| name address phone | (NAP) A term used to describe the most basic necessary information that a business should list online. Having a businesss NAP consistent across all online citations is an important factor in local SEO. |
| keyword tags | Keyword Tags are HTML Tags that describe search terms/keywords on a website. They can hold up to 10 keywords that may be related to the pages content. |
| declined keywords | Terms that have decreased in ranking for a domain, yet still remain in the top 100 positions. |
| sitemap.xml | An XML file listing the URLs of a website. This file communicates to bots and crawlers what files and information are available on a site. When search engines are crawling a website, they will review the sitemap to understand what is important and how to navigate the site to find documents and files. This is different than a site map HTML file, which is used to show people the areas of a website. |
| authority site | An authority site is a particularly high quality website. An authority site could technically be a commercial website that is the authority on a topic, though for many SEOs in certain contexts (ie for the purposes of writing an article) an authority site is generally considered to be either governmental, an association, or otherwise neutral from a commercial perspective. |
