| mirror site | A mirror site is a webpage that is identical but has a different web address. Mirror sites are used to distribute traffic loads across different web servers. Using mirror sites to rank for different keywords for duplicate content is a black hat SEO practice that can result in penalties. |
| cost percentage | A metric (shown in both the Organic Positions & Advertising Positions reports) based on the overall Traffic Cost shown on the top left of your report. You will notice a Costs % for each keyword the queried domain ranks for. This represents how much of the overall cost being displayed is coming from a given keyword. |
| outbound link | A link that directs visitors to a page on a different website than the one they are currently on. |
| keyword planner | The Google Keyword Planner is a service for finding keyword ideas that is part of Google AdWords. |
| bright websearch | Noun phrase. Web search conducted through an open or brand search engine such as Baidu, Bing, Google, Yahoo!, Yandex, etc. May also be called Open Websearch. |
