| h2 | the secondary heading (H2) on the page. Google picks up on the code and decides what your page is about, plus whether its relevant to searchers. We optimise H2s to meet searchers keywords. |
| improved keywords | Terms a domain is still ranking within the top 100 positions for, but has moved up in ranking since their previous position within the top 100 results. |
| social share | This is when a website gets shared on social media. |
| user experience | Also known asUX. The experience of a visitor once on a website and how effectively their needs are met. Often measured by behavior metrics in Google Analytics including bounce rate, pages/session, and avg. session duration. |
| banned | To be banned from a Search Engines index is when a page is removed from the Search Engines index. This happens when a site violates or flouts their guidelines and rules. No notification is given when this happens. In some situations, a ban is fixable. |
