| webpage | A document that exists on the World Wide Web and can be viewed by web browsers. |
| conversion form | A webform where information is collected for a site visitor. Data gathered about each visitor can be transformed from website traffic into business leads through follow-up activities. |
| search history | Search engines track every search users conduct (text and voice), every webpage visited, and every ad clicked on. Search engines may use this data to personalize the results for signed in users. |
| top of the funnel | The Top of the funnel is Stage One of the sales funnel model where a potential customer first encounters you, your product, or service. |
| session | The period of time a user is actively engaged with your website. |
