| static page | A static webpage has fixed content that is written in plain HTML. Unlike dynamic pages, static pages do not include complex scripting languages and are easier to crawl. These pages are faster to load than dynamic pages. |
| expert document | An expert document is an unaffiliated web documents (such as, e-books, white-papers or expertise blog posts) with links from numerous hub pages. Googles Hilltop Algorithm uses expert documents to determine relevance and ranking. |
| key performance indicator | (KPI) A specific metric that shows whether a marketing initiative succeeds. For example, one KPI may be bounce rate (the percentage of visitors who leave after looking at only one page), and one could track this to determine how much interest a website is generating for first-time visitors. |
| dns | A Domain Name Server (DNS) allows domain names (ex: moz.com) to be linked to IP addresses (ex: 127.0.0.1). DNS essentially translates domain names into IP addresses so that browsers can load the pages resources. |
| bright websearch | Noun phrase. Web search conducted through an open or brand search engine such as Baidu, Bing, Google, Yahoo!, Yandex, etc. May also be called Open Websearch. |
