| iis | Internet Information Services, powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure. |
| seo discovery | The practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client. |
| unique content | Unique content is a term used in SEO to mean text based content that is original and has not been used before. If a webpage is said to be lacking in unique content, it means that it has little content that is unique to that particular page. |
| nonreciprocal link | When one site links to another but the second site does not link back to the first, the link is considered nonreciprocal. Less value is given to non-reciprocal links in terms of SEO value. |
| filthy linking rich principle | Noun phrase. The more links a document has accrued, the more links the document will accrue. Stated another way, the more visible a document is in search engine results, the more likely the document is to accrue links, and hence the more visible the document becomes in search engine results. |
