| channel distribution | Channel Distribution is when products go through different hands/businesses to get to the final consumer. |
| internal links or internal linkage | Noun phrase. These are the links within your own site that point to other pages in your site. Search engines may use a different, host-level definition for internal links. It is possible that all the major search engines now distinguish between host-internal and host-external links. See host for more information. |
| twitter card | With a Twitter card you can give users a preview of your content with text, images, or videos when you share your content on Twitter. |
| cost per acquisition | Cost per acquisition is an advertising cost structure that only requires a user to pay when an actionable event takes place as a result of the ad. E.g. when a sale is made or lead is acquired. |
| incoming links | A link coming from another website to your site. |
