| search engine spider | Such as Googlebot or Yahoo Slurp. See Crawler. |
| drip marketing | Drip marketing sends collections of messages that are pre-written to their prospects or customers over a certain period of time. It is often used in email marketing. |
| outbound links | Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites. |
| pagerank | A component of Googles core algorithm. It is a link analysis program that estimates the importance of a web page by measuring the quality and quantity of links pointing to it. |
| broken links | A broken link is a link to a URL that is not working correctly. If a user were to click the link it would lead to a 404 page or other type of error page in the browser. |
