call tracking | The process of tracking online marketing at the point at which it may move to a phone call. |
breadcrumbs | Breadcrumbs, as seen on websites or on search engine results pages, are set of navigational links that refer to root areas and categories of a resource. |
hreflang | A tag that indicates to Google which language the content is in. This helps Google serve the appropriate language version of your page to people searching in that language. |
technology stack | The software and hardware and service providers your web application uses. |
content management system | The system used to manage all aspects of publishing a websites content, including creation, modification, formatting, publication, revision, index, search, and removal. |