| demographics | Subsets of a population, such as gender, age, location, and so on. Many advertising platforms allow the specific targeting of certain demographics. |
| nofollow tag | Nofollow tag is a meta robots tag that tells search engines not to follow a specific outbound link. Either because of a website doesnt want to pass authority to another webpage or because its a paid link. |
| authority score | A compound metric used to gauge a domains overall quality and influence on SEO. The score is based on the domains domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report). |
| keyword spam | This is the practice of using the same keyword excessively within a site. |
| back link | A back link is a hyperlink into a page or site from any other page or site. A page with a lot of quality back links tends to rank higher on search engines. Back links from high-quality websites inform search engines that the website ?linking to is also trustworthy and of high quality. |
