| hits algorithm | Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a value not just based on content and inbound links (authorities), but also its outbound links (hubs). |
| adobe analytics | An analytics software made by Adobe that gathers data on real-time web analytics and marketing channels. It is similar to Google Analytics and can be used to better understand a websites marketing segments and user interaction. |
| onsite seo | See On-Page SEO |
| trust flow | TrustFlow is a metric from Majestic SEO that measures how trustworthy a website is. |
| impression | An impression is also known as a page view or an event where a user visits a web page one time. |
