| reputation management | The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. |
| bingbot | How major search engines like Google and Bing crawl the web; their crawlers or spiders. |
| authorship | Noun. A method developed and implemented by Google whereby writers use a Google+ account to identify content that they have legitimately written and published. Such content is distinguished by the appearance of an authorized image of the content producer in search results next to appropriate listings. Google discontinued Authorship in 2014. |
| twitter | Twitter is a microblogging social network where users can post text up to 140 characters and pictures. These posts are called tweets and users communicate on the network using tweets retweets and others. |
| youtube | Second largest search engine that usually ends up with more search traffic than Yahoo and Bing combined. |
