| e-a-t | E-A-T stands for Expertise-Authoritativeness-Trustworthiness. It is one of Googles top ranking factors. Pages with high level expertise, authoritativeness and trustworthiness is considered as high quality page. Webpages with adequate and clear main content (MC), good reputation, enough auxiliary and supplementary information, easy navigation and regular updating are considered as high quality pages. |
| seomoz | Moz (formerly SEOmoz) is an SEO focused SaaS platform and website aimed at SEOs and small business owners. |
| reverse link building | See Link Removal. |
| search engine friendly urls | URLs which are seen as friendly to search engines: specifically looking at the characters and symbols that come after the domain name. Namely URLs which have characteristics such as being clean of unnecessary information and descriptive as to topic of the page. |
| term transparency | Noun phrase. The sum of the measured transparent value of all Transparent members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Transparency. |
