| google webmaster guidelines | Google’s guidance on good website optimization practices, as well as “illicit” practices that can result in manual action. Simply: |
| seo plan | A plan of the SEO services you intend to implement |
| google adwords | Googles platform for allowing advertisers to display ads in their SERPs or through their display network. |
| extensible hypertext markup language | XHTML extends HTML to include XML formatting. |
| fetch as google | Found in Google Search Console the Fetch as Google tool allows webmasters to submit to and check the rendering of a resource in Google: simulating a visit from Googlebot. |
