| link exchange | Also known as reciprocal linking, link exchanges involve you link to me and Ill link to you tactics. Excessive link exchanges are a violation of Googles quality guidelines. |
| server log files | Files generated by a server and which contain a list of activities by websites and services in it. |
| sitelink | Sitelinks are the links of sub-pages of a website that is shown bellow the top ranked organic search result or any paid search result so that the user can navigate to any sub-page from the SERP. For paid search inclusion, you can set the sitelinks while creating the ad. But for organic search result, it completely depends upon search engines algorithm, solely on the basis of site authority. Maximum sitelinks that can be shown with a search result is six. |
| apache logs | Files generated by a server and which contain a list of activities by websites and services in it. |
| white paper | an informational document issued by a company to promote or highlight the features of a solution, product or service. |
