| country code top level domain | ccTLDs typically refer to a specific country. For example, .uk is the ccTLD for the United Kingdom. |
| gross audience | The total number of people a marketing campaign reaches counted across all modes of the campaign (blogs, websites, social media, etc.) is what is referred to as a Gross Audience. |
| pay for inclusion | This is the practice of charging a fee to include a web site in a directory or search engine. |
| repeat visitors | The same user returning to a website more than once. |
| site audit | This is a full inspection of how well a website is performing, to see if the website is up to par on all established goals. |
