| rss feeds | Really Simple Syndication, a method that allows users to subscribe to their favorite websites through a simple XML-based system. Webmasters use RSS to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website. |
| bow-to-stern latency | Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site. |
| average volume | Average monthly search volume for a queried term. |
| indexing | The storing and organizing of content found during crawling. |
| open site explorer | an application within the Moz Pro suite of SEO tools used to conduct link research and analyse backlink profiles. |
