| keyword overview | The main keyword analytics report for a word or phrase that is queried in the SEMrush search bar. |
| ppc | (PAY PER CLICK) Pay Per Click is a contextual advertisement structure where advertisers pay ad agencies whenever a user clicks on their promoted ad. One example of PPC is Google Adwords. |
| brand | A company or organization that is associated with a specific product or service. For example, Levis is a brand of jeans. |
| short-tail keywords | Search terms with one or two words. The terms are very broad with low search intent and high competition, and are harder to rank for. |
| local rank tracker | Local Rank Tracker is a feature that allows you to see how your site is performing in specific locations. Rank positions can vary dramatically for one region to another, or even from a city to another. A Local Rank Tracker gives you the opportunity to see how your site is ranking in different geographical areas. |
