| unnatural link | Any links Google identifies as suspicious, deceptive, or manipulative. An unnatural link can result in Google taking manual action on your website. |
| tweet listings | Links from Twitter that are listed within the SERP. |
| htaccess | A hidden server configuration file that help to rewrite or redirect URLs on sites running on Apache. |
| orm | Acronym. Online Reputation Management. |
| double jeopardy | Double Jeopardy is a marketing law which advocates that businesses that have a lower market share have less brand loyalty and fewer buyers. There are a few exceptions to this rule but is very prevalent. |
