| emd | (Exact Match Domain) A domain name that exactly matches your target keywords. |
| canonical | To reduce duplicate content, adding a canonical URL shows search engines which URL is the preferred page when multiple pages have similar (or the same) content. |
| serp source | Refers to a snapshot of the Search Engine Results Page where SEMrush gathered its data. When SEMrush determines a ranking for a domain/keyword, you can see the ranking reflected in the SERP Source. Once you click the icon, a pop-up window will be displayed asking you to View the SERP and then you can see the screenshot. |
| ffa | FFA stands for Free for all and refers to websites that allow anyone to add a link pointing to their pages. FFA pages have no human intervention and usually they dont weight much in search relevancy as they usually point to low quality website. For example, on an FFA page you can find a sport site listed between art museums and spatial engineering. |
| schema.org | Code that wraps around elements of your web page to provide additional information about it to the search engine. Data using schema.org is referred to as structured as opposed to unstructured ? in other words, organized rather than unorganized. |
