| resource pages | Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle:resources and reach out to the owners of said sites to see if they would include a link to your website on their page. |
| chapter 7 | Measuring, Prioritizing, & Executing SEO |
| hilltop algorithm | Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “expert” status to certain websites or webpages published about a specific topic that also link to unaffiliated pages about that topic. |
| semrush rank | A custom ranking for domains. This is displaying how high of a presence a domain has on the Internet based on organic rankings and search traffic. This number is calculated based on the visibility of the domains ranking for the keywords that are displayed in our database. The amount of information we show for this domain will be based on how we get our data. |
| engagement marketing | Engagement marketing involves the customer/potential customer in the creation of a brand. |
