| search poisoning | Noun phrase. Expression used by cyber security specialists to describe the practice of flooding search results with listings for Websites that are infected with and instrumental in the distribution of malware. |
| pagerank sculpting | Noun phrase. The unproven hypothetical practice of managing internal linking structures at a granular, link-by-link level so as to direct the flow of PageRank and/or PageRank-like value within a Web site. Has been associated with PageRank Hoarding (q.v.) and PageRank Management (q.v.). In 2008 Google altered the way it processes internal PageRank allocation across its index to defuse the harm that PageRank Sculpting inflicts on Websites. Also called Conserving Indexation and Indexation conservation. |
| generic anchor text | Anchor text that uses generic keywords, such as click here, or visit this site. |
| thin content | Content that adds little-to-no value to the visitor. |
| link ninja | Noun phrase. An SEO specialist whose specific work is to obtain legitimate, editorially-given inbound links from relevant, high traffic sites. Some Link Ninjas employ questionable practices in obtaining such links. |
