| heading tags | HTML tags that help explain the content hierarchy on a webpage. H1 is the most important and H6 is the least important. Best practice is to only have one H1 tag per page, but multiple H2-H6 tags are ok if they make sense within the content hierarchy. |
| google keyword planner | Google Keyword Planner is a free, basic keyword research tool from Google Adwords. You use it to determine which keywords are best for your PPC advertising campaigns, but can also be used for SEO purposes. However, Google offers more information about the search volume to those who have active advertising campaigns. |
| organic listings | Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Also known as Algorithmic Results. |
| supplemental index | Supplemental Index refers to Googles secondary database containing pages considered to have less importance. The importance of a page is measured by the number of links pointing to it. If, according to Googles algorithm, a page is depreciated, it will not pass to the target page. It will appear on a supplemental page that will rank in search results only if there are not enough pages in the main index. Supplemental results are rarely rank and, thereby, they dont pull much weight in Google. |
| cookie | A small file sent by a website and stored in a users web browser while browsing the website. It allows websites to remember information about a user and display custom information such as advertisements when the user returns. |
