| boolean operators | Using boolean search operators it is possible to connect search words together to broaden or narrow a set of results. The three basic boolean operators are AND, OR and NOT. By default however search engines will usually apply AND for each part of a query unless specified otherwise. |
| meta title | an HTML meta tag that describes a specific web page and often forms the blue linking phrase found on search engine results pages. Should contain keywords associated with the page. Also known as the page title or meta title. |
| materiality | This term is usually used in relation to deceptive marketing. The Federal Trade Commission regulates ads, deceptive ads included. So, for such an ad to be regulated, it has to be evident that the ad has some type of (usually a tangible/material) impact on the customers decision or action towards a product/service. |
| social media poisoning | SMP is not just PMS being read backwards.Social media poisoning is a black hat technique that refers to the practice of generating spam content on behalf of a competitor. SMPs purpose is to put a negative light on a certain brand, making it look like a spammer on social media channels, forums, blogs, etc. |
| search engine penalty | The negative impact on a sites rankings after a search engine changes its ranking algorithms. |
