| canonical | To reduce duplicate content, adding a canonical URL shows search engines which URL is the preferred page when multiple pages have similar (or the same) content. |
| vps | (Virtual Private Server) A virtual private server is a remote computer that you can access from your home or office and run operating systems and applications on it. Its useful if you want to run tools that take time to complete tasks, without overwhelming your PC. |
| url parameter | The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded): |
| internal linkrank | Measures the flow of link juice between your websites pages using a 100-point scale (from 0 to 100). If a page is linked by a large number of authoritative pages within your website, it will have a high LinkRank score. |
| server logs | hosted on servers, these logs record website traffic sources and trends. |
