| cross pollinization | Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.). |
| hilltop algorithm | Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “expert” status to certain websites or webpages published about a specific topic that also link to unaffiliated pages about that topic. |
| serp volatility | SERP Volatility stands for ranking fluctuations. Variation in the algorithmical SERP may occur due to changes in the content of a ranking page, the number of inbound links pointing to that page, the competitiveness of a given keyword or niche, etc. This fluctuations may appear even daily or hourly. |
| page load speed | the time it takes for a browser to download the first byte from a web server. |
| crawl budget | The average number of pages a search engine bot will crawl on your site |
