| negative seo attack | Unethical and black hat SEO methods used to lower or harm the rankings of a competitor. |
| dynamic url | A Dynamic URL is the result of a search in a database driven website. The contents of the URL change depending on the search queries. The content of those pages also changes accordingly. Although they can be indexed and ranked, it is believed that static URLs provide SEO benefits. A mixture of both is recommended. For example, if your site has category pages with filters, the categories themselves can be static, but the filters can generate dynamic strings in the URLs. Its far better than having thousands of static URLs, one for each type of filter. Using a canonical tag from the filtered strings to the main static URL is recommended. |
| fresh web explorer | A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name. |
| sitelink | Sitelinks are the links of sub-pages of a website that is shown bellow the top ranked organic search result or any paid search result so that the user can navigate to any sub-page from the SERP. For paid search inclusion, you can set the sitelinks while creating the ad. But for organic search result, it completely depends upon search engines algorithm, solely on the basis of site authority. Maximum sitelinks that can be shown with a search result is six. |
| poison words | Words that, when used on a page or site, trigger loss of trust and respect in the eyes of search engines. |
