| broad match | A keyword option that allows your Google ad to appear when users search for variations of your primary keywords and related topics. |
| seo services | Services that are SEO in nature |
| pages per session | Also referred to as page depth, pages per session describes the average number of pages people view of your website in a single session. |
| heading tags | HTML tags that help explain the content hierarchy on a webpage. H1 is the most important and H6 is the least important. Best practice is to only have one H1 tag per page, but multiple H2-H6 tags are ok if they make sense within the content hierarchy. |
| portable document format/pdf | An Adobe Systems file format. Files can be viewed and stored in a printer-friendly layout. |
