| h3 tag | The heading element in HTML defines a structure for headings in a document. Starting with H1 as the most important heading, descending to H6, heading tags have been a standard part of HTML since HTML 2.0. |
| navigation | A list of links that help visitors navigate to other pages on your site. Often, these appear in a list at the top of your website (top navigation), on the side column of your website (side navigation), or at the bottom of your website (footer navigation). |
| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| conceptual search | Noun phrase. A form of search focusing on attributes or qualifiers that are relevant to a specific topic or concept. e.g., given the concept of aerodynamics, a conceptual query may look for definition of aerodynamics or value of aerodynamics. Search engines typically must infer the searchers intent from an incomplete query expression. |
| free for all | FFA is a page or site with many outgoing links to sites that are unrelated or provide the user very little unique content. These are also known as link farms and are created for the solely purpose of boosting rankings. They provide little valuable and are looked upon unfavorably by search engines. |
