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| authority | The combination of signals search engines use to assess websites and webpages for the purposes of ranking. |
| source/medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| paid inclusion | Websites that meet a certain standard are able to buy ads from directories like the Yahoo! Directory or Thomasnet. |
| page segmentation | Where keywords are placed on a webpage. |
| keyword overview | The main keyword analytics report for a word or phrase that is queried in the SEMrush search bar. |
