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| penalty | See: Manual Action |
| conversion rate | The ratio of visits to conversions. Conversion rate answers how many of my website visitors are filling out my forms, calling, signing up for my newsletter, etc.? |
| alt tags | HTML code that enables you to tell the search engines what words to associate with an image. |
| editorial backlink | Naturally acquired backlinks that are placed within the body of content. |
| webcrawler | Program that gathers information from various websites across the World Wide Web. |
