| pruning | In an SEO context, pruning typically refers to removing low-quality pages in order to increase the quality of the site overall. |
| trust | Generally applies to the history of a domain (e.g., whether it cites or features expert sources, builds a positive reputation, adheres to Webmaster Guidelines). |
| clickbait | Clickbait is a piece of online content that is intentionally over promising or misleading in headlines, typically designed to entice people to click or visit a website in order to sell advertisement. Clickbait generally capture users with sensational and snappy headlines, such as, ?you wont believe this or ?learn how this 9-year-old girl could earn a million dollars within a month. Search engines and social media treat clickbait as immoral practice. |
| algorithm change | Some algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out. Algorithmic changes come in three forms: |
| alt text | Alternative text is the text in HTML code that describes the images on web pages. |
