| needs met rating | A rating awarded by human quality evaluators at Google, which determines how well a page meets the need(s) of a user arriving at it. There are five levels: fails to meet, slightly meets, moderately meets, highly meets, or fully meets. |
| clickstream data | A clickstream is a sequential path of pages taken by an Internet user. Clickstream data is the result of analyzing large batches of such clickstreams through data processing, cleaning and organizing. This data can be used to understand how people navigate websites and pages on the Internet. |
| content management system | The system used to manage all aspects of publishing a websites content, including creation, modification, formatting, publication, revision, index, search, and removal. |
| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| keyword | The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for. The words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. Keywords usually represent topics, ideas, or questions. |
