| local rank tracker | Local Rank Tracker is a feature that allows you to see how your site is performing in specific locations. Rank positions can vary dramatically for one region to another, or even from a city to another. A Local Rank Tracker gives you the opportunity to see how your site is ranking in different geographical areas. |
| your money or your life | Your Money or Your Life (YMYL) is a phrase used in Googles Quality Raters Handbook, which refers to pages where PQ (Page Quality) is particularly important: because they have an impact on your current or future well-being (physical, financial, safety, etc.). |
| supplemental index | Supplemental Index refers to Googles secondary database containing pages considered to have less importance. The importance of a page is measured by the number of links pointing to it. If, according to Googles algorithm, a page is depreciated, it will not pass to the target page. It will appear on a supplemental page that will rank in search results only if there are not enough pages in the main index. Supplemental results are rarely rank and, thereby, they dont pull much weight in Google. |
| website speed | Website load speed refers to how quickly a webpage loads for users. In 2010 Google announced that website load speed is now an official ranking factor. |
| exit page | An exit page is just what it sounds like. Its the page through which a user exists your website. Its a good idea to know which pages are exit pages so you can optimize them for user retention. |
