| navigation | A list of links that help visitors navigate to other pages on your site. Often, these appear in a list at the top of your website (top navigation), on the side column of your website (side navigation), or at the bottom of your website (footer navigation). |
| lead capture page | See landing page. |
| xml sitemap | A list of all the pages on a website that search engines need to know. |
| directory | A list of websites, usually separated by related categories and maintained by human editors. Depending on the directory, inclusion could be free or paid. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. |
| semantic flux | when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase. |
