| static sitemap | A static or HTML sitemap, is a user view-able HTML sitemap that links to resources that can be viewed by users and also crawled by a search engine for indexing. |
| national level data | The data that takes into consideration an aggregate of search engine positions all over the country to provide search results that avoid bias from specific locations. Viewing national level data is a way of gauging how youre doing against competitors on a national level. |
| taxonomy | Organizing and categorizing a website to maximize content findability and help users complete desired on-site tasks. |
| topical trust flow | Topical Trust Flow is a metric from Majestic that looks at the categorization of links pointing to a website or URL. |
| schema mark-up | Structured data mark-up designed to show search engines what content means, not just what it says. Special tags are wrapped around content to designate their role, allowing search engines to build a more detailed picture of the page they are looking at. |
