| pmd | (Partial Match Domain) A domain name that partially matches your target keywords. |
| browser | A web browser, like Chrome or Firefox, is software that allows you to access information on the web. When you make a request in your browser (ex: google.com), youre instructing your browser to retrieve the resources necessary to render that page on your device. |
| open graph meta tags | A structured data platform created by Facebook to share information about a web resource to Facebook as well as other online platforms. |
| static page | A static webpage has fixed content that is written in plain HTML. Unlike dynamic pages, static pages do not include complex scripting languages and are easier to crawl. These pages are faster to load than dynamic pages. |
| arbitrage | The exploitation of price differences between markets, better known as flipping. A real-world is buying something on sale in a brick-and-mortar retail location, and reselling on Amazon for profit. In digital marketing, an example is sending paid clicks to a site built solely to show ads. The goal is to ensure one pays less for the clicks than he/she makes from sending this traffic to other advertisers. Google began cracking down on this practice in 2007. |
