| ppa | (PAY PER ACTION) This function is like Pay Per Click (PPC) with the exception that publishers are paid only when the click results in an actual conversion. |
| site audit | This is a full inspection of how well a website is performing, to see if the website is up to par on all established goals. |
| authority site | An authority site is a particularly high quality website. An authority site could technically be a commercial website that is the authority on a topic, though for many SEOs in certain contexts (ie for the purposes of writing an article) an authority site is generally considered to be either governmental, an association, or otherwise neutral from a commercial perspective. |
| blended search | Noun phrase. See: Universal Search. |
| social bookmarking | Social bookmarking is a link building strategy where you bookmark a webpage on a social site, such as Delicious, StumbleUpon, Diigo, and similar networks. These bookmarks are usually listed under a profile that is visible to the public. Many of these networks will count the number of bookmarks/votes for a webpage and potentially move it to the homepage if it becomes popular within in a short period of time. |
