| unique value proposition | A Unique Value Proposition is what you bring to the table that your competitors dont. |
| manual review | A website review done by a search engine engineer to determine whether a site is legitimate. Most search engines utilize a combination of manual and automated processes. |
| local rank tracker | Local Rank Tracker is a feature that allows you to see how your site is performing in specific locations. Rank positions can vary dramatically for one region to another, or even from a city to another. A Local Rank Tracker gives you the opportunity to see how your site is ranking in different geographical areas. |
| website template | Pre-made web design. |
| repeat visits | If your website is frequently visited by returning users then this can positively enhance your search engine position as this is seen as a mark of authority. If people come back for more then it likely means the site contains good quality content. |