| favicon | Favicons are 16?16 pixels small icons that usually contain the logo or a simple graphic and appear in the tab of web browsers as well as bookmarks. Now easier to produce via free web resources and can help reinforce brand. No direct SEO value so perhaps out of place in an SEO glossary but your website really should have one. |
| static sitemap | A static or HTML sitemap, is a user view-able HTML sitemap that links to resources that can be viewed by users and also crawled by a search engine for indexing. |
| link pyramid | The description of a backlink structure taking the form of a pyramid with your website at the top. For example, your website has 10 links pointing to it from other sites. Then each of those 10 sites may have 20 further links pointing at them. And so on and so on? |
| search operators | Using search operators it is possible to possible to refine search results and access other search engine features. Operators include words such as site:, cache: and info:, as well as punctuation such as the minus symbol (-). The official list of Google search operators can be found here. |
| log file analysis | The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website. |
