| visitor | The number of times people or search engine spiders visit a site, not just the actual number of people visiting a site. |
| internal pagerank | Noun phrase. This is the actual static value that Google computes and adds to dynamic (run-time, query-time) relevance scores to determine search results rankings. Matt Cutts distinguished between Internal PageRank and Toolbar PageRank on his blog. He also confirmed that he was talking about Internal PageRank where I cited him in my PageRank: Where it helps, where it doesnt help, and other facts post at Spider-Food in July 2006 (no longer available). Most SEO forum moderators and admins appear to be speaking about Internal PageRank when they discuss PageRank at all, except where they qualify their remarks to address the Toolbar PR value (that nearly all moderators and admins now tell people to ignore). The Toolbar PR value is a proxy value and it is only published 3-4 times a year, making it a virtually worthless indicator of quality or value. |
| absolute path | When a complete page URL is used instead of just using a part of it. |
| negative keywords | Keywords that allow you to choose what not to target with a Google Ads campaign. Just like regular keywords in an ad campaign, negative keywords can be set with match types such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not appear in the search results for that search. This practice helps advertisers save budget and maximize ROI. |
| keyword cannibalization | A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well. |
