| indexability | How easily a search engine bot can understand and add a webpage to its index. |
| delisting | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| broken link building | Broken Link Building is a link-building tactic in which you can contact a webmaster who has a broken link and recommend him/her various alternatives that can include the target site. This is considered to be a successful white hat technique of link building strategy with relevant results in markets with thick content and a dynamic community. Yet, it didnt generate good outcome for links relating to pure sales pages. This tactic should be advantageous for yourself but also for the web, as you replace lost or abandoned content with quality content. |
| algorithmic risk | Noun phrase. The probability that a search engine algorithm rewards (positive risk), ignores (neutral risk), or punishes (negative risk) an optimization strategy. |
| google update | Changes that search engines make to certain signals of an existing algorithm. |
