| pay per action | This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| mobile marketing | Marketing on or with a mobile device, like a cell phone or tablet. |
| validate | Verb. Every time I use this word people reach for their W3C manuals. When I speak of search engines validating Web sites, I dont mean they are looking to see if the HTML code meets some arbitrary standard. I mean they pass each URL through a process whereby they establish, according to their own criteria, that the site is not spam. Many spam sites appear to validate. The search engines are not perfect. Nonetheless, many spam sites dont last long because they dont validate or their validation is revoked. Maybe I could have used a better expression, but I cant think of one. |
| domain rating | created by SEO marketing tool, Ahrefs. Similar to domain authority, it shows the strength of a given websites backlink profile. Your domain rating is measured from 1 to 100. |
| preferred domain | The preferred domain refers to the domain (www vs non-www) which a webmaster would like Google to use in search engine results pages. |
