| search console | Google Search Console (previously Google Webmaster Tools) is the search engines main webmaster portal. Search Console allows users to register websites with Google, adjust settings, submit sitemaps, and use a variety of site maintenance related tools such as Fetch as Google. |
| hub | Noun. A document that links out to many other documents devoted to a single topic. Think of any category page in a major directory like Yahoo! or DMOZ. All the documents linked to are assumed to be authorities (sort of a circular logic). In Jon Kleinbergs HITS algorithm (q.v.) (as well as the CLEVER, ExpertRank, and Edison algorithms) a hub is a document about a specific topic that links to many experts in the topic. Cf. Expert. |
| fbx | FBX in the abbreviation for Facebook Exchange, and is where Facebook retargeting is done. FBX allows you to reach visitors of your website on Facebook who showed an interest in your product or service. |
| backlinks | Or inbound links are links from other websites that point to your website. |
| backlink | See: Inbound Link |
