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outbound link	A link that directs visitors to a page on a different website than the one they are currently on.
semantic flux	when groups of interrelated domains compete (intentionally, or unintentionally) for the same keyword or phrase.
conserving indexation	See PageRank Sculpting.
source medium	A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic).
star reviews	Appraisals submitted by users of a product/service in a website indicating the level of satisfaction after purchase or use.