| target market | A target market is the people a business targets or aims to market to. |
| bots | Also known as crawlers or spiders, these are what scour the Internet to find content. |
| return on investment | (ROI) A measurement of the benefit or profit derived from an investment. The formula for ROI is (cost / revenue). |
| disavow list | A list of backlinks that can be sent to Google in order to not take them into consideration when reviewing your site for a potential Google Penalty. If you have backlinks that may create the risk of receiving a Google Penalty, you can add them to a Disavow list and send the information to Google. You will be able to create your disavow list in a Backlink Audit campaign. |
| redirect | A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage. There are two types of redirects: |
