| search engine algorithm | See algorithm. |
| hits algorithm | Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs). |
| cpa | Cost per acquisition (or cost per action) refers to the price that a publisher pays to an advertiser for each unique user action the advertiser provides. |
| customer satisfaction | Customer satisfaction measures how satisfied customers are with a particular product or service. |
| crm | Customer Relationship Management, methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. |
