| webmaster tools | See Google Webmaster Tools |
| orphaned page | A web page that is not linked to any other page on a website. |
| log file | A file that records users’ information, such as IP addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks. |
| canonicalization | Noun. The practice of designating a single form of content as the most appropriate to be shown by a search engine to its users. In 2015 or beyond platform-relevant canonicalization may become possible (perhaps even necessary), where the same content can be canonicalized to different versions depending on user platform. |
| aggregation content curation | A form of content curation in which content on a given topic is collected and synthesized in one post. |
