| display url | A display URL is a URL that accompanies a displayed ad. For Google Adwords, the limit of characters allowed for a display URL is 35. |
| target keyword | The most important keyword that drives the biggest traffic to a specific web page. |
| google discover | Introduced in 2018, Google Discover is the new and updated Google Feed, a personalised feed of news and information for users of the Google app for Android or iOS, and all mobile browsers visiting the Google homepage. |
| blog | A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog was coined, and became the common term. |
| flip | Verb. The process of pointing links at a secondary page on a Web site in the hope that it will replace a primary page in a targeted search result (q.v.). |
