| featured snippet | For certain queries, usually questions (i.e., who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL. |
| root domain | The root domain of a website is the shortest possible formation of a domain name/URL, not including a subdomain. For example website.com is the root domain of http://www.website.com/. |
| flighting | Flighting is an advertising term in which messages are scheduled to be displayed at certain times and then not shown at other times. The time when an ad is displayed is called a flight. |
| google pirate | A major algorithmic update released in October 2014 to penalize websites that serve pirated content to visitors. |
| heading | Heading tags (H1-H6) separate content into sections, based on importance, with H1 being the most important and H6 being the least important. Headline tags should be used naturally and should incorporate your target keywords where relevant, as doing so may provide a small SEO benefit. |
