| google penguin algorithm | A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm. |
| incoming link | A link coming from another website to your site. |
| personalization | Refers to the way a search engine will modify a persons results on factors unique to them, such as their location and search history. |
| website | A collection of webpages hosted together on the World Wide Web. |
| gym | GYM is the big three of search engines and includes Google, Yahoo! And Microsoft. |
