| engagement marketing | Engagement marketing involves the customer/potential customer in the creation of a brand. |
| infographic spam | Noun phrase. Infographics (q.v.) created for the purpose of attracting links from other Websites, often providing little unique value, sometimes criticized for being inaccurate and misleading. In June 2012 Google engineer Matt Cutts warned that Google may devalue Infographic links in a future algorithmic update. |
| bot | See: Crawler, Googlebot |
| goals | used in Google Analytics as a measurement of a specific website interaction (purchase, enquiry etc). |
| localization | Noun. The practice whereby a search engine delivers search results that are deemed relevant to the users location or a specific locale. Localization may be activated algorithmically but some search engines give users the option of resetting their search location after it has been automatically determined (probably by IP address). |
