| national brand | A Brand that is known and distributed nationwide or within a given region. Unlike a store brand that can only be found/distributed in that particular shop. |
| mobile-friendly | A website thats optimized for mobile by either using a responsive design or has a separate mobile version. |
| bad neighbor | A bad neighbor, in SEO context, is a site with low quality and/or illegal content. Link to bad neighbors adversely affect the rank of a website. |
| gsc | (Google Search Console) A free analytics service (formerly titled Webmaster Tools) provided by Google that offers data on a domains keywords, backlinks and top landing pages. |
| searchmetrics | SEO software. |
