| nonreciprocal link | When one site links to another but the second site does not link back to the first, the link is considered nonreciprocal. Less value is given to non-reciprocal links in terms of SEO value. |
| brand awareness | Brand Awareness is how easy or difficult it is for an individual to recognize a particular brand and link it back to a product. It is an essential part of marketing because people are more likely to buy from a brand they are aware of or know about. |
| amazon effect | Noun phrase. 1) The result of a search engine featuring listings from one Website more than any other for a specific query because that site is highly trusted and few competitive sites are either relevant enough or trusted enough to be shown in the same query. So-named for a time when Amazon listings dominated many Altavista searches Circa. 1999-2000. 2) The impact that online retail giant Amazon has had on traditional retail sales, by which consumers now shop online enough to force store closings among many companies. |
| viral content | This is content that goes around the internet and gets shared among a large number of people, usually within a very short period of time. These included videos and social media posts. |
| filter words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
