| keyword proximity | This refers to how close keywords are close to each other on a web page. |
| seed keywords | The term we use to describe the primary words that describe the product or service you provide. |
| flighting | Flighting is an advertising term in which messages are scheduled to be displayed at certain times and then not shown at other times. The time when an ad is displayed is called a flight. |
| breadcrumb navigation | A navigation practice that helps explain the relationship between pages, to both search engines and visitors. Breadcrumb navigation typically takes this format: Home > SubCategory1 > Content and represents of the websites architecture. |
| traffic | Visits to a website. |
