| non-branded keyword | Keywords that do not contain a brand name. Most SEO campaigns have a strong focus on improving website traffic from non-branded keywords. |
| .htaccess file | A server configuration file that can be used to rewrite and redirect URLs. |
| title tag | An HTML element that specifies the title of a web page. |
| cpa | Cost per acquisition (or cost per action) refers to the price that a publisher pays to an advertiser for each unique user action the advertiser provides. |
| yahoo directory | A long-standing, authoritative web directory. Yahoo! Directory does offer paid inclusion to qualified websites. |
