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rank tracker toolA tool that provides data regarding a sites positions on search engine results for particular queries.
pay-per-clickor PPC: Online advertising approach that determines the cost of an ad by the number of people who click on the ad.
long-tail keywordLong-tail keywords are longer and highly specific phrases with more than two words and less competitive in SEO and SEM. Such keywords help better ranking for highly competitive entities.
seed keywordsThe term we use to describe the primary words that describe the product or service you provide.
de-indexedRefers to a page or group of pages being removed from Googles index.