| search algorithm | Most likely referring to Google, the Search Algorithm is the system that determines what sites rank for particular keywords. If you want to get a general idea as to what Google algorithms look for, you can refer to Googles own How Search Works page. |
| keyword analysis | Noun phrase. 1. The practice of evaluating the source of a query and its relevance to the content that received traffic from the query. 2. The practice of estimating how much revenue a specific query drives to a given (group of) website(s). |
| google tag manager | A single hub for managing multiple website tracking codes. |
| usability | How easy it is for people to use your website. Site design, browser compatibility, disability enhancements, and other factors all play a role in improving usability and making your site accessible for as many people as possible. |
| image compression | The act of speeding up web pages by making image file sizes smaller without degrading the images quality. |
