| follow links | Links that have influence on the rankings of the linked site. These links help communicate a signal of trust in a web page to search engines. |
| onsite seo | See On-Page SEO |
| above the fold | Above the fold is usually about 600 pixels from the top of the page or the bottom of the browser window. It is the part of a web page that is visible without having to scroll down. |
| feeds | The technical format by which blog and other content can be syndicated to many websites. |
| google panda algorithm | A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm. |
