| uniform resource locator | URL: The recognizable website address used to access a landing page. |
| pagerank or page rank | Noun or Noun phrase. Named for Larry Page, primary author of the algorithm created to compute the value. 1) A recursive (q.v. recursion) link-based probability distribution used to assess the importance of Web documents by counting and valuing the links between documents according to the number and value of the links pointing to the documents. PageRank is based on citation analysis, a controversial but long-standing practice of assessing the quality and value of scientific papers based on the number of other scientific papers referring to them. 2) A derivative value computed from the first PageRank and defined across an integer scale ranging from 0 to 10; often identified as Toolbar PageRank or denoted as TBPR. |
| algorithm | A complex computer program used by search engines to retrieve data and deliver results for a query. Search engines use a |
| local search optimization | Local Search Optimization is the process of optimizing your business website for local search results. This includes optimizing your website itself to help search engines determine your location and building local citations to further confirm your businesss local status. |
| web directories | Web Directories are used as an easy source of links for any website. Some well-known quality directory link sources include DMOZ, Yahoo, and Best of the Web. There are many others and some easy ways to spot whether a directory is a good fit for your business, or not. |
