| google dance | A term used starting in 2002 for the volatile period of time during which Google updated its search index, roughly every month. |
| link profile | A term used to describe all the inbound links to a select domain, subdomain, or URL. |
| open graph meta tags | A structured data platform created by Facebook to share information about a web resource to Facebook as well as other online platforms. |
| hallway | Adjective/Noun. A crawl page that only links to doorway pages. Usually called hallway page, sometimes shortened to hallway. |
| affiliate | An affiliate site markets products or services that are sold by another website or business in exchange for fees or commissions. An example is a site that markets Amazon or eBay products on their own website. Affiliate sites often assist in increasing traffic to the site in which they are marketing products or services for. |
