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pillar contentThe central component of a topic cluster. Pillar content gives an in-depth introduction to a broad subject, and links to smaller pieces of cluster content which give in-depth explanations of more granular aspects. Combined, they form a topic cluster.
pogo stickingThe percentage of users who quickly clicked back to the search results and clicked another result right away. Higher POGO rates indicate poor relevancy and are a negative engagement metric.
spamversibotNoun. Software (aka robot) that is designed to drop benign, relevant comments on blogs in anticipation of revisiting for the purpose of dropping links in later comments. See also: Spam bot
hidden textAny text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is:
seo discoveryThe practice of getting access to systems, learning about the business, and understanding the relevant history before starting SEO services for a client.