| adwords impression share | The proportion of impressions a business received relative to the number it could have potentially received. (See also impressions) |
| screaming frog | The Screaming Frog SEO Spider is a well respected SEO tool designed to help crawl websites and discover SEO issues. Screaming Frog was founded in 2010 and is made in the UK. |
| keyword not provided | When looking in Google Analytics under organic keywords, keyword not provided are organic searches for users logged into their Google account that is no longer accessible for data collection. |
| first visibility principle | Noun phrase. The first document to cross the Idiot threshold (q.v.) becomes the first authority on the topic. |
| outgoing link | Links coming from your site and pointing to other websites. |
