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user agentWeb crawling software.
web designThe process of creating the look and feel of a website before developing it.
click-through rateThe ratio of impressions to clicks on your URLs.
dofollow linksA link that provides link juice. Every normal link provides link juice unless they include a form of nofollow attribute.
application program interface(API) A set of routines, protocols, and tools for creating software applications. Many search products and other information-based products have API programs, allowing for the simplified integration and use of third party software in custom applications.