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eye tracking	Eye tracking is used to track where site visitors eyes go when viewing a particular page. The science is used by marketers to improve their web pages and ads.
search traffic	Visits sent to your websites from search engines like Google.
search quality rater guidelines	Guidelines for human raters that work for Google to determine the quality of real web pages.
featured snippet	For certain queries, usually questions (i.e., who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL.
email campaign system	An Email Campaign System is one that enables businesses/companies to send out messages with a standard style to their email lists.