| onpage seo | On-site optimization is configuring your website to be discovered by search engines and indexed according to the keywords you are targeting. This includes optimizing meta tags (title, description, etc.) for keywords and optimizing content on each page to support the keywords a page is optimized for. |
| organic keywords | Terms that enable a site to rank in the Google Organic results. |
| spam | Noun. In general use, any form of high-repetition marketing practice that annoys people, uses resources in unethical fashion, or otherwise violates the guidelines and/or laws of various Web services or governments. Cf. Web spam, Spam bomb, SpamAd Page, Spamversibot, Crawl Spam, et. al. |
| link partner | Two sites that are linked to each other solely for page ranking are known as link partners. They are synonymous with link exchanges or reciprocal linking. |
| link firewall | Noun phrase. Any page that prevents well-behaved crawlers from following its links to other pages (the other pages should be completely isolated from well-behaved crawling). |
