| full-service agency | An agency that takes care of all the processes involved in advertising for a business or an individual. |
| domain name server | (DNS) A naming format that pairs a domain name or host with a certain TCP/IP address. |
| widget | In terms of websites, widgets are usually simple dynamic apps that can be aped to websites. Links included in widgets are subject to the Google Webmaster Guidelines. |
| delisting | When a web page or pages are removed from a search engine directory. This can be temporary or permanent, and can happen for any number of reasons including a penalty from the search engine, a change in search engine crawl priorities, or a change in location of the page in question. |
| link audit | Link Audit is an in-depth analysis that allows you to closely inspect elements related to the link building strategy, link positioning, unnatural links, link velocity, link authority, competition analysis, etc. A link audit is at help in detecting problems and opportunities for your website but it should also be the first step in developing a strong digital marketing strategy. |
