| server log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| ego keyword | An Ego Keyword is a keyword that a person insists has to rank high in search engines organically and paid search despite how expensive it is or whether it will deliver a return on investment (ROI). |
| public relations | A marketing discipline concerned with managing a person or brands public reputation and communications. PR practices include writing and distributing press releases, outreach, and forming public partnerships. |
| schema.org | Code that wraps around elements of your web page to provide additional information about it to the search engine. Data using schema.org is referred to as structured as opposed to unstructured ? in other words, organized rather than unorganized. |
| cdn | A Content Delivery Network, usually shortened to CDN, is a distributed network of hosting locations that serve HTML or static resources based on user geo-location. |