| source/medium | A section of Google Analytics that combines Traffic Source and Traffic Mediums. Source: the origin of traffic to a website. Examples might include Linkedin, Bing, Google, Facebook, etc. Medium: the general category of the source, for example, cost-per-click paid search (CPC), web referral (referral), and organic search (organic). |
| article marketing | Article Marketing is a link building strategy where you submit short pieces of content to article networks like EzineArticles, HubPages, Squidoo and similar networks in order to gain backlink in the article itself or author bio. Many article networks were penalized when Google created an algorithm to judge the quality of content on a website. Some have recovered while others have not, making article marketing links lower quality. |
| kanban | A scheduling system. |
| hostile environment | Noun phrase. A search result populated by multiple unfavorable articles from numerous sources, usually all being hostile entities. |
| google keyword tool | Googles free keyword research tool. The tool provides search volume estimates, competition, and related keyword recommendations for a specific keyword and others similar to it. |
