| external link | See: Outbound Link |
| social signal | Any factors that demonstrate authority and influence on popular social networking websites. For example, the social authority of a user on Twitter. |
| query | Words typed into the search bar. |
| syndicated search | A branded search page that shows the search results from another popular search engine. |
| arbitrage | The exploitation of price differences between markets, better known as flipping. A real-world is buying something on sale in a brick-and-mortar retail location, and reselling on Amazon for profit. In digital marketing, an example is sending paid clicks to a site built solely to show ads. The goal is to ensure one pays less for the clicks than he/she makes from sending this traffic to other advertisers. Google began cracking down on this practice in 2007. |
