| local business listing | All the well-known search engines like Google, Bing, and Yahoo! give local businesses the chance to be listed in their search engines. Businesses can claim a listing if its been already added to the Search Engines Index, or they can submit their business to be listed. They dont necessarily have to have a website to be listed in the local business listings. |
| personalisation | refers to the unique search results pages users see depending on their location, search history or other relevant personal factors. |
| idiot threshold | Noun phrase. A figurative status at which a document has accrued enough meaningless links through word-of-mouth that the document assumes the status of being an authority on a topic. |
| robot.txt | A text file that tells web crawlers which pages on a site should be ignored. This file should live in the /robots.txt folder of each domain. |
| pigeon algorithm update | a Google update to local search which brought it into line with more signals typically associated with general web search. |
