| negative keywords | Keywords that allow you to choose what not to target with a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be set with match types such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not appear in the search results for that search. This practice helps advertisers save budget and maximize ROI. |
| ego keyword | An Ego Keyword is a keyword that a person insists has to rank high in search engines organically and paid search despite how expensive it is or whether it will deliver a return on investment (ROI). |
| keyword planner | The Google Keyword Planner is a service for finding keyword ideas that is part of Google AdWords. |
| microsoft network | (MSN) Search engine created by Microsoft. Was re-launched in 2006 as Live Search http://www.live.com |
| instant answer | an answer to a search query provided in the search engine results page, meaning the user may not have to click through to see the information they need. |
