| deep linking | Deep linking refers to the process of using a hyperlink within your website to link to a specific piece of content or area on your website. A few examples would be linking to a certain webpage like a blog or an image on the site. |
| ffa | FFA stands for Free for all and refers to websites that allow anyone to add a link pointing to their pages. FFA pages have no human intervention and usually they dont weight much in search relevancy as they usually point to low quality website. For example, on an FFA page you can find a sport site listed between art museums and spatial engineering. |
| search strategist | Noun phrase. An individual who develops and oversees the process of optimizing one or more Web sites for search. Usually a high-level position on a search team, often an SEO Manager or Director of Search. |
| warm leads | Someone who has already shown a measure of interest in a companys products or services, such as by following it on social media. |
| text link ads | Ads that are served as normal text links. |
