| walled garden | A walled garden is a group of pages that link to each other but are not linked by other pages. A walled garden tends to have low page rank. |
| external link inventory | The number of links that point to your website from other sites. |
| bing ads editor | Bing Ads Editor is a free application that is used to manage Bing search engine ad campaigns. It is downloadable and allows you to manage more than one account at the same time. You can also use it offline. |
| schema mark-up | Structured data mark-up designed to show search engines what content means, not just what it says. Special tags are wrapped around content to designate their role, allowing search engines to build a more detailed picture of the page they are looking at. |
| user-generated content | This is content created by those who use a product or service. This type of content is normally seen as images and videos on social media, but can also include blog comments. |
