| negative seo | A rare but malicious practice where webspam techniques are used to harm the search rankings of another website, usually a competitor. |
| counter advertising | Counter Advertising is when a company uses an already existing ad in an opposing manner so as to promote their own product or service. |
| google reconsideration requests | The process by which Google removes a manual penalty. |
| content is king | A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. |
| paid links | A paid link is a backlink that has been purchased through a service or directly from a website owner. Google advises that these links should include the nofollow attribute to specify that they are sponsored and that PageRank should not flow. Not following these guidelines can result in Google penalties. |
