| branded anchor text | A brand name or website name used as the text for a hyperlink which, when clicked, will take you to another webpage. |
| sitemap.xml | An XML file listing the URLs of a website. This file communicates to bots and crawlers what files and information are available on a site. When search engines are crawling a website, they will review the sitemap to understand what is important and how to navigate the site to find documents and files. This is different than a site map HTML file, which is used to show people the areas of a website. |
| reciprocal links | When two websites agree to exchange links to one another. |
| header | An HTML code and important SEO element that enable you to make certain words more conspicuous when on a web page. |
| taxonomy | Organizing and categorizing a website to maximize content findability and help users complete desired on-site tasks. |
