| everflux | Googles name for the continuous changing of search engine algorithms and indexes. |
| flat design | A style of web design made popular in the late 2000s. Flat design uses no 3D effects or skeuomorphism. Examples of flat design in popular culture include the Windows Metro UI and Android OS theme. |
| reverse index | A list of keywords associated with the content in which theyre used. |
| bing | The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009. |
| astroturfing | No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group. |
