| keyword analysis | Noun phrase. 1. The practice of evaluating the source of a query and its relevance to the content that received traffic from the query. 2. The practice of estimating how much revenue a specific query drives to a given (group of) website(s). |
| conceptual search | Noun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression. |
| hostile environment | Noun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities. |
| uniform resource identifier | a string of character used to identify a resource: most commonly on the internet. |
| relevancy | Shows the extent to which the site corresponds to the searchers query according to the search engine s algorithm |
