| faq | Frequently Asked Questions, page(s) on a website that answer repeated questions that have been asked by site visitors or consumers. |
| baidu | The most popular search engine in China, Baidu was founded in January 2000 by Robin Li and Eric Xu. |
| next-best-action marketing | A type of marketing that is customer based, the next best action to be taken is always dependant on the customer. |
| algorithm update | Changes that search engines make to certain signals of an existing algorithm. |
| launch hijacking | The process of stealing the viral buzz of another businesss product launch |
