| readability | This is the ease with which text on a website may be read and understood. There are some sites where Readability is terrible and there are other sites where its very easy to read and understand what is written. |
| sitemap.xml | An XML file listing the URLs of a website. This file communicates to bots and crawlers what files and information are available on a site. When search engines are crawling a website, they will review the sitemap to understand what is important and how to navigate the site to find documents and files. This is different than a site map HTML file, which is used to show people the areas of a website. |
| unique value proposition | A Unique Value Proposition is what you bring to the table that your competitors dont. |
| above the fold | Above the fold is usually about 600 pixels from the top of the page or the bottom of the browser window. It is the part of a web page that is visible without having to scroll down. |
| lead capture page | See landing page. |
