are searched rather than the live internet: this allows for faster searching, and while the web pages are technically slightly out of date, content that is prone to change frequently is crawled more often to keep the cache fresh. |
