| off-site optimization | (OffPage SEO) Off Page optimization refers to Google ranking factors and signals that are outside of your direct control (not on your website). The most popular offsite optimization technique is link building. Some other types are reviews, social media and citations. |
| geo-targeting | Targeting users with ads or content based on their geographical locations. |
| distance | In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query. |
| yandex | The most popular search engine in Russia, Yandex was founded September 23, 1997 by Arkady Volozh and Ilya Segalovich. |
| hits | Hits are visitors to a website. A successful campaign could be said to be one which delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website. |
