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seo strategistNoun phrase. A person with the responsibility for planning and coordinating a search engine optimization campaign. Often a team leader or acting in a consulting capacity to a team.
link acquisitionNoun phrase. The practice of acquiring links for a Website document through active and passive link building. Has begun to supersede link building (q.v.) in common SEO parlance.
deindexedWhen a URL, section of URLs, or an entire domain has been removed from a search engine index. This can happen for a number of reasons, such as when a website receives a manual penalty for violating Googles quality guidelines.
barry schwartzBarry Schwartz is an SEO industry veteran and owner of Search Engine Roundtable and Rusty Brick. SERoundTable is a great place to learn more about SEO and keep up to date with Google updates.
href and a hrefHref, short for Hyperlink Reference, is an attribute of the anchor tag or what we know as a link. The href specifies the source where the anchor tag should point to. It can be internal (your own website) or external (another website), relative (/page/) or absolute (www.site.com/page). A full anchor tag with href also contains an anchor text and would look something like this: anchor text.