| buyer persona | Buyer Persona is a fictitious description of your ideal buyer that is developed using a combination of industry research, gathered customer data, and demographics to help marketers form an image. Buyer personas are often given a name, job title, hobbies, interests, likes, dislikes, and buying habits. |
| keyword proximity | This refers to how close keywords are close to each other on a web page. |
| async | Short for asynchronous, async means that the browser doesnt have to wait for a task to finish before moving onto the next one while assembling your web page. |
| aggregation content curation | A form of content curation in which content on a given topic is collected and synthesized in one post. |
| google mobilegeddon | A major algorithmic update released by Google in April 2015 to de-rank websites that do not optimize for mobile. |
