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odp(Open Directory Project) See DMOZ. One of the oldest and most comprehensive human-reviewed directories on the web.
adwords keywordsThe term on which the website is bidding on in Google Ads and is found amongst the top Paid results in Google for it.
portalA portal is a web service that offers features to entice a user into making that portal as their homepage. Think of Yahoo! and MSN as good examples of portals.
body linksNoun phrase. Hypertext links placed within the main content of a Web page.
backlinkSee: Inbound Link