| link reclamation | Finding broken or dead links to a current or former website and requesting that they be corrected. Additionally, requesting links be created where a brand name is mentioned but no link to the brands website exists. |
| local citations | Content mentions of a business name, domain name, or URL from local sources. Typically these are text mentions. |
| url listings or url-only listings | Noun phrase. These are the site listings that appear in Google with nothing more than a URL. Matt Cutts explained that they are uncrawled links that Google knows something about from inbound linkage. Google will (or used to) occasionally pull a description from the Open Directory Project for uncrawled links, but you often see them without any description at all. Uncrawled links are not shown in Googles SafeSearch mode. Matt also discussed them here. |
| key performance indicator | (KPI) A specific metric that shows whether a marketing initiative succeeds. For example, one KPI may be bounce rate (the percentage of visitors who leave after looking at only one page), and one could track this to determine how much interest a website is generating for first-time visitors. |
| ecommerce site | A website that is devoted to retail sales. |
