| robots meta tag | The Robots meta tag can contain one or more comma separated values which instruct search engines as to how a resource should be indexed and/or its links crawled. Possible values include Noindex, Nofollow and Noarchive. Index, Follow is the default value so does not need to be expressed. |
| ia | Information architecture refers to the practice of organizing websites so that they are as usable for visitors as possible. Those who work in IA typically produce wireframes or rough layouts of websites with the content sorted into different areas, and may also perform user testing to ensure that visitors are happy with the intended layout or organization. See user experience for additional information. |
| crawl depth | The crawl depth is the extent to which a crawler indexes the pages on a website. When a crawler accesses you website, it keeps digging through the links. A page can have subpages and those subpages have subpages of their own and so on. Its similar to how folders and subfolders work on your storage. |
| source medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| cooperative advertising | Cooperative advertising is an advertising form where two or more businesses share the cost of an ad. |
