| open site explorer | an application within the Moz Pro suite of SEO tools used to conduct link research and analyse backlink profiles. |
| display advertising | Online advertising that includes banner ads, images, or videos. Webmasters can opt into display networks to monetize their sites with ads. |
| scrum board | A method of keeping track of tasks that need to be completed to accomplish a larger goal. |
| word of mouth advertising | This kind of advertising is usually done by the consumers of a product or service. The customers talk about the service or product to other people, such as family and friends, who may then go on to tell others. According to a recent study, Word of Mouth Advertising is still a very trusted mode of advertising with over 90% of people declaring it trustworthy. |
| google ads | Google Ads, a PPC contextual advertising program, is one of the most common avenues for basic website advertising. |
