| search engine crawlers | An internet bot that systematically scans the World Wide Web so that it can be indexed. |
| e-a-t | E-A-T stands for Expertise-Authoritativeness-Trustworthiness. It is one of Googles top ranking factors. Pages with high level expertise, authoritativeness and trustworthiness is considered as high quality page. Webpages with adequate and clear main content (MC), good reputation, enough auxiliary and supplementary information, easy navigation and regular updating are considered as high quality pages. |
| guest blog | A content strategy that sees an individual or organisation create content to be hosted on an external website, usually with a link back to their own. Guest blogging can be powerful if used properly but, like with many SEO techniques, it led to a proliferation of spammy blogs and thin blog content which was designed to game rankings rather than offer any value to human users. |
| cannibalisation | cannibalisation refers to the targeting of the same keyword, term or phrase on multiple pages of your website, or group of websites. See ?Semantic Flux. |
| term opacity | Noun phrase. The sum of the measured opaque value of all Opaque members in a group, as used in the Theorem of Search Engine Optimization formula. Cf. Opacity. |
