| content spinning | Taking an original piece of content and re-writing it to create numerous ?unique versions so they can be published on other sites. Normally considered Black hat SEO because most spun content is produced through automated methods and is considered poor for human readability. |
| seo agency | A business that conducts SEO for clients |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
| snake oil | Snake oil is usually a term assigned to those called salesmen that offer webmasters guarantees to appear in the top ranking for a certain keyword. They usually try to convince the site owner that their site is not well optimized and promise groundless high ranking for unreasonably amount of money. |
| minification | To minify something means to remove as many unnecessary characters from the source code as possible without altering functionality. Whereas compression makes something smaller, minification actually removes things. |
