| co-occurrence | In SEO, co-occurrence is a loosely used term to described that if certain search terms or phrases occurred to happen simultaneously for numerous searches, a webpage having non of the keywords in its content might rank for the phrase due to the semantic proximity of the content with the search. For example, if a webpage about ?women apparel store might be rank in Googles boutique shop; even though not having the words boutique and ?shop; mainly because of ?women apparel is usually combined with boutique shop in numerous search queries. This term along with ?co-citation? was coined by Rand Fishkin of Moz to predict the future of SEO in November 2012. Perhaps, he has derived the term from linguistics. However, the concept is yet debatable. |
| digital marketing strategy | The goal-driven approach a company takes to market its products and services online. |
| brand | A company or organization that is associated with a specific product or service. For example, Levis is a brand of jeans. |
| local pack | A pack of typically three local business listings that appear for local-intent searches such as oil change near me. |
| reflective marketing | Noun phrase. The practice of using multiple or alternative channels to draw in traffic or customers; specifically applied to non-search channels (such as social media and links on other Websites) from an SEO perspective. |
