| fetch and render tool | A tool available in Google Search Console that allows you to see a web page how Google sees it. |
| google pigeon | 2014 Google algorithm update with a goal to improve the relevance of local searches. |
| silo | A type of website structure that involves grouping similar or related content to make it easier for users and search engines to navigate the site. |
| filter words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
| adwords impression share | The proportion of impressions a business received relative to the number it could have potentially received. (See also impressions) |
